Shownotes
In the March 2024 episode of "The Circle Sessions" titled "Ripped From The Podcast Headlines," host Brett Johnson and special guest Don The Idea Guy discuss a range of trending topics in the podcast industry, focusing on feedback mechanisms, SEO tactics, AI in podcast promotion, and novel tools for podcast creation and marketing.
Top Takeaways
**AI in Podcast Promotion**: Spotify’s innovative use of AI for behavioral targeting represents a new frontier in podcast marketing, helping podcasters reach more tailored audiences and promote their back catalogs more effectively.
**Evolving Ad Insertion Techniques**: AI is changing the podcast advertising landscape by enabling smarter, contextually relevant ad placements. Still, there's a concern over maintaining the balance between content quality and ad revenues.
**Importance of Planning Content for Ads**: The sophistication of AI tools for ad placement makes it increasingly important for podcasters to mindfully plan their content to seamlessly incorporate advertisements without detracting from listener experience.
**Apple and AI Promotion Tools**: The episode notes that while Spotify has spearheaded the use of AI for podcast promotion, Apple is seen as lagging but has plans to support Google's Gemini AI tool, highlighting the trend towards AI adoption in podcasting platforms.
**Podcasting Tools and AI Integration**: With platforms like Launchcasts providing AI-generated scripts, voice options, and artwork, podcast creation is becoming more accessible. However, the quality and creativity of content generated through AI might still require human oversight and finesse.
**The Roast Format for Feedback**: Brett Johnson and Don The Idea Guy discussed the potential for entertaining and insightful podcast reviews through a "roast" format. This could create an engaging way for podcasters to learn from each other’s successes and mistakes. Send us an email with your request to have your podcast, podcast website, or podcast social media analyzed.
podcasts@circle270media.com
Key Moments
00:00 Spotify uses AI for targeted podcast promotion.
05:51 Podcasters prefer Spotify over Apple for tools.
08:12 Audacy introduces AI tool for podcast advertising.
09:42 AI transcript contextual; avoiding accidental ad placement.
15:53 AI platform launches podcasts with script and art.
19:23 Ausha study unlocks questionable tactics for Apple Podcasts.
20:10 SEO study reveals outdated penalized practices. Avoid.
26:08 Feedback sessions on various industry content.
27:53 Podcast roast videos promote feedback and discussion.
30:22 Comparing podcast episodes and promotional strategies.
MEET DON THE IDEA GUY!
Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.
DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.
Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”
His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.
Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.
The Circle of Experts are:
Yasmine Robles from Robles Designs
Tonnisha English-Amamoo of TJE Communications
Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/vince-mcgill/lemon-slice
License code: 2NRNUIV5VG7FU3K5
Copyright 2024 Brett Johnson, My Podcast Guy
Transcripts
Welcome to The Circle Sessions featuring The Circle Of Experts. The Circle Of Experts are Yasmine Robles from Robles Designs, Tonnisha English Amamoo of TJE Communications, and Don The Idea Guy. I'm Brett Johnson from Circle 270 Media Podcast Consultants. Each week, one of The Circle Of Experts joins me to talk about critical aspects of growing your podcast. We focus on marketing, social media, monetization, and website design to help you implement all of these together. Well, this week, Don is here with The Circle Of Experts. He possesses creative powers beyond those of mere mortals. Don The idea Guy, rescues those in need of innovative ideas through his brainstorming sessions.
Brett Johnson [:They are at 5, 5 buck brainstorms. I'll get that out. I can always tongue twist over that. That's silly. 5 buck brain brainstorms. Still did it. 5 buck brainstorms. And see, that's I'm subliminally saying it 3 or 4 times, so it really sticks in the listener's So now everybody knows would you just say it? Would you just say it, Brett? Yeah.
Brett Johnson [:Now we're in their head. Okay. Cool. Hey, Don. Thanks for joining me today. Yeah. I just you know, you went down
Don The Idea Guy [:the list of who are the circle of experts, and I realized these episodes are the 2 guys with the most boring names. You've got Yeah. I know.
Brett Johnson [:And Tanisha, and then there's Brett and Don. Don. Exactly. You know? But we tried it we Guy to up it up with you know, you put the idea guy behind it, and I'm doing, you know, my podcast Guy. Still doesn't have the the twist of the tongue, but at least trying to be different.
Don The Idea Guy [:At least these words are easy for you to say.
Brett Johnson [:Yes. Exactly. Exactly. Yeah. There was a lot of AI news going on that you found that what we most noted in our in our list. You know, the the first one we wanna talk about was, you know, Spotify introducing a new promotional tool. Talk a little bit about what you found there. Yeah.
Don The Idea Guy [:Yeah. When is AI not in the news, every day now? So the the article you're talking about is the Spotify is using AI now to do behavioral targeting for podcast promotion. So this is Spotify promoting podcasts within other podcasts by using AI to find the similar audiences. So it's using AI to find, similar listener styles. Like, if people listen to a lot of crime podcasts, then they will promote the other ones. Or if they find out through their data that their crime podcast fans are also business news podcast fans, The AI knows that and can promote it within there, and and this tool is intended for podcasters. So I know that we talk a lot, to the audience about how to promote their podcast, and this is just one more way. The the platform is set up in Spotify's self serve platform, so it's one of the options there now.
Don The Idea Guy [:Just like if you were any other business and you wanted to go in there and buy ads to be featured in a podcast, as a podcaster, you can go in there now and buy promotional packages, promote your podcast across other podcasts using this new AI tool.
Brett Johnson [:Tessa, does this go across music as well? I'm trying to read through the the PR piece. So if you're new
Don The Idea Guy [:that, you know, being a a paid member of Spotify, I don't hear your ads. So, my guess would be, it makes sense for it to cross over into the ads, for the music. But I know that the article itself was talking about how it was measuring a lot of the listener information it was getting from its podcast listenership to promote it to other podcasters. So I I would imagine that could also depend on the packages that are available within their self serve advertising tool as well.
Brett Johnson [:Right. It makes Sessions well. And then I noted in the PR piece that the Morning Brew podcast was one of the first podcast publishers to beta test, which that that's a good beta tester right there. Many Morning Brew Podcast is is they picked a good one to to get in and pick the tires.
Don The Idea Guy [:Although I would really have liked to see them try with somebody in a podcast that I haven't heard of. I mean, most people Morning Brew podcast is one of the most popular podcasts out there. So I'd rather I'd rather hear them try something with, you know, Joe's Circle pet shop, podcast and see how it did to grow their audience than Marketing Brews, than Morning Brew, but,
Brett Johnson [:yeah,
Don The Idea Guy [:it's cool to see them have a high profile user of it. They do talk about that, the best practices in there. They wanna make sure the creators are are making sure that their promotion clearly states their podcast name, if it's a branded show Right. So it makes a clear connection with the other podcast. And they also said, to hook the listeners. Don't give away too much in your spot, that you you wanna arouse their curiosity, so they will click over and sample your podcast.
Brett Johnson [:Yeah. Well, that's teasers. But yeah. And I also noticed here too. It also recommends promoting a podcast back cap back catalog to training current events, but it also suggests not saying too much. So it's telling you to do 4 or 5 things, but don't say too much.
Don The Idea Guy [:Yeah. I mean, it's not the goal.
Brett Johnson [:Yeah. Exactly.
Don The Idea Guy [:So you you don't have it has to be 30 seconds or less.
Brett Johnson [:Yeah.
Don The Idea Guy [:But, I think that promoting the back catalog is good advice that we've given in past episodes.
Brett Johnson [:Yeah.
Don The Idea Guy [:You don't always wanna promote your latest podcast. You wanna tease all these great episodes that they have because once people find a podcast, they tend to binge a bit and listen to a bunch of episodes. A matter of fact, going back to the first season, which most podcasters, if they've lasted more than 1 season, have dramatically improved from there. So you wanna make sure that you're you're keeping your best stuff, up and available.
Brett Johnson [:Yeah. This is pretty cool stuff because, I I you know, it's too bad Apple did jump on this early. But again, Apple didn't really they don't care about podcasters per se as much as Spotify has at least portrayed themselves to do so. And they've they've bought some Robles, and they've created some tools that it's showcasing it. But it's this cool I think a cool factor of that we're breaking, podcasts and the the the the breaking down the DNA. So Yep. It's it's that the meme of your listener. Okay.
Brett Johnson [:Who is it? And and if your audience is on Spotify, this is a great tool for you.
Don The Idea Guy [:And I think Apple had a different, tactic on this from the beginning. It was all about getting in there new and notable. You know, they Right. I know you've got an article to talk about later about how Apple ranks, podcasts. And we'll I don't wanna give too much of that away now, but they had a different thing. It wasn't it wasn't promoting your podcast inside of other people's podcast. It was promoting it on the front page of Itunes and and, Apple Podcasts. The other is, speaking of AI news, there was just information released last week saying that Apple was going to be supporting, Google's Gemini AI tool.
Brett Johnson [:So I don't think saw that.
Don The Idea Guy [:I think Apple's in last place for AI right now, and don't think they're in a position to use AI tools to promote podcasts or anything else right now.
Brett Johnson [:Yeah. Well, and, you know, and another sidebar on this, tool by Spotify is that if you happen to see or, you know, pay attention to your feed on Spotify, and here podcasts that are popping up are being suggested by Spotify, that's that correlates with your podcast. All of a sudden, you've you've got a lead on who you should be a guest on or try to cross promote on. You know, it's True.
Don The Idea Guy [:I mean, it's Yeah. You could end up striking a nice side deal Yes. Rather than, relying on the AI to pick it out. But, it'd be interesting to see what their matching is like too. Do they tell you in advance which which, pieces it's going to promote you Don, which episodes, which, which shows it's gonna promote yours on, or do you just find out later?
Brett Johnson [:Yeah. Exactly. So, you know, there's there's a a lot of, additional information take note of that, you know, we're we're Spotify approved across promoting promote each other kinda feel to it. I mean, there could be some wording to that effect that, yeah, Spotify knows that you're gonna like our podcast and you're gonna like their podcast. Join us, you know, that sort of thing. So, be kinda neat. Yeah. I thought
Don The Idea Guy [:the other interesting thing was that information, that article was based on podcast promoting in other podcasts versus AI's ability to help advertisers in general target podcast. Odysee just started talking about their new, AI tool that allows podcast ad targeting in their advertising tool. So as an advertiser, you can go into, Odysee or your Odysee rep can go in and and use AI to find podcasts that your business should be advertising in, and it's contextual because they're using AI to scrub the, podcasts and do, the the transcripts. The so the AI is doing a transcript specifically to find places where advertising would be in context for your brand.
Brett Johnson [:Alright. So you could either trick the transcript and think about, okay, we're gonna have a Pepsi break about every 10 minutes Don our podcast and try to attract Pepsi to sponsor. It all depends on the contextuality of what the AI is looking for. I'm assuming it's going to it's going to, feel the rhythm, feel the the flow of the of the Sessions. But you could have a benchmark of a sponsorable part of your of your podcast that is very approachable by a coffee company or, you know, just kinda set it up as such and kinda see.
Don The Idea Guy [:Yeah. I think I think the nice thing about the about the AI doing the transcript is, hopefully, it's good AI, and it will be contextual. Because I know for just digital advertising in general, for a while, these ad reps would go to, companies like, let's say, an airline, and they'd say, well, every time we do an article on our newspaper website about airlines or flying, your ad's gonna appear on the page. Well, what happened is it's searching for keywords instead of context, and there's a big article about an airline crash or, some malfunction in, the Boeing Sessions, and there's an ad for Guy Delta, on that on that ad, and it became a scramble to take those ads down when it was bad context. So with the AI crawling the transcript, I'm hoping it will actually be an intelligent context.
Brett Johnson [:Well and this also has the opportunity of sounding really bad too. So if they're just digitally inserting ads near that contextual concept, let's say, again, it's a break sponsored by or or you're you're talking about yeah. Anything, and and it grabs it, but it's in digitally inserting an ad in a middle of a in a middle of a conversation. I I would hope it's smarter than that.
Don The Idea Guy [:Yeah. I mean, your Odyssey is an established Yeah. Radio brand. I mean, they're obviously not doing so well in the media. They recently had to file bankruptcy like a lot of other radio brands, but they should understand ad traffic better than your average podcaster.
Brett Johnson [:I hope so.
Don The Idea Guy [:So I think that they're gonna have clocks like they would. I think that as a podcaster in their network, you're gonna say, yes. You can do a pre Robles. Yes. You could do a mid roll. Yes. You could do a post Robles. And those ads are gonna be inserted where you've allowed them to be inserted.
Don The Idea Guy [:I I don't think it's just gonna be, here's a word Pepsi quick put in a Pepsi ad. I I don't think that they would do that.
Brett Johnson [:I would hope not. Not. But, you know, Idea, you know, on the backside of that too, that does lean more toward, podcasters really, you know, fine tuning what they're doing with their content.
Don The Idea Guy [:And and,
Brett Johnson [:you know, and and kinda think in chapters form, a breaking let's like our podcast our our episode right now, the Circle Sessions, we know we'll have 3 or 4 segments of a different news article. Well, you know, any podcaster can do that. You know that if you have a half hour, 45 minute podcast, where are those quote unquote chapter marks? When do you change your thought? When do you go into something a little bit different or that next Idea, that sort of thing? That may help you create a better podcast as well by doing that thought process ahead of time.
Don The Idea Guy [:You've done our, seminars and webinars on, podcast programming. We've always recommended good content, structured content. But even just babbling the nice thing about AI, if even if you're just babbling in in an episode, as long as you've said you can insert an ad here, which many podcasts are use are using tools that are helping them select that. Do you want one ad or 3 ads, and where do you want them to go in? I think those tools have become more intelligent. I think it's harder to just fill a a a program with those ads because so many of these ads are being sold by networks now.
Brett Johnson [:Yeah.
Don The Idea Guy [:That they need reliable content that's not
Brett Johnson [:Yeah.
Don The Idea Guy [:Overfilled with advertising. I I I don't think you're running the same problems that you used to with the I'm recording this in my basement kind of a thing, and I'm not very aware of the platform anymore. I think so many people are starting podcasts specifically to monetize it that they know they have to monetize it intelligently. You always have the outlier the outliers. You also have the radio stations that fill a bunch of ads in 10 ads, and they're breaking. You never hear any of the music they're playing. So it's you never know what you're gonna get. It's always up to the individual who's doing the production.
Brett Johnson [:Yeah. Don. For sure. And I I have, consulted with a couple of podcasters that are starting out, and they just, you know, picking my brain Tonnisha, really never we never got into a contract situation. But they are in the business realm of just, you know, 4 or 5 guys sitting around talking about their world of of business or their entrepreneurs, how they're going about it and such, but they really don't have an idea what they're doing. They just think putting it down.
Don The Idea Guy [:But if they're using a platform, that does those intelligent ad Sessions, like, what's the host, you're always using?
Brett Johnson [:It Captivate FM.
Don The Idea Guy [:Captivate. So Captivate has those tools. They say, do you want a pre roll ad? Do you want a mid roll? Do you Don a post roll? Right?
Brett Johnson [:Yeah.
Don The Idea Guy [:So you put in where you are allowing an ad insert. So that's kind of the beauty of this AI, I think, is that if you have just a 5 guys jabbering on about anything that crosses their mind, the AI is gonna be smart enough to find something in there that it could put an ad in for.
Brett Johnson [:I could. That's true. That's true.
Don The Idea Guy [:And if they're using something like Captivate where they said, yes. I want ads and here's where I want you to put them in, It actually might improve their show.
Brett Johnson [:Well, that and that's where I was going with it too, that they're not really walking into it with that concept, but it they might accidentally fall into something like that. They might. You know? Right. Like, the
Don The Idea Guy [:AI is gonna be smart enough to pull the theme out of the show.
Brett Johnson [:Right. Or if nothing else, if they would at least think of chapters of of at least where are the transition points that would make sense to put something in digitally. Yeah.
Don The Idea Guy [:Yeah. You get on a roll. I'm not gonna rely on them to do it. But the the AI knows that there's a mid roll, and it's gonna do the transcript up to the mid Robles, and it it has to pick an ad that matches best. That would be very interesting to see what happens.
Brett Johnson [:It would be. Yeah. Exactly. I did find Delco So
Don The Idea Guy [:now you've got so now you've Guy, AI that's helping podcasters promote themselves in other podcast. You've got AI that combs, podcast to insert the ads. At what point do we just have an AI audience? Just it's AI listeners.
Brett Johnson [:True. It could turn into that, I guess. That's true.
Don The Idea Guy [:I mean, I did find our our buddy, Lee Hill over in Great Britain has launched a new project. His Lee launches platform called launchcas.com that it uses AI to launch a podcast. Like, you you literally type in a box what you want your podcast to be about, and it comes up with the script, and you can approve the script as is, or you can tweak. And then you push another button, and you can pick from 1 of 6 voices Mhmm. That it'll use AI to voice the podcast for you. And then it's got an AI art thing that'll generate the art for you. Like, when you're done, you just download it and and upload it to your podcast platform. So now that's an AI podcast that uses AI to promote it in other podcasts that uses AI to insert ads.
Don The Idea Guy [:Yeah. No humans required. No humans required. Yeah.
Brett Johnson [:So you don't even have to get emotional, you know, unless you have, you know, unless you train your launch cast voice to be emotional or whatever. But, yeah, you know what? And I played with his tool a little bit. Those voices are really good.
Don The Idea Guy [:Oh, it's it's great. I think the my biggest issue with it right now is there's a the time box. I think it's it can only be, like, 5 minutes or something. Maybe not even that. It's very short.
Brett Johnson [:Yeah. And and whether he named it after me or not, but he does have one voice named Brett. And I it's it's good. It's really good.
Don The Idea Guy [:Wow. Maybe because it was just easy to say.
Brett Johnson [:And maybe it was. I don't know. Give me my
Don The Idea Guy [:I know there certainly is a Don or a Tanisha or a Esca.
Brett Johnson [:I know. I know. Exactly. So, you know, I I Don by default or whatever. I have to get a hold
Don The Idea Guy [:of him.
Brett Johnson [:You know, tell him we talked about him in this in this podcast. He can insert an ad right the very beginning of
Don The Idea Guy [:the ads. Too.
Brett Johnson [:There we go. Yeah. Yeah. Exactly.
Don The Idea Guy [:The ads the Yeah. The tool does a really good job of having the sponsor ad in it Yeah. And writing the segue even into the ad. It does a better job than some radio DJs I've heard. Yeah.
Brett Johnson [:It does a pretty good job. Yeah. He's
Don The Idea Guy [:he's hip hop on it.
Brett Johnson [:It's it's good. Yeah. It's
Don The Idea Guy [:good. I hope he continues to develop it. Yeah.
Brett Johnson [:We need to get him on the podcast, actually, just to kinda talk it out, see where, you know, where he's coming from, where it's you know, how it's been received, what's what the feedback he's getting from podcasters as well too of how he's tweaking it was I'm assuming, you know, he's he's always open. He's always open to ideas.
Don The Idea Guy [:Building this out. We I was having discussions with him on how to make a longer podcast. Like, could you even if you broke it down into 3, 5 minute increments, I could end up with a 15 minute podcast. Mhmm. I'd be down with that. It works off of credits for the AI. I know when you sign up, you get a certain number of credits free so you can take it for a test drive. You know, he obviously, he's a friend of the show, so link him up with the show notes and let people try it out for free and let us know what they think about it.
Don The Idea Guy [:I I thought it was pretty amazing. It was better than the voices were way better than I expected them to.
Brett Johnson [:Yes. Yeah. Really. Yeah. For sure. Because I I did some playing and had it record some stuff. It would, you know, you're gonna have to do a little bit of editing, like, and they say the words too quickly, but you could actually put pause, parentheses, and it would pause. It knows what you're saying to to to tell it.
Don The Idea Guy [:It did a phenomenal job. I tested it for one of my clients, and it was Yeah. I was impressed. If, again, if he had the 15 minute, limit on it, I'd be using this now for the client because they don't have time to produce a podcast. Right. But they have time to generate content, and this thing can do the podcast. It's amazing. I Yeah.
Don The Idea Guy [:I think he went from this project onto another one, that's already in development, and he's launching with another partner. I think this was kind of a side bridging projects. So now that that other one is launched, I hope he comes back to it because, it was cool. So I think I had all kinds of potential.
Brett Johnson [:Oh, I agree. I agree. Yeah. Kind of an AI thing. AUXA unveils exclusive study with, about Apple Podcast algorithm, you know, it's ever since the the the the dawn of time, everybody's trying to break the Apple Podcast algorithm to be on the new and noteworthy and all this kind of stuff. But, the research reveals actionable tactics for influencing Apple Podcasts search results, which we all know that's a terrible platform to do search anyway. But they say that, oh, you know, they survey or analyze, excuse me, over a 1000 keywords and more than 7,000,000 search results to uncover what concretely affects a podcast rank in Apple Podcasts. The results are basically keyword stuffing when it comes down to what
Don The Idea Guy [:it is. That's what that was my input on this as well. Yeah. I, you know, I'm always interested when people do a study to see what's working, but, unfortunately, everything they revealed in the study are all the things that you get penalized on SEO results for now. Like, they're talking about stuff that the tricks that you used to get around the Google algorithm to get on the front page of Google. It's keyword stuffing and metadata and using the word Sessions times in your discretion. And Google has been smart enough to push down and suppress and penalize people who are doing that. I can only imagine it is a matter of time in and a short period of time at that before Apple will penalize you.
Don The Idea Guy [:Apple doesn't like people gaming their system. They are not gonna let this work for long because it's such basic crap. It is use your keyword at least 5 times in the show description.
Brett Johnson [:Right.
Don The Idea Guy [:We've all read people who have done that in their show descriptions. It is a terrible description. It's not meant to be read by a human. It's meant to be read by these algorithms, and it will not stand. It is not gonna last long.
Brett Johnson [:Right. And and, you know, on top of that as well, and and I use, a a transcription service, which I love. It's called Cast Magic. They they're not paying me to say anything about it, but it's a beautiful, fantastic, easy to use AI for transcription then turns into what we call podcast assets, anything you want. And even that has its own problems because it it loves to use the word delve. The guest delve into this. They delve into that. And I see that word show, show up in so many podcast show notes.
Brett Johnson [:It's like you're using cast magic.
Don The Idea Guy [:Yeah.
Brett Johnson [:You're using cast magic. You did what Guy by point is Guy in and change the word. Make it sound like it's you writing the show notes or Or
Don The Idea Guy [:at least tell your AI not to use
Brett Johnson [:Yeah.
Don The Idea Guy [:That delve. Without using the word delve, write me a show description.
Brett Johnson [:Exactly. Or whatever other word that just shows up all the time, stop it. You know, just just stop it. Exactly. Exactly.
Don The Idea Guy [:Or use the AI to give me 5 other version 5 other options to use other than Delve. You know? Yeah. I think in terms of the movie previews. It's always in a world. The every every movie preview starts with in a world.
Brett Johnson [:In a world. Exactly. Exactly. So that was a very eighties very eighties thing. Yeah.
Don The Idea Guy [:Exactly. Knew it was like, oh, it was that it was produced by that studio because in a world Right. That podcast have an AI algorithm. One man chose to write his podcast descriptions by hand.
Brett Johnson [:Right. Right. Exactly. He was alone. Very alone. But then he met. Whatever some kinda love story. You know? That's, like yeah.
Brett Johnson [:Talked about twists and turns. Exactly.
Don The Idea Guy [:Here's the other thing I really love in this Circle. And I want, I want you to do this Don the fly. I want you to come up with this example. You ready?
Brett Johnson [:Mhmm.
Don The Idea Guy [:Include your best keyword at least 5 times in an episode title.
Brett Johnson [:Yeah. I I Give
Don The Idea Guy [:me an episode title
Brett Johnson [:Yeah.
Don The Idea Guy [:That uses your best keyword 5 times.
Brett Johnson [:Yeah. I saw that too.
Don The Idea Guy [:The Marketing Podcast about marketing for marketing. For today's marketing professionals in the world of marketing.
Brett Johnson [:In the world of marketing. Yeah. Yeah. It's a podcast about podcasts where we delve into marketing. Into marketing.
Don The Idea Guy [:In a world with podcast about marketing.
Brett Johnson [:Yeah. I I mean, I've I've never seen a show title an episode title like that. That that's just moronic. I'm sorry.
Don The Idea Guy [:It can lead to an an average gain of 7 positions in the search results.
Brett Johnson [:So from Don. Good going. Right? Wow. Amazing. Amazing.
Don The Idea Guy [:I mean, your show title's gonna sound like Beetlejuice. Beetlejuice. Beetlejuice. Beetlejuice.
Brett Johnson [:Beetlejuice. Wine and you might podcast podcast podcast. We're gonna talk about podcast today. Yeah.
Don The Idea Guy [:There's a word there. Welcome to the marketing podcast.
Brett Johnson [:We're a podcast about marketing for marketing and podcast professionals who do podcasts about marketing. Yeah. And you have only x amount of space to put your title in anyway. So it's gonna go dot dot dot. So you gotta use the subtitle. I just
Don The Idea Guy [:my god. It's just a terrible example
Brett Johnson [:of
Don The Idea Guy [:what to Don, and this came out March 15th
Brett Johnson [:I know.
Don The Idea Guy [:Of this year.
Brett Johnson [:Very recent.
Don The Idea Guy [:I hope this doesn't work already. I hope this is already outdated Don it it won't work, and you try and do that, and it goes, what the hell are you thinking?
Brett Johnson [:Yeah. I know. I know. It's gonna come back to haunt them, but at least I I I'm not gonna blame them per se, but it's just like, but you did publish your Robles. And people are gonna people are, you know, the non, well, the early early stage podcaster is gonna go, there we go. That's the trick. We could just have to stuff it. Let's stuff it.
Brett Johnson [:You know?
Don The Idea Guy [:And I'm and I'm not sure who Asha is. I never heard of them before, but it starts out with ASHA, a pioneer podcast marketing.
Brett Johnson [:Yeah. Yeah. Well, anyway
Don The Idea Guy [:You know what happened to the pioneers?
Brett Johnson [:Yes. I did.
Don The Idea Guy [:They died from dysentery.
Brett Johnson [:They died from dysentery. Exactly. And
Don The Idea Guy [:arrow wounds.
Brett Johnson [:Yeah. Yeah. And that may be what happens here too. Exactly. Oh my gosh. Yeah. You know, we had talked about this Don finally, we had talked about doing this. We kinda joked about it maybe a couple of episodes ago about not really roasting, but reviewing podcast.
Brett Johnson [:If anybody
Don The Idea Guy [:Did you wanna delve into this topic?
Brett Johnson [:Let's delve into this, for podcasters who own podcast to become a better podcaster.
Don The Idea Guy [:Yes. God,
Brett Johnson [:we're a key keyword stuffing to transcript this time. That's for sure.
Don The Idea Guy [:In a world
Brett Johnson [:where people
Don The Idea Guy [:wanna become better podcasters.
Brett Johnson [:We had talked about this.
Don The Idea Guy [:55 professionals in the circle of experts.
Brett Johnson [:Right. Exactly. AI and 4 others. Exactly.
Don The Idea Guy [:I've I've seen other people doing this for a variety of industries. I liked doing this for landing pages where you basically do a landing page teardown. Or somebody sends you a PowerPoint, and you do a PowerPoint teardown, and you run through it in real time. You record the screen, and you just give them feedback on everything you're looking at. There were a lot of website teardowns where somebody just goes through the website, clicks on the pages, gives feedback. Landing page. Well, you know, it's a one page landing page is are, you know, here's how you're getting improve your results or here's some things to get your form closer to the top of the page or weed out people who aren't interested. And I always found those to be quick bits of review that as long as the person has kind of a thick skin because you can as you're running through something briefly, you don't have time to be nice.
Don The Idea Guy [:You're just gonna go, well, I'm not sure why you did this, and you're not live on the call with them so they can explain it. You're just saying, here's the page. I'm running through it. Here's how I perceive it. Your mileage may vary, but here's one guy's opinion of what you put together. Take what you can use, leave the rest behind. And in a previous episode, we talked about doing that for podcasts, like listening to a podcast or visiting a podcast page, and giving people feedback from the 5 different perspectives of the circle of experts. And I think a week after we said that, I saw that Justin Jackson, who I've been a longtime fanboy, started doing this with another guy who does podcast consulting named Jeremy Enns.
Don The Idea Guy [:K. The the videos I saw were on Jeremy Enns, YouTube channel, but Justin Jackson has been promoting it in his, in his email newsletter. And they've got 5 or 6 episodes now where they're doing podcast roast. And somebody will send them a a podcast link, and they go down the page, and they roast it. They just Guy, you know, here are the keywords, and why are you calling yourself number 1? Anybody calls them number 1 and themselves number 1 in anything, I think is immediately suspect. It's been really interesting feedback, and it's 2 guys doing a roast of somebody's podcast page. And I really wanted to do this with our group, and I think it would be interesting to have the 5 different perspectives that whether it's all at once where we kind Don a Zoom call and all 5 of us are weighing in or you're going to, it's I think you as our circle of experts, host, I think that maybe you bring in the Experts or maybe you do a breakdown of this one we're gonna mainly focus on social media. Sessions, we're gonna talk about the marketing, or this one, we're gonna talk about the web page.
Don The Idea Guy [:So whether you did it individually or as a group, I thought it'd be really cool. Yeah. Hopefully, you can link up to the Jeremy Ends, a couple of their podcasts, or at least the channel, and people could search them out for themselves. And if any of our listeners want to have that done with the circle of experts, I'd definitely be up for doing that. I think it'd be fun.
Brett Johnson [:Yeah. I think so too. And and, you know, we would take it from the standpoint of we Don to help you be better. So yeah. Yeah. It's it's it's, you know, be ready to have your baby be called ugly, and that's okay, because, it it's only gonna help you to be better. So, you know, everything going to be better. It just needs a a second, 3rd, 4th pair of eyes.
Don The Idea Guy [:I mean, we'll point out the things we think are cool too.
Brett Johnson [:Yeah. Yeah.
Don The Idea Guy [:Yeah. But, yeah, we're gonna point out the things we want you to improve. If we just go to the perfect one, you go, this is fantastic. I wouldn't change a thing. 1, I think that's highly improbable. 2, I don't think anybody gets any value out of it. Yeah. I think you have to look at the piece and go, hey.
Don The Idea Guy [:You know what? This is really good. I think you can make it even better by doing this. And if you want to make changes, great. Make the changes. If you don't, call idiots and ignore us.
Brett Johnson [:True. Exactly. That's perfectly fine. It's your call.
Don The Idea Guy [:Your mileage may vary.
Brett Johnson [:Yeah. Exact it certainly will. It certainly will because you've been podcasting with this podcast a lot longer than we have. We just saw it tearing apart from the outside looking in.
Don The Idea Guy [:And at one thing. Right? So, you know, you might go, oh, well, you picked the latest episode was as good as my 5th episode. Well, you could send us to the 5th one. Yeah. Right. Wanna listen to Don don't wanna listen to an hour long podcast. I'll go to a page and Mhmm. You know, we can read the words and how you promoted it and the, you know, the image you used for the for the album art on that one.
Don The Idea Guy [:But I think, I think if listeners have an interest in having kind of a teardown or a roast of the page or Mhmm. A Circle, a feedback Circle, I don't know, a circle of feedback. I don't know. We have to come up with a cool name for it.
Brett Johnson [:Yeah.
Don The Idea Guy [:But go Don. Check out these sample ones from, from Jeremy and Justin. See, it's pretty much what I had in mind. Mhmm. If it's something you think our listeners, if it's something a listener thinks would value, tell us you're up for it. Tell us that your game and and send us a link, and we'll move it up on our priority list, and we'll put you at the front of the line.
Brett Johnson [:Yeah. Exactly. Exactly. Yeah. I will put a link in the show notes just basically an email. Email me, you know, and and, specific to this, and, yeah, we'll put it together and and kinda figure it out. Even, whether we take a look at it, maybe you come on board with us as well. Maybe, you know, you're in the Zoom call.
Brett Johnson [:Whatever. I mean, if you're open to Zoom
Don The Idea Guy [:have to turn the we have to turn the mic off. I don't wanna hear people making excuse or worrying about.
Brett Johnson [:True. Yeah. You you can't talk. You just have to listen and nod. No.
Don The Idea Guy [:They no.
Brett Johnson [:Yeah. No. True. It'd be a lot easier without it. So no.
Don The Idea Guy [:Bad idea. We're we're like See, I already have
Brett Johnson [:that idea. Yeah.
Don The Idea Guy [:Those celebrity roast where they have the comedians up on stage and the Yeah. The subject of the roast sits in the chair. Yeah.
Brett Johnson [:And they
Don The Idea Guy [:don't get to say anything.
Brett Johnson [:Say anything. Yeah. Exactly. Sweat it out. Laugh it out. Right? Exactly. Guy embarrassed. That's a good point.
Brett Johnson [:Good point. Yeah. Exactly. Yeah. Yeah. So if anybody wants to get a hold of you for any other ideas that, we've talked about, you know, just wanna or just wanna pick your brain on some, you know, brainstorming that they need to do for some ideas for a podcast episode or for the podcast themselves. How can they get a hold of you?
Don The Idea Guy [:Well, I'd say go to 5 Bruck Brainstorm, but, apparently, it's very difficult to say. So just go to don Idea. Don theideaguy.com. You can find me on your favorite social media plat I'm there. Even on Twitter. Even though Twitter usage is down how much?
Brett Johnson [:Guy 10, 15%. Yeah. Exactly.
Don The Idea Guy [:10 or 15%. I'm still there.
Brett Johnson [:Yeah. Oh, yeah. Yeah. I've touched x in a while.
Don The Idea Guy [:There's no value there anymore. But
Brett Johnson [:Yeah. No. I know. X. X x x. They x themselves out. Exactly. The x twitter.
Brett Johnson [:Yeah. Exactly. If you need a little help with your podcast or just wanna pick my brain about where you're going, with your podcast, You can go to How should they find you, Brett? Guy podcast guy Don com. And, I'm the only one in the world who cannot say 5 buck brainstorms. Oh, I did it. I
Don The Idea Guy [:got it. 5 buck brainstorms.
Brett Johnson [:5 yeah. There you go. No. My podcast Guy. Exactly. So hopefully, you enjoy the episode. Give us some comments, some reviews, email us at at it as well. We love the feedback if you want us to cover something.
Brett Johnson [:If we missed the news articles, like, you want our insights on something, well, we'll we'll do it too. We we we can't cover the news completely. No. No. We don't we don't even dare say we do. So yeah. Exactly.
Don The Idea Guy [:No. But but I'm working on an AI that will cover all of the AI news. Right.
Brett Johnson [:Heard it here first. Thanks for joining.
Don The Idea Guy [:Created by AIs for AIs.
Brett Johnson [:Exactly. AI. AI. That's AI. AI. Exactly. Oh my gosh.
