Speaker:
00:00:00
He, well, how should I say that?
2
:
00:00:02
He gave away his company to a charity.
3
:
00:00:06
So, yeah.
4
:
00:00:07
And so I would like to, you know,
to see what you think about this.
5
:
00:00:11
I think it is just something that is
great and all businesses should do
6
:
00:00:14
that is like, all businesses should
serve higher purpose other than
7
:
00:00:19
making, uh, the, the shareholders.
8
:
00:00:22
Even more rich and be really responsible.
9
:
00:00:25
It's, it's actually really for
me, it's like comforting to know
10
:
00:00:30
that someone out there cares
enough to do things at this scale.
11
:
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It's really amazing.
12
:
00:00:35
Um, if, if we had like a lot more
people take this level of action at
13
:
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a scale like this, I mean, um, Yon is
worth, it's worth like 1.2 billion.
14
:
00:00:47
Yeah.
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00:00:47
And yeah, he's a billionaire.
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It's a billion dollar company.
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Yeah.
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:
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And he owns like a lot of stuff.
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:
00:00:53
And then to, to transfer a large
chunk of that to help the climate
20
:
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change is, is really inspiring.
21
:
00:01:02
And it's not just his wealth,
like his, his family's ownership.
22
:
00:01:05
Like he, he, he moved his entire
family ownership, um, of the company to
23
:
00:01:10
trust, um, a non-profit organization.
24
:
00:01:13
And so that they can help
the climate is, is inspiring.
25
:
00:01:17
Really great talk.
26
:
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It's a, it's an example of somebody
who's walking the talk, right?
27
:
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It's somebody who has, Yeah.
28
:
00:01:23
It seems to me when I heard it
that it's not a token gesture.
29
:
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It seems like it's a lifelong
culmination of something that.
30
:
00:01:34
Person has been trying to live
out in tangible ways for decades.
31
:
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And so it sounds like a big
grand act, but it probably, it
32
:
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probably is true to the person.
33
:
00:01:50
And true, you know, it, it's
consistent, which you don't always
34
:
00:01:54
see consistency and ethics that run
like the thread that runs through the
35
:
00:01:58
whole thing, uh, from beginning to end.
36
:
00:02:01
Because often people.
37
:
00:02:03
Into the power and they get into the,
you know, all that ego stuff and it's
38
:
00:02:09
and it, and, and they get derailed from
the original design and the original
39
:
00:02:15
thought, Yeah, I'm gonna change the world.
40
:
00:02:17
And then, well, I can't really change the
world because now I gotta look after all
41
:
00:02:21
these people and support my lifestyle.
42
:
00:02:25
But you know, this guy
changed the world in some.
43
:
00:02:29
He's . He's actually, I, think
he's, you know, he's just launched
44
:
00:02:34
a new trend in fashion, . I hope
that he's just launched New trend.
45
:
00:02:38
Yeah.
46
:
00:02:38
And this, this is like, I hope this
inspires the, the organizations that do
47
:
00:02:42
a lot of green and like, rather than, you
know, Put a bit of the profit, or at least
48
:
00:02:49
keep to the word their word and the things
that they say they're, they're doing.
49
:
00:02:53
I hope this inspires them to
make a change in, you know,
50
:
00:02:57
in, in the least way possible.
51
:
00:02:58
At least to not greenwash, to keep
to their promises, um, and things
52
:
00:03:03
they've said about, you know,
helping the climate and, and stuff.
53
:
00:03:06
So this really inspires me.
54
:
00:03:08
This is great.
55
:
00:03:09
It speaks to follow through
and it speaks to me.
56
:
00:03:13
Authenticity is sort of a buzz word
right now, but it's this, actually,
57
:
00:03:19
this actually is authentic, which
is, is amazing in this world.
58
:
00:03:23
Cuz there's a lot of stuff that isn't
like you say greenwashing and pretend.
59
:
00:03:27
Mm-hmm.
60
:
00:03:30
pretend.
61
:
00:03:32
Yeah.
62
:
00:03:32
Yeah.
63
:
00:03:33
And to me it's something very
positive because, um, you probably
64
:
00:03:36
know that there's a lot of money
involved in the fashion industry.
65
:
00:03:40
Yeah.
66
:
00:03:40
And that.
67
:
00:03:42
It makes me very hopeful
because it shows that there are
68
:
00:03:45
other values other than money.
69
:
00:03:47
If, you know, he did that, I'm sure
that other people would be inspired to
70
:
00:03:52
follow his path and, um, so it's, it's a
very good move and it's very inspiring.
71
:
00:03:58
, I think it's a matter of value because,
um, most of the time for fashion
72
:
00:04:01
businesses, the main value, well, it's not
well people, um, I'll sell you, but the
73
:
00:04:06
main underlying value is financial return.
74
:
00:04:10
And now that it seems that he's using
his company to do something different.
75
:
00:04:15
Actually, you know, Patagonia has
another branch which tackles sustainable
76
:
00:04:20
food as well because, um, even sh has
identified that food is also something
77
:
00:04:25
that has enormous impact on the climate.
78
:
00:04:29
Wow.
79
:
00:04:29
Leaky.
80
:
00:04:30
Can I ask because you're in
sustainable fashion, have you
81
:
00:04:33
seen anything like this before?
82
:
00:04:35
Such a big company?
83
:
00:04:36
No.
84
:
00:04:38
No, but, um, the thing is that I work with
small companies, so they have not reached
85
:
00:04:44
that stage, but hopefully they will.
86
:
00:04:46
, , what I do, uh, is that I try
to help them get crystal clear
87
:
00:04:53
about where they wanna go.
88
:
00:04:55
and, uh, what they want
to do with their company.
89
:
00:04:58
And, uh, this has been my model for
the last few years, is that, okay,
90
:
00:05:02
forget about, you know, sustainable,
ethical, conscious, blah, blah, blah.
91
:
00:05:07
This will not work.
92
:
00:05:08
This is a trend, but it will not fast.
93
:
00:05:11
Mm-hmm.
94
:
00:05:11
. So this is my approach.
95
:
00:05:12
You have to get deeper than that
because green washing is something.
96
:
00:05:16
Is a threat if you all
staying at that level.
97
:
00:05:19
So if you really want, if you are
really into that, you really have to,
98
:
00:05:24
to dig very deep to understand what
your values are and why you are there.
99
:
00:05:28
Yeah.
100
:
00:05:29
So hopefully the companies I work
with, some of them will become one of
101
:
00:05:32
these Patagonia one of these days.
102
:
00:05:34
Yeah.
103
:
00:05:37
Amazing.
104
:
00:05:38
Well, that's a plus on the climate side,
and we're looking forward to more, more
105
:
00:05:43
people, more organizations do things
like this to support climate change.
106
:
00:05:48
Yeah, we we're, we're
looking forward to it.
107
:
00:05:50
It's good to find out what
companies, what their ethics are,
108
:
00:05:55
if it's possible, and then support.
109
:
00:05:57
Things if you can.
110
:
00:05:59
I know sometimes the cost is more and
you look at it and you think, Oh, well
111
:
00:06:03
I could get this so much cheaper, you
know, on Amazon, or I could get this
112
:
00:06:07
so much cheaper from this company.
113
:
00:06:10
But if you're only concerned about
that, uh, then of course you would
114
:
00:06:14
go to the fast fashion or you would
go to the, you know, the store that
115
:
00:06:18
makes stuff outta plastic or whatever.
116
:
00:06:20
But if you really care, then
maybe you don't buy, you.
117
:
00:06:24
All this stuff, but you spend your money
on one thing that's really good for the
118
:
00:06:29
environment and a good product and you
know, consume a little less, but make
119
:
00:06:35
it more meaningful in the consumption.
120
:
00:06:37
It's hard because, you know, we want
the deals , and in today's economy it's
121
:
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really hard because everything's so.
122
:
00:06:45
Yeah,
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:
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