Shownotes
Does your website use GA4?
Is your website ready for GA4? Google Universal Analytics stops collecting data on July 1st, 2023.
And based on BulitWith.com, 25,939,381 websites still have Google Universal Analytics on them.
Is your website one of those?
Check out the live stats here – https://trends.builtwith.com/analytics/Google-Universal-Analytics
Bio
Steve Erlich is a digital marketing expert and the Director of Search at Digital Law Marketing, Inc. For almost 15 years, Steve has been helping lawyers achieve their SEO, PPC, social media goals, and other digital marketing objectives. Steve also helps clients coordinate their different marketing channels to create a consistent brand and maximize the impact of all their marketing efforts.
Resources
Website – https://www.digitallawmarketing.com
Twitter – https://twitter.com/ImSteveErlich
LinkedIn – https://www.linkedin.com/in/steven-erlich-4a073028/
Brie Anderson:
LinkedIn – https://www.linkedin.com/in/brieeanderson/
Twitter – https://twitter.com/brie_e_anderson?s=20
Dana DiTomaso:
LinkedIn – https://www.linkedin.com/in/dditomaso/
LinkedIn Learning GA4 Course – https://www.linkedin.com/learning/advanced-google-analytics-4-ga4
Questions I asked Steve
- What is GA4?
- Why change to GA4?
- What’s happening to Universal Analytics and the data?
- Are there any ways to keep my UA data?
- What is changing in GA4?
- What is Google Tag Manager, and why should I use it?
- Are there any challenges to using GA4? (API limitations)
- What new features of GA4 should a marketer or small business look for?
- Is GA4 GDPR compliant?
- Who should I be following for information on GA4?
Check out the full episode at: https://emjpodcast.com/ga4-deep-dive-as-universal-analytics-is-soon-ending-with-steve-erlich
Check out more episodes of The EMJ SEO Podcast.