Shownotes
There's a lot of advice out there about getting found by AI, and most of it starts and ends with your website. Structured data, page structure, authoritative content. That advice isn't wrong in any way, it's just incomplete.
In this episode, the first of a three-part miniseries, host Amy Woods looks at what's changed in how B2B buyers search, and why getting cited by AI depends on more than a well-optimized page.
Buyers are increasingly turning to ChatGPT, Claude, and Perplexity for answers instead of scrolling through search results, and Google is leaning further into AI-generated summaries and it’s AI-mode (which is basically GEO). Ranking on page one of SERPS used to be the goal. Getting cited by AI is quickly becoming the new one, and it works by a different set of rules.
Find out:
- Why buyer search behavior has shifted away from traditional Google results
- The difference between ranking for search and getting cited by AI
- The technical SEO advice everyone's giving (schema, E-E-A-T, page authority), and why it's good but incomplete on its own
- What AI is looking at beyond your website when deciding who to cite
- Why content repurposing has become an authority-building strategy, not just an efficiency one
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.
She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.
Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
