Podcasting is now one of the hottest marketing tools available to marketers and its impact is deepening. I am predicting that 2021 will be the year of speech content. So if you are a government or public sector marketing pro and you want to build a tribe invested in your messaging, then keep listening.
In 2021 podcasting is becoming mainstream. 70% of the US population listens to podcasts. Online audio is growing in popularity all over the world. But more than that the social networks are going right into audio this year.
Coming up on the show:
The role of podcasting in your digital marketing strategy
Your podcasting checklist
Find out how to get your podcast top of the charts
I speak to Ruth Rogers and Jane McKimm joint Head of Communications at the Southern Health Trust in Northern Ireland who launched a podcast much to the delight of staff and external audiences
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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.