"The most important thing when it comes to sales isn't copywriting or advertising - is that you don't make it harder for people to buy from you. Have frictionless steps for them to convert themselves into customers. This episode is going to show you an example of sales friction in action and teach you some ways to avoid this and increase your sales.
Sales friction is a fancy term for making it too hard for your customer to buy from you. It's one of the easiest ways to lose sales.
Don't want to lose sales? Make it easier for people to buy!
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