A marketer’s job is never done.
Whether there’s a looming economic downturn or a recession to brave through, chances are that B2B marketers are still going to be expected to show their worth. But isn’t that near impossible when people don’t have as much money to throw around?
Join Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata, as they delve into the specifics of not just how to scale through a down economy but the factors that help marketers come out the other end unscathed.
So, saddle up for an economics lesson in this episode… or something pretty close to that.
Find out
- Why it’s important for B2B marketers to have some understanding of how the economy works
- When to consider making changes during a recession
- Why it’s best not to make knee-jerk reactions in a down economy
To hear more about how B2B marketers can do their jobs efficiently in a recession, tune in to the full episode.
00:00 - 00:26 Intro
00:27 - 02:27 Mark and Jason set the scene talking about the looming economic downturn
02:28 - 03:47 What does a downturn in the economy mean
03:48 - 04:45 The technical definition of a recession
04:46 - 08:34 Why understanding the economy as a whole is vital for B2b marketers
08:35 - 12:40 Mark and Jason’s experience braving through the pandemic
12:41 - 13:55 How big companies handle recessions
13:56 - 16:47 When you don’t need to make a lot of changes in a recession
16:48 - 18:04 Benefits of having the right product-market fit in a recession
18:06 - 20:08 Having a ‘nice-to-have’ product vs a ‘must-have’ product
20:09 - 22:20 Why Venture Capitalists shouldn’t try to capitalize on recessions
22:21 - 24:32 Why you shouldn’t freak out in a recession
24:33 - 27:09 Areas Jason looks into with Metadata’s CFO during recessions
27:10 - 29:36 Why it’s beneficial not to make knee-jerk reactions
29:37 - 34:18 How to tweak messaging during an economic downturn
34:19 - 37:05 Why you shouldn’t pull back on commitments when things get rough
37:06 - 38:25 The benefits of being a data-driven organization during a recession
38:26 - 39:11 Outro
