Andrew Douglas Appleby is an experienced sports executive with over 36 years of working at the highest level. He is the chairman and CEO of General Sports Entertainment and the founder of AppleTree Advisory. He has more than 31 years of sales, marketing, and management experience.
[00:01 - 12:41] Andy Appleby on Finding Success in the Sports Realm
Andrew recognized that the sales side of sports was objective and that hard work would lead to success. After two championships with the Detroit Pistons, Appleby left to start his own company.
Andrew discusses how he got his start in business, starting with a small company that he bought and then went on to create two more successful businesses
Recognize the challenges of owning a sports team, which is a very demanding and time-consuming endeavor, the importance of a good team, and how it is important to stay true to your values and goals.
[12:42 - 37:24] China's Goal: Take Over the World
Andrew discusses his career and how owning his own baseball league has been a great experience. He talks about how the DBL has helped him give back to the community and how he is now expanding into other business areas.
A long history in sports management and marketing entails a unique perspective when it comes to negotiating deals.
The Super League is a positive development because it brings more competition to the English league system.
[37:25 - 38:57] Closing Segment
Want to learn more about the ballclub in the Detroit area, check it out!
“It's so funny when kids asked me all the time, what it takes to be successful in sports, and maybe in all jobs… It’s just a lot of extra work.” - Andrew Douglas Appleby
“I always tell my son I'm only as popular as the work that I put out.” - Andrew Douglas Appleby