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#176: Award-Winning Coalition Loyalty Program in Mauritius (Short Summary Show)
Episode 176 • 11th January 2022 • Let's Talk Loyalty • Paula Thomas
00:00:00 00:08:24

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This episode is sponsored by Tally – the loyalty platform from Phaedon.

Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.

See what’s possible at TallyLoyalty.com

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Wiiv Rewards is a coalition loyalty programme in Mauritius, created by the country’s largest private company IBL Group and boasts eleven loyalty partners across multiple business sectors.

After only a year in existence, Wiiv won two of the loyalty industry’s most prestigious awards at the 2019 Loyalty Magazine Awards: the Regional Loyalty Champion Award for Middle East and Africa as well as Highly Commended as the Best New Loyalty Programme for 2019.

Join me in this short summary episode as I look back on what I learned from my interview with Delphine Lagesse and Cecile Henry on behalf of IBL Together.

Show Notes:

#57: Award-winning loyalty programme in Mauritius - Wiiv Rewards

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