From Clicks to Cash with Jarod Spiewak
Episode 126 • 26th June 2024 • Construction Disruption • Isaiah Industries
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In this episode of the Construction Disruption podcast, Ryan Bell of Isaiah Industries and co-host Ethan Young explore innovative digital marketing strategies with Jarod Spiewak, founder of Comet Fuel. Jarod shares his journey from a young entrepreneur at 14 to a successful international speaker and marketer. He discusses Comet Fuel's core philosophy, emphasizing transparency and revenue-focused digital marketing. Key insights include the importance of detailed tracking for lead generation and marketing ROI, the potential of Google Ads, and practical tips for aspiring entrepreneurs in the construction industry.

Jarod also discusses the role of AI in marketing and his unique clicks-to-cash approach, which ensures businesses get tangible results from their campaigns. Whether you're a construction professional looking to optimize your marketing efforts or an entrepreneur eager to learn from Jarod's experience, this episode is packed with valuable insights and practical advice.

Timestamps

00:47 Meet Jarod Spiewak: From Teen Entrepreneur to Agency Founder

02:55 The Birth of Comet Fuel: Bridging Freelancing and Agency Work

05:48 Comet Fuel's Core Services: Clicks to Cash

09:52 Challenges in Lead Generation and Marketing ROI

14:40 Crafting Irresistible Offers in the Construction Industry

22:04 The Role of AI in Marketing and Operations

25:57 Transparency and Client Communication at Comet Fuel

28:00 Reevaluating Business Goals

28:39 Trends in the Construction Industry

29:16 Importance of Tracking Marketing Channels

32:19 Choosing the Right CRM

33:07 Advice for Aspiring Entrepreneurs

35:10 Understanding Marketing for Business Growth

38:14 Embracing Change and Experimentation

41:02 Rapid Fire Questions

49:46 Conclusion and Contact Information

Connect with Jarod Online

Website: https://cometfuel.com/

Youtube: https://www.youtube.com/@JarodSpiewak



For more Construction Disruption, listen on Apple Podcasts or YouTube

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This episode was produced by Isaiah Industries, Inc.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Transcripts

Intro:

Welcome to the construction disruption podcast, where we

Intro:

uncover the future of design, building, and remodeling.

Ryan Bell:

I'm Ryan Bell of Isaiah industries, manufacturer

Ryan Bell:

of specialty metal roofing and other building materials.

Ryan Bell:

And today my co host is Ethan Young.

Ryan Bell:

Ethan, how are you doing today?

Ethan Young:

Doing pretty good, Ryan.

Ethan Young:

Enjoying this nice weather.

Ethan Young:

Finally.

Ethan Young:

How are you doing?

Ryan Bell:

I'm doing great.

Ryan Bell:

Same.

Ryan Bell:

Uh, we've had some, some.

Ryan Bell:

Not great weather.

Ryan Bell:

That's kind of just on the verge of raining one minute and then sunny

Ryan Bell:

the next, but it's nice to see the sunshine, have some warmer weather.

Ryan Bell:

It's certainly improving the mood around here at my house.

Ryan Bell:

Absolutely.

Ryan Bell:

Well, let's get started.

Ryan Bell:

Uh, today our guest is Jared Spiewak.

Ryan Bell:

An international speaker and founder helping service and SaaS businesses

Ryan Bell:

scale to five to 10 million by turning clicks to cash at just 14 years old.

Ryan Bell:

Jared took his first steps in the business world, earning

Ryan Bell:

money needed to attend college.

Ryan Bell:

And after graduating Jared spent a year working in corporate America,

Ryan Bell:

and then two years with a digital market marketing agency before

Ryan Bell:

launching the first iteration.

Ryan Bell:

Of comet fuel at only age 20 annoyed by digital agencies promising the

Ryan Bell:

moon, but only delivering stardust.

Ryan Bell:

Jared saw a clear need for a digital agency that provided transparency

Ryan Bell:

and a revenue focused approach.

Ryan Bell:

After discovering that 97 percent of lead generation businesses don't know how much

Ryan Bell:

revenue their marketing is generating.

Ryan Bell:

And 95 percent of those who think they do don't realize their data is bad.

Ryan Bell:

Jared, it's great to have you on the show today.

Ryan Bell:

Thank you for joining us.

Jarod Spiewak:

Yeah, thanks so much for having me.

Ryan Bell:

So you started, uh, dipping your toe in the business world

Ryan Bell:

pretty young at only 14 years old.

Ryan Bell:

Can you kick us off by sharing a little bit of your story, uh, with

Ryan Bell:

our listeners and what your motivation was for getting started so young?

Jarod Spiewak:

Yeah, so I, I ended up starting college at

Jarod Spiewak:

15, graduated high school at 16.

Jarod Spiewak:

And because of that, I had to basically figure something out.

Jarod Spiewak:

I didn't grow up with a whole lot of money and college is expensive.

Jarod Spiewak:

And so those, those two things don't mix very well.

Jarod Spiewak:

What I did at the time, because I was too young for anybody to really hire

Jarod Spiewak:

me is I went to Google and as a lot of people do, I searched for how to

Jarod Spiewak:

make money online, which is full of Legitimate opportunities, uh, everywhere.

Jarod Spiewak:

So that ended up leading to me, uh, being a content writer and I would write at

Jarod Spiewak:

the time, like very keyword stuffed SEO content for less than a penny a word.

Jarod Spiewak:

And I did that for a little bit, but that was kind of my introduction

Jarod Spiewak:

to the world of marketing.

Jarod Spiewak:

I knew at the time I was going to go to college, but I didn't know exactly

Jarod Spiewak:

what for I was interested in business.

Jarod Spiewak:

But that is what set me down the path of, of marketing in and of itself.

Jarod Spiewak:

A

Ryan Bell:

lot of ingenuity there and how you kind of went about that.

Ryan Bell:

Um, I mentioned it briefly in your intro, uh, but let's go

Ryan Bell:

kind of a little deeper into what inspired you to launch comet fuel.

Ryan Bell:

So you saw a need in the market for an agency that provided transparency

Ryan Bell:

in a A revenue focused approach.

Ryan Bell:

Can you elaborate on that a little bit for us?

Jarod Spiewak:

Yeah, of course.

Jarod Spiewak:

So there's, there's a couple of things that I noticed when, uh, kind of some of

Jarod Spiewak:

my other background is when I transitioned from, uh, working in corporate America

Jarod Spiewak:

to working for an agency to eventually having my own in between all that

Jarod Spiewak:

I was freelancing at the same time.

Jarod Spiewak:

And that transition was basically made from me having Too many freelance

Jarod Spiewak:

clients have actually been like, Hey, what am I going to do now?

Jarod Spiewak:

That turned into the agency.

Jarod Spiewak:

So what I had was a unique perspective of both working for an agency at the same

Jarod Spiewak:

time that I was working as a freelancer.

Jarod Spiewak:

And I saw the pros and cons of both.

Jarod Spiewak:

One being the freelancing side of things tended to be a lot more personable.

Jarod Spiewak:

It tended to be a lot more transparent.

Jarod Spiewak:

And the agency side of things used to typically is able to get a lot more done.

Jarod Spiewak:

The skills are a lot more wider.

Jarod Spiewak:

It's not just one person trying to do, you know, a million different things.

Jarod Spiewak:

But the challenge was everybody that I talked to that one of the experience

Jarod Spiewak:

of working with an agency due to the skill set did not like usually

Jarod Spiewak:

the communication side of things.

Jarod Spiewak:

The reporting side of things like I have no idea what these people are doing.

Jarod Spiewak:

I have no idea if I'm getting results.

Jarod Spiewak:

All I know is that they're charging me a lot of money.

Jarod Spiewak:

And on the freelancer side of things, the challenge was usually you can

Jarod Spiewak:

have a very limited client base.

Jarod Spiewak:

Freelancers come and go, they disappear all the time.

Jarod Spiewak:

They get full time jobs somewhere, or they take on too many clients, or their rates

Jarod Spiewak:

massively increase at a dime's notice.

Jarod Spiewak:

Cause you know, they took on a big project, et cetera.

Jarod Spiewak:

And so by kind of combining what I really liked about my freelancing experience

Jarod Spiewak:

and what I really liked about my agency experience, I felt as though that there

Jarod Spiewak:

was something unique there where people could get the best of both worlds.

Jarod Spiewak:

To a certain extent, the other side of that was, of course, on the revenue side

Jarod Spiewak:

of things, which was really just a matter of sitting down with people and saying,

Jarod Spiewak:

Hey, you know, how much money did you spend on your advertising last month?

Jarod Spiewak:

Everybody can answer that question.

Jarod Spiewak:

It's not very difficult.

Jarod Spiewak:

And then when I ask, well, how much money did you make from

Jarod Spiewak:

your advertising last month?

Jarod Spiewak:

Either I get, I don't know, or it's we can figure it out, but it takes us forever.

Jarod Spiewak:

And so we do it like twice a year.

Jarod Spiewak:

And the challenge then is my third question is how will you determine.

Jarod Spiewak:

If our relationship is successful and the response is almost always,

Jarod Spiewak:

if you're making me more money, like, well, we just established, you don't

Jarod Spiewak:

know if I'm making you more money.

Jarod Spiewak:

So that seems like a pretty big disconnect.

Jarod Spiewak:

And, you know, just having that conversation over and over again,

Jarod Spiewak:

uh, just made it very clear that, uh, we're basically setting each other up

Jarod Spiewak:

for failure at the get go before we even decide to work with each other.

Jarod Spiewak:

We're admitting.

Jarod Spiewak:

I'm not helping you figure out how much money you're making.

Jarod Spiewak:

You're not helping me figure out how much money that I'm helping you make.

Jarod Spiewak:

And we're just going to work together until one of us decides

Jarod Spiewak:

it's no longer a good fit.

Jarod Spiewak:

And that's just a recipe for disaster.

Ryan Bell:

So what exactly are the services that you kind

Ryan Bell:

of provide at, at Comet fuel?

Ryan Bell:

Um, I know when it comes to marketing, there's a huge range of services

Ryan Bell:

that that are helpful to businesses.

Ryan Bell:

Do you guys focus, uh, on a few that you really kind of hit it out of the park

Ryan Bell:

with, or do you have a broader approach?

Jarod Spiewak:

Yeah.

Jarod Spiewak:

So kind of, uh, Encompassing what you mentioned earlier, our core

Jarod Spiewak:

offer is called clicks to cash.

Jarod Spiewak:

And within that, I like to say we do four things.

Jarod Spiewak:

The first is we help drive qualified traffic to websites through Google ads.

Jarod Spiewak:

That's pretty straightforward.

Jarod Spiewak:

Someone raises their hand and saying, I want to buy red widgets.

Jarod Spiewak:

We want to put that brand that sells red widgets in front of them.

Jarod Spiewak:

The second thing that we do is we help maximize the opportunity that a user

Jarod Spiewak:

has to become a lead through creative.

Jarod Spiewak:

So that's landing pages.

Jarod Spiewak:

That's creative on like the ad copy front.

Jarod Spiewak:

The display ads would.

Jarod Spiewak:

What have you, so maximizing conversion rates once somebody,

Jarod Spiewak:

somebody becomes elite.

Jarod Spiewak:

The third thing that we do is help his help, follow them

Jarod Spiewak:

throughout the sales process.

Jarod Spiewak:

So now they're elite.

Jarod Spiewak:

Now they're qualified leader and unqualified lead.

Jarod Spiewak:

Now they're at these different deal stages.

Jarod Spiewak:

Now they've become a customer.

Jarod Spiewak:

This is how much money they've paid you.

Jarod Spiewak:

So on and so forth.

Jarod Spiewak:

The fourth thing that we do is then use that both quantitative

Jarod Spiewak:

and qualitative sales data to then optimize on the marketing front.

Jarod Spiewak:

So you can very easily end up in a scenario where.

Jarod Spiewak:

One keyword drove, let's say 10 leads and one sale, another keyword

Jarod Spiewak:

drove five leads and four sales.

Jarod Spiewak:

But if you're only paying attention to how many people called me or filled

Jarod Spiewak:

out my contact form, you're going to spend more and more money on the

Jarod Spiewak:

former, which is driving 25 percent as much volume of sales as the latter.

Jarod Spiewak:

But if you only look at that individual marketing channel, whether it's SEO,

Jarod Spiewak:

whether it's Google ads, Facebook ads, what have you, if you're

Jarod Spiewak:

only paying attention to what most marketing channels define as success.

Jarod Spiewak:

so much.

Jarod Spiewak:

You're losing out on what you actually care about, which

Jarod Spiewak:

is customers and revenue.

Jarod Spiewak:

So we're trying to close that gap and make sure we're paying attention to

Jarod Spiewak:

and optimizing for the sales process, not just for people picking up the

Jarod Spiewak:

phone and calling you or filling out a form, which also includes all those

Jarod Spiewak:

robots that are also doing that.

Ryan Bell:

On the, so on the front end of things, you're focused on Google ads.

Ryan Bell:

Is that specifically what you focus on?

Ryan Bell:

Or like, do you do Facebook, Instagram ads, that sort of thing too?

Jarod Spiewak:

Yeah.

Jarod Spiewak:

So for the traffic source, we just focus on Google ads.

Jarod Spiewak:

I'm a big believer in only doing what you're good at.

Jarod Spiewak:

Like we have tons of people on the team that are familiar with Facebook ads.

Jarod Spiewak:

I've run Facebook ads.

Jarod Spiewak:

Half our team has run Facebook ads, but we're not Facebook ads experts.

Jarod Spiewak:

If that changes one day.

Jarod Spiewak:

Yeah, sure.

Jarod Spiewak:

We'll throw it in there, but, uh, there's so much that we still don't know about

Jarod Spiewak:

Google that, you know, Between the entire team, we probably have like 25,

Jarod Spiewak:

30 years of experience on Google ads.

Jarod Spiewak:

And there's still things that we're just learning of like, Oh, I did not

Jarod Spiewak:

know that that feature worked like that.

Jarod Spiewak:

Or, Oh, this is a strategy we haven't considered before.

Jarod Spiewak:

So having the ability to go really deep on that one channel, uh, I think at

Jarod Spiewak:

least for now, uh, benefits us and our clients a lot more than being a lot more

Jarod Spiewak:

broad and, you know, PBC or just, you know, email marketing, SEO, et cetera.

Ryan Bell:

Do you guys do anything with local service ads

Ryan Bell:

or is it just pay per click ads?

Jarod Spiewak:

Yeah.

Jarod Spiewak:

So what I recommend everybody when they ask me about LSAs is whoever is your

Jarod Spiewak:

receptionist should be doing them for you.

Jarod Spiewak:

It is, there's no point of you ever hiring an agency to do that for you.

Jarod Spiewak:

Like if you're, Like, don't get me wrong.

Jarod Spiewak:

If you're like, Hey, I literally do not have anybody to do this for me.

Jarod Spiewak:

And you can't do it yourself, but yeah, sure.

Jarod Spiewak:

All you really have to do is file a dispute when there's a bad

Jarod Spiewak:

lead and then adjust your budget.

Jarod Spiewak:

And if you're in a market where you can change your bids per lead, it's

Jarod Spiewak:

straightforward enough that I just haven't found a reason to justify.

Jarod Spiewak:

Charging for it.

Jarod Spiewak:

So it's not something that we offer.

Jarod Spiewak:

And generally when people ask me, I just say, you know, whoever's answering

Jarod Spiewak:

your phones, they can just file the dispute and you're good to go.

Ryan Bell:

I'm sorry, Ethan, were you going to say something?

Ethan Young:

Yeah, no, I was just going to say, I think there's definitely something

Ethan Young:

to be said for knowing what you're good at and sticking with it and just really.

Ethan Young:

Honing in on that, that's definitely going to help.

Ethan Young:

Um, you know, it, it presents a lot of value to whoever's looking for you.

Ethan Young:

And then you get to have that authority of being an expert in the field too.

Ethan Young:

So I think that's a smart move.

Ryan Bell:

I, that's something I always struggle with.

Ryan Bell:

There's too many, I have shiny object syndrome.

Ryan Bell:

I always struggle to stay focused on something.

Ryan Bell:

Um, In your experience, uh, what would you say are some of the most

Ryan Bell:

common misconceptions or pitfalls that businesses encounter when it comes

Ryan Bell:

to lead gen and, uh, understanding kind of their marketing ROI?

Ryan Bell:

I

Jarod Spiewak:

think that I could call it three that, that I feel like most.

Jarod Spiewak:

Most who I talk to always necessarily fully understand, you know, that might

Jarod Spiewak:

be a bit harsh wording, but, uh, the first is, uh, insert any marketing

Jarod Spiewak:

channel here will make me money like Google ads will make me money.

Jarod Spiewak:

Facebook ads will make me money.

Jarod Spiewak:

SEO will make me money.

Jarod Spiewak:

It will absolutely not.

Jarod Spiewak:

Your email list will not make you money.

Jarod Spiewak:

Your Google ads will not make you money.

Jarod Spiewak:

Your website will not make you money.

Jarod Spiewak:

What makes you money is the combination of.

Jarod Spiewak:

I'll just use Google ads as example, Google ads, sending you traffic,

Jarod Spiewak:

your offer being enticing enough for somebody to actually want to contact

Jarod Spiewak:

you, your copy, your design, et cetera, helping reinforce that offer

Jarod Spiewak:

and educate people so that they're more willing to actually opt in.

Jarod Spiewak:

It's the speed at which your intake or sales team can get in contact with

Jarod Spiewak:

that person, how well your intake and sales team is able to nurture

Jarod Spiewak:

that person, whether that's over days, weeks, months, or for some

Jarod Spiewak:

sales cycles, years to help them.

Jarod Spiewak:

Move further and further down the sales process.

Jarod Spiewak:

It's your sales team's ability to sell your products and services at

Jarod Spiewak:

a rate that will help you hit the profit margins that you're trying to

Jarod Spiewak:

hit, et cetera, et cetera, et cetera.

Jarod Spiewak:

All those things put together is what helps you turn a dollar into more money.

Jarod Spiewak:

Cause it doesn't matter if you get a billion people to visit your website.

Jarod Spiewak:

It doesn't matter if a billion people are like, Hey, here's my credit card.

Jarod Spiewak:

You know, please charge me if you never actually do that.

Jarod Spiewak:

You won't make money.

Jarod Spiewak:

And so it's all those things put together working, uh, you know, kind

Jarod Spiewak:

of synergetically, if you will, that'll allow you to actually make money.

Jarod Spiewak:

So that's number one.

Jarod Spiewak:

Number two would be, uh, as I already mentioned, like not tracking beyond

Jarod Spiewak:

that conversion, like not knowing.

Jarod Spiewak:

Not just how many people called you, filled out a form, did a live chat,

Jarod Spiewak:

what have you, but actually being like, okay, well, how many of the people that

Jarod Spiewak:

came in from Google ads specifically, or Facebook ads specifically, or SEO

Jarod Spiewak:

specifically, were qualified leads, and what were they inquiring about if you have

Jarod Spiewak:

multiple products or services, and what was the close rate on those particular

Jarod Spiewak:

leads, and how much money did they give you, and being able to tie that back to

Jarod Spiewak:

Google ads, Facebook ads would have you to say, this was the ROI from this channel.

Jarod Spiewak:

This was the CAC from this channel.

Jarod Spiewak:

This was the CPL from this channel and not just take an overall number

Jarod Spiewak:

for the entire business, but really tie it back to individual channels.

Jarod Spiewak:

The third thing that I would say is, um, And this isn't a whole entire can

Jarod Spiewak:

of worms is a big problem that a lot of businesses have is you make everybody feel

Jarod Spiewak:

equally indifferent about your business.

Jarod Spiewak:

So that nobody really cares about what you have going on where you're,

Jarod Spiewak:

you're fairly, you're trying to target everybody at the same time.

Jarod Spiewak:

I'll just take an example.

Jarod Spiewak:

Um, you're a kitchen remodeler and you're like, Hey people, who

Jarod Spiewak:

am I trying to target people who want to hire kitchen remodelers?

Jarod Spiewak:

Okay, great.

Jarod Spiewak:

That's literally you and all your competition.

Jarod Spiewak:

So you're at that point what somebody is seeing when they

Jarod Spiewak:

click on your ad when they visit your website is nothing different

Jarod Spiewak:

compared to anybody else's website.

Jarod Spiewak:

At least nothing that they can understand because they're not a kitchen modeler.

Jarod Spiewak:

They don't understand the nuances of the business.

Jarod Spiewak:

And so what happens is you have that approach versus if you're able to

Jarod Spiewak:

identify like, oh, the people that I'm trying to talk to watch HGTV.

Jarod Spiewak:

Okay.

Jarod Spiewak:

Thank you.

Jarod Spiewak:

Get really inspired by, you know, whatever the modern aesthetic of a kitchen looks

Jarod Spiewak:

like, and then they reach out because they want to bring their kitchen up to

Jarod Spiewak:

date, you know, from the past 20 years, well, I'm going to have a very different

Jarod Spiewak:

approach in the imagery that I use in the iconography that I use in how I talk to

Jarod Spiewak:

that person compared to someone who is.

Jarod Spiewak:

Trying to min max their ability to spend a thousand dollars, you know, get

Jarod Spiewak:

some new paint on the cabinets, maybe put, you know, uh, over, uh, floor

Jarod Spiewak:

over whatever the current flooring is with LVP, what have you, spend,

Jarod Spiewak:

you know, two, three grand and then be like, Hey, you know, this looks

Jarod Spiewak:

much more modern while still keeping.

Jarod Spiewak:

You know, what was built, you know, 20 years ago to completely different markets.

Jarod Spiewak:

That's different.

Jarod Spiewak:

If you're talking to investor is different.

Jarod Spiewak:

If you're talking to single family, multifamily, et cetera.

Jarod Spiewak:

But if you try and lump all of that into a single message, you

Jarod Spiewak:

come away being painfully generic.

Jarod Spiewak:

And so anybody who sees that is just completely indifferent

Jarod Spiewak:

to what you have going on.

Ryan Bell:

A lot of good stuff there.

Ryan Bell:

Um, I've been, I've been kind of going down this.

Ryan Bell:

Let me see.

Ryan Bell:

I got to think how I want to say this, the, the offer, understanding

Ryan Bell:

the importance of the offer, um, and generating a lead and I, in our industry,

Ryan Bell:

I see a lot where we use offers like free consult for, you know, like, and, and

Ryan Bell:

they're very generic and, and I think there's a big missed opportunity there.

Ryan Bell:

Um, I'm going to put you on the spot a little bit here.

Ryan Bell:

Can you give us an example of what, what makes a good offer

Ryan Bell:

for the construction industry?

Jarod Spiewak:

Yeah.

Jarod Spiewak:

So a good offer in general is just whatever is hard,

Jarod Spiewak:

ideally impossible to ignore.

Jarod Spiewak:

And I think that there's two directions you could go with this.

Jarod Spiewak:

One, you can improve your offer by still having the same, I guess you

Jarod Spiewak:

could say like the same core offer.

Jarod Spiewak:

I'm not using very good verbiage here.

Jarod Spiewak:

Um, but you could say, I'm not just the kitchen remodeling company.

Jarod Spiewak:

I'm the kitchen remodeling company for property investors.

Jarod Spiewak:

I know that somebody who's buying a property, whether it's a buy and

Jarod Spiewak:

hold or whether they're just trying to flip it is not concerned about it.

Jarod Spiewak:

Having the most beautiful looking kitchen.

Jarod Spiewak:

They're concerned about the ROI of this remodel.

Jarod Spiewak:

And so if I were to try and approach these people, I would write my copy, design my

Jarod Spiewak:

page and not maybe my entire brand, maybe just for a particular marketing campaign

Jarod Spiewak:

and make it very clear that I understand the importance of ROI in your remodel.

Jarod Spiewak:

I understand that you're not putting in a marble countertop for somebody who's

Jarod Spiewak:

paying you 3, 000 a month for rent.

Jarod Spiewak:

I understand that your goal is that every single day.

Jarod Spiewak:

But this property does not have somebody living in it.

Jarod Spiewak:

You are losing money.

Jarod Spiewak:

And so I'm going to speak to those pain points specifically, even

Jarod Spiewak:

if my offer is still at the end of day, get a free consultation.

Jarod Spiewak:

If everybody else, all these other kitchen remodelers are putting themselves in front

Jarod Spiewak:

of people and saying, Hey, we're a kitchen remodeling company, kitchen remodeling

Jarod Spiewak:

company, book a free consultation.

Jarod Spiewak:

And I'm saying, Hey, I understand the needs specifically of people

Jarod Spiewak:

who are property investors.

Jarod Spiewak:

Please book a consultation.

Jarod Spiewak:

I'm going to feel a lot more if I'm in that market, I'm going to feel a

Jarod Spiewak:

lot more attracted to that offer just because it's a lot more specific to

Jarod Spiewak:

me, even though the core of what's.

Jarod Spiewak:

What I need to do book that call is still the same.

Jarod Spiewak:

Conversely, I could have a more generic, like, Hey, you know, kitchen remodeling

Jarod Spiewak:

company, anybody who's here, you know, come, you know, have a conversation

Jarod Spiewak:

with us in which case, um, you know, what are the, you know, what are the

Jarod Spiewak:

needs and pain points, uh, of people?

Jarod Spiewak:

It could be something as simple as I live in an area where.

Jarod Spiewak:

Most people still just want me to call them.

Jarod Spiewak:

And I actually have a online booking system where you can schedule your

Jarod Spiewak:

estimate without ever having to talk to a person, without ever having to wait

Jarod Spiewak:

for somebody to respond to a form fill.

Jarod Spiewak:

In certain markets, that might be enough, especially if you're in an

Jarod Spiewak:

area where nobody's updated their website in the past 20 years, right?

Jarod Spiewak:

Just that small little technical advantage for somebody like me, who's like, man,

Jarod Spiewak:

like, Are they going to answer the phone?

Jarod Spiewak:

Like, how long is that conversation going to be?

Jarod Spiewak:

If I fill out this lead capture form, is it going to be days, weeks, or

Jarod Spiewak:

months before they respond to me?

Jarod Spiewak:

Am I going to forget that I responded to these people?

Jarod Spiewak:

Versus, oh, I could just fill out this form and literally, I have

Jarod Spiewak:

an appointment tomorrow at noon?

Jarod Spiewak:

Great, like that, I'm probably not even going to bother contacting anybody else.

Jarod Spiewak:

Until unless that appointment goes wrong.

Jarod Spiewak:

So two ways you can go about it, find the audience a lot more so that your

Jarod Spiewak:

offer is already just more specific to them or find a way to position where

Jarod Spiewak:

you're already doing easiest way.

Jarod Spiewak:

What are all the objections that I get from people find out a way to solve

Jarod Spiewak:

that objection and then work that into your offer one way or another.

Ryan Bell:

So you've trademarked the phrase clicks to cash.

Ryan Bell:

Can you elaborate on that a little bit, uh, kind of on that concept

Ryan Bell:

and how it differentiates you at Comet fuel, uh, from other agencies?

Jarod Spiewak:

Yeah.

Jarod Spiewak:

So at its core clicks to cash is all about trying to track from that first

Jarod Spiewak:

initial click all the way to cash being in the bank so that it becomes easier

Jarod Spiewak:

to answer a load of different questions.

Jarod Spiewak:

Uh, like what is our actual ROI?

Jarod Spiewak:

What is our customer acquisition costs?

Jarod Spiewak:

So on and so forth.

Jarod Spiewak:

Not just for the overall company, but ideally for the channel,

Jarod Spiewak:

for individual campaigns, for individual keywords as well.

Jarod Spiewak:

And then being able to make decisions based off of that data, like the, the,

Jarod Spiewak:

the keyword, uh, two different keywords performing very differently example that I

Jarod Spiewak:

gave before having that data to say, yes, even though when I make this change in the

Jarod Spiewak:

ad account, everything's going to go red.

Jarod Spiewak:

You're going to get fewer clicks.

Jarod Spiewak:

Your click through rate is going to be worse.

Jarod Spiewak:

Your cost per lead is going to be higher.

Jarod Spiewak:

Your conversion rate is going to be lower, but.

Jarod Spiewak:

I can go into your CRM and I can see that this is actually

Jarod Spiewak:

four times more profitable.

Jarod Spiewak:

So even though Google is telling you, you're doing everything wrong.

Jarod Spiewak:

The actual thing that matters is telling me that I'm doing everything.

Jarod Spiewak:

That's right.

Jarod Spiewak:

And that's something that, uh, that Google simply can't tell you.

Jarod Spiewak:

You can improve its ability through importing a whole other conversation.

Jarod Spiewak:

It won't be perfect.

Jarod Spiewak:

CRM should always be the source of truth, separate conversation, but, uh,

Jarod Spiewak:

being able to close that gap and being able to answer a lot of really key,

Jarod Spiewak:

important information, uh, that, uh, You actually care about you actually care

Jarod Spiewak:

about the number of leads that you're getting and how qualified there are.

Jarod Spiewak:

You don't care about how many phone calls you're getting that

Jarod Spiewak:

like as much as people talk about.

Jarod Spiewak:

I want the phone to ring.

Jarod Spiewak:

Yes, we want the phone to ring until it's all telemarketers

Jarod Spiewak:

and you're like, wait a second.

Jarod Spiewak:

Maybe this wasn't the right goal.

Jarod Spiewak:

Maybe my goal is actually something that's more important further down the line.

Jarod Spiewak:

So we're trying to really enable that to even be possible for a lot of

Jarod Spiewak:

businesses, first and foremost, and then utilize that data as much as we can.

Jarod Spiewak:

And what happens and I'll try to give you a couple of quick examples.

Jarod Spiewak:

What happens is we were in the situation.

Jarod Spiewak:

We're, we're working with this company that depending on the month, they're

Jarod Spiewak:

spending anywhere from 400 to 700, 000 a month on their advertising.

Jarod Spiewak:

So a lot of money within the first month of us working together, we made

Jarod Spiewak:

a change that dropped their cost per lead or cost per conversion within

Jarod Spiewak:

the ad account by half, which would be everybody celebrating, right?

Jarod Spiewak:

Like, like, Holy crap.

Jarod Spiewak:

Like we're working with this big company within like a month,

Jarod Spiewak:

maybe like a month and a half.

Jarod Spiewak:

We made this massive improvement.

Jarod Spiewak:

They're obviously going to love us.

Jarod Spiewak:

However, once we went into the actual CRM, there was no noticeable change in

Jarod Spiewak:

the amount of clients that they were actually getting from that massive change.

Jarod Spiewak:

So even though we, from the ad account, they would be, the reporting would tell

Jarod Spiewak:

them that you're going to get double the amount of leads you were getting before.

Jarod Spiewak:

And No, seemingly different, different result on the sales side and without

Jarod Spiewak:

that additional data, we never would have been able to make that decision.

Jarod Spiewak:

We never would have been able to know that we would have assumed that we

Jarod Spiewak:

just made this massive impact on this business that is going to see little

Jarod Spiewak:

to no changes as a result of it, even simpler things like we are working

Jarod Spiewak:

with the company and the people who handled the technology on the back end.

Jarod Spiewak:

It just changed over time.

Jarod Spiewak:

And so they had all these happier automations that eventually broke.

Jarod Spiewak:

And from our data, we could see people are still filling out the forms.

Jarod Spiewak:

But what they didn't realize was that 85 percent of the leads that they

Jarod Spiewak:

were getting weren't actually being attached to a salesperson on HubSpot.

Jarod Spiewak:

And so because there's so many salespeople, it's a large organization,

Jarod Spiewak:

they, you know, they get like tens of thousands of leads a month because

Jarod Spiewak:

it's like low cost, uh, high volume.

Jarod Spiewak:

That's not something that like one person is seeing every single

Jarod Spiewak:

email that's coming in and seeing, oh, did the salesperson get it?

Jarod Spiewak:

No, you know, there's just a disconnect between who managed this before and

Jarod Spiewak:

someone left, someone new came in, they didn't realize how it worked.

Jarod Spiewak:

No one realized that something was broken until he went, Hey.

Jarod Spiewak:

Our data says we have all this.

Jarod Spiewak:

Your data says we only have this amount.

Jarod Spiewak:

You know, why is there such a big disconnect?

Jarod Spiewak:

And we just kind of work backwards until we go, hang on, shouldn't that Zapier be

Jarod Spiewak:

firing every time that there's a lead?

Jarod Spiewak:

And most of the time, it's just not.

Jarod Spiewak:

And like, whether it's a kind of a smoking gun that breaks or whether it's

Jarod Spiewak:

something small, where it's just like, Hey, I was able to listen to sales calls.

Jarod Spiewak:

And turns out when I listened to your sales, people talk about

Jarod Spiewak:

your products and services.

Jarod Spiewak:

They're like, I have a very different understanding than when I actually

Jarod Spiewak:

talk to the owner because I'm talking because now I can hear the people who

Jarod Spiewak:

are actually on the ground floor tell these leads why they're not qualified.

Jarod Spiewak:

I can hear them sell these leads.

Jarod Spiewak:

I can hear them talk about the features and the products and services and

Jarod Spiewak:

like the benefits in a way that I might not have gone from the founder

Jarod Spiewak:

who doesn't take sales calls.

Jarod Spiewak:

And so just having that information that isn't normally communicated between

Jarod Spiewak:

these teams is just simply game changing.

Ryan Bell:

Is there anything with AI that you're leaning into?

Ryan Bell:

Uh, that's been helping out or, you know, speeding up your processes or that

Ryan Bell:

you've implemented with your clients that helps them kind of speed up what they do.

Jarod Spiewak:

So when we're, we're talking about AI, I'll assume that

Jarod Spiewak:

we're talking about generative AI.

Jarod Spiewak:

So when it comes to tools like You know, mid journey or chat,

Jarod Spiewak:

GPT, et cetera, et cetera.

Jarod Spiewak:

When it comes to these types of tools, um, anything that's visual, I would

Jarod Spiewak:

not put that on anything commercial.

Jarod Spiewak:

Uh, the copyright laws are just still too up in the air.

Jarod Spiewak:

And, uh, I, I certainly don't want that lawsuit hitting my desk

Jarod Spiewak:

when it turns out that, uh, uh, Disney's copyright got involved.

Jarod Spiewak:

Like you're not winning that like goodbye, basically if

Jarod Spiewak:

you're getting sued by Disney.

Jarod Spiewak:

So I think that's just way too up in the air.

Jarod Spiewak:

Um, as far as I understand the more.

Jarod Spiewak:

Text based is, um, from I don't understand the legal component of it,

Jarod Spiewak:

but from what I understand, there's less of a concern around the copyright

Jarod Spiewak:

issues for text than there is images.

Jarod Spiewak:

That being said, even when it comes to text, um, the quality of the

Jarod Spiewak:

text you get out is dependent on the quality of text you put in.

Jarod Spiewak:

So if you're really specific with what you want, you can get.

Jarod Spiewak:

Pretty good text out.

Jarod Spiewak:

Am I going to, you know, put in a two second response and then copy

Jarod Spiewak:

and paste something into an ad?

Jarod Spiewak:

Probably not.

Jarod Spiewak:

But what I do is for some of my personal use cases is when I'm building like

Jarod Spiewak:

reporting spreadsheets, GPT is usually writing the equations for me when

Jarod Spiewak:

I'm nesting like query functions and V lookups and like left and rights

Jarod Spiewak:

and all that kind of stuff that will take me like half an hour to create

Jarod Spiewak:

a single equation that will You know, pull a bunch of data, clean it, etc.

Jarod Spiewak:

I'm just teaching GPT how my spreadsheet is set up and asking it for an equation.

Jarod Spiewak:

So I can copy and paste.

Jarod Spiewak:

And that's saving probably hours every time I put together like a

Jarod Spiewak:

needlessly complex spreadsheet.

Jarod Spiewak:

Um, if I'm doing something like writing emails, something that I use it for is I

Jarod Spiewak:

will bullet point out what I want to say.

Jarod Spiewak:

And then I'll let GPT determine how to write a cohesive message from that,

Jarod Spiewak:

and then I go in and edit it to be more in my voice, remove redundancy, etc.

Jarod Spiewak:

But that saves me a lot of time, where like, man, I know I

Jarod Spiewak:

want to say these four things.

Jarod Spiewak:

I know that if I'm not careful, it can sound as me being, um,

Jarod Spiewak:

Condescending with my language.

Jarod Spiewak:

And so I'm going to tell GPT here are my four bullet points.

Jarod Spiewak:

Please write a message.

Jarod Spiewak:

This is what somebody sent me.

Jarod Spiewak:

I want this to be in this tone.

Jarod Spiewak:

Please keep it short and brief.

Jarod Spiewak:

I'm going to get the response, edit it, then send it out.

Jarod Spiewak:

But what I'm never doing is just going from, you know, that message

Jarod Spiewak:

right to be sending an email.

Jarod Spiewak:

It's an, it's an intermediary step that is, uh, it allows me to

Jarod Spiewak:

be more efficient, but it's not replacing anything that I'm doing.

Jarod Spiewak:

effectively.

Ryan Bell:

Sure.

Ryan Bell:

I found it more than anything.

Ryan Bell:

It helps me get through being stuck.

Ryan Bell:

Um, when it comes to design related projects or, or whatever.

Ryan Bell:

And it's, it's so true.

Ryan Bell:

What you said about, you know, with GPT, what you, you know, what you

Ryan Bell:

put in will change what you get out.

Ryan Bell:

I found the, it's the exact opposite for mid journey though.

Ryan Bell:

If I have a very descriptive Uh, request that usually is horrible, but

Ryan Bell:

it spins back, but the kind of the more generic and simple, uh, prompt

Ryan Bell:

that's put in there, the better the results from what I found, but there's,

Ryan Bell:

there's still always pretty weird, but, but it can really, it can really

Ryan Bell:

get you thinking, um, too, and, and.

Ryan Bell:

Generate some ideas that I, you know, things I would never think of probably.

Jarod Spiewak:

Yeah.

Jarod Spiewak:

I think the idea generation aspect of it is really valuable.

Jarod Spiewak:

And that's, um, yeah, like I wouldn't, you know, like I mentioned, I wouldn't

Jarod Spiewak:

like copy and paste an image that I got out of it, but if I was like, Oh

Jarod Spiewak:

man, like I, I have this general idea or concept for a piece of creative.

Jarod Spiewak:

Yeah.

Jarod Spiewak:

Maybe I'll have it spit out like 10 things, but like, Oh, I really like

Jarod Spiewak:

how it used these colors, or I really like how it designed this one aspect.

Jarod Spiewak:

And then I'm going to hand that to a designer and say, Hey, you know, Here's

Jarod Spiewak:

the inspiration, you know, please create something based off of that.

Jarod Spiewak:

But yeah, yeah, I completely agree.

Ryan Bell:

So, uh, transparency seems to be a key value, uh,

Ryan Bell:

in your approach at CometFuel.

Ryan Bell:

How do you provide clients with clear visibility into the performance and ROI

Ryan Bell:

of their, their marketing campaigns and kind of what you're doing with them?

Jarod Spiewak:

Yeah, so I think one is just when we're communicating just Being

Jarod Spiewak:

honest, like as, as silly as that sounds, um, just the feedback that I get from

Jarod Spiewak:

people, like when I just said, like, Hey, like, thanks for sending me your goal.

Jarod Spiewak:

I don't think that's realistic.

Jarod Spiewak:

It's not going to happen.

Jarod Spiewak:

Like you're just not going to be able to do that.

Jarod Spiewak:

And that small amount of pushback, I think a lot of people are just afraid to get

Jarod Spiewak:

that pushback, especially, um, uh, within the agency world, like you don't have,

Jarod Spiewak:

like anybody can start an agency tomorrow.

Jarod Spiewak:

They want to, there's no barrier to entry.

Jarod Spiewak:

There's no license that you have to have or anything like that.

Jarod Spiewak:

And because of that.

Jarod Spiewak:

There are tons of agencies out there that simply really just don't know where

Jarod Spiewak:

their next dollar is going to come from and understand like anybody who started a

Jarod Spiewak:

business, you know, that there's a point in time where like, I don't know where

Jarod Spiewak:

my next dollar is going to come from.

Jarod Spiewak:

And I think when you're in that state, it's really, it's.

Jarod Spiewak:

You're incentivized almost to do anything in your power to retain

Jarod Spiewak:

those people and be like, yes, I can hit that goal no matter, no matter

Jarod Spiewak:

what, like, yes, you want to turn a dollar into a billion dollars.

Jarod Spiewak:

I got you like, sure, but that's just not going to happen.

Jarod Spiewak:

And so I think just being like, like, don't get me wrong.

Jarod Spiewak:

I'd much prefer to keep you as a client, but I'm not going to go out of my

Jarod Spiewak:

way to lie to you or to deceive you.

Jarod Spiewak:

Potentially.

Jarod Spiewak:

I'm just going to be like, Yeah.

Jarod Spiewak:

Like that doesn't make sense.

Jarod Spiewak:

Cause I don't want to be in that phone call three months from now

Jarod Spiewak:

where like you told me that you were going to do X, Y, and Z like that

Jarod Spiewak:

make, that doesn't make me feel good.

Jarod Spiewak:

So I'm going to avoid that from, from the get go.

Jarod Spiewak:

So I think that's one thing, like just being honest and having no problem, just

Jarod Spiewak:

telling people like that's not going to work or like, that's a dumb idea, but

Jarod Spiewak:

you know, more nicely than that, or, you know, what have you, uh, I think the

Jarod Spiewak:

other component of it is just because of how we try and track things, we just

Jarod Spiewak:

have a lot more insight and visibility already where I can go into the CRM and

Jarod Spiewak:

be like, Hey, like you spent a dollar.

Jarod Spiewak:

You made 8.

Jarod Spiewak:

You told me your goal was to make 6.

Jarod Spiewak:

I don't understand why you're upset.

Jarod Spiewak:

Like, we can have that conversation and we can have that transparency and

Jarod Spiewak:

be like, oh, well, something changed.

Jarod Spiewak:

Oh, our margins are down.

Jarod Spiewak:

Okay, great.

Jarod Spiewak:

Now I understand your perspective.

Jarod Spiewak:

Now let's re evaluate this goal.

Jarod Spiewak:

And we're working together and not, you know, seeing each other as the

Jarod Spiewak:

bane of each other's existence.

Jarod Spiewak:

Essentially, you know, just.

Jarod Spiewak:

Like, we're here to work together.

Jarod Spiewak:

We're here to, you know, partner.

Jarod Spiewak:

If you see me as the enemy or if I see you as the enemy, then it's just

Jarod Spiewak:

not going to be a good relationship and we should just kind of cut that

Jarod Spiewak:

out and like find somebody else.

Jarod Spiewak:

I have no problem telling you we're not a good fit or

Jarod Spiewak:

referring you to somebody else.

Jarod Spiewak:

I don't have an issue with that.

Jarod Spiewak:

I think that's just kind of my personality that just translates to the business

Jarod Spiewak:

where like I know that this is going to be a painful conversation in six months.

Jarod Spiewak:

I'm just going to do what I need to do to avoid that today.

Ryan Bell:

Save yourself some big headaches that way.

Ryan Bell:

Probably.

Ryan Bell:

Um, are there any trends or shifts that you, uh, foresee kind of coming in the,

Ryan Bell:

in your industry, in the construction industry, anything, any, anything

Ryan Bell:

on the horizon that you are kind of predicting, uh, might help shape or

Ryan Bell:

change kind of where we're headed.

Jarod Spiewak:

What has been interesting is.

Jarod Spiewak:

I've been having this conversation about, uh, so the very short background is clicks

Jarod Spiewak:

to cash started off as a spreadsheet that I would walk people through and be like,

Jarod Spiewak:

tell me each step of your sales process.

Jarod Spiewak:

Like I'll play around with the numbers and I'll show you basically the

Jarod Spiewak:

difference in you only caring about cost per click conversion rate versus

Jarod Spiewak:

everything being basically optimized.

Jarod Spiewak:

So.

Jarod Spiewak:

What happened over time was more and more people just naturally through other

Jarod Spiewak:

people communicating this learn the value of tracking and more and more people that

Jarod Spiewak:

I talked to have at least attempted to try and track beyond just a conversion.

Jarod Spiewak:

Some have done it successfully.

Jarod Spiewak:

Some have done it not so successfully.

Jarod Spiewak:

There are more softwares that are being set up that by default are helping

Jarod Spiewak:

you, uh, more easily track leads.

Jarod Spiewak:

And attribute them to individual channels and help you track them

Jarod Spiewak:

throughout the sales process, etc.

Jarod Spiewak:

There are more agencies that I run into.

Jarod Spiewak:

They're trying to educate their clients about this.

Jarod Spiewak:

So, I believe that over the next few years, it'll be more common for

Jarod Spiewak:

service businesses specifically to have greater insight into how you.

Jarod Spiewak:

Well, their marketing is performing just due to natural shifts.

Jarod Spiewak:

What this also means, though, is businesses who are late to

Jarod Spiewak:

the game are going to be at a substantial disadvantage because

Jarod Spiewak:

right now it's a massive advantage.

Jarod Spiewak:

If you have the ability to know by marketing channel your your stats of

Jarod Spiewak:

leads, qualified leads, you know, all the things that we've already talked about.

Jarod Spiewak:

Pretty much none of your competitors do that.

Jarod Spiewak:

Even when I talk to companies that are doing, you know, 10, 15, 20 million a

Jarod Spiewak:

year plus, a lot of them don't really have that insight, or at least not

Jarod Spiewak:

in an automatic way where it doesn't take a bunch of people pulling reports

Jarod Spiewak:

together and hoping for the best.

Jarod Spiewak:

But a few years from now, that'll, that might be the norm.

Jarod Spiewak:

In which case, if you're still like, Hey, like I judge my success based off

Jarod Spiewak:

of phone calls and form fills, everyone else is making decisions based off of.

Jarod Spiewak:

Potentially a year or two of sales data and I have zero sales data that

Jarod Spiewak:

I'm including in my optimizations that you know, that's just night and

Jarod Spiewak:

day for a lot of businesses and I think that that'll what that'll cause.

Jarod Spiewak:

Is where things are working, people are going to double and triple down their

Jarod Spiewak:

budget because they know that it's working and that's going to cause cost

Jarod Spiewak:

to rise your cost per click is going to go up your, you know, the difficulty

Jarod Spiewak:

of keywords to rank for organically is going to go up the amount of noise that

Jarod Spiewak:

people are getting in that market Jones going to go up because everyone's going

Jarod Spiewak:

to try and capitalize on it, which means.

Jarod Spiewak:

You might see your cost per click, let's say increased by 35 percent

Jarod Spiewak:

over the course of a quarter or a year and you still don't have any

Jarod Spiewak:

additional transparency as to how this is performing versus something else.

Jarod Spiewak:

And you just don't know what decisions to make about this.

Jarod Spiewak:

Should I spend 35 percent more per click?

Jarod Spiewak:

Should I not?

Jarod Spiewak:

I don't know.

Jarod Spiewak:

Other people are.

Jarod Spiewak:

What do they know that I don't?

Jarod Spiewak:

And even if I start this process today, they still have two years of data on me.

Jarod Spiewak:

So like for me, I, even if you don't have everything connected now, the most

Jarod Spiewak:

basic thing you can do is do everything in your power to know what lead source

Jarod Spiewak:

your leads came from a lot of other stuff here at CRM will automatically do for you.

Jarod Spiewak:

You can go through your notes and you can see, Oh, this person, I

Jarod Spiewak:

had a call with them on this date.

Jarod Spiewak:

And the, here are the notes of the call.

Jarod Spiewak:

I can retroactively update that they were, went from a lead to a qualified lead.

Jarod Spiewak:

That's fine, but I can't retroactively most of the time.

Jarod Spiewak:

I'm not going to be able to retroactively know that this lead

Jarod Spiewak:

two years ago came in from SEO, or it came in from this conference event

Jarod Spiewak:

that I went to, or this came in from Google ads, Facebook ads, what have

Jarod Spiewak:

you, so attribute leads to marketing channels, everything else is like.

Jarod Spiewak:

A thousand times easier.

Jarod Spiewak:

Once you have that, assuming that you have some sort of even basic CRM,

Ryan Bell:

what's your favorite CRM?

Jarod Spiewak:

So if you can afford it, I quite like HubSpot mostly because

Jarod Spiewak:

it's very plug and play for a lot of this tracking that I'm talking about.

Jarod Spiewak:

It's literally like connect to Google ads.

Jarod Spiewak:

It'll automatically send tracking templates into your account.

Jarod Spiewak:

People convert, especially if you're using like the HubSpot forms, it'll

Jarod Spiewak:

automatically tell you where your leads are coming from and you can do a lot of

Jarod Spiewak:

this stuff without Zapier or any other integrations or like fancy, like cookie

Jarod Spiewak:

capturing through tech manager, et cetera.

Jarod Spiewak:

For simple B2B, I like Close.

Jarod Spiewak:

That's what we use.

Jarod Spiewak:

I've used them for years.

Jarod Spiewak:

Um, if you have very low volume, a spreadsheet is fine and you can

Jarod Spiewak:

worry about like a tool later on.

Jarod Spiewak:

You know, if you deal with like a couple leads a month, you know,

Jarod Spiewak:

you're not going to be overwhelmed with a, with a spreadsheet.

Jarod Spiewak:

So, how smart if you can afford it?

Jarod Spiewak:

Close if you're B2B.

Jarod Spiewak:

If, if you're something in between, there's like a million of them out there.

Jarod Spiewak:

It really just depends.

Ryan Bell:

Pretend I'm about 20 years younger.

Ryan Bell:

What, and I'm a aspiring entrepreneur, I'm looking to get into the digital marketing

Ryan Bell:

side of the construction industry.

Ryan Bell:

What advice would you give

Jarod Spiewak:

me?

Jarod Spiewak:

Assuming so when it comes to the marketing stuff, DIY don't

Jarod Spiewak:

initially hire someone else.

Jarod Spiewak:

Um, you need to establish a baseline.

Jarod Spiewak:

Uh, Chances are, uh, marketing is way more complicated than you

Jarod Spiewak:

realize at this, at this point in time, there's a lot more components.

Jarod Spiewak:

Um, you, then you've realized there's a lot more that goes into branding

Jarod Spiewak:

and positioning than you realize.

Jarod Spiewak:

And it's very easy to hire a company that they might even be great at what they do.

Jarod Spiewak:

They may even be the best and you could still crash and burn.

Jarod Spiewak:

Because of what you don't know what I recommend to pretty much everybody who

Jarod Spiewak:

hasn't worked on a specific channel before is start off by spending

Jarod Spiewak:

your own time or somebody on your team's time to establish a baseline.

Jarod Spiewak:

You spent a dollar and you only made 25 cents back.

Jarod Spiewak:

Not great, but you'll be shocked how many agencies you'll hire.

Jarod Spiewak:

That you spend a dollar and you make less than 25 cents back.

Jarod Spiewak:

And it's definitely not worth it for you to work with them.

Jarod Spiewak:

If you having little to no knowledge or experience to better job.

Jarod Spiewak:

So start off, establish a baseline.

Jarod Spiewak:

And then when you do have a conversation with somebody else to take it over, you're

Jarod Spiewak:

giving them way more ammo for them to help you because you have baseline data.

Jarod Spiewak:

You have you.

Jarod Spiewak:

Have a rough idea of where your cost per click is.

Jarod Spiewak:

You have a rough idea of how you're converting.

Jarod Spiewak:

You have a rough idea of what is or is not working.

Jarod Spiewak:

And so somebody like myself or another agency can go in there and start off not

Jarod Spiewak:

on square one, but you know, square 15.

Jarod Spiewak:

And like I said, you also have that baseline where you can actually

Jarod Spiewak:

compare and get a sense of an idea if they're doing a good job or not.

Jarod Spiewak:

But if you have, if you've never tried it before, you don't know.

Jarod Spiewak:

Like if I'm spending a dollar making 2 back, is that great?

Jarod Spiewak:

It doesn't seem great, but.

Jarod Spiewak:

Maybe if I tried it myself, I'd only be making 30 cents back, and this is actually

Jarod Spiewak:

a massive improvement to what I thought I could do, and I still might want to do

Jarod Spiewak:

better, but at least I know it's better for me to hire somebody else at this

Jarod Spiewak:

point, because if I did it myself, like I tried it and it wasn't working, or I tried

Jarod Spiewak:

it and it was only a two extra turn, now it's a five extra turn, what have you.

Jarod Spiewak:

So that's one, establish the baseline before you hire somebody else to do it.

Jarod Spiewak:

Um, Next, I would just say, like, learn marketing.

Jarod Spiewak:

I think a lot of businesses, like they see marketing as a necessary

Jarod Spiewak:

evil to grow their business.

Jarod Spiewak:

Most people that start a service business, they do it because they did that thing.

Jarod Spiewak:

Like I was, I was on roofs for 20 years.

Jarod Spiewak:

Now I own a roofing business.

Jarod Spiewak:

I know I was a plumber for 20 years.

Jarod Spiewak:

I owned a plumbing business.

Jarod Spiewak:

You know, you don't see a whole lot of people that, you know, You

Jarod Spiewak:

know, I was a plumber for 20 years.

Jarod Spiewak:

Now I own a FinTech company like it happens, but you know, it's just not

Jarod Spiewak:

the most common path and marketing is often seen as the bane of the existence.

Jarod Spiewak:

It's a necessary evil and it tends to be kind of the lifeblood of

Jarod Spiewak:

the business, a sad reality for anybody who is a technical person.

Jarod Spiewak:

Like my background is doing the work.

Jarod Spiewak:

I'm not a salesperson that started an agency that, you know, I'm a.

Jarod Spiewak:

You know, I was doing the work, then I started my own company.

Jarod Spiewak:

Guess what?

Jarod Spiewak:

Nobody knows the quality of your work until they've paid you.

Jarod Spiewak:

If you can't convince them to pay you, it doesn't matter if you're the best

Jarod Spiewak:

in the world or the worst in the world.

Jarod Spiewak:

You're still not making any money.

Jarod Spiewak:

And so being able to help people understand, guide them to

Jarod Spiewak:

understand, are you the right fit?

Jarod Spiewak:

Why you're the right fit in a way that they understand.

Jarod Spiewak:

Nobody cares that you've been in business for 20 years.

Jarod Spiewak:

Nobody cares that you claim that you're the best.

Jarod Spiewak:

Literally, everybody else does the same exact thing.

Jarod Spiewak:

So, I would recommend starting to understand marketing.

Jarod Spiewak:

Like, whether that's books, whether that's podcasts, it doesn't have to be, you

Jarod Spiewak:

know, you don't have to become an expert.

Jarod Spiewak:

But, if you're in a position where, like, man, I put my website in front

Jarod Spiewak:

of people, nobody's contacting me.

Jarod Spiewak:

I've hired four agencies.

Jarod Spiewak:

None of them are working.

Jarod Spiewak:

All of these agencies are bad.

Jarod Spiewak:

Yeah, maybe, you know, maybe you, you know, hired for, you know, unfortunate

Jarod Spiewak:

events, but, uh, you know, chances are there's a disconnect between

Jarod Spiewak:

who you're trying to reach and what and how the company's positioning

Jarod Spiewak:

themselves and you hiring an ad agency isn't going to solve that problem.

Jarod Spiewak:

A branding agency, maybe probably not going to want to spend that money on it.

Jarod Spiewak:

So spending that little bit of time to understand how people work, how people

Jarod Spiewak:

decide to buy things will, uh, I think massively improve your success rate in

Jarod Spiewak:

business in general and your growth.

Jarod Spiewak:

Every single business that I've worked with who the founder Has

Jarod Spiewak:

either a background in marketing or they just understand marketing.

Jarod Spiewak:

Their businesses almost grow a hundred percent faster.

Jarod Spiewak:

Not like the, their businesses almost definitively grow way faster than

Jarod Spiewak:

businesses that I talk to that just don't really understand marketing.

Jarod Spiewak:

But like I've worked with businesses that have gone from in the construction space,

Jarod Spiewak:

uh, home services space go from like zero to multimillion within like a year or two.

Jarod Spiewak:

So, and, and they have a great looking brand.

Jarod Spiewak:

They just started off with a great understanding of marketing and

Jarod Spiewak:

they were able to leverage that to scale their company massively.

Jarod Spiewak:

I also have conversations with people who have been in business for 20

Jarod Spiewak:

years and they're like, yeah, I've had a moving company for 20 years.

Jarod Spiewak:

I still only have one truck.

Jarod Spiewak:

I don't understand what I'm doing wrong.

Jarod Spiewak:

And, you know, yeah, they might have a great service, but the people who,

Jarod Spiewak:

who see that business don't understand that it's a great service because they

Jarod Spiewak:

don't know how to communicate that.

Jarod Spiewak:

And, you know, that that's, you know, sometimes that makes all the difference.

Ryan Bell:

Great advice.

Ryan Bell:

Well, thanks so much, Jared.

Ryan Bell:

Uh, this has been great and we're thankful for the time, uh, we've had with you

Ryan Bell:

today and everything you've shared.

Ryan Bell:

Um, we're close to wrapping up what we call the business end of things.

Ryan Bell:

Is there anything that we haven't covered today that you'd like to share?

Jarod Spiewak:

Don't be afraid to try stuff.

Jarod Spiewak:

This is a conversation I have a lot of people, um, throw stuff at the wall.

Jarod Spiewak:

Like nobody, I've rebranded my company several times.

Jarod Spiewak:

Like we started off as, you know, I was a freelancer.

Jarod Spiewak:

Then I rebranded to Blue Dog Media when I started my agency.

Jarod Spiewak:

I knew from day one that wasn't going to be the right name.

Jarod Spiewak:

We started out as an SEO company.

Jarod Spiewak:

We then realized that, hey, our clients Growing faster through

Jarod Spiewak:

ads when we started, you know, taking on a couple ads clients, we

Jarod Spiewak:

completely shifted from SEO to ads.

Jarod Spiewak:

We then changed the name from BlueDuck Media to CometFuel.

Jarod Spiewak:

Big changes that, you know, people freak out about, like,

Jarod Spiewak:

oh, like, that'll never work.

Jarod Spiewak:

People are going to be so confused, like, nobody cares.

Jarod Spiewak:

Like, it's, you know, we're not, you know, we're not a 400 million

Jarod Spiewak:

company that gets national press attention every time I sneeze.

Jarod Spiewak:

Like, nobody cares if we change our name.

Jarod Spiewak:

Um, and, you know, try stuff, like, it's, it's okay.

Jarod Spiewak:

If people aren't, you know, this.

Jarod Spiewak:

Yeah, I'll try to keep this short.

Jarod Spiewak:

But if you know, sometimes I'll tell people is, oh, like

Jarod Spiewak:

nobody's buying from us, right?

Jarod Spiewak:

Like, okay, like, tell them it's 50 percent off.

Jarod Spiewak:

It's like, Oh, no, everyone's gonna buy from us.

Jarod Spiewak:

I'm gonna lose so much money.

Jarod Spiewak:

I'm like, just try it.

Jarod Spiewak:

And you're gonna be shocked to find out that it wasn't the pricing that

Jarod Spiewak:

was causing people like something you might even be able to make it free

Jarod Spiewak:

and people still might not buy it.

Jarod Spiewak:

Be that interested.

Jarod Spiewak:

Why?

Jarod Spiewak:

Because maybe you just, they didn't understand what it is that you do.

Jarod Spiewak:

They didn't understand the value that you provide.

Jarod Spiewak:

You know, you're one of X amount of other companies in the area.

Jarod Spiewak:

Nobody's, you know, depending on how long you've been in business, they might

Jarod Spiewak:

not have ever heard from you before.

Jarod Spiewak:

It might not be the pricing.

Jarod Spiewak:

It's not the licensing that you have.

Jarod Spiewak:

It might be that when they Google you, um, Nothing comes up.

Jarod Spiewak:

Like it's, it's not about your ad copy.

Jarod Spiewak:

It's not about the colors on your website.

Jarod Spiewak:

It's, I don't know if I'm willing to pay a company that I've never

Jarod Spiewak:

heard of that has no online presence.

Jarod Spiewak:

12, 000 to redo my roof.

Jarod Spiewak:

Just, just try stuff.

Jarod Spiewak:

See what works.

Jarod Spiewak:

If it doesn't work, try something else.

Jarod Spiewak:

Like there's no, there's no pain.

Jarod Spiewak:

Like there's, there's no issue.

Jarod Spiewak:

Like reposition yourself, try something else.

Jarod Spiewak:

You know, you're the kitchen remodeler for investors today that didn't work.

Jarod Spiewak:

Now you're the kitchen remodelers for commercial properties

Jarod Spiewak:

with at least a hundred units.

Jarod Spiewak:

Figure stuff out until it works.

Jarod Spiewak:

Once you figure out what works, triple down on it.

Jarod Spiewak:

Like nobody's going to care that you change.

Ethan Young:

No, I would say the funny thing is like you're saying that kind

Ethan Young:

of applies to if you are having success or if you aren't having success,

Ethan Young:

because if you are having success, like you said, with your business,

Ethan Young:

well, you can still pivot to something new, but if you're not having success,

Ethan Young:

you're already not having success.

Ethan Young:

You may as well try something else, you know?

Jarod Spiewak:

Yeah.

Jarod Spiewak:

Yeah.

Jarod Spiewak:

It's funny.

Jarod Spiewak:

Um, just kind of.

Jarod Spiewak:

Anecdotally, um, like I, I've done things where it's like, Hey, like

Jarod Spiewak:

literally like take your pricing.

Jarod Spiewak:

This mostly for like SAS companies, like take your

Jarod Spiewak:

pricing, make it 90 percent offer.

Jarod Spiewak:

You know what?

Jarod Spiewak:

Tell the next 10 people that you're going to get the product

Jarod Spiewak:

completely for free for life.

Jarod Spiewak:

Like we can set it up and automatically.

Jarod Spiewak:

So like, you know, it can't, you know, no more than 10 can get it.

Jarod Spiewak:

And everyone's always afraid, like, Oh, I'm going to lose so much money.

Jarod Spiewak:

I'm like, no, what I'm afraid of is that even when you tell them that's

Jarod Spiewak:

free, they're still not opting in.

Jarod Spiewak:

Like, that's the problem.

Jarod Spiewak:

Yeah.

Ryan Bell:

Yeah.

Ryan Bell:

No kidding.

Ryan Bell:

Wow.

Ryan Bell:

That's interesting.

Ryan Bell:

That's a very interesting way to look at it.

Ryan Bell:

Yeah.

Ryan Bell:

Well, uh, so before we close out, I have to ask if you'd like to

Ryan Bell:

participate in our rapid fire questions.

Ryan Bell:

These are seven questions.

Ryan Bell:

Some are serious.

Ryan Bell:

Some are silly.

Ryan Bell:

All you got to do is give a quick response.

Ryan Bell:

Are you up for the challenge?

Jarod Spiewak:

Yeah.

Jarod Spiewak:

I mean, has anybody ever said no?

Ryan Bell:

No.

Jarod Spiewak:

Oh, I won't be the first.

Ryan Bell:

I kind of don't know why we ask anymore.

Ryan Bell:

It's just kind of built into our scripts and how we present it.

Ryan Bell:

But I've thought that too, like, why do we even ask?

Ryan Bell:

We just need to do it.

Ryan Bell:

Roll right into it.

Ryan Bell:

Um, Ethan and I will take turns asking Ethan.

Ryan Bell:

You want to kick us off and ask the first question?

Ryan Bell:

Yeah, I can do that.

Ryan Bell:

Um, what's

Ethan Young:

one book or movie that's had an impact on your life?

Jarod Spiewak:

Oh, uh, this is easy.

Jarod Spiewak:

Uh, profit first by Mike Mike fits.

Jarod Spiewak:

I, this is a book that I send to every client that we work with.

Jarod Spiewak:

It's a book that I've created some content about.

Jarod Spiewak:

It's the, there's a lot of things that go into this book, but what it helped me do

Jarod Spiewak:

was establish a cashflow management system book talks about a couple of things.

Jarod Spiewak:

But for a long time, I had a problem where I was like, Hey, we have

Jarod Spiewak:

X amount of money in the bank.

Jarod Spiewak:

I don't know how much of this money I can spend.

Jarod Spiewak:

Without freaking out.

Jarod Spiewak:

And so I delayed hiring people because I didn't feel as though I could afford

Jarod Spiewak:

it while at the same time paying for things that I didn't necessarily need

Jarod Spiewak:

because, hey, this is a one time purchase.

Jarod Spiewak:

I know how much money I have today.

Jarod Spiewak:

I don't know how much money I'm going to have in six months.

Jarod Spiewak:

So I don't know if I can hire this person that I'm going to

Jarod Spiewak:

have to pay for X amount of time.

Jarod Spiewak:

And what this did, Is it just helped me better understand how

Jarod Spiewak:

much money do we actually have?

Jarod Spiewak:

How much money can we spend?

Jarod Spiewak:

How much money do we need to allocate for X, Y, and Z?

Jarod Spiewak:

And it made me, uh, much more comfortable in making financial

Jarod Spiewak:

decisions on the business rather than just seeing what I had, which was, uh,

Jarod Spiewak:

an operating account and a tax account.

Jarod Spiewak:

I'm like, great.

Jarod Spiewak:

I'm confident that the government isn't going to be mad at me

Jarod Spiewak:

because I'm paying them, but everything else that I have in here.

Jarod Spiewak:

How much of this can I spend without getting into potential liquidity issues?

Jarod Spiewak:

And now I can answer those questions by just logging into the bank and just

Jarod Spiewak:

looking at, Oh, this is, this is the account that is the play money account.

Jarod Spiewak:

That account can go to zero, makes no difference in the business.

Jarod Spiewak:

That account has 20 grand in it.

Jarod Spiewak:

Someone wants to, you know, we want to get started on a project that we want

Jarod Spiewak:

to allocate 15 grand for no problem.

Jarod Spiewak:

Sign off on it by a 50 grand in a single account.

Jarod Spiewak:

And that's the entire business.

Jarod Spiewak:

Someone is asking me for 15 grand.

Jarod Spiewak:

Now that's a scary question.

Jarod Spiewak:

That's a scary number.

Jarod Spiewak:

I don't know how much money I can spend.

Jarod Spiewak:

So, uh, long winded answer.

Jarod Spiewak:

Profit first.

Jarod Spiewak:

I highly recommend everybody read it.

Ryan Bell:

Question number two.

Ryan Bell:

If aliens landed tomorrow and offered to take you to their planet,

Ryan Bell:

what earthly possession would you insist on bringing with you?

Jarod Spiewak:

Probably Probably the simplest answer

Jarod Spiewak:

would just be food and water.

Jarod Spiewak:

Like who knows what, who knows what they use on their planet.

Jarod Spiewak:

I might not be living for very long if I don't

Ethan Young:

good answer.

Ethan Young:

Um, question three, if you could have any superpower, but it would only

Ethan Young:

work when you're actively crocheting, what would that superpower be?

Jarod Spiewak:

Okay.

Jarod Spiewak:

So if I'm actively crocheting, that kind of limits what I can do at the time.

Jarod Spiewak:

Um, I guess I would say.

Jarod Spiewak:

Let's go with controlling time.

Ethan Young:

Oh, okay.

Jarod Spiewak:

Because I feel like you can kind of do

Jarod Spiewak:

whatever you want at that point.

Jarod Spiewak:

And if we want to be pedantic about it, like how do you define crocheting?

Jarod Spiewak:

As long as if I'm holding, I don't know what they're called, but

Jarod Spiewak:

the sticks, and I have some yarn, does that count or do I have to?

Jarod Spiewak:

Actively be moving them either way, you know, how quickly I think I can, uh,

Jarod Spiewak:

I think I can find some new ones there where, uh, I think that would work.

Ryan Bell:

Very thoughtful answer there.

Ryan Bell:

Next question.

Ryan Bell:

How do you define success?

Ryan Bell:

And do you think you've achieved it based on your own definition?

Jarod Spiewak:

I think success is really difficult to, to define.

Jarod Spiewak:

Um, I don't think, I don't think it's like a, a single thing.

Jarod Spiewak:

Cause like, I think success in like, My personal life is

Jarod Spiewak:

different from my business life.

Jarod Spiewak:

I think success from my personal life versus like when I'm sitting

Jarod Spiewak:

down and playing a video game and what I define success in that

Jarod Spiewak:

moment is going to be different.

Jarod Spiewak:

Uh, for me, there are two things that I really just kind of look towards.

Jarod Spiewak:

Like one, can I sleep well at night?

Jarod Spiewak:

Like that, that's something that's really important to me, like knowing that,

Jarod Spiewak:

uh, by my own definition of ethics and morals, which are going to be universally

Jarod Spiewak:

different for everybody, but I'm doing things that align with my goals.

Jarod Spiewak:

You know, my interest, you know, sometimes that's saying no to, you know, really high

Jarod Spiewak:

paying products because I know they're going to be a nightmare and like, but

Jarod Spiewak:

being able to sleep well at night, knowing that, you know, a week from now, I'm not

Jarod Spiewak:

going to be up at three in the morning trying to finish deliverable or, you know,

Jarod Spiewak:

firing a client who is being, you know, belligerent to a team member of ours,

Jarod Spiewak:

Did I have to personally deal with that?

Jarod Spiewak:

No, but it doesn't make me feel good that that's happening at all.

Jarod Spiewak:

It's not going to make them feel good.

Jarod Spiewak:

And so, you know, just kind of cutting that loose and, you know, getting rid of

Jarod Spiewak:

them, uh, helps me sleep better at night.

Jarod Spiewak:

So that's one that's really important to me.

Jarod Spiewak:

The other side is just happiness, which is obviously, you know, also something that's

Jarod Spiewak:

kind of a moving target, depending on just what's going on day by day, but in the

Jarod Spiewak:

macro, um, just being happy with, Where I am on things, just it's still being fun.

Jarod Spiewak:

Um, if it's not fun and I'm not happy doing it, then I just don't

Jarod Spiewak:

really see a point in doing it.

Jarod Spiewak:

So it just has to be fun for me.

Jarod Spiewak:

Like where we could probably simplify the company and make a lot more money and

Jarod Spiewak:

grow a lot faster and I could work a lot less, but it wouldn't be as fun for me.

Jarod Spiewak:

And so I just wouldn't do it.

Jarod Spiewak:

Like I just don't have the capacity to do something that I don't personally enjoy.

Ethan Young:

If you woke up tomorrow with the ability to speak to animals,

Ethan Young:

what animal would you go to first?

Ethan Young:

And what's the first question you would ask?

Jarod Spiewak:

Uh, so we've kind of been living with our friend's dog for the

Jarod Spiewak:

past year because, um, she's active duty.

Jarod Spiewak:

And so when she's gone, we're, we're watching her dog.

Jarod Spiewak:

Um, she whines a lot.

Jarod Spiewak:

And so I think I would just want to know what, what are you whining

Jarod Spiewak:

about at this particular moment?

Jarod Spiewak:

Because like, you've been fed, you've been watered, you've gone to the

Jarod Spiewak:

bathroom, like you've been outside.

Jarod Spiewak:

And Like, why are you just looking at me and whining?

Jarod Spiewak:

Like we've played, like what's going on?

Jarod Spiewak:

Like, am I missing something?

Jarod Spiewak:

Like, you need me to do something.

Jarod Spiewak:

Uh, so I think that, I think that would solve a lot of frustrations

Jarod Spiewak:

in a my and hers relationship.

Ryan Bell:

Yeah.

Ryan Bell:

You know, I, I thought about this when I was writing these questions

Ryan Bell:

and I use chat GPT to come up, to help come up with these, uh, But

Ryan Bell:

there's like so many animals, right?

Ryan Bell:

But, but my answer would probably be a dog too, even though I feel like I have

Ryan Bell:

a good understanding of what my dogs want and when they there's times you're right.

Ryan Bell:

Like, well, what do you want right now?

Ryan Bell:

Just tell me, spit it out.

Ryan Bell:

Okay.

Ryan Bell:

Um, we are on to question number six.

Ryan Bell:

If you had to pick one celebrity to be your personal assistant

Ryan Bell:

for a week, who would it be and what task would you have them do?

Jarod Spiewak:

Let's see, I mean, I think Ryan Reynolds would be a fun one,

Jarod Spiewak:

just because he seems like a fun dude to hang out with, like, like he can do

Jarod Spiewak:

whatever he wants, like just being around him would probably be a good time, um,

Jarod Spiewak:

man, that, that might be the best, best answer I can give off the top of my head,

Jarod Spiewak:

um, yeah, I mean, there's, there's so many interesting people that I'd love

Jarod Spiewak:

to, like, have a conversation with, just see how they, how they think about

Jarod Spiewak:

things, but if I'm going for just, I

Ryan Bell:

mean, he's, he's a genius when it comes to marketing and branding stuff.

Ryan Bell:

I mean, he's, he's turned so many companies and brands into gold mines with

Ryan Bell:

his humor and, and just being him really.

Ryan Bell:

So good answer.

Ethan Young:

All right.

Ethan Young:

You last question, um, what's a valuable lesson you've learned from a failure

Ethan Young:

in your career or personal life?

Jarod Spiewak:

I mean, there's just so many failures to choose from.

Jarod Spiewak:

Um, uh, I think something that's just been really, Always difficult for me to like

Jarod Spiewak:

I constantly have to remind myself like you can't you won't always win even if

Jarod Spiewak:

you do everything right like you can still like you can have the best communication

Jarod Spiewak:

you can have the most thorough onboarding process the most thorough reporting

Jarod Spiewak:

process the most thorough, uh, you know, uh, Review of everything that you do, you

Jarod Spiewak:

could be, you know, consider it the best in every aspect of what you're doing.

Jarod Spiewak:

You can still end up losing.

Jarod Spiewak:

Someone could still be unhappy with what it is.

Jarod Spiewak:

You could set proper expectations.

Jarod Spiewak:

They could change their expectations, not tell you and still get mad at you.

Jarod Spiewak:

And, you know, you're just like, man, like, no matter what I,

Jarod Spiewak:

like, I did everything in my power and I still lost here.

Jarod Spiewak:

And I think, um, just accepting that because every time a

Jarod Spiewak:

situation like that, Uh, occurs.

Jarod Spiewak:

I always try to find the solution to it.

Jarod Spiewak:

How can we make sure that this doesn't happen again?

Jarod Spiewak:

And, you know, sometimes we're then going down a rabbit hole

Jarod Spiewak:

that we really just don't need to.

Jarod Spiewak:

And it's like, Hey, like it, it sucks that this happened, but like, it's okay.

Jarod Spiewak:

Like we were all adults here.

Jarod Spiewak:

Like we said, our goal is to do X, Y, and Z, then suddenly

Jarod Spiewak:

the goal changed to a, B and C.

Jarod Spiewak:

And we didn't know we failed to meet the ABC expectations.

Jarod Spiewak:

We got told that yeah.

Jarod Spiewak:

When we were being fired and you know, that, you know, that sucks, but it

Jarod Spiewak:

doesn't make sense for us to spend the next two months being like, okay,

Jarod Spiewak:

what if we were asked everybody every day, like, did your goals change?

Jarod Spiewak:

You didn't tell us because then we annoyed the 99 percent of

Jarod Spiewak:

people who that doesn't happen to

Ryan Bell:

good stuff.

Ryan Bell:

Well, Jared, thank you again for your time today.

Ryan Bell:

Um, for anyone that wants to get in touch with you or connect with you,

Ryan Bell:

what's the best way they can do that.

Jarod Spiewak:

Yeah, absolutely.

Jarod Spiewak:

So if you want to learn more about CometFuel, you can go to cometfuel.

Jarod Spiewak:

com.

Jarod Spiewak:

All of our contact information is where you expect it to be on a website.

Jarod Spiewak:

And if you want to do me a huge favor, you can look up Jared Spiewak on YouTube

Jarod Spiewak:

for my consistently inconsistent channel.

Ryan Bell:

Perfect.

Ryan Bell:

We will make sure to put those notes, uh, or I'm sorry,

Ryan Bell:

those links in the show notes.

Ryan Bell:

Well, thanks so much for tuning into this episode of Construction Disruption

Ryan Bell:

with Jared Spiewak of Comet Fuel.

Ryan Bell:

Please watch for future episodes of our podcast.

Ryan Bell:

We're always blessed with great guests.

Ryan Bell:

Don't forget to leave us a review on Apple Podcasts or

Ryan Bell:

give us a thumbs up on YouTube.

Ryan Bell:

Until the next time we're together, keep on disrupting and challenging those in

Ryan Bell:

your world to better ways of doing things.

Ryan Bell:

And don't forget to have a positive impact on everyone you encounter, make them smile

Ryan Bell:

and encourage them to simple yet powerful things we can all do to change the world.

Ryan Bell:

God bless and take care.

Ryan Bell:

This is Isaiah industry signing off until the next episode

Ryan Bell:

of construction disruption.

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metal roofing and other building products.

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