Which works better in content marketing — positive messages or negative ones? Well … it depends.
On the one hand, as content marketers, we want to associate ourselves and our content with lots of great feelings — that’s what makes our audience want to spend more time with us.
On the other hand, negativity bias is real, and talking about audience problems can create a powerful bond.
How to balance the positive and the negative in a marketing message?
In this 25-minute episode, I talk about:
Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...