Signal-based prospecting has taken off over the last year.

The problem is, that most people are using the same signals (and worse, writing the EXACT same thing). This defeats the purpose because it’s become the new standard.

Jed Mahrle joined us to share how you can use those same signals but make your message stand out from the rest with deep and relevant personalization.

You'll Learn:

• What shallow personalization looks like (and how to avoid it)
• How to write relevant hooks & personalization based on common prospecting signals
• How to stand out from the crowd in the inbox

The Speakers:

James Buckley and Jed Mahrle

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