Pacifico talks with SEO expert Damon Burton about beating out a billion dollar company for Google rankings, running a marketing agency, and how to create a system to maintain a great work life balance.
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Law, The Universe, And Everything is a show featuring leaders from the fields of law, business, sports, medicine, spirituality, music, marketing, entrepreneurship, cannabis, blockchain, and beyond. We talk about anything and everything as long as its interesting. No topic is off limits so it's a bit like Joe Rogan meets Tim Ferriss but the host has better hair. Law, The Universe, And Everything is a production of The Soldati Group (https://soldatigroup.com). All opinions expressed by the host and podcast guests are solely their own opinions and do not reflect the opinions of The Soldati Group. This podcast is for information and entertainment purposes only. These discussions do not constitute legal or investment advice.
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Law, The Universe, And Everything is sponsored by Prosperitas, an animated video agency that can help you bring your company’s ideas, values, products, and messages to life with the power of engaging videos. Whether you strive to win more customers, engage or educate your audience, Prosperitas will craft each video specifically targeted to fit your brand and vision. Visit https://ProsperitasAgency.com today to learn more and discover how Prosperitas can create the best videos your company has ever had to help increase conversion rates and drive more sales.
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Today’s episode is brought to you by Eliances, a networking community that brings together some of the best and brightest minds from around the world. If you want to bring your network and net worth to the next level, Eliances could be the missing piece that you’ve been seeking. With weekly private roundtables, regular deal making meetings and uniquely inspiring and informative events, Eliances offers an experience unlike any you have ever had before. To learn more, visit https://Eliances.com. That’s Eliances, the only place where entrepreneurs align!
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Books Mentioned:
The E-Myth Revisited by Michael Gerber: https://amzn.to/3uO6AMl
The 4 Hour Workweek by Tim Ferriss: https://amzn.to/2T0lySa
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Show Notes:
00:00 Show Intro
01:03 https://Eliances.com
01:42 Guest Intro – Damon Burton
02:40 Interview Begins
02:53 Beating out a billion dollar company on Google
07:06 The lure of SEO
10:10 The future of SEO
12:44 Why pay for ads vs SEO?
16:17 How small businesses can win at SEO
18:07 The importance of local SEO
20:00 Managing expectations for SEO clients
22:12 Maintaining work/life balance
24:10 Turning failure into a learning opportunity
27:17 Bad recommendations in SEO
32:07 Book recommendations
36:39 Damon’s billboard
40:05 How an autoimmune condition changed Damon’s life
41:53 The best investments Damon has made
44:53 The kindest thing anyone has done for Damon
46:13 Show Outro
