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The ultimate brand experiment with Edward Ford, Demand Gen Director at Supermetrics
Episode 4220th December 2023 • The Loop • Cognism
00:00:00 00:48:45

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Cognism's Global Head of Paid, Canberk Beker interviews Edward Ford, Demand Gen Director at Supermetrics about measuring brand impact, running brand tests and using data to make the right marketing decisions.

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