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260: The Forgotten Secret of Great Lead Generation with Marc Reifenrath
Episode 26017th October 2022 • Terminal Value • Doug Utberg
00:00:00 00:21:48

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Doug and Marc spoke about creating effective lead generation.

One of the most efficient ways to grow a business is through lead generation. It might also be one of the least used and most overlooked. The issue is that most companies struggle with lead management. In particular, many companies lack knowledge regarding which leads are beneficial to their operations and which ones should be avoided.

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Doug partners with business leaders to strategically optimize their contract costs and would like to offer you the Most Incredible Free Gift Ever just for saying 'Maybe.'

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Terminal Value:

00:00 Introduction

01:14 Two Parts of the equation for getting a lead.

02:06 Landing pages and sales funnels

03:39 Critical components on driving traffics into that either website or your landing page

05:07 What is conversion

06:17 How to create relevant traffic in that value positive way

09:46 The key part of really pulling conversion and driving traffic together

14:00 conversion and regression in lead generation

18:24 Last thoughts