The one about customer choices, stand out expertise, Crypto and the TV Series "Squid Game” - TG60 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:57 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:13:12 Content Spotlights  

ROGER: Reducing the ‘friction’ of too many choices makes your buyer’s decision easier 

By Helen Edwards in Marketing Week. https://www.marketingweek.com/helen-edwards-friction-of-choice/ 

PASCAL: Expertise Is Dead: How to Stand Out When Everyone’s an Expert by Nate Nead for readwrite.com 

https://readwrite.com/2021/11/15/expertise-is-dead-how-to-stand-out-when-everyones-an-expert/ 

00:27:42 Marketing Tech and Apps   

ROGER: It’s all about crypto and NFTs 

Crypto Wallet app – Coinbase: https://www.coinbase.com/mobile 

OpenSea NFT Marketplace: https://apps.apple.com/us/app/opensea-nft-marketplace/id1582861796 

PASCAL: It’s all about your post Zoom event experience: 

Fathom Zoom Meeting Notes Creator https://fathom.video/ Fathom helps you effortlessly highlight and share important moments from your meetings 

Repurpose.io https://marketplace.zoom.us/apps/48Sf7TeyS5y6sYHehtlNxA publish full recordings or clips of your Zoom recording on YouTube, Facebook, LinkedIn, and Twitter. 

00:41:43 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:49:24 Creator Shout Outs  

ROGER: SKYFALL Analysis: Story Structure, Themes, and Easter Eggs Explained | Screenwriting 101 by Class Act YouTube Channel: https://youtu.be/EJfVs7eWRzY 

PASCAL: Jeff Kelisky and the team at Seedrs.com https://www.seedrs.com/academy/ guides, tools and resources to help founders grow their business, raise capital and successfully crowdfund. 

00:54:42 Film Marketing  

Squid Game (2021) 

Series Written and Directed by Hwang Dong-hyuk 

This week we look at the massively successful Korean TV series, Squid Game (which was originally conceived as a film) and chart the story of how writer director Hwang Dong-hyuk took over a decade to bring it to screen. 

It’s a violent, dark drama about a deadly game show which is an allegory for modern society. 

We look at the design and imagery and how the series became so popular over the whole word through various local campaigns. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/