BIO: Shinobu Hindert is a certified financial planner™, professional, money expert, and creator of Empowered Planning, LLC.
STORY: Shinobu tried to convince her clients to diversify their investment, but they ignored her and insisted on investing 100% in the Lehman Brothers company. When the 2008 financial crisis hit, the company went under, and the clients lost their investments. Shinobu regretted not pushing them harder to diversify.
LEARNING: Don’t be afraid to push your philosophy hard if you believe in it. What worked for you in the past may not always work for you in the future.
“Always push harder as a financial adviser, especially if you have a philosophy you believe in.”
Shinobu Hindert
Guest profile
Shinobu Hindert is a certified financial planner™, professional, money expert, and creator of Empowered Planning, LLC. She spent the first half of her career working for some of the largest financial institutions in the United States, including Smith Barney and Fidelity Investments. As a financial adviser, she created personalized financial plans for high-net-worth individuals overseeing more than $350 million in client assets.
Now Shinobu has taken all her knowledge and created a simple, proven method for teaching personal finance. She has delivered over five hundred live workshops covering a wide range of topics, from budgeting to estate planning. Her goal is to simplify the complex world of investing and empower women everywhere to reach financial freedom.
Worst investment ever
Shinobu was working as a financial advisor back in 2007, and everything was good. Everybody loved financial advisors. When 2008 started approaching, there were hints that the markets were beginning to dwindle. But financial advisors didn’t dwell on these hints. Then came rumblings that banks were backing out of loans.
One day in 2008, Shinobu came back to the office after lunch and found that the market had dropped so quickly that they had halted trading. The market just started to plummet from there. Lehman Brothers company went under, and all hell broke loose.
Shinobu had clients who had invested 100% in Lehman Brothers, and now they were about to lose everything. She had tried to get them to diversify their investments earlier, but they didn’t want to listen to her. When the financial crisis hit and so many people were affected, Shinobu regretted not pushing harder to get her clients to diversify.
Lessons learned
- If you’re a financial adviser and have a philosophy you believe in, you must push it harder.
- Don’t shy away from selling. It’s your responsibility as a financial adviser.
- Find a trusted partner, a family member, or a financial expert, whom you can talk to when you make a mistake.
- Mistakes are part of learning, don’t let them consume you.
Andrew’s takeaways
- What worked for you in the past may not always work for you in the future.
Actionable advice
Be clear on the purpose of the money you’re investing. What is the goal of that money? Be clear about it, and then you will feel comfortable with your investment strategy.
No. 1 goal for the next 12 months
Shinobu’s number one goal for the next 12 months is to promote her academy, Empowered Academy, to a larger audience.
Parting words
“If you are about to make an investment and don’t understand it, just ask, ask, ask, ask until it makes sense.”
Shinobu Hindert
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