Shownotes
Creating a name for your business (or your products or services) takes work. Today's guest, naming strategist Katie Pannell, has built her business on this very niche topic. In this episode, Katie and I discuss the psychology of naming methods to come up with your own effective and innovative names, whether or not clear or clever offer names are better, and some of the strategies she uses with her own naming clients.
I actually hired Katie a few months ago to help me name a new business I'm starting, and she was absolutely fantabulous! This project is still under wraps, but I was blown away by the entire process and am so excited for you to hear from Katie and how she built something that is so needed in the online space.
In this episode, we cover:
- Katie's entrepreneur story and how she got to where she is today
- The risks and rewards of choosing a clever versus clear name
- Balancing clarity and creativity when developing a name
- Naming strategy for digital products, physical products, and brands
- The linguistics of naming and some of the methods Katie uses
- Using AI, market research, and taglines
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Find the complete show notes here: https://myanichol.com/2024/07/30/are-clear-or-clever-offer-names-better-w-katie-katiepannell-episode-78/
