‘’A network gives you reach but a community gives you power. Networks connect and communities care.’’ – Ted Rubin. Ted Rubin is a leading Social Marketing Strategist, Speaker, Photofy CMO... Author, Connector, Provocateur. In 2009 he started using/evangelizing the term ROR, Return on Relationship, (#RonR). Many people know Ted for his enthusiastic, energetic, and undeniably personal connection to people. In this episode, Aoife and Ted discuss the impact of creating a business community, and how empowering employees can motivate, instill greater trust and improve longevity as well as performance results. Key points covered in the episode include; - Ted’s introduction to business, working on Seth Godin’s start-up and his shift from sales into marketing. - Empowered employees power your brand. - Identifying your core values and showing the human side to your business. - How negative feedback or criticism can bring opportunities. By giving your employees or customers a voice, you can act on their feedback. - Seeing employee creative content as a resource for reach. - How work and home life can be interlinked. - The benefits of creating a business community. - Developing a pre-approval process for content. - The attitude of putting people first, rather than profit. - A look into how the working world is shifting. - Ted’s personal views on hiring techniques. - The impact of the pandemic and the lessons we can carry forward. Ted was Chief Social Marketing Officer (a title he created in 2011) of Collective Bias, and a principal shareholder until the 2016 acquisition by Inmar. In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat, and soul of Collective Bias, thank you for building a great company. From innovations like CB. Socially to the amazing relationships you built with the blogger community, clients, and employees, you drove the epic growth.’’ Connect with Ted Rubin: http://www.TedRubin.com http://www.linkedin.com/in/TedRubin/ https://twitter.com/TedRubin Connect with Happier at Work host Aoife O’Brien: http://www.happieratwork.ie http://www.linkedin.com/in/aoifemobrien http://www.twitter.com/HappierAtWorkHQ http://www.instagram.com/happieratwork.ie http://www.facebook.com/groups/happieratworkpodcast Resources – Ted Rubin Books : Return on Relationship How To Look People In The Eye Digitally The Age of Influence: Selling to the Digitally Connected Customer Available now on https://tedrubin.com/books/