What if making $1,000,000 in 2026 didn’t require more offers, more content, or more stress, but instead came from a simple system that quietly works in the background?

Imagine opening your laptop and seeing sales already coming in. Not randomly. Not occasionally. But consistently, because you built something that is designed to do exactly that.

This is not about luck. It’s about structure.

And once you understand this system, everything becomes clearer, simpler, and far more powerful.

Useful Episode Resources

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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00:00.57

Speaker

00:37.04

Speaker

The Email Marketing Show. Hey, I'm Kennedy and regular viewers will realize that I've got a brand new purple helmet for my microphone on brand. Here we go. So let's get into this blueprint. So what a lot of people have is they have a bunch of offers.

00:55.16

Speaker

Okay, and um'm I'm sure you're the same. You've got a bunch of different courses, programs, things you've developed over time. And what it's like is that they're all over the place. You keep offering different things in different orders. What I want you to do, as represented by this beautiful illustration of the Colosseum, the Roman Colosseum, is I want you to pick what I call a Rome offer. A Rome offer. I'm write that on here. There it is. Okay. a Rome offer. That's your all roads lead to Rome, your flagship offer, the main thing you want to be known for.

01:28.28

Speaker

I want you to think of this. i want to think of your business like going shopping in Ikea, right? What most people do is not Ikea. Most people have a offer here and an offer there and they're talking about this offer for a short amount of time they're talking about this other offer and they keep changing and your your audience starts to get to a place where they're like i'm not really sure what you sell i'm not sure the difference between that offer and that offer is a thing we often hear about people's offers instead when you use this rome principle your business becomes like ikea when you walk through ikea

01:59.67

Speaker

You are up and down and you have to walk past the bar stools. You have to walk past the bedding. You have to walk past the bookcases. you Nobody is missing out on any of the offers, right? Everybody has to walk past them. And that's what your room offer is. It's the thing that everybody has to walk past. So the very first thing you're going to do,

02:24.05

Speaker

is you're going to build your offer. And you're going to imagine that in the center of the Colosseum is a person who has had the successful outcome that your Rome offer, your main thing, offers, ah provides, or does for people. What most people do is they build one offer like this, and then they sell it for a bit, and then after a while, they move on and they start building another Colosseum. They build another Rome offer. They start building new foundations. They start laying it out.

02:51.58

Speaker

They start putting all of the stuff in. And it takes ages. And they feel like they're always busy because they're busy doing the most time-consuming thing in the world, which is building offers. What we do instead is you'll notice around the Colosseum, there are lots of doors. So what we're going to do with these doors is find different ways of getting people in into the Colosseum, into your Rome offer. So you might...

03:15.64

Speaker

run some meta ads to your Roam offer. Then you might start, don't know, some kind of group on school or on Facebook or wherever, you know, lots of places, don't you think this is, to get people into it. You might do a challenge.

03:32.89

Speaker

You might run a webinar. for that Roam offer, okay? So in my example, we have a Roam offer. and i'm gonna put some numbers on all of this so you can see how it all comes together. So um my Roam offer is a 997 program called the Automated Email Engine, okay? That's what our main thing here is at Email Marketing Heroes. So that's what that's what it might be. It might be your two grand program. might your five grand program. might be 10 grand program. That's the first thing we do.

04:05.21

Speaker

The next thing every every business needs to have then in order to make this work. My iPad's going all weird. What's going on? There we are. Fixed it. um Is we need to have people who are in the Roam offer need to be offered a um a recurring offer.

04:25.35

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It's an email I got from Brendan Machado years ago saying on the back of every offer, there should be a recurring offer. And that's something like a membership.

04:36.63

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It could be and maybe for some ongoing support. Support. It could be some fresh frameworks or um if you're like in social media or whatever, it might be templates.

04:53.21

Speaker

Sales scripts, that kind of thing. Or it could be software. They're really good, solid, proven things that are working right now to as recurring offers. And some really good recurring offers actually have either all or multiples of these in. So in our example, we have our membership called the Email Hero Academy.

05:16.60

Speaker

And it's $97 a month. And it basically has all of those things in. People are able to get ongoing support, which is we're going to pay for monthly. They're going to get fresh new stuff every single month. Frameworks, templates, whatever you sell, every single month. They should be paying monthly for it. So it makes sense that they're paying monthly for it.

05:31.22

Speaker

The beautiful thing about having something where they pay monthly is you are never starting another month on zero again. Looking at the bank account thinking, will we be able to make the sales? I've got that big like sort of thing in the back of my head thinking,

05:44.44

Speaker

I need to make some sales to make to make payroll or to to pay myself to pay the bills. We don't have that when we've got recurring offer built in. The other thing too that's really important though is, We had it for a short amount of time. We made this mistake. I don't want you to make mistake. Well, we only offered the membership, the recurring thing, to people who joined the Roam offer. That's a mistake because you're actually putting a throttle, in my case, a $1,000 throttle, but most people have two, five, 10, 20 grand programs. And that'll be a 20 grand throttle in the way of letting people join the membership. It's like a big a big wall for people to try and climb over. So what we're going to do also is we're going to have and along the path in Ikea, right? We're walking up and down. We're going to have some opportunities for people to get straight in to the recurring offer.

06:33.98

Speaker

Okay? Even if they don't buy the Rome offer. All right? it could be a downsell from the Rome offer or something like that. So there's going to be a percentage there. we're going to come back to that when we put some numbers on this.

06:45.59

Speaker

Then after that, this is when it gets really important, right? So what we're going to doing is sending lots of different emails, lots of different emails about our group program or our challenge, our webinar. We're going to send those emails from wherever happen to be in the world as different ways of telling people about the Roam offer. Hey, there's a a trial. There's a way of getting in. There's a way of checking it out, whatever.

07:07.38

Speaker

Come and join me on a live webinar. Come and do this challenge. All to check it out. We're gonna be emailing people. Then we're going to email some of those people. We're going to email the people who buy and say, hey, come and join my membership. My my my my ongoing recurring kind of thing. My software, whatever it's going to be.

07:22.14

Speaker

So we're going to email about that, which you can send from anywhere in the world. Then, and this is when people usually have stopped and where the big swathes are really made here. And that is we're going to have...

07:33.72

Speaker

an upsell. I'm amazed at how many people have a membership and when someone's just agreed to pay them every single month because they care about the topic and they really want you to teach them that topic, they care about so much, they're willing to commit to paying you every single month or every quarter, every year.

07:52.59

Speaker

That's a big commitment. That's a big sign of how much someone's interested. So we should be offering an upsell at that point. okay and that that's usually going to be just a one-time purchase and what i don't mean by that and this is where people get this wrong is i do not mean offer them an annual upgrade yes you can do that as well so if it was 97 a month you might say hey join for a year you get two months free and you get it for 997 for the year you might do that stuff that's normal what i'm talking about here is another one-time purchase

08:24.64

Speaker

Let's say it's 297 because that's the price that my upsell is when someone joins the membership to help them with something else that's really complimentary. OK, what's amazing is 60 percent of people take that.

08:37.59

Speaker

So for every 100 people who are having the membership, 60 of them have also added on an extra $297. You see how this money stack on one on top of the other. But we're not done yet. and then I'm going show you the financial breakdown of how this turns into an easy million dollar business a year. Right. So we're now going to be once someone joins the membership, we're going to email them afterwards saying, hey, as a new member, join, get this upsell, get this discount on this upsell, get this upsell that's not available somewhere anywhere else or whatever.

09:06.42

Speaker

Then we're going to have one final thing. And I call this the king of the jungle.

09:16.38

Speaker

offer It's the king of the jungle recurring offer. So this is what this is like a recurring offer that is much more premium. It's a premium offer. So it's something like a premium

09:34.73

Speaker

membership. Or it might be a mastermind. Or it might be inner circle.

09:42.87

Speaker

This is the kind of thing which you're going to charge out at around 500 a month.

09:49.43

Speaker

So now when you stack these things together and you email the people who haven't bought anything from you yet about your roam offer and your recurring offer, and then the people who buy your recurring, going to email to tell, usually automated, completely automated, you're going to email them because you don't need to do anything.

10:08.22

Speaker

But they'll be emailed to get your upsell and the people who buy these will be will be told about your king of the jungle offer, also ornamented. So your job becomes to email about the Rome offer and the recurring offer.

10:24.28

Speaker

and everything else becomes automated, which is why you can do this in such a little amount of time. So let's take a look at the numbers on this. So let's say that we get, i'm I've got the numbers on this screen over here, let make sure I don't get the maths wrong, because that's very easy for me to do. um We get 300 people, let's just that they say this is the Rome offer, 300 people times, in our case, 997, right? Let's just say you had a pretty low ticket roam offer. that's not It's not a very expensive one. That's going to give us a total of 299,100, okay? By emailing to that offer.

11:02.65

Speaker

The next step of the journey is going to be our membership.

11:09.04

Speaker

OK, the membership and in the membership, what we're going to do, because we've got some people being sold in from the Rome offer. Let's say that 60 percent of those people, 60 percent of people who buy the Rome offer also upgrade and the recurring. And we've also got some people coming directly into the recurring.

11:30.52

Speaker

11:44.09

Speaker

That is it. That's going to give us, get the numbers off this screen here, $582,000 year. and eighty two thousand dollars a year Great.

11:55.77

Speaker

So we're right butre doing pretty well, right? We're at six, seven, eight, we're about 900,000 already, almost. Okay. But we're not done because then from there, we're going to have 60% of the people who joined the membership take the 297. Okay. 60%. That's 300.

12:15.29

Speaker

okay sixty so that's three hundred That's 300 times of 297. And that's going to give us, how much is that? An extra 89,100. You might think, why would I bother doing that? I'll tell you why you might bother doing that. Because that is 90 grand, basically, of cash from an automation for something that you didn't have to do.

12:38.17

Speaker

And when someone buys from you again, they deepen their relationship with you in a psychological way. So psychologically speaking, that is a relationship deepening that you just can't pay 90 grand for doing it.

12:49.24

Speaker

Why would you not do that? If I was to give you an extra 90 grand right now, would you be upset? No. Right. So, again, that's what we're doing. And then we've got the king of the jungle offer.

12:59.99

Speaker

this premium membership now you can do that in whatever way you want i mean for me mine's called director's room and actually it has a cap in order to actually maintain people now the official cap is 30 places but i'm going to just be a little bit mean and say it's only 25 spaces are available and it's so that's going to give me an extra so it's 25 people times um it's 500 a month a month So that's going to give me an extra 150,000. And again, that's automated emails. The only emails we're sending are to the Roam offer and to the recurring offer. So let's take a look at that actual grand total. If I just scroll down on a little screen here, that takes us well over...

13:52.98

Speaker

million dollar mark and we didn't need we needed to sell 300 of them and 500 of them everything else gets dialed in and done on its own and you can send these emails literally from anywhere right and if you're thinking wow right this is awesome well good news i release videos like this every single week if you haven't already make sure you hit the subscribe button on this player right now on on this page so that you see the new videos when I release this new content every single week and also when you hit subscribe I you know that you're enjoying this content and I'll keep making more and more of it but as you can see this is an extremely practical way of making a million dollars from this email system that literally anybody could use and of course you going to plug in your numbers your roam offer is likely higher priced than mine

14:42.71

Speaker

Right. So that's going to really swing the numbers in another way. Stick the numbers in the chat GPT. That's exactly what I did on this other screen to help it make sure I have my numbers right and have it run the different models for you. Of course, this all does rely on the fact that you do need to keep growing your email list. you need to keep building that email list. So let me show you what has replaced lead magnets for coaches and experts to grow your email list in this next video. I'll see you in that one.