Given the immense competition to land sports social media positions in major professional leagues, it is noteworthy when someone fast tracks their career and bypasses those stepping-stone positions. Lexi Ross, Memphis Grizzlies’ Social Media and Digital Content Producer and our guest on the WorkInSports Podcast, is one such person. Lexi earned her Bachelor’s in Sport Leadership and Management from Miami University in 2019. Fast forward two years, and she’s gone from studying in Oxford, Ohio, to managing social media for an NBA team.
Clearly, the Memphis Grizzlies saw something in the creative content that Lexi was producing. In addition to her direct role with the team, she also builds content for the Grizzlies’ G-League affiliate, Memphis Hustle, their esports team, Grizz Gaming,, and FedEx Forum. This rising star joins the WorkInSports Podcast to chat with VP of Content and Engaged Learning Brian Clapp to share some sports career advice regarding:
How she built up her resume while attending Miami University.
What made her decide to pursue a sports social media career.
Which memories she recalls from interviewing with the Cleveland Indians out of college.
How she keeps fans engaged on social media during a pandemic.
How she continues producing fresh content for many different areas of the franchise.