The zero moment of truth is the moment when a consumer is doing research about a product or service. It’s not just about the first time someone sees your product—it’s about the whole experience that leads up to that first interaction.

Your clients are already considering their options before they even contact you. If you don’t understand what they’re looking for and what questions they have, then you’re missing out on opportunities to win them over. 🎯

Learn more about What is Zero Moment of Truth Marketing with me here: https://ttl-with-atiba.captivate.fm/episode/what-is-zero-moment-of-truth-marketing

Have you had a zero moment of truth with your clients? Share your experiences below.

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