How did micro-magic trick content conjure up worldwide video success?

At the time of writing, Zach King’s videos are 4 out of the top 5 most watched videos on TikTok ­– with nearly 5 billion combined views. He’s also the world-record holder for the highest number of TikTok followers for a male creator.

The video illusionist has taken the social media video game to an entirely new level and, at the same time, built a business where he can really stretch his magical muscles. Plus, he has authored a successful range of children’s books. In this episode of the It Started with Content case study series, I share the secrets to this video magician’s success.

Press play to find out:

• How a passion for filmmaking transformed Zach into a record-breaking micro-content creator
• How repurposing helped Zach pivot and achieve multiplatform success, which has led to huge success off the screen too
• The four key lessons to learn from Zach’s journey

Important Links & Mentions      

• It Started with Content case study series: https://www.youtube.com/playlist?list=PLVwaHzx-z4d703GYxMUxs4a6CCe6fQWZB
• Zach’s YouTube channel: https://www.youtube.com/channel/UCq8DICunczvLuJJq414110A
• Zach’s TikTok: https://www.tiktok.com/@zachking
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

To watch the video, or read the blog post, click here