EPISODE OVERVIEW

Duration: Approximately 32 minutes

Best For: Trapped entrepreneurs who are successful on paper yet feel like prisoners in the business they built

Key Outcome: Discover how to buy back 10 to 20 hours per week while actually growing your business, so your family gets you back and not just the burnt out version

His father was dying. The words that came next would haunt George for years, then save his life.

THE BOTTOM LINE

You have figured out the money. That is not your problem. Your problem is that your business has become a jealous master that owns every waking hour. Your family gets the stressed, burnt out, constantly on edge version of you. If they get you at all. George Rivera spent 31 years building businesses, generating over 400 million in sales, working 80 hour weeks while missing his son's first steps. Then his dying father spoke eight words that shattered everything: "Don't miss Leo's games. I missed too many of yours." That single sentence forced George to confront the truth that every trapped entrepreneur eventually faces. You can always make more money. You cannot make your children younger again. What happened next? George more than doubled his business while dropping to a semi-retired lifestyle. The thing is, he did it through simple systems, real delegation, and light automation. Not complexity. Not more noise. A clear path out of the prison you have built around yourself.

WHY THIS EPISODE MATTERS TO YOU

Your family never asked you to sacrifice every moment for the business. George reveals how being the bottleneck actually stunts growth, and stepping back unleashes it.

The cash-rich, time-poor trap has a specific escape route. This episode maps it out with frameworks you can implement this week.

Your children have three key moments each day when they need you most. Miss them consistently and they start planning life without you.

Every week you wait, you lose moments that cannot be rewound. Your spouse may already be two years into planning an exit you do not see coming.

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

The Founder Prison Paradox: George believed everything depended on him. The moment he stopped believing that lie, his business more than doubled. The thing is, your sense of indispensability is the very thing keeping you trapped and keeping your business small.

AI as Your Communication Mirror: When AI does not perform, it is reflecting your unclear communication back to you. George explains how training AI to sound like you does more than save time. It exposes how poorly you have been communicating with your team all along. Fix that and everything improves.

The Loom to SOP System: Record yourself explaining a task once. Feed it to AI. Get a clean standard operating procedure. Hand it to your person with the instruction "this should never come back to me." Ten minutes of their time watching it, clearing up questions, and you have freed yourself permanently from that task.

The Three Sacred Moments: Scientists identify three times daily when children are most receptive to connection. When they wake up, when they return from activities, and between dinner and bedtime. Missing these consistently teaches your family to build a life without you in it.

The Deathbed Filter: Nobody on their deathbed says "I'm so glad I blew off my kid's game for that client meeting." You will not remember the client's name. You will remember whether you showed up. Start making decisions through this filter today.

GOLDEN QUOTES WORTH REMEMBERING

"Don't miss Leo's games. I missed too many of yours." - George Rivera's father, on his deathbed

"We can never rewind a childhood. We can always make more money. We can't make our kids younger again." - George Rivera

"Your business should be a vehicle for freedom, not a jealous master that owns every waking hour." - George Rivera

"The average woman's thinking two years for divorce before it actually happens. So who knows where some of these founder dads are?" - George Rivera

"I was 49 years old when I learned how to breathe." - Roy Castleman

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meeting George Rivera and the founder prison concept

03:15 - The Cash Rich Time Poor Trap: Why success on paper feels like failure at home

07:42 - The Breaking Point: George's 80 hour weeks and what finally changed

11:30 - Being Coachable: Why the smartest founders still resist asking for help

14:45 - AI Without the Overwhelm: How to use it without adding complexity

18:20 - The Communication Mirror: What AI reveals about how you lead

21:35 - The Loom to SOP System: Creating foolproof processes that never return to you

24:50 - Putting Yourself First: Why self-care multiplies your output

28:10 - Leo Interviews: Teaching the next generation differently

30:45 - The Deathbed Test: Eight words that change everything

GUEST SPOTLIGHT

Name: George Rivera

Bio: George Rivera is a father-first founder and creator of the Buy Back Time Formula. Over nearly three decades in direct response, ecommerce, real estate, and advisory, he has helped generate hundreds of millions in sales while learning firsthand how success can quietly cost you your health, marriage, and children's childhood. Today he works with 7 and 8 figure founders to install simple systems so they can buy back 10 to 20 hours weekly and still scale.

Connect with George:

Website: buybacktimeformula.com

LinkedIn: https://www.linkedin.com/in/george-rivera-53b3296/

YouTube: https://www.youtube.com/@buybacktimeformula

Instagram: https://www.instagram.com/georgerivera1977

Facebook: https://www.facebook.com/georgerivera77

YOUR NEXT ACTIONS

This Week: Record one task you do repeatedly using Loom or Scribe. Feed it to AI for an SOP. Hand it off with the instruction "this should never come back to me." One task delegated permanently changes your week.

This Month: Identify the three sacred moments with your children and protect them ruthlessly in your calendar. Block them as non-negotiable. Watch how showing up consistently shifts the dynamic at home.

This Quarter: Audit every task you touch and ask "does this need to be me?" Build a delegation list and systematically remove yourself from 10 to 20 hours of weekly activity. Your business will not collapse. It will likely grow.

EPISODE RESOURCES

Leo Interviews Podcast - George's 10-year-old son's podcast on YouTube

Leo Interviews website: LeoInterviews.com

Loom - Screen recording tool for creating video SOPs

Scribe - Automated SOP creation tool mentioned by Roy

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

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Hello. No matter where you are in the world. I'm

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here with George Rivera. And George is a business coach.

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Let's say a business coach because we're in the same

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space here. But he's got a really nice way of

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looking at this. We go through life and our business

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becomes a prison. He mentioned to me beforehand that his

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family, he wasn't there for his family and they never

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asked him to be away all the time. And that

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really resonated. So, George, why don't you introduce yourself to

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the people and we can go from there. Thank you,

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Roy. Thank you for having me. Excited to be here.

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So I'm a 31 year entrepreneur. I started my first

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business at 17 years old, done over $400 million in

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sales online, had the ups and downs of the traditional

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entrepreneur life. And my breaking point came about 10 years

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ago. I built myself into this founder prison believing that

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everything depended on me and I had to find my

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way out. Some last words from my dad gave me

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the inspiration to say, I can't keep going like this,

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especially at the sacrifice of the moments with my family,

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the childhood that I can never rewind and get back

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like with my own children. Yeah, I more than doubled

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my business when I realized this has to change. But

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the more important side is I was living a semi

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retired lifestyle after working almost 80 hours a week. So,

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yeah, happy to get into any of that, whatever you

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and your viewers would find useful. Happy to get into

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it. I talk about part of my journey and very

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aligned. Yeah, I was working 14 hours a day, seven

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days a week, and two IT companies. I implemented a

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business operating system and the business operating system brought me

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down to five hours per week and blew my mind.

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And there's so much out there for business owners that

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if they get that point that you made before, you

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were the bottleneck. Once they get that, then they can

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start digging into it and fixing it. So give us

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more about how you help people with this process. I

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think about the me of 10 years ago. And we're

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in marketing, so marketing speak. The ideal person that I

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can help with is someone who's cash rich. Time poor

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and cash rich means you're very successful on paper. You've

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figured out the money game to some degree and you're

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good there. Time poor means your business gets all your

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time and your family, if they even get you at

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all, they get the frustrated, burned out, stressed out, constantly

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on edge version of husband or dad at home. I'm

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only speaking for myself and I know there's a lot

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of Other men out there like me, who. Who would

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pay a small fortune to collapse the time that it

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takes from being prisoner to semi retired and being able

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to pour into your family. Like in my case, I

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was missing my son's first steps and first attempts to

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talk and walk. And a lot of those toddler years,

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I taught him how to negotiate real estate, and he

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even has a podcast. He's looking at me like, hey,

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Dad, I want to do the things that you're doing.

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And so I'm throwing him into the fire. And he

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might not get everything now, but over time, it'll all

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click and it'll be the way things are. Yeah. My

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goal is to open up the eyes of founder dads

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out there who cash rich. They're successful, they're making it

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happen on the business side, but their business is paying

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the price. And it's like the family never asks for

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all this stuff. Sometimes once you've already gone there, it's

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hard to unwind some things. Hey, try to take back

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the houses and the cars and the trips. No, but

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we also want dad. And there's a way to do

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all that if you have an intention and systematically, like

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you talked about, like you did for yourself. Yeah. And

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I love what you're doing with your son because that,

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to me, is the heart of all of this You've

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learned through this process. So many lessons as business owners.

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We look at other people doing things and we're like,

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why can they do it? And I can't do it.

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But will we ask for help? No, we won't. And

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I often talk about being coachable. Right. And yeah, I

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skydive and I freediver. Probably almost 20 years ago, I

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bought some wind tunnel Times the indoor wind tunnel. Invested

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in one of the first ones in the UK. I

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bought 10 hours of tunnel loan, and it's £600 an

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hour. I went into this and I was like, okay,

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let's go. I was still quite a beginner. I had

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a few hundred jumps, and I went in and someone

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said, do you want some coaching? That's 200 pounds an

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hour. And I was like, I'm paying 200 pounds an

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hour. I can figure this stuff out. And I spent

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the next six hours going and bumping into walls. And

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a friend of mine took pity on me. He had

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become a coach recently. And he said, listen, I'll give

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you half an hour's coaching. I'll just give you half

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an hour's coaching. And in that half an hour, I

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learned more than I'd learned in the whole six hours

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before by a factor of five. Right. And that opened

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my eyes to this concept of, you need to be

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coachable. Don't be so proud thinking, oh, I can do

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this. Other people have learned the lessons. Right. Other people

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have had the pain. Other people have dug themselves into

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that hole, so why not learn from that? Yeah, absolutely.

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Yeah. Somebody else paved the way, and you're shortcutting your

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pathway to your ideal destination, wherever you want to go.

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Yeah. So let's dig into one of those subjects. AI.

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What do you think about AI? What's your mindset now

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with AI? Yeah. I know a lot of people can

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fear AI. Some people are excited about it. I feel

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like AI is neutral, and it takes someone with a

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plan, how to best maximize it. There's a lot of

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deceptive ways to use it, but on the positive, it

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can help us automate so much, get a lot of

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our time back, and be a second set of eyes.

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I've used it for legal advice, legal structure. I don't

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think we're ready to fire our attorneys, but I've reduced

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my dependency on paid legal help as a result of

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having AI review these operating agreements. Tell me, what are

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the pitfalls to look out for? Is this fair? Compare

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the laws in a certain state or a certain region.

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How will they affect me if I operate in this

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manner? From helping you craft your marketing message to writing

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content. I encourage people to train your AI to sound

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like you so that it's not just like this robotic,

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soulless voice. People who complain like, ah, yeah, it's okay,

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but it doesn't perform. It's the lack of input that

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they've given it, and it's not reflecting who they are.

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That's fine. I don't think there's a whole lot of

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manuals out there on how to do it properly. And

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it sounds like you've got good experience, too. It's all

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about what you put in, is you can expect the

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quality to come out. I think for me, one of

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the biggest lessons I've ever had with AI, there's two

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major ones, but the first one is how unclear I

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actually was, how my communication was so poor. And as

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a business owner, this is a core concept. Right. Because

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we get staff members in, we know how to do

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it. We know how to do that job better than

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they know how to do the job. Big problem number

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one. And then problem number two, okay, George, please go

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out and do this, and you have no idea what's

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in my head. So you go and do a poor

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job. Suddenly, I'm okay. George can't do it very well.

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And that's not the case at all. I haven't been

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the correct communicator. I haven't communicated. And I taught me

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this because I could see what it could do, but

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it wasn't doing it for me. So I turned that

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mirror onto myself and said, right, what are you not

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doing here? And not only did that teach me how

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to communicate with AI, but it also taught me how

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to communicate with my family, with my staff, with everybody

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else. That was a real big eye opener. So many

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personal benefits as well. And like you said, helping you

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communicate with your team. One of the ways that I

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love to use AI to communicate with my team is

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we've got screen recording tools. Loom is the flavor of

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the moment. But record how you would explain to somebody

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on LOOM how to do a certain task. And then

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you put that in a chatgpt, and then you say,

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hey, create an SOP for one of my people to

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follow. And that's essentially cleaning it up and making it

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into language that it makes sense for me as the

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owner, it makes sense for the person who's going to

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be doing the task. I attach the loom video to

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the description that it creates. I hand it down to

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my person, and my attitude is this should never come

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back to me. But I have 10 minutes. Please watch

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it right now and let me know if there's any

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questions or gaps. You want to make sure that it's

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reflecting exactly your intention. And then 10 minutes goes by,

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they're okay, great, you own this thing. Unless we change

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vendors, strategic change in our marketing process, this should never

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come back to me. And if they have a question,

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they answer it right there. And you clear it up

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right there. But that's how I've been using it. And

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that's such a fundamental standard operating procedures. I use Scribe.

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Scribe is really good. Loom is good as well. The

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concept that when you're busy dealing with a staff member.

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I have this great example of this. I'm working with

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somebody who uses routes, so they use automated routes. So

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they've got a whole bunch of technicians that go out

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and they've got to set the roots up. And he

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was, like, really kind of stressed about this. And as

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the founder, he was doing this every week, and it's

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costing him 10, 14 hours a week doing this thing

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he didn't like doing. So we went through the process.

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We worked out exactly what his SOP was. We then

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went through and found out how to automate as much

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as possible, did that and then did the sop again.

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And he handed it off to one of his staff

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members. They said a staff member got it and the

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documentation was that good, that the staff member was Saturday

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afternoon and said to his 7 year old daughter, do

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you want $20? Just do this. And the daughter was

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able to do it. And that's what you're aiming for,

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right? You're aiming for it to be foolproof. So there's

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no doubt. And if you ever have turnover, just slide

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right on in and don't lose a step in the

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process. So I want to transition now onto my own

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most important thing. For business owners, we don't put ourselves

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forward. When we start, we're not the most important thing.

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Our customers, our staff, our business, the sales, this becomes

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the most important thing. And business owners, if they're not

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doing this right, the first thing that suffers are the

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relationships that you mentioned and their own health. We're a

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human being, we're an animal that works on stress and

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no stress. So when you've got your sympathetic mode activated,

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your fight or flight mode activated, you can't create, you

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can't be creative, you can't build anything. But when you're

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in the parasympathetic mode, you can build it. And I

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became a Wim HOF and shotter technique, but more importantly

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the breath work. And I just realized that my toolbox

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for my own mental and physical health was lacking. And

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once I managed to get my energy space together so

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that every day I have as much energy as possible,

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I was able to do so much more. But by

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putting myself first, then everybody else got more. So what,

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what do you experience with your clients? Yeah, absolutely. Speaking

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for myself, but clients as well, we're always putting ourselves

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last, at least at the beginning when we don't know

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any better. And that's why when we fly and they

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say, hey, in case of emergency, put the mask on

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you first before your children. Instincts as a parent, let

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me get the kids first, make sure they're okay. But

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then it's if something happens to them and you're passed

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out, you're done. So if we don't take care of

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ourselves, we've got a family, we've got people that work

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for us. We need to make sure that our soul

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is nourished and if our business is sucking the life

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out of us. To speak for myself and some of

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the clients that I've had, yeah, we can't be of

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much use to our family and to the business and

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to the people that work for the business, to the

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clients, to the customers. It has this trickle down effect.

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Yeah, I think treating ourselves with the love and respect

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that we deserve. Minimizing stress, creating a lifestyle that doesn't

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stretch us on both ends. Having time to breathe white

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space for thinking ahead for the future, time to think

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in the past so that we can make better decisions

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in the future. And from the family perspective, being present

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for the spouse, for date nights, being there for games

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for the children and just the everyday moments. There's three

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times that they say scientists, but they say that there's

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three times in a child's day that's if you're blowing

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everything and you're not even seeing your kids because you're

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just working so hard. If there's three times in a

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day that you could actually just see them for a

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minute. It's like when they wake up, when they get

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home from school or camping or some activity that they've

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been gone all day at and then between dinner time

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and bedtime and just that's the moment when they're most

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receptive to I love you or proud of you or

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you can do this or a word of encouragement. And

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so when we're just drowning in our own stress in

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our own business, we miss out on all these moments

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that our family is experiencing. We don't have a chance

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to put that impact into them. And oftentimes our family

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could be planning a life life without us. Once they

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get used to that because they're used to. Dad pays

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the bills, but he's never around. He never comes to

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the games or he says he'll go to the game.

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It might as well put it tentative on his calendar

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if no fire comes up. And yeah, we got to

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take care of ourselves so that trickle down effect really

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truly happens. And the ones that we say we're doing

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it for truly benefit. And just digging into that a

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little bit more in terms of the mental cost to

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us. I found myself in very dark places contemplating suicide,

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actually standing on the edge of a 130 foot tower

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getting ready to jump off. And it was the breath

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work that saved me. Yeah, it really was. What's been

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your own experience of going down? Because it's not a

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sudden thing. No, yeah, exactly. It is deep, dark, you

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feel alone, you feel like nobody else is there. And

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the truth is there's others there too that could give

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you a sense of hope that others have climbed out

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of it. But yeah, when you're there, it's tough to

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think that there's others with you. You think you're all

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alone and I just need a break. I need a

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breakthrough, something to shine some light. A path of light

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I follow. I've had welcome to entrepreneurship, though. It's ups

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and downs and peaks and valleys. And I've been out

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of my whole 31 years probably maybe 10%, maybe 15%

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of that in deep, dark valleys where I'm like, what

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am I doing? Am I doing the right thing? Am

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I where I'm supposed to be? And I just whenever

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first I turn to my faith to give me purpose,

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and then I'm like, all right, how can I help

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and serve others and make them better with the skills

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that I have? And that usually translates into finding the

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right opportunity to crawl myself out of it. When I

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started helping other men, my whole career was direct response

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marketing. It's put money in, put money out, and then

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the difference in profit that generates is how I feed

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my family and live. So this career shift over the

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last little under a year now of walking alongside men

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who were where I was 10 years ago is completely

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new. So honestly, being vulnerable, I was a little terrified.

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I'm like, this is all new. I can go out

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there and buy ads and make it work all day

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long. But now this is getting my name out there,

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networking, personal branding, making sure that I can put out

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good content, attract the right people into my world. Thankfully,

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it's working, but when you haven't done it before, it's

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terrifying. There's a little bit of that dark times, like,

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oh my gosh, career shift. There's this phrase burning the

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boats. We're burning the boats because we're not going back.

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I made the decision that I'm tired of doing business

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the old way. Like, I've sold millions of bottles of

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pills and I've never had somebody tell me, oh my

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gosh, this bottle of pills changed my life. Sure, you

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might get less joint pain, better memory, and that's fine.

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That's all it's supposed to do. It's not a miracle

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in a bottle, but I feel like I was put

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on this earth to have transformational impact. And if I

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could just help get some more dads back in home

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with their children so that they can make the impact

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that they were born to be, maybe even save their

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family. Because the average woman's thinking two years for divorce

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before it actually happens. So who knows where some of

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these founder dads are? If I can just have an

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impact on just a few of them, that fulfills and

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satisfies my soul in a way that never could. So

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knowing that's what can happen is part of what crawls

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me out of those deep, dark days, is just having

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that hope and optimism that I'm put here to help

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some people. So hopefully that makes sense. Yeah. And I'll

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share with you some breath work if you're interested, because

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It's. I was 49 years old when I learned how

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to breathe. Yeah. We know that if we don't

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eat for five weeks, we die. And if we don't

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drink for five days, we die. We know how to

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eat properly and we know how to drink properly, but

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if we don't breathe for five minutes, we die. The

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breath connects us to our soul. It connects us to

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the world. It changes our mood, it changes our state.

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Pulls me back from the edge. Was being able to

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regulate my emotions with breath work. So powerful. I think

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we all should do and have these tools in your

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toolbox. I get up every morning, I get onto my

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mat, I do five rounds of breath work. I then

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do some meditation, go downstairs to my garage and I

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do some pt, get into my sauna for a little

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while, and then jump in my cloth. I would never

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have taken that time before that hour and 20 minutes.

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I just wouldn't have taken it because there's too many

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things to do. But I realized that there's always going

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to be too many things to do. Right. It doesn't

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make any difference. If you have an entrepreneurial mind, by

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default, you have some level of adhd, it's not a

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bad thing. It's a superpower. And if you can harness

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it the right way and bring it back to yourself,

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make sure I make time for myself. I can do

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10 times more during the day now than I could

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have before. Yeah. Just before we wrap up, I just

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want to touch on your son's podcast. What's it called?

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How do people get hold of it? Yeah, his birthday

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is in two days, so he's done all this as

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a 10 year old. He started late October. And so

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far we've recorded 25, 26 podcasts. I think we've got

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21 published, so we're four or five. And yeah, it's

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amazing. He was one that was a little skeptical about

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AI. Not in a fearful way, but in a way

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of, oh my gosh, AI is teaching us how to

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think. Kids my age, by the time I'm out there,

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17, 18, 19, looking for a way to feed myself,

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I'm gonna have a massive advantage. If I don't just

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use AI as A complete crutch. AI is important and

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we should learn how to use it properly, but it

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shouldn't completely outsource your thinking. And kids his age, because

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I see them, his friends, his peers, are just literally

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face in phone 24 7, watching YouTubers do goofy things.

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And that's fine, but that's all they do. That's their

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whole life. And so you can't, as an adult, as

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a father, I can't look at another one in the

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eye because they just won't look at another adult in

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the eye. They won't shake your hand. They're afraid of

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speaking. And my son is the complete opposite. He's homeschooled.

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He'll look you in the eye, he'll shake your hand,

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he'll call you Mr. Roy. Nice to meet you and

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have a great podcast with you. Once it his time

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to go out there, look for a job, he's going

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to be head and shoulders above all the other kids

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who are coming out of the clouds. Where the heck

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do I start if they think that they might be

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in mom's basement for the rest of their lives? The

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thinking behind the podcast is, let's get you out there,

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start talking, start meeting people, start with my network. And

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then I know that there's going to be some big

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famous people that we all know are going to be

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like, oh, my gosh, that kid's doing awesome things. Yeah,

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he might have 50, 100 subscribers. It's not huge, but

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he's doing an awesome thing. I want to be on

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his show. And he's going to be on the show,

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he or she. And then the notoriety from that's going

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to explode. And then more people are going to join

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and it's going to be awesome. Watch out, Joe Rogan,

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my boy's coming. Amazing. We'll put his link below. Maybe

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I'll jump on there as well. We'd love to have

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you as a guest. It's Leo Interviews on YouTube. Search

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for Leo Interviews. We also have Leo Interviews.com which will

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soon be like his podcast hub page for guests and

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episodes. And I post on Facebook a lot about it,

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so anybody could find me there too. Thank you very

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much for coming on board. And if you have one

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bit of information that you could share with people you

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know that are in that situation, what would it be?

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What would be your light bulb moment? Absolutely. Find a

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way that you can serve others. That's the way that

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I was able to crawl out of the dark days.

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And one of the things that I tell people, because

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I'VE been there at the near deathbed moments when passing

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is near. My dad told me, don't miss Leo's games.

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I miss too many of yours. That's the phrase that

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completely changed my life. And so I want to tell

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people nobody on their deathbed ever says, I'm so glad

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I blew off my kids game for that client meeting.

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By the time you're in that deathbed moment reflecting back

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on life, you're not going to remember the name of

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that client. You're not going to remember the excuse. But

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you will remember whether or not you cared about being

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present for your children at those big moments. Maybe it's

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a game, maybe it's a recital. We're all going to

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have regrets no matter what. We're human, but the goal

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is to minimize the regrets that we have by the

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time we get to our end days so that we

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can say, hey, you know what? There's some things that

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could change. But when I recognized that I had to

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make a change, I did something about it. I can

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hang my hat up on that. And we're good. So

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that's my hope for everybody listening in. We can never

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rewind a childhood. We can always make more money. But

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we can't make our kids younger again. So let's not

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miss the moment. Thank you very much for joining me.

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It's been a pleasure having you, and I look forward

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to seeing you on your son's podcast. Likewise. Thank you,

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Roy. Appreciate it. Cheers.