About The Guest(s):

Eddiana Rosen is the CEO and founder of Careers in Review, a career strategy and job searching firm. She is also a recruiter and HR professional with over eight years of experience in various industries. Eddiana holds a Master's Degree in Organization Leadership and is passionate about career coaching, public speaking, and advocacy. She is dedicated to helping first-generation Americans maximize their potential at work and land six-figure promotions or jobs.

Summary:

Eddiana Rosen, CEO and founder of Careers in Review, joins June on the Career Hustle and Flow podcast to discuss her career journey and offer advice for job seekers. Eddiana shares her experience of pivoting from academia to finance and offers tips for navigating a successful career transition. She emphasizes the importance of sitting with your emotions, evaluating your skills, and networking to find new opportunities. Eddiana also discusses her mission to help high-performing women of color advocate for themselves and land six-figure promotions or jobs.

Key Takeaways:

• Take time to sit with your emotions and process the job loss before moving forward.
• Evaluate your skills and identify areas of overlap with the job you want to pursue.
• Reach out to former coworkers and mentors for guidance and support during a career transition.
• Be patient and give yourself grace during the job search process, as competition is high.
• Focus on building confidence, advocating for yourself, and negotiating for what you're worth.

Quotes:

• "Don't be hard on yourself, give yourself some grace." - Ediana Rosen
• "It's not you, it's the system and how the situation is." - Ediana Rosen
• "Be patient and have some self-compassion." - Ediana Rosen
• "Advocacy is important. You need to be confident in your skills and know that it is okay to ask for more." - Ediana Rosen
• "It's hard to see the labels from inside the jar. Reach out to former coworkers and bosses for guidance and reminders of your accomplishments." - Ediana Rosen

[TRANSCRIPT]

0:00:44 - (Ediana): And I know that I talked a little bit about my story, which I am trying to open up a little bit more for all of you to understand my behind the scenes where I come from. And I think June did such a great job at introducing me, asking amazing questions and so I wanted to give you the behind the scenes as well as to getting to know me a little better. So I hope that you enjoy.

0:01:37 - (June): She also holds a Master's Degree in Organization Leadership with a deep passion for career coaching, public speaking and advocacy. She is blowing up everywhere on all social media platforms has a community of a combined of 200K across social media platforms such as TikTok, Instagram, so make sure to follow her. She's also been featured in LinkedIn, News HubSpot, Job Scan Forms and more. Ediana's teaching revolve around giving women the tools to regain their power through salary negotiation, showing their value proposition through self advocacy and personal branding, and advancing their careers through resilience by giving and receiving feedback.

0:02:28 - (Ediana): Hello. Oh my goodness. How are you? Thank you so much for having me.

0:02:44 - (Ediana): Wild. Extremely wild. Because actually four years because I met you when my daughter was like a few months old and she's four, she's over four years old. Can you believe that?

0:02:57 - (Ediana): Yes, exactly.

0:03:14 - (Ediana): Well, first of all, thank you so much for that amazing introduction. I also want to add that indeed, I am a mom to two beautiful babies, a four year old and a two year old. So they keep me super busy. I'm a wife to a wonderful husband of almost ten years, if you can believe that.

0:03:32 - (Ediana): Thank you. I'm a daughter to two awesome parents. I am a sister to two older brothers. I'm a friend, two amazing friends. Yes. Like amazing June over here. I'm an immigrant. Super proud, which I am definitely learning how to introduce that a little bit more into my statement. And I'm a first gen college graduate, so, yeah, here to just help other people who identify with those same attributes. So thank you so much for having me.

0:04:29 - (June): What is that one hype song that you love listening to? Say if you are feeling a little bit nervous, a little bit self doubt, but what is that one song or artist that you listen to that will give you that extra pump of confidence that you need before you go ahead and speak or before you head into a meeting?

0:05:19 - (Ediana): Like, that's the one song that came to my mind is Flowers. And I know it's like a heartbreaking song by a lot of people, but it has a really good beat to it and it really cut up by a lot of people over our generation, and it really just pumps me up. Also, Pink. Pink is like one of my favorite singers. Yeah.

0:05:48 - (Ediana): Yes. Oh, my God.

0:05:51 - (Ediana): That is a great analogy. I never thought of it that way. You know why I like it? I think it's because of the resemblance of independence, of not having to depend on anything or anyone. And I've just always had that torch of pride in myself of just learning how to do things on your own just because of how I grew up and where I grew up. I just learned how to do things at a very early age just because of the necessity of learning how to do those things since I can remember.

0:06:34 - (June): Yeah, I love that. Well, thank you so much for sharing. So let's go ahead and talk a little bit more about your career. Obviously, I know you, I know your story very well, but I'm going to ask you again for our listeners that are here with us today. You've also mentioned that not only you're a mother, wife and daughter, but you're also an immigrant, right. So coming to the US. You definitely have a very impressive career.

0:07:20 - (Ediana): Yeah, so thank you for that. I never consider myself to have a successful career, so hearing that from someone else feels really strange. But hey, I teach women how to be confident, so I need to teach myself that.

0:07:34 - (Ediana): Yes, let's own it. Yes, let's own it. Thank you. So I stumble upon recruiting just like a lot of us in recruiting, right? Like, you just kind of fall into it. And I have a background in business. That's what I studied. And so I saw that I was always just going to fall into that space of finance, but women don't really have a lot of space in that most of the time you kind of fall into more of like the people ops and kind of people personality type of roles. And so I fell into the recruiting space specifically in the higher education.

0:08:34 - (June): Like cold calling, cold calling people.

0:09:02 - (Ediana): And then I was there for around four and a half years where I really got a taste into what it was like to work with people outside of just recruiting. So I was doing employee relations, working with projects and things like that. And then I got shiny object syndrome. I was like, oh, I've been here for four and a half years, what else is out there? And then startups started to look really attractive to me.

0:09:49 - (Ediana): My role was no longer in existence. Thank you very much.

0:09:58 - (Ediana): And so from there I started doing my own thing. That's when I went through very much called identity crisis. I had a very small child at home. I didn't really know what was going on with the health crisis around the world. And that's when you and I started working together with businesses. And I was doing workshops and working with small agencies to learn how to integrate dei. As you know, I'm very passionate about employees and how they exactly integrate their full self holistically, but also how to work with employers on how to be truthful about their diversity and inclusion efforts when it comes to their employees. So I was working with small agencies on how to do that in a way of talent acquisition.

0:11:33 - (Ediana): So that's a little bit of a snapshot of what I've been doing for the past eight and a half years.

0:11:44 - (Ediana): Yes. If you want to know industry changes, I think I'm the person to call, for sure.

0:12:18 - (June): Before we talk a little bit more about how you pivoted your career, what is maybe some tips that helped you during that time of uncertainty that you really leaned on to help you stay motivated?

0:13:09 - (Ediana): I took that time, first of all, to just sit with the emotions. And it wasn't like I was sitting there for a month or so. I was just sitting there for a few days, just letting myself feel it all. And I'm not somebody who's very emotional. I don't know if that's a good thing. Not according to my therapist. I do need to learn how to be okay with the way that I feel and process things. I'm not very good at processing. I'm just like, move on. Okay.

0:13:36 - (June): Feels like you're action oriented.

0:14:08 - (June): That's right. That was like the middle of our time working together, I believe.

0:14:49 - (Ediana): And so after I was done with my emotions, what I turned into, to answer your question more directly, was, okay, what can I do with this? What's in my control and what's not in my control? So one of the things that was outside of my control was the situation, right? Like, the market at the moment was extremely volatile, especially with recruiters, right, because a lot of companies were not sure if they were going to continue to hire because recruiters became a hot commodity in 2021, not in 2020.

0:15:47 - (Ediana): And I started thinking about the stuff I learned in know, I have a master's degree in organizational leadership, know, background in human resources, psychology, and all of those things. And so I try to put all of those things together to be a little bit more methodical and practical on the things that I can exchange my time for money and be a little bit more efficient with what was happening. So I started reaching out to agencies, companies that were putting the word out there that they wanted to be more inclusive with the way that they were doing hiring. And how to do workshops and things like that.

0:16:50 - (Ediana): So all of those things. Then the next step was to find out what do I currently have that I can offer that people need right now? And that was that answer. That kind of like that Venn diagram that kind of circle all the things together. And it came with business consultancy, with dei, with offering that consultant piece of I have a recruiting background, but I also have a dei space and the marketing and the organizational leadership piece of my marketing of my master's degree that I can bring to the table.

0:17:48 - (June): I love that you did that. And then secondly, you said what was needed for your family to kind of like, see what was the runway for your family financially. And then third, you kind of did like an inventory check of your skills and what you're passionate about. What can you do with your skills that can help other companies or the industry? So I love that you kind of created an opportunity for yourself. You couldn't go back to work right away. We were dealing with a global pandemic.

0:18:28 - (Ediana): Hey, career reviewer, I'm interrupting myself because I have something super exciting for you. I want to give to you a free resume review. These usually go for $387. You can check out the link to book a regular call on the show. Notes this offer is exclusive to the podcast listeners and I do these reviews on IG and TikTok Lives every week. All you have to do is leave an Apple or Spotify podcast review, take a screenshot of that and send it over to careersinreview@gmail.com.

0:19:29 - (June): Now let's talk about also too, because you also shared that you pivoted your career in recruiting into more of like an HR operational position or strategy position, because so many people right now, especially like, say, in the ta world that are losing their jobs, that are possibly thinking making a move into a new career path. How were you able to if you could just share a little bit more about your story and how you were able to pivot into that new career.

0:20:32 - (Ediana): I printed out my resume and then I took three highlighters. I'm a very visual person, so I highlighted the things on both documents at the same color for the things that I overlapped. Then I highlighted in red the things that I was missing that were not on my resume. I highlighted on the job description and then on the things that were critical to the job description that was like minimum requirements I don't have.

0:21:30 - (Ediana): So that's what I did. So this took a lot of months of planning. It's not something that just happened. And the reason why this came to me is because, as you know, I've been wanting to pivot out of recruiting for a few months now. And what accelerated my search was that I was essentially seeing the writing on the wall with specifically the tech industry because other industries are a little bit more stable right now.

0:22:35 - (Ediana): And so that kind of accelerated my kind of put like that fire under my booty to say, you know what? Now if I do want to make a change, now might be the perfect time for me to start making those decisions, for me to start making those relationships, to start talking to people because it's not just for you to do it on your own and realize what's missing. What do I need to do? What do I have that the job description needs?

0:23:21 - (Ediana): And that's what I did. I slowly started to take a look know day in the lives on YouTube, reading books, reading blogs, just being resourceful. I also started taking a look at forums on like Fishball and blind and taking a look like the cons and the pros of going into that one industry because every job has good, bads and the ugly. And so I said, you know what, what is one specific role in my specific area is HR. That's what I wanted to go into that could be a little bit more, quote unquote, secure in a potential economic downturn.

0:24:31 - (Ediana): As a recruiter, you have so many things that you don't think about. You're essentially a PR specialist because they teach you how to tell this elaborated answer when you don't have an answer or when you're working a big company and they ask you a tricky question about something that came out in the news. They teach you how to be a PR specialist so that's something that you can talk about. They teach you how to be a program manager because you're essentially managing a whole project from beginning to end.

0:25:28 - (Ediana): And so those are the things that I went through. Just evaluate what you really want to do. Have a list of a few potential roles that you might be interested in. Take a look at day in the lives, read books, start doing coffee, chats, conversations with people. And then do a Ven diagram of the things that you have that you need to have and the things that you could correlate or have them overlap. And then once you find that out, then get to work.

0:26:16 - (June): I love that you're proactive and I love that how you shared too about doing an inventory check. Because most people think that if I want to start a new position or a new career, I have to start all over. Right, but you did an inventory check. I loved how you also printed the resumes. Like old school printed the resume.

0:26:38 - (June): I would probably do the same too. Just doing it side by side with like a green highlighter and red highlighter and then saw the areas of facara's gaps. Right. And then you're taking the time to invest in your growth by taking online certifications, reading. But then you also had informative chats as well. Right. So definitely sounded like a really great strategy. Like, obviously you were thinking about making this move for a couple of months, but it's not going to happen overnight. You need to put your blood, sweat and tears into this. We definitely do that. And now you are in a. New career path that you seem very excited about. So I'm very excited for you.

0:27:49 - (Ediana): I was killing it when I was under her. So also remind yourself of these people that you've worked in the past that could potentially because it's hard to see the labels from inside the jar. Right? Like, you can't remember the things that you've worked on or even go back to your performance evaluations. I saved those. I have those with me. So go back to those and see at the things that people have highlighted for you the things that you're good at.

0:28:23 - (June): Yeah, like, reaching out to your former coworkers, your managers, because, like you said, sometimes it's hard to look at yourself to identify those strengths. But your peers, your managers can help you with that. So I love that you leverage your network. Wow. Adiana. You shared so much with us. Pivoting into new careers, overcoming a layoff. So love to talk about careers in review. You are doing this new rebrand of your business.

0:28:58 - (Ediana): Yeah. So the mission is to help high performers like you and I, women of color, specifically to land a six figure job or promotion, and specifically to help to give them that confidence to go for it. Because sometimes we just get in our head and don't want to think that we deserve more. Sometimes we get in that space of, oh, I have a job, so I should be grateful, or Why am I complaining? Why do I need more?

0:30:03 - (Ediana): And also get paid what you're worth. Because we're all here to create generational wealth. Because I call ourselves the sandwich generation. We're here to care for our generation. Yes. Especially first gen immigrants, children's of immigrants, which is what I identify with. We're caring for ourselves, caring for our parents, caring for our future kids or the kids that we already have. And so that's like the sandwich, right? Like, the bun is our parents, where they meet, and then the other bun is our kids. And so it's hard.

0:31:23 - (June): I love that. And obviously, your work has done tremendous for me as far as my building up with my confidence. I always love how you always start with yourself first. Right? So I love that. And then a question about job search. With the current economy and the countless layoffs happening, especially in tech, how can job seekers stand out in your job search? Maybe share one to two tips, your favorite tips.

0:32:35 - (Ediana): You could essentially be shaking hands and robbing shoulders with the right person. And your resume is still not going to be viewed because you're competing with 2500 other people. So that's number one is what I'm going to say, is just be patient, have grace. And I know that that comes from a place of privilege because you might be in a financial situation where it's like, I cannot be patient. I need a job, I need money to pay my bills.

0:33:22 - (Ediana): I do have a free resume template that's proven to again, I don't like to use the word proven because things can be really dependent when it comes to the job search. But there is a resume template that can really help you, especially if you're in the tech space. We can link it in the show notes if you like. It's totally free. You can use that. Continue to have conversations. Please utilize the power of LinkedIn. It is such a wonderful platform.

0:34:08 - (June): So be patient and have some self compassion. It's a system. Like you said, the market's definitely saturated. And hopefully you could take this time to also take care of yourself. Maybe this is a time for you to up level some skills. Maybe it's time for you to start a new business. Right? So I love that advice that you shared. Now, last ending question before I wrap up is at Career Hustle and Flow. I'm all about helping people find their moment of flow where you feel unstoppable when you're in the zone of clarity and focus and confidence.

0:35:07 - (Ediana): Yeah, for me, it's some jazz music. Believe it or not. Jazz music puts me in the mood to do all of the work. I like to be in a closed space, so in my office, preferably with a cup of tea or a cup of coffee, a very tall glass of water so that I don't have to get up and get distracted and potentially closing all of the tabs that I'm not currently using. Because as a recruiter we have a bad habit of having a good gazillion windows open, so many, so many. And at my job I can concentrate doing that, but for some reason with my business, I get so distracted doing that.

0:36:21 - (June): I love that you use Toggle. I think it was you that first introduced me. I think it was the paradox was the Paradom paradomi the paradomo, the paradomo paradomo doing tasks for every 25 minutes or something when you're timing yourself. I've incorporated that in my workflow. So thank you so much. Iviana and how can people find you? If you want to share your information or your handles, where can people find you?

0:37:14 - (June): I just saw some Brandy photos.

0:37:30 - (June): Thank you so much, Adiana for your time. Thank you for listening everyone. See you on the next show.

0:38:08 - (Ediana): This is the Careers in Review podcast. Make sure to never miss an episode of Careers In Review. Subscribe to our podcast newsletter. You will receive exclusive information about upcoming shows, transcripts and information about our guests. For all resources mentioned, show notes, transcriptions and more details regarding topics discussed in today's show, please visit the Careersandreview website www.careersandreview.com slash podcast.