In this episode of the Marketing 4 Business Podcast, Scott explores the rise of “The Lost Generation” - a group of consumers who have never used traditional tools like the Yellow Pages and are moving away from search engines to AI-driven platforms. He outlines eight essential strategies to ensure your marketing stays relevant and effective in 2025. From embracing AI to strengthening your digital presence and creating content that connects, Scott shares practical advice to adapt to this shift.

Scott dives into the importance of leveraging owned vs. rented media, building trust through community connections, and capturing micro-moments to meet your audience where they are. He also highlights the power of local marketing, AI integration, and actionable education strategies to keep your business ahead of the curve.

Tune in to this episode to future-proof your marketing strategy and learn how to engage with the next generation of consumers. Don’t get left behind - discover how to thrive in the evolving digital landscape!

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