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Why Most AI Agents Are Quietly Bankrupt — Ilan Zerbib (Sapiom)
Episode 19 • 23rd September 2026 • Supercompanies with Greg Shove • Section AI
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Most AI agents are quietly bankrupt — Ilan Zerbib explains why giving them real spending power, not just API keys, is the missing piece of the AI economy.

Ilan Zerbib, founder and CEO of Sapiom, joins Greg Shove to explain why AI agents need their own payment infrastructure — and why most agentic products today are quietly bankrupt.

Ilan built his first company, Earny, running billions of automated bots to recover consumer refunds — a preview of the infrastructure problems agents face today. After Earny's acquisition and five years leading payments engineering at Shopify (Shop Pay, $100B+ in GPV), he founded Sapiom to solve a core problem: the internet's payment and API infrastructure was built to block automation, not enable it.

In this conversation, Ilan and Greg cover:

  • Why agents need spending power, not just API keys, to complete real-world tasks
  • The difference between the consumer agent economy and the much larger machine-to-machine economy (agents paying agents for APIs and services)
  • How Sapiom's governance layer lets businesses give agents autonomy within controlled spending limits
  • Why most AI agents today are "bankrupt" — and how cost, model routing, and failure rates determine margin
  • Building as a solo founder: raising $51M across three rounds in 12 months, and running a 30-person team without traditional engineering hierarchy
  • Why full company automation (80-90%) doesn't mean smaller teams — it means far more ambitious scope
  • What it takes to build category-defining, super companies in the AI era

If you're building AI agents, thinking about agentic infrastructure, or trying to figure out how machines will transact in the emerging AI economy, this episode is a blueprint from someone building the rails.

Transcripts

Ilan:

I believe that the company will eventually be eighty to

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:

ninety percent fully automated.

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And then it means we can move at, a

speed much faster than anyone else

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Greg: You believe at some point in the

future, 80 to 90% of the company, all

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functions, not just software engineering,

will be automated in some way?

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Ilan: in a way that

it's kind of AI native?

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So there's high touch moment

with candidates and with the

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process, but actually most of the

process could be leveraged by AI.

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greg-cc272c92-ade1-4182-8e40-1-CFR:

Welcome to Super Companies, my quest

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to understand how the smartest and

most viable companies in the world

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are gonna get built in the age of AI.

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I'm your host, Greg Schove,

seven-time founder, CEO of Section

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AI, and a super company wannabe.

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Before we get to our interview, here's

what's on my mind: why small companies

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have such an advantage in this moment

to build their own super companies.

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Adoption of AI internally

favors small organizations.

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Change management is easier.

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Leadership is closer to the business,

and organizations are usually a

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little more risk on than risk off.

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Plus, with a small number of employees,

the costs for inference for AI don't

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balloon dramatically overnight, so

the CFO doesn't get freaked out and

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start saying, "Shut it all down."

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And employees are typically

working really hard.

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They're small companies, and

th- their to-do lists are long.

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They're often doing two or three jobs.

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So they don't, they don't have these

fluff roles that you sometimes see

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in larger organizations where that

person is worried about getting

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laid off if AI does their job.

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In small companies, there's always

more shit to do, and AI can help, and

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the smart employees figure that out.

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So if you work in a smaller company, this

is a huge advantage right now, the more

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swirl there is about AI in the media,

about taking our jobs or killing us, the

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more your larger competitor will stall

and struggle to handle that anxiety.

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So press your advantage.

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Act with conviction.

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Be David in the land of Goliaths.

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Take advantage of this moment

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Greg_Intro: And this week,

I'm talking with Alon Zerbib.

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He's founder and CEO of Sapiom, which is

an agent infrastructure platform allowing

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the rest of us to build at scale, secure

and smart agents that work, that actually

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make money, uh, a-a-and not cost money.

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Prior to this startup, for which

he's raised $51 million, Alon

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worked at Shopify, and before that,

he was co-founder of a startup

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that was later sold successfully.

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So Alon's an experienced entrepreneur that

this time around is a solo founder and

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is trying to build one of the companies

that will power the agent economy.

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Greg: Alain, great to see you.

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Thanks for joining us.

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Ilan: Hi, thanks for listening, Greg

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Greg: Yeah.

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A- as you know, the podcast is called

"Super Companies" 'cause, and we're

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all about how to build a super company.

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I think super companies will

be the most valuable companies

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in the world in 10 years.

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We don't know who super companies

are, are yet because to be super,

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you can't just generate growth.

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You have to generate earnings,

profits, and consistently.

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So, you know, today's super companies,

Shopify, Netflix, Amazon, Google,

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you know, we'll know, in 10 years

who the next super companies are.

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I think there'll be a different set

of companies that learn how to build

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their businesses with AI at the core,

both internally and in their products.

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So their products and services are

different, and, and the way they

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operate the business is different.

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I think Anthropic and OpenAI are obviously

candidates to be super companies,

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and of course, there are hundreds,

thousands of startups, including yours,

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primarily venture-backed, but not all

venture-backed, that are, are building

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new firms new potential super companies.

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And that's why I wanted you, to join

us today to talk about your journey,

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the opportunity you saw to build a new

company, a super company, and how's it

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going, and, and then maybe we'll, we'll

end by looking ahead in terms of the

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future, both for AI and and your firm.

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But let's start with, Elan,

the opportunity you saw

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and how did you see it?

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Ilan: so I'm originating from France.

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Uh, I'm a software guy.

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Started coding when I was, like,

twelve years old, so pretty much

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all my life and, uh, never stopped.

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computer science degree.

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Started my career in cybersecurity,

so, I had, quite a different,

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uh, uh, early career.

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I was, uh, working for the Department

of Defense in France, uh, but

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US in two thousand and fourteen.

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Uh, built the first company

that was actually getting,

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uh, money back to consumers.

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Uh, we had an army of bots that

were actually fighting every

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day to get refunds to people.

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Uh, so if you buy something on a price

drop, there's price protection benefits

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provided by retailers on credit card.

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Uh, and Earny, actually, the company that

I was running at that time, was there

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to automate all the process end to end.

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So as a user, you just

buy something on Earny.

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Eventually, in the first week,

we'll just give you uh, money

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back on what you purchased.

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Greg: So your customer was

the consumer basically,

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Ilan: a consumer

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Greg: it was a consumer app or product?

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Yeah.

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Okay,

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Ilan: Yeah.

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So we had, like, five million, uh,

users, actually, where we had a full

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automations of price protection,

which was actually behind the

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scene, a massive infrastructure.

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And we are just running

billions of agents a day.

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at that time, it was called bot, but

it was really automation, software

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automations that were fully, and

autonomously getting money back to people.

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Um, we are going to Amazon, for

example, a billion times a day to just

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check prices on some claims and like,

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So we had this massive infrastructure

that we built in-house.

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and actually, the interesting point

with what we are doing today at

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Sapiom, it's, Sapiom today is here to

remove the barriers of agent builders,

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really agents to access the economy.

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at Earny, uh, we had actually that

massive, uh, scale of, uh, bots that

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actually were facing exactly the same

problems that agents are facing today,

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meaning autonomous software that

needs to act on behalf of an entity,

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a business, a person to provide value.

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But all the infrastructure underneath

that, like internet, uh, all the

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infrastructure that powers, everything,

payments uh, the web, uh, the commerce, is

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actually designed to prevent automation.

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Has been designed for the last

twenty years to prevent bots

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because bot we have seen as a,

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Greg: As a bad thing,

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right?

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Yeah,

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Ilan: something we need to prevent,

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Greg: I just wanna pause there.

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that's really interesting insight.

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I haven't heard that before.

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But the, essentially the internet was

set up to be unfriendly to bots, right?

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They, they're, because they're

not real, they're not consumers,

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they're not human, whatever.

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They're gonna do things

you don't want them doing.

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and to your point, bots are agents

essentially, and, and in fact we

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want, we need now a- an agent-friendly

kind of infra basically, right?

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Ilan: And the infra is like really

from like the web infrastructure to

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the payment infrastructure, to the

fraud models to understand actually

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what's fraudulent and what's not.

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and now we need to reinvent pretty much

everything to open the gate, to agents.

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so that was kind of the, the,

the first, part of my career

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where I spent actually six years

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Greg: and then what was

that business called again?

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It was called

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Ilan: Earny.

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Greg: Earny, right, yeah.

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And then what happened, what

happened to that company?

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Ilan: so we got acquired,

uh, in twenty twenty-one.

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So after like a six years journey,

and then I, joined Shopify.

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Uh, so then I was, uh, director,

uh, of engineering in our global,

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uh, uh, payments product called,

uh, Shop Pay, which is a large scale

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consumer, uh, uh, payment, uh, product.

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hundred billion GPV, hundred

of, uh, hundred million users.

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Greg: So six years as an entrepreneur,

was that venture-backed or

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Ilan: Yeah, we are series

A, we are series A,

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Greg: Okay, great.

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And, and was that a good

outcome or an okay outcome or

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Ilan: It was a kind of

COVID side uh, side outcome.

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Greg: Okay.

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Ilan: So we were automating price

protection, uh, for like commerce,

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uh, many commerce and the COVID uh,

kind of shifted a lot of things.

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But yeah, it was good

outcome for the company.

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Greg: Okay, good.

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A-and, I mean, you can afford

to live in San Francisco, so

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it mu- it must have been okay.

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And then, and then you went

to work for a big company.

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Ilan: Yeah.

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Greg: So why?

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I'm just curious why that

switch from like a, you know…

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W-were you exhausted?

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Were you like, "Okay, I want,

I want the, I want a…"

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Or did you want a bigger

platform on which to build?

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I'm just curious what was

appealing about, Shopify.

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Ilan: I wanted to remove my

blind spot as a entrepreneur.

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Um, so, you know, at Earny, like for six

years, like every stage of the company

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was new because I was kind of still

young in my career, and I never really

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knew, uh, how to scale engineering

teams, product, uh, infrastructure.

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So I really wanted to have the next

phase of my career to, uh, seek, and, uh,

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learn as much as I could to eventually

go build again and move the company

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to the, the category-defining company.

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Um, so that, that, that was very

intentional for me to join actually

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a very tech-forward, like very

advanced company, but like much

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bigger, to be able to actually arm

mas- myself with, all the things,

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that I need to know to really build a

category-defining company the next time.

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Greg: Yeah.

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And so, and, and I'm curious,

you did that from the Bay Area?

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Or did you move,

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Ilan: No, actually at Earny

we eventually moved to LA, so

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I was based in Los Angeles.

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Greg: Oh, okay.

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All

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Ilan: When we got acquired and then at

Shopify I was based in Los Angeles as well

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Greg: Okay.

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And then your team was, w-

was your team distributed?

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Ilan: at Shopify, yes.

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Greg: So you're about, you're

there about five years working

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on this product called ShopPay.

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As you said, $100 billion in

gross uh, merchandise revenue.

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Uh, So pretty significant

line of business.

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and is that where the insight

came in terms of your, your

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current startup Sapiom?

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Ilan: Yeah, because at Shopify, you

know, I went, I went very deep into

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getting expertise into payments

and really like knowing the payment

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stack, the payment infrastructure,

designing new payments products you

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know, working with the biggest player

in the world in partnerships and

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technologies and really advancing

like, uh, the financial infrastructure.

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and the idea of Sapiom came in like

in twenty twenty-two or maybe early

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twenty twenty-three, really when

ChatGPT came out for the first time.

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You know, it was like

everyone was talking about it.

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I started to play uh, with it

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Greg: Feb- February the 1st, 2023 is

my, was my ChatGPT moment, you know?

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So yeah, about three, three

three and a half years ago, yeah

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Ilan: so that's the time where I say

I, I really realized that first it was

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extremely powerful, like just asking

any questions and you get any answer.

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It's kind of mind-blowing when the

previous generation was Google, and

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if you had one more word, you have

zero, like, very weird results.

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and for me, it resonate right away

that eventually those kind of LLMs,

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like the way that we were able to crack

LLM, uh, actually those models would

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become more and They will add reasoning

capabilities and because at the end

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of the day, a model is just a piece of

software, so the only interaction we had

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at that time was like chat interaction.

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But because it's a piece of software,

it can actually work in the background

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autonomously, like any scripts.

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And that's when I resonated right

away with what I was doing at

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Earny I said, like, those models

that are extremely impressive now,

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they were just becoming better.

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And if I had that technology at the

time of Earny when we had billions

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of workflows on bots running every

day, it will have been game-changing.

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And then I said, "Okay, but if you have

non-deterministic software running,

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you need to reinvent everything."

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Meaning we need actually to

reinvent the payment infrastructure.

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Like I understood that those

software were different, shape and

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very different type of products.

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And actually the intelligence coming

with that means we actually want

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to give them autonomy, and they

will not be seen as a bad actor.

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They will actually be extremely

powerful for everyone.

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And you will want actually to get those

bots or like agents economic power.

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So you need to actually give

them access to payments.

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You will want to

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have them,

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Greg: so, so they can

b- so they can buy for

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Ilan: They can buy things.

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They

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Greg: transfer money or whatever,

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Ilan: Yeah, they can act as an entity

in the background that does good

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things for consumers or enterprises,

and they will need actually to be

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able to access and act in the economy.

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So that's how I got the idea of Sapiom

It's okay, eventually, the software

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will become mature enough where they

will need to access the economy.

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And actually, then I was waiting the right

time for, like, the technology to mature.

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And it took two years.

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Uh, then the models become better, the

reasoning better, like, become better.

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And last year, early last

year, that's when we started

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to see like chain of thoughts.

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We started to see MCP.

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So now you have actually those

very smart models that can start

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communicating between them.

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And then we started to see emergence

of payment rails last June, and that's

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when I left Shopify to actually build

Sapiom that really empower those agents,

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Greg: and, the, the core of this

idea or opportunity is, and, and

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it, as you said, basically allowing

agents to act in the economy.

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And really what that means is on

behalf of consumers or businesses

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buy stuff or, or, or, or, or, or

complete economic transactions

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Ilan: Y-yeah, or just complete outcome.

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And most of the time completing

outcome means you need to access

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other services, other software.

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You need to buy APIs.

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So my, uh, my thesis is

really on the machine economy.

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So there is a market on the consumer

economy, meaning agents buying

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flight ticket or pair of shoes.

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So they need like credit cards,

uh, they need access to payment.

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But this is an economy that's

not going to grow significantly

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larger because of agents.

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Uh, the bet at Sapiom it's actually we

are powering agents that needs to pay for

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APIs on other services, on other agents.

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So it's really a machine-to-machine

transaction that is kind of micro

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transactions, and this is as a--

at a scale that we've never seen,

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uh, because agents paying APIs,

services search generating tokens

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is a, a massive, uh, new market

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Greg: So you're not focused

on the consumer application?

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Ilan: Not, not today.

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Today we're really focused

on agents getting autonomy

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Greg: So agents buying APIs, Propose

a real, a real world use case for

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Ilan: Yeah, the, the way I see it, it's

agent or a piece of software that need

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to communicate with other pieces, like

of software to do any type of actions.

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Um, and the way we do that today, it's

actually you give agents like API keys.

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So you sign up to a, a SMS

provider, you sign up to

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an email provider, to image

generation, search browser, you

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know, all the capabilities that

agent needs as a human, and then you

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seed your agent with those API keys.

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Actually, if you think about that, that's

extremely limiting for the agent because

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the agent is a very smart entity that can

do pretty much anything, but at the time

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of action is limited by a set of tools.

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Greg: Right, what the API allows,

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Ilan: yeah.

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And the way I see it, it's similar to,

I don't know, you, Greg, going to Paris.

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It's a beautiful f- city.

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You land in the airport, and when you

land, I give you two gift card, one

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for Starbucks and one for McDonald.

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And it's great, you're in a city,

you want to go to museum, you

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have a beautiful hotel, but you

can't even take Uber because you

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are limited in what you can do.

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So the way we see agent, it's

actually, okay, let's give them

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freedom in a way that is governed.

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So actually, let's

control what they can do.

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But we need to give them a payment method,

so they should be able to pick and buy the

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tools they need for any type of intent.

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So actually, what Sapiom is, is we

give payment capability for agent.

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And now, rather than giving

five to ten API keys to an

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agent, the agent technically

have access to the full economy.

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And then you provide the governance

layer where you provide like a business

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credit card where there's some limits.

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You know, don't spend more than two

hundred bucks on a hotel, on the uh, uh,

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you can't buy those type of products.

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So that's kind of Sapiom We

have the governance layer that

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regulate what the agents can do.

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The platform is authorizing

every transactions.

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But actually, the agent is free

to pick any type of systems

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or services it needs to do the

outcome they're trying to achieve.

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Greg: what would be an example of

yeah, what, what the agent is doing

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and how, how they're now enabled

to do something they couldn't do?

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Ilan: Like a marketing agent like,

you know, there's many use cases,

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but marketing agent is kind of, okay,

you have an agent that for every uh,

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user subs- uh, signing up to your

product you eventually want them to

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sign up to subscribe to a paid plan.

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Uh, and there is

different ways to do that.

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And actually you want to have a marketing

agent that or, uh, an upsell agent that

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go find a list of all the signups and then

try to upsell them to the best product.

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And maybe you only give gi-gave

to your agents, uh, an API key to

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send a, an, an email and that's it.

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Uh, but actually maybe some of

your users they sign up with phone

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numbers or maybe it's much better

for them to convert with an SMS.

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Or maybe you have users in

the countries that your email

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provider is not uh, working.

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Uh, so actually you want your agents

to be able to decide at the time of

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execution, okay, for this user, the

best way to upsell them to my product

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is actually to send him an SMS,

send him a an email maybe sh- send

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a pu-push notification on his phone.

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So you actually want to open

the panel, the, the panel of

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tools that your agent needs.

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But as a human building the system,

actually you don't know all the kind

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of the scope of all the possibilities.

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So actually the way that payment…

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Greg: you can't, and you

can't predefine them.

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There's

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Ilan: And you can't predefine it.

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Uh, So actually the, the way you do

it is you limit your agents, which was

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always the case with software because

software was very deterministic.

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But now that agents can reason, actually

maybe they will find innovative ways

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to do the goals you are giving them

that you didn't even think about.

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But in order to do that,

you can't limit him with the

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tools they can have access to.

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Greg: So who are your customers then?

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Are they developers or are they

enterprise you know, technology teams?

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Like who, who is…

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:

What are they buying

from you guys and how?

354

:

And who, and, and, and who is buying?

355

:

Ilan: yeah, so the, the, the

second product actually is we

356

:

have actually a developer product.

357

:

Uh, we

358

:

help developers and like

builders to build agents.

359

:

So we have an opinionated

framework, a product called an

360

:

Agent Studio that actually help

you design, uh, production-ready

361

:

agents in a multi-agent setup.

362

:

Like because an agent usually

it's kind of different agents that

363

:

communicate together to do an outcome.

364

:

So we actually have an opinionated

way to help builders to

365

:

actually build those systems.

366

:

So that's the entry point.

367

:

And then we have the runtime environment,

which is kind of an agent cloud, where

368

:

you can actually deploy your agent on

Sapiom, and we provide a scale, meaning

369

:

like your agents can get to hundreds

of thousands of execution a day.

370

:

We manage the infrastructure for you.

371

:

We provide the security, the governance.

372

:

We make sure that the cost stays

under control, so you have full

373

:

visibility into the cost of your agent.

374

:

And we make sure that everything

stays safe is scalable and reliable

375

:

Greg: So this, this is sort of an

en- was this sort of a Trojan horse

376

:

idea in terms of this product?

377

:

Uh, or the, uh, the kind of

the, the entryway into…

378

:

Ilan: Yeah, it's more like a

platform because there are so

379

:

many problems actually today what

we've seen with early customers.

380

:

It's extremely hard to

get agents to production.

381

:

It's actually easy to build a

demo with Cloud Code or Codex.

382

:

But actually, when you start getting real

users on scale, everything start breaking.

383

:

The hardness of the agent is hard.

384

:

To make sure that it

stays secure, it's hard.

385

:

To make sure that the cost

is under control is actually

386

:

extremely ex-extremely complex.

387

:

Uh, to understand the

metering the tenant isolation.

388

:

So there's a lot of complexity into

building a real agentic product.

389

:

And Sapiom is here to eliminate

those barriers to actually make

390

:

agent builders, uh, give them all

the tools they need to build and

391

:

ship production, uh, scale agent.

392

:

So our targets are like developers.

393

:

Uh, we are as-- We have as well,

uh, customers that are building

394

:

AI native companies at scale.

395

:

For example, we're working

with a company called Pulsia.

396

:

They're automating businesses.

397

:

So you create an account, and then

you have tons of agents that are just

398

:

building a business every day for you.

399

:

All those agents are running on

Sapiom, and we're targeting as well

400

:

enterprise because we're helping

enterprise deploy their AI strategy

401

:

and find ways to deploy agents and

get leverage from agentic systems.

402

:

Greg: how do you serve enterprise?

403

:

Not developers, but enterprise

404

:

Ilan: Yeah, the enterprise, it's really

on the governance and observability.

405

:

So governance of what the agent can

do, authorizing every agent actions,

406

:

making sure that, okay, when the agent

access a system, we have the authority,

407

:

like he has the authority to do that.

408

:

And when he does we have the tracking,

meaning we can audit every agent action.

409

:

So Sapiom has a, a product that is really

focused on the telemetry observability and

410

:

like the authorization of agent actions.

411

:

Uh, So as a business, you can deploy

agents in production in your enterprise in

412

:

a way that is actually secure because you

can control what the agent can access, but

413

:

you can as well audit what he did and why

it do-- he did those decisions So that's,

414

:

uh, uh, enterprise, uh, product that is

really tailored on, uh, observability.

415

:

And I would say the first bucket is really

companies building agent as a product

416

:

that they want to sell to their customers.

417

:

And then what matters as well, it's the

cost, making sure that you can meter

418

:

the price of every agent run for your

end customers and Sapiom provide the

419

:

uh, uh, data as part of the platform

420

:

Greg: I was talking with someone earlier

today, Ilan, that, that used this

421

:

expression uh, s- I just thought it was

so, um, kind of useful and simple, which

422

:

is, is your agent bankrupt or solvent?

423

:

Or, you know, like, just…

424

:

And I hadn't heard it before.

425

:

I'm sure others have used it, but I just

thought it was a really good sort of sharp

426

:

focus on, yeah, there's so much hype and

you can prototype agents and you can pilot

427

:

them, and you can push some of them into

production, but still you're not done.

428

:

You have to go and take a look later.

429

:

Is this solvent or not?

430

:

Ilan: I will say to them most of

the agents are actually bankrupt

431

:

Greg: Is that right?

432

:

Ilan: like it's, uh, it's very, uh,

it's very hard actually to build a, a

433

:

margin positive agentic products today.

434

:

We're helping our customers with

that, not just by giving them

435

:

observability into the cost, but

actually we help really reduce cost.

436

:

Uh, what we've built in Sapiom

is we have our own router that

437

:

is really part of the platform.

438

:

But for every agent terms, every

agent execution, we actually pick the

439

:

best model and the best tool for the

agents, optimizing latency, quality

440

:

of the outcome, and as well the cost.

441

:

Greg: and the cost, right?

442

:

So, I, I wanna zoom

out just on this point.

443

:

I just find this obviously fascinating

in terms of this moment that we're in.

444

:

Do you worry about that?

445

:

Meaning, if most agents are, are

bankrupt or not, not solvent in terms

446

:

of, so this AI bubble that we're in,

that there's a lot of, lot, lot of

447

:

inference being spent and a lot of

effort being spent on, product services,

448

:

agents, uh, AI applications that just

aren't, you know the ROI is not gonna

449

:

be there or isn't currently there?

450

:

Or do you think this is a natural

phase that we have to just go through

451

:

and m- kind of muscle through it,

where we'll figure out, you know, the

452

:

best use cases, the best agents and,

and uh, and the best business models?

453

:

What, what's your, what's your take

on this moment right now that we're in

454

:

to- you know, towards the end of 2026?

455

:

Ilan: No, I, I think it's

a, it's a natural phase.

456

:

I think we like, we already figured

it out with our key customers.

457

:

We have customers that move from

like minus a few hundred percents,

458

:

uh, negative margin to actually

very, very, uh, high margin.

459

:

so they can actually invest

more into marketing, on growing

460

:

their product, on their team.

461

:

We really want our customers to win.

462

:

Like the market is very new and

every customers using Sapiom, we

463

:

want them to win their market.

464

:

And actually that comes with, let's

make sure you have margin positive

465

:

and actually you can reinject more

of your revenue into your business.

466

:

And, uh, we've been able to do

that actually thanks to, on one

467

:

end, open weights models that

are extremely powerful today.

468

:

So we're able to reduce the cost

of the intelligence by ninety

469

:

percent for some, uh, customers to

the way that we have opinionated

470

:

frameworks on how agents are built.

471

:

So we, we reduce the

failure rate of agents.

472

:

Because the thing if an agent failed,

you already paid for everything.

473

:

So if the agent failed at the

last step, uh, you paid, uh, for

474

:

some type of agent a few dollars.

475

:

And the failure rate is actually

quite high today on agentic products.

476

:

So we reduce the number of

failures, and actually we-

477

:

Greg: when you say failure rate, you

mean this agent's not doing what it

478

:

was supposed to do, or it's not doing

what it's supposed to do reliably

479

:

and consistently, or what it, what it

ends up doing doesn't create economic

480

:

value, or maybe all of the above?

481

:

I don't know, like,

482

:

Ilan: actually, actually

it's, it's all of the above.

483

:

And today agents are kind of a black box.

484

:

Sometimes you ask him to do

something, ask him to do something,

485

:

and he does something different.

486

:

Or sometimes because there's a lot

of infrastructure pieces behind the

487

:

scene, I don't know the last step.

488

:

Your agent needs to trigger a

sandbox, and there is a failure on

489

:

the sandbox, and everything fails, so

you have to retry from the beginning.

490

:

so there's a different type of failure.

491

:

Sometimes, like you plug API keys into

your agents and actually you run out of

492

:

fund on one of the API keys, which is

actually a very common patterns we are

493

:

seeing with builders today because they

sign up to many systems, put their credit

494

:

card, and eventually their agents will

use those systems and one of the credit

495

:

card will run out of fund and then the

496

:

Greg: So they'll, they'll

they'll, they'll blow the limit

497

:

on the credit card, basically.

498

:

Ilan: Yeah, yeah.

499

:

Or like the, the, the

credits that they have

500

:

Greg: yeah, right.

501

:

Yeah,

502

:

Ilan: one of the platform

that you have to sign up.

503

:

So that's all the, the, the, the failure

points that actually Sapiom is eliminating

504

:

and where we're helping our customers.

505

:

And sometimes you're just using too

much intelligence where you don't need.

506

:

Greg: And is your point of view that,

anyone who's managing agents or mana-

507

:

ma-managing AI, maybe the, you know, the

head of AI, let's call it, that, that,

508

:

that individual, that person is, gonna

be always using a mix of models i-in

509

:

terms of managing their inference cost.

510

:

Like that, that just, that, that is

gonna be a key skill, if you will, of

511

:

anyone who's, who's gonna be successful

in this economy so to speak, would be

512

:

someone that knows how to basically pick

the right models for the right task.

513

:

Is that, is that sort of we're

not gonna be all, all in on just

514

:

OpenAI or Anthropic or whatever.

515

:

We're gonna have to really

manage the portfolio.

516

:

Is that how you think about it?

517

:

Ilan: Yeah, definitely we'll not be

all in on one f-frontier model because

518

:

there is other options that are much

more cost-effective and actually better

519

:

because they're more specialized or…

520

:

but I don't think every teams

will be able to do it because it's

521

:

extremely complex to do evals, to even

understand what, what good look like.

522

:

what is a great outcome?

523

:

Because it's very nuanced.

524

:

i-it's not a zero to one, you

know, if an agent send an email.

525

:

Okay, is the email, the

writing is good enough?

526

:

Like, you don't know.

527

:

And today, the-- what we are seeing, it's

actually every company's building AI,

528

:

they have to reinvent all those things.

529

:

So that's why SAPLM is here.

530

:

We figure it out.

531

:

Uh, we have enough volume to actually

learn all the right patterns.

532

:

We know exactly the best models.

533

:

We abstract that for you, so you as

a builder, you don't have to focus on

534

:

that piece of infrastructure that is

actually extremely hard to crack and

535

:

will require a lot of focus for you.

536

:

So you can actually focus on your

deep domain expertise, which might

537

:

be building a, a, an accounting agent

or building a, an agent that does

538

:

marketing, which is really where

you have the, the moat and where you

539

:

have, like, your highest leverage.

540

:

Focusing on the orchestration of the

agents, the context you give them, what

541

:

they're trying to achieve, rather than

rebuilding the infrastructure behind it

542

:

that just makes those agents reliable

543

:

Greg: So I, I get that you're mostly

supporting today builders who are

544

:

building agents, and as you said, you

kind of, you, you, you, you kind of

545

:

provide that infra layer for agents

so they can focus on the end user

546

:

essentially, or the end user application.

547

:

Will you do this for big company-- Will

you do this for companies or big companies

548

:

who need to build a lot of agents

themselves and also don't wanna deal

549

:

with everything you just talked about?

550

:

Presumably that's either on your roadmap

or something that, that you want as

551

:

customers, people you want as customers.

552

:

Ilan: Yeah, we are actually doing it.

553

:

Uh, we have actually part of our team

that is, uh, uh, deployed engineers.

554

:

So we're actually deploying engineers

in customers', uh, environment.

555

:

Uh, it could be like AI companies,

but as well a lot of enterprises

556

:

that actually want to deploy agents.

557

:

Uh, they don't really know how to do it,

and like actually no, no one really knows

558

:

today, uh, how to, uh, get leverage from

agents because it's complex and it's new.

559

:

Because if you think about the

market, we've been talking about

560

:

agents for a year, but until four

months ago, agents were just chatbot.

561

:

You know?

562

:

It was like a human in the loop.

563

:

Actually, autonomous software is a new

concept for like four or five months ago.

564

:

OpenCloud was kind of the first

wave of autonomous software.

565

:

And actually we're helping enterprises

to deploy agents to operationalize

566

:

some of their workflow to get

leverage for some of their products.

567

:

And we have like a many engineers

that are working in enterprises

568

:

for, for that.

569

:

Greg: So let's talk about your

firm now and super companies.

570

:

And I, I think this is gonna be…

571

:

you, you can compare

to your first startup.

572

:

let's start there, meaning your first

company, which was probably 10 years ago

573

:

or maybe longer when you started it, then

you sold it, and you built that, and, and

574

:

now you're building this new business.

575

:

You got, uh, you got also

venture capital this time around.

576

:

Tell me about what's different now.

577

:

First of all, let's talk about you.

578

:

How are you different now in terms

of building this, this new business,

579

:

and then how's the business being

built differently, uh, on the inside?

580

:

Or, or, or is it?

581

:

Ilan: Yeah.

582

:

If like it's very different.

583

:

First on my previous company

I was the technical founder.

584

:

We are three co-founders, so we had

actually a, a, we are moving much slower.

585

:

But at that time it was fine because

building businesses took years and like

586

:

market were much slower than it is today.

587

:

So I was very focused on my, my lane

to become the CEO of the company.

588

:

Uh, I'm a solo founder meaning

I'm able to move extremely fast.

589

:

I know where I'm going, and I'm able to

execute every step at lightning speed, and

590

:

I'm bringing the team to do that as well.

591

:

Greg: and did you think

about a co-founder or…

592

:

'Cause you know the, I think

the data shows that solo founder

593

:

companies have a lower success rate.

594

:

I, I don't, I don't know by how much,

but I'm sure there's YC data about this.

595

:

But was that intentional in, in your part,

meaning you wanted to be the solo guy, you

596

:

had a vision, you wanted to run at this at

this kind of lightning pace or, or yeah,

597

:

just talk a little bit more about that.

598

:

Ilan: Yeah, it was my decision.

599

:

Like, I had opportunities to

bring co-founders very early.

600

:

But you know, it's a

very technical product.

601

:

I spent, like, twenty-five years

very deep in engineering, both as

602

:

a IC, you know, really building

systems, architecting systems,

603

:

scaling them, and as well as a leader.

604

:

I was managing a pretty

large teams at Shopify.

605

:

And I have the v-- So this

is a technical platform.

606

:

The vision of Sapiom is to

power the next trillion agents.

607

:

We'll see trillions of autonomous

software operating in the

608

:

economy in the next few years.

609

:

We'll be the platform

that powers all of them.

610

:

Um, so I have a very ambitious vision.

611

:

I know to get there it's not an easy path.

612

:

Like, you know, there's a--

every startup is a rollercoaster.

613

:

Uh, but I know to get there, I know to

raise capital, I know to build a team,

614

:

I know how to hire very good engineers.

615

:

So actually, there is no need

for me to have co-founders.

616

:

And on the areas where I want

actually someone that is more

617

:

specialized, I will hire someone.

618

:

Uh, so that was kind of

my thesis, to be able

619

:

Greg: don't you want someone to talk

to at 10 o'clock at night when you're

620

:

m- when you're, when you're unhappy?

621

:

Or is that your, is that

your spouse or partner?

622

:

Like, who, who, do you, who do you,

623

:

lean on?

624

:

Ilan: I, I have my spouse.

625

:

I have my spouse.

626

:

She's very supportive.

627

:

I have as well very, very

strong in- investors.

628

:

So actually my cap table, I build

my cap table m- mainly based on

629

:

people rather than investors.

630

:

I really wanted like a very supportive

investors that are very strong in

631

:

their domain, but that are very open

as well to discuss strategy and help me

632

:

because they can do pattern matching.

633

:

So I have-- I'm involving actually some

of my investors quite a lot you know,

634

:

weekly sync and getting them up to speed.

635

:

They're kind of my I can bounce ideas

with them and just my network of founders

636

:

Greg: I'm just curious, do you feel

there's a risk there, Alon, in terms

637

:

of letting your investors sort of

that close to the company in terms of

638

:

they can see how the sausage is being

made or not being made, so to speak?

639

:

I'm just curious how you thought

about that balance of they're

640

:

investors but they're also sort

of, operating advisors, I guess.

641

:

Just h- did you think about sort of

the risk of that or, or, or you're

642

:

just w- way more upside than risk?

643

:

Ilan: I definitely thought about it.

644

:

I think there's much more upside because

actually I handpick my investors.

645

:

We did three funding rounds

over the last twelve months.

646

:

Each one we were kind of preempted.

647

:

So I always had the opportunity

to actually pick where I

648

:

want it in the cap table.

649

:

Every round we're highly competitive.

650

:

And I'm a people person, so I build

relationship with my investors.

651

:

I believe like the bene-- anywhere,

like I want the company to be

652

:

transparent with investors.

653

:

Like it's our market.

654

:

Everything is new.

655

:

Everyone understand that the

opportunity is infinite because

656

:

AI is going to change everything.

657

:

Uh, and I have high trust and they

have high conviction in what we do.

658

:

So,

659

:

Greg: Cool.

660

:

How much money have you guys raised?

661

:

Is that public?

662

:

And h- how

663

:

Ilan: Yeah, we raised, uh, 51 to date.

664

:

Greg: Total, total.

665

:

Okay.

666

:

I know the first round was 15, I think.

667

:

So you've done sub-

668

:

Ilan: No.

669

:

Yeah, we raised actually a

proceed of 4 million in August.

670

:

Uh, then we raised the 12 million in, uh,

January from Accel, uh, and then we closed

671

:

our series L as, uh, two months ago,

672

:

Greg: Great.

673

:

Awesome.

674

:

And then how, how many people

675

:

Ilan: So we are a team of 30 people now.

676

:

Greg: So small,

677

:

Ilan: yeah, we have like 22 engineers

and then other people for go-to-market on

678

:

Greg: so what's different about this

company f- when compared to your

679

:

last one and/or Shopify in terms

of how, how you're building it?

680

:

You know, what, what do you observe

the top two or three things that

681

:

in terms of the either the pace

or the scope, the ambition, the,

682

:

the reliance on AI internally?

683

:

Just t- talk about the business on

684

:

Ilan: Yeah.

685

:

first ambition we didn't really have

that grand Dios vision previously.

686

:

Like we had, you know, we

are very ambitious, but it

687

:

was a very different market.

688

:

The way I see it is

it's quite interesting.

689

:

It's-- Actually, all my life, I kind of

regret not being born ten years before

690

:

because I missed the internet era.

691

:

Uh, me, like the last fifteen

years, twenty years were quite

692

:

boring building startups.

693

:

Like, well, fifteen years.

694

:

The most, the, the, the latest,

like amazing companies that we

695

:

have built were kind of Shopify,

Uber and Airbnb, you know.

696

:

Then we had good businesses that

were built, but it was just a bit

697

:

better than the previous generation.

698

:

But really category,

category-defining businesses,

699

:

it's

700

:

Greg: Trans- transformative businesses.

701

:

Yeah.

702

:

Ilan: Yeah, we didn't see

s- new businesses like that

703

:

for like ten, fifteen years.

704

:

Uh, And I think now AI is

kind of resetting everything.

705

:

I think it's kind of the internet

era, but multiplied by one

706

:

hundred in terms of opportunity.

707

:

So it was a no-brainer for me to go build

because there is an unlimited market, uh,

708

:

opportunities everywhere, and there is

really opportunity as a strong founder

709

:

to build category-defining companies

that will last gen-generation, decades.

710

:

so first, the vision and the

ambition is extremely different.

711

:

The market is extremely different,

where the speed matters a lot.

712

:

As I said, at my previous company,

you know, building a company for a few

713

:

years and, you know, scaling slowly

and things were fast at that time, but

714

:

it was still slow compared to today.

715

:

In a year, like we move

at lightning speed here.

716

:

We are three founding around.

717

:

Uh, we are building a

very s- impressive team.

718

:

Uh, we are locking customers, like the

product took a shape extremely, uh, uh,

719

:

fast thanks to AI, because actually AI

helps you to move faster and just the

720

:

opportunity is so much bigger everywhere.

721

:

Um, so it's really

different way of building,

722

:

Greg: what's that mean for

you and the team though?

723

:

Does that mean like we can go so fast so

we can, we can try more stuff, meaning

724

:

the f- like the cost of failure is lower?

725

:

Or does it…

726

:

Like, like what's, what's it really…

727

:

I mean, like, you know, speed

is a moat and all this bullshit.

728

:

I mean, I get it, but like

what's it, what's it really mean?

729

:

Does it mean that you can build

out the roadmap faster and

730

:

therefore get to an answer faster

in terms of this vision you have?

731

:

Or is it we can try things and again,

as I said, the cost of failure is lower?

732

:

Like what, h- how do you interpret

or get value from the speed?

733

:

Ilan: Yeah, the experiment is

kind of dropped to almost zero,

734

:

like experimenting something.

735

:

We are actually building like prototype of

like things we are trying to build, like

736

:

very early, like real prototype that we

can test even before shipping any product.

737

:

So the cost of like

testing is extremely low.

738

:

First-- second, the, the speed of

building is actually much faster.

739

:

It's-- we are not as fast as most

of the companies out there because

740

:

actually we, we don't write code.

741

:

We are building a kind of deep

tech infrastructure platform.

742

:

It requires, um, ninety-nine

point ninety-nine percent SLA.

743

:

It requires like a pla- a platform

that sustain load, that can scale, and

744

:

actually you can't write code that today.

745

:

Like, it's not just prompting on asking

codecs to build an infrastructure.

746

:

It requires like very deep

engineering skills, architecture.

747

:

So we are spending actually much more

time on building than other companies

748

:

that are sitting at the application

layer, but we provide the reliability.

749

:

Greg: But you're still mo- even at that

750

:

layer, you're moving, you're, you're

moving faster than what-- than you've ever

751

:

moved becau- because of coding agents,

because every engineer on your team is, is

752

:

Ilan: Yeah.

753

:

Yeah.

754

:

We automated a lot of internal

workflows across every

755

:

department, across every function.

756

:

We are using, we are

using agents everywhere.

757

:

And as well, the way I see it, it's

even the way I build engineering

758

:

team today, it's very different.

759

:

Previously, even at Shopify, we

used to have like team of, you know,

760

:

seven, ten engineers working on one

problem with one product manager, one

761

:

engineering manager, one designer.

762

:

So it was kind of a big team to

work on a kind of subset of the,

763

:

the, the stack or the problem.

764

:

Where at Sapiom, we are very different.

765

:

It's every engineer, they own one part

of the stack, one KPI, one function,

766

:

and then they figure out with AI

like leading indicators, success

767

:

metrics, what do we need to build?

768

:

How do How do we solve those problems?

769

:

So actually it's much leaner.

770

:

And actually every engineer, every

individual, they have much more

771

:

ownership and agency to do things.

772

:

So we act-- can move horizontally

rather than vertically.

773

:

Rather than building one team that does

one thing, actually have every individual

774

:

that act as a team, as a part of one,

and we can move much faster as a company.

775

:

Greg: that is working, this idea of an

engineer owning his or her kind of roadmap

776

:

Ilan: we still need to layer on top

of coordination because we tried

777

:

earlier when the team was smaller

and it worked, but as you scale,

778

:

you still need like coordination on

making sure that the vision kind of

779

:

goes down to the team on what we do.

780

:

But yeah, we are able to

operationalize that and scale it

781

:

Greg: is why how, how you faster get

the breadth of roadmap basically, right?

782

:

In terms of…

783

:

and do you think about it, and I'm, I'm

jumping around here, but do you think

784

:

about it as, as you're willing to spend

so much on inference per engineer?

785

:

I'm just curious how you think

about you know, how AI augmented

786

:

your engineers are and what…

787

:

Like, if you're spending I

don't know, three, 400 grand an

788

:

engineer, what would you spend on

inference for the same engineer?

789

:

Ilan: yeah, we don't limit token.

790

:

Sometimes we try to optimize a

bit, but we don't limit it for

791

:

engineers because that's the highest

leverage or for any individual.

792

:

But we have some engineers that

like the cost of their salary is

793

:

similar of the cost of inference

794

:

Greg: inference.

795

:

And, and in your c- and in your

mind, that's a, that's a no-brainer.

796

:

Like

797

:

the, the e- yeah, absolutely right.

798

:

The economics of that makes, make

total sense, at least at this moment.

799

:

Yeah.

800

:

Do you think that happens in the

rest of knowledge work if you

801

:

had to and maybe even ins- inside

of your company in terms of…

802

:

They, they, they won't probably

spend that much 'cause they don't

803

:

n- they don't need that many tokens.

804

:

But when you think about marketers or

salespeople or the, all the business

805

:

functions, i- is your sense that

that inference will be a significant

806

:

spend for them as well over time?

807

:

Ilan: It should and I

wish it will be the case.

808

:

Because if people use tokens,

it means they are kind of

809

:

getting, getting leverage.

810

:

Not always.

811

:

We need to make sure that there

is the right training as well

812

:

on how we can leverage by AI.

813

:

It's

814

:

not just,

815

:

you know, getting a prompt on tokens.

816

:

there is some structure

and some best practices.

817

:

But yeah, we-- I believe that the

company will eventually be eighty

818

:

to ninety percent fully automated.

819

:

And then it means we can move at, you

know, a speed much faster than anyone else

820

:

Greg: You believe at some point in the

future, 80 to 90% of the company, all

821

:

functions, not just software engineering,

will be automated in some way?

822

:

Ilan: Yeah.

823

:

And that's why I-- even when we,

you know, my head of talent, that's

824

:

kind of one of our key topic.

825

:

It's okay, how do we automate talent?

826

:

How do we think about talent

function from the ground up in a

827

:

way that it's kind of AI native?

828

:

So there's high touch moment

with candidates and with the

829

:

process, but actually most of the

process could be leveraged by AI.

830

:

So it's really trying to figure out where

is the border between what do we want

831

:

to keep very human, and that's where we

invest a lot of people and resources on

832

:

making sure that we are the best at that.

833

:

But everything else, actually

let's find ways to automate it.

834

:

Greg: do you think about one of the end

results of that, Alon, one of the key

835

:

metrics is basically revenue per employee,

and that the revenue per employee at,

836

:

at your firm will be better than your

previous firms and/or your competitors?

837

:

Like, do you think that's a key m-

do you think that's a key metric

838

:

basically for investors and, and,

and the rest of us to evaluate?

839

:

Are you a super company?

840

:

you know, Anthropic's probably at $10

million revenue per employee right

841

:

now, some number like that, right?

842

:

When, when Google was at two,

two and a half million, that

843

:

was, that was great for years.

844

:

how do you think about that metric?

845

:

Ilan: Yeah, I think that

metric will keep growing.

846

:

Um, it's not a metric we are looking

at, and I don't-- I never see that, that

847

:

metric like being asked by investors.

848

:

But eventually, yes, that will

get you a competitive advantage

849

:

Greg: so in your definition of a super

company, it sounds like that a super

850

:

company would be, would be a, will be a

company that is, automated a lot of work.

851

:

You said 80 to 90%, I think.

852

:

That, is that, is that what, in your

mind, is that the kinda core attribute

853

:

or key attribute of a super company?

854

:

Ilan: Yeah, but it doesn't mean

the company will be smaller.

855

:

And that's the way I see it, and that's

the thing I'm trying to crack here.

856

:

It's actually if you build it in the

right way, it doesn't mean you build, uh,

857

:

rather than having a one hundred people

company, you have a ten people company.

858

:

It means you still have a one

hundred people company, but actually

859

:

you do ten times more things.

860

:

And that's how you figure out

what's the best structure of teams

861

:

to actually give more ownership

on agency to every individual, so

862

:

actually you can create more lanes.

863

:

Because there's opportuni-- there's

massive opportunities in the market.

864

:

There's a lot of problem to solve.

865

:

We, for example, just launched

two months ago a lab, so we have a

866

:

researcher that just spend days because

we're already working at the frontier

867

:

of what's the RNS versus model.

868

:

How do we leverage like,

agents to do more things?

869

:

When do we understand how they fail?

870

:

How do we make the smart, the mo-

the roo- the smart router better?

871

:

So there's a lot of frontier things

that there is no zero or one answers.

872

:

So we started to build a lab.

873

:

We have a few researchers

that are working on the lab.

874

:

And those are the initiatives that

actually you can have many parts like

875

:

that and have another thousand ideas that

I would love to have people to work on.

876

:

So I don't think

companies will be smaller.

877

:

It's just we will be able to do much more.

878

:

Greg: H-Alon, how do you

manage your own ambition then?

879

:

'cause the scope is possible.

880

:

H-how are you as an entrepreneur or

CEO, you know, not, doing too much?

881

:

Or not…

882

:

Or, or, you know, executing well enough?

883

:

'Cause the, the risk, of course, of

of ambition and, and scope is that

884

:

quality suffers, or you're distracted,

or you're in too many markets, or

885

:

you don't have an ICP, or, you know,

all, all, all the risks of, of doing

886

:

too much, which I feel some days.

887

:

So h-how do you manage that?

888

:

Ilan: Yeah, it's interesting.

889

:

So that's definitely a

top of mind, uh, for me.

890

:

It's being very grounded

as well in customers.

891

:

First, on one end, there

is engineering excellence.

892

:

That's my background.

893

:

So actually, I have very, very high bar

for talent on what is great in building

894

:

products and building, uh, software.

895

:

Uh, so making sure that we meet

the bar, and it's easy to move

896

:

towards like AI slope on some areas.

897

:

So catching it very quickly

on uh, resetting the bar.

898

:

So very high bar for talent on outputs.

899

:

And on the second end, it's actually

going very deep with customers.

900

:

And actually, we spent a few months

like very, very deep with one of our

901

:

customers that was growing extremely fast.

902

:

All the company was focused on that

to make sure that they can win and

903

:

to make sure that we actually absorb

the most of the learnings of what

904

:

agents are doing, what they need when

they fail, why they fail, how we can

905

:

scale them, how we can secure them.

906

:

And I think it's breadth as a company,

but actually very, very depth with

907

:

customers to understand every single

pain points, give them We have engineers

908

:

that are deployed with our customer--

in our customer's code base, and

909

:

it's really learning and accelerating

the learning, being very deep with

910

:

customers because at the end, it's kind

of deep tech, and we have to get those

911

:

learnings to build the best product.

912

:

Greg: Yeah, no, I love that idea

though, that framework, the simple

913

:

fra- you know, sort of br- breadth

of roadmap or breadth of capability,

914

:

but deep with key customers.

915

:

And you can probably go deeper

faster, obviously, in this moment

916

:

than, than you could, you know,

10 years ago or five years ago.

917

:

let's look to the future, as

it relates to super companies.

918

:

Uh, revenue per employee,

yeah, should, should be great.

919

:

Uh, an automated company, but

doesn't necessarily mean smaller.

920

:

It probably means you know, more

ambitious and being able to tackle, you

921

:

know, more markets, more opportunities.

922

:

What, what else do you think

will define super companies?

923

:

And w- and, and your own firm.

924

:

When you think about a year or two,

and we're talking again how will

925

:

you be operating or what will be

different about the business when

926

:

compared to your previous companies?

927

:

Ilan: yeah, so definitely like, the way

we build with the team, the ownership,

928

:

like really the, the, the culture.

929

:

But I think on the other hand

as well, it's the quality of the

930

:

product and the things you build.

931

:

Because with AI actually, the cost of

software is kind of getting close to

932

:

zero, so anyone can build anything.

933

:

So it's really how do we build

great software that will just work,

934

:

and not works in prototype, but

really work on scale and deliver

935

:

massive value to the end users.

936

:

And this still require craft.

937

:

It requires extreme uh,

938

:

Greg: care, right?

939

:

Judgment.

940

:

Ilan: Yeah, extreme care,

941

:

re- really, right, paying

942

:

Yeah.

943

:

yeah, Attention to detail.

944

:

So those are really the, the, the things

that we focus on as a team and me as

945

:

a leader, making sure that every new

employees, every new team members, they

946

:

care about what we do, they care about

customers, they care about the details

947

:

and leveraging AI to make sure that we can

move faster but without lowering the bar.

948

:

And that's actually not easy.

949

:

And On the other side, I

think it's being right.

950

:

It's super hard today to understand

where the market is going, and it's

951

:

making bets that are hard to make, but

having a, a good sense of where the

952

:

market is going, what the technology

is going to deliver to be able to

953

:

make those bets early and be able to

leverage them when the time is right.

954

:

And that's that's more an art

955

:

Greg: Yeah, it's more an art and it

seems really hard these, these days in

956

:

that the, the pace of everything and

the, and you know, companies moving

957

:

up and down the stack you know, l-

like model companies deciding to focus

958

:

on applications and, and, and so on.

959

:

Just how do you feel about that?

960

:

you seem excited about it, exhilarated

about it, but also, like, do, do you find

961

:

at moments it's like, "Oh shit, this, it's

hard to figure this out," and or the rate

962

:

of change is just k- kind of stunning?

963

:

Ilan: yeah, I'm quite excited by that.

964

:

Um, the-- we are not an

application lay-layer.

965

:

We're really like an

infrastructure platform.

966

:

So we power really the application.

967

:

I don't think OpenAI and Anthropic

have a right to wins in every market.

968

:

I think the deep domain expertise

on, you know, being very

969

:

specialized and really caring.

970

:

Because the size of OpenAI, Anthropic is

quite large now, and most of the things

971

:

they are doing are kind of side quests.

972

:

And at Shopify, it was really the

I don't know if, uh, you know Tobi

973

:

well, but he's the Shopify CEO.

974

:

He's always, like, building a platform

that powers the commerce but still

975

:

very focused and making sure that we

are always focused on the main quest.

976

:

And when you do side quests, usually

they are not well-funded on those labs.

977

:

A side quest would never win a founder

with a team who really care that

978

:

want and have the appetite to win.

979

:

So I think there's always room

for, like, any type of products

980

:

to emerge and win their market.

981

:

And there's just so much things to do.

982

:

Like, everything is going

to change with AI, so

983

:

Greg: All right.

984

:

Thanks for joining.

985

:

I loved hearing your story and just this

idea that we'll, we'll automate s- 80-plus

986

:

percent of our companies, not to reduce

headcount necessarily, but to expand

987

:

scope and to accelerate our opportunities.

988

:

Just, uh, it's an amazing

moment for entrepreneurs

989

:

Ilan: Il se va être maman

990

:

Greg: great to meet you again see you

again, and let's check back in a year.

991

:

Ilan: Let's do it.

992

:

Greg: All right.

993

:

Thanks, Ilan.

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