Shownotes
Which works better in content marketing — positive messages or negative ones? Well … it depends.
On the one hand, as content marketers, we want to associate ourselves and our content with lots of great feelings — that’s what makes our audience want to spend more time with us.
On the other hand, negativity bias is real, and talking about audience problems can create a powerful bond.
How to balance the positive and the negative in a marketing message?
In this 25-minute episode, I talk about:
- How a simple copywriting formula can help us strike the right balance between positive and negative
- The dangers (and opportunities) in creating content that exposes audience problems
- The viewpoint that makes painful content less painful
- Physiological changes that make “going negative” effective
- The keys to relieving your audience’s pain with your business solution
- How to end your content with a delicious “dessert”
Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...
The Show Notes
