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906: Solar Revolution: Abby Hopper's Transformative Decade at SEIA
Episode 9065th March 2026 • SunCast • Nico Johnson
00:00:00 01:40:39

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For nearly a decade, Abby Hopper served as President and CEO of SEIA, the Solar Energy Industries Association, representing the U.S. solar industry through one of its most transformative periods.

From trade wars and policy battles to the rise of domestic manufacturing and record industry growth, Abby had a front-row seat as solar moved from the margins of the energy system to the center of it.

In this conversation, Abby reflects on the challenges she inherited, the progress the industry made, and the work that still lies ahead — from building political influence in Washington to strengthening credibility across the market.

It’s a candid look at the decade that reshaped solar, and what comes next for the industry.

Expect to learn:

🔹 What reshaped solar’s domestic manufacturing strategy

🔹 Why the solar industry still lacks political influence compared to oil and gas

🔹 What Abby believes could slow the next phase of solar growth

🔹 The uncomfortable truth about why solar companies underinvest in political advocacy

Listen now to hear Abby Hopper’s unfiltered perspective on the past, present, and future of solar leadership.

Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?

Hit us up - team@suncast.me with your feedback & recommendations.

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Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media.

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You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

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