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Episode 96: The Kraken
Episode 961st April 2022 • Liquor and Liqueur Connoisseur • Matt Birchard
00:00:00 00:19:35

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Episode 96 features The Kraken Black Spiced Rum. Bottled in 750ml at 47% ABV, or 94 proof and it retails for $21.

Enjoy this episode with a Kraken and Coke.

The Kraken's official website:

Brief Historical Timeline:

  • 2009 - The Kraken is available in limited release in the United States
  • 2010 - The Kraken expands distribution internationally
  • 2010 - Several awards are bestowed upon The Kraken for exceptional branding & packaging
  • 2020 - Sales reach 510,000 9-liter equivalent cases

Key Cocktails:

The Kraken is made for mixing, try it in a Kraken & Coke.


Proximo Spirits Listing for The Kraken

Wikipedia Article on the Giant Squid

Wikipedia Article on The Kraken Rum

Drink Hacker Review from 2009

The Drinks Business 2010 Awards List

YouTube Acceptance of the 2010 Clear Choice Award

The Spirits Business Reference in 2011

Press Release from 2011

Article on the Mobile Game in 2011

Tweet from the Brand Referencing Sugar Content Listing

The Fat Pirate Rum Feature on The Kraken

Sailor Jerry's Recipe Change Coverage

Global Sales Stats from

Contact Information:

Official show website is:

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Twitter: @LLConnoisseur