Brian Potter is the author of Construction Physics, the best blog on construction news and innovation that I've found. "Why It's Hard to Innovate in Construction" is one of my favorite and a central theme in today's discussion.

Brian is a structural engineer by training. He is currently a Senior Fellow at the Institute for Progress and previously led an engineering team at Katerra. Enjoy the episode!

Have any topics you want me to discuss, guests to interview, or feedback about the show? DM me on Instagram @buildingoptimal or send me an email at jared@gossettco.com.

And thank you to Lowe’s for sponsoring today’s episode! Learn more about Lowe’s for Pros HERE

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