Users are venturing outside the traditional search box, so Izabela Wisniewska from Creatos Media believes it’s essential that SEOs start doing the same.

Izabela says: “Think beyond Google and start optimizing for other search engines and other platforms.

What other search engines should SEOs be optimizing for?

“We should definitely start thinking about Bing when we talk about search engines. Of course, Google is still the master, and they own the majority of search queries, but Bing is slowly climbing back. It’s getting some of Google’s percentages from the search market."

Read the full transcript of Izabela's interview at https://majestic.com/seo-in-2025/izabela-wisniewska