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Selling the Couch - Melvin Varghese, PhD 17th June 2021
279: Building A Personal Brand On Social Media

279: Building A Personal Brand On Social Media

If the topic of building your personal brand on social media brings feelings of anxiety and insecurity, then today’s show is for you. As clinicians, we know it makes sense to have a digital footprint in the online world, but it’s difficult to know just how to establish yourself with authenticity and transparency. There are so many nuances to the intimidating world of social media! Today’s conversation will give you valuable insight and practical tips to help people get to know, like, and trust you. Join us to learn more.

Our Featured Guest-Lisa Mustard, LMFT

Lisa Mustard is a personal brand coach, psychoeducator, therapist, podcaster, and self-described personal development junkie in South Carolina. This mom of two has created an awe-inspiring presence on social media around topics like fitness, health, mindset, and goals. Recording with her phone, Lisa proves that a high-quality, high-dollar studio is not a requirement for building your personal brand, and she does it in very unique and authentic ways. Lisa joins us to talk about what personal branding is, how much to share, and that all-important line between OK and TMI. We’ll wrap up with the most common mistake people make in personal branding and three tips that you can utilize today to start building your personal brand on social media.

Lisa Mustard

You’ll Learn

●     What is a personal brand? Your reputation, what people say about you, and what you’re known for

●     The best way to narrow your brand down to three specific things is to identify your top values and priorities

●     Why you have to be clear and specific about how you want to move forward on social media

●     How to decide how much to share online

●     The most common mistake people make is----not taking the time to build a personal brand

●     Three tips for a clinician who wants to build a personal brand:

○     Identify your strengths, uniqueness, and how you help people

○     Know your values and what you stand for

○     Know where you want to go and what you want to accomplish

●     Why you should realize that not everyone will resonate with your message---and that’s OK

●     Why social media is the best place to build your personal brand

Today’s Podcast Sponsor: Headway

Headway: Headway is building a new mental healthcare

system by using cutting-edge software to connect clients with therapists who

accept insurance, helping providers to expand their practices, and individuals

to finally find a therapist they can afford.

Solo and group practices in network through Headway can get better

rates, get paid automatically twice per month (no more rejected claims or

delayed payments), and get complimentary billing and admin support so you can

focus on serving your clients. And the best part...Headway is paid by insurance

companies, so it’s free for us to use.

Solo and group practices out of network through Headway also get

full admin support and access to the vast pool of potential clients who need to

use their insurance to pay for care. And the best part...Headway is paid by

insurance companies, so it’s free for us to use.

Learn More at https://sellingthecouch.com/headway

RESOURCES TO GUIDE YOUR BUSINESS JOURNEY

Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.


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WHO'S THIS GUY? 


Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).