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VAT Registration Impact: Pricing, Profit and Processes for Your Business
Episode 1277th August 2022 • The UK Tax and Accounting Podcast from I Hate Numbers: • I Hate Numbers
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VAT registration impact can be felt across your pricing, profit, cash flow, records and business processes. Once your business becomes VAT registered, you are no longer only selling goods or services. You also collect VAT for HMRC, review how customers respond to price changes, protect profitability and make sure your systems can cope. Understanding these changes early helps you avoid stress, improve planning and stay in control.

About this episode

The impact of VAT registration on your business explains what changes once your business enters the VAT system.

We look at four key areas: mindset, pricing, profitability and processes. VAT registration can feel like sweet and sour, pleasure and pain. However, with the right preparation, it can also be a sign that your business is growing and needs stronger financial systems.

If you need the registration rules first, our episode on VAT Registration Explained: When You Must Register and When You Don’t is the natural starting point.

Why VAT registration impact matters

VAT registration matters because it changes how your business handles money. VAT collected from customers does not belong to you. It needs to be recorded, protected and paid over to HMRC when due.

It also affects the way you talk about prices, especially if your customers are not VAT registered. A VAT-registered business selling to other VAT-registered businesses may face a different pricing challenge from a business selling directly to consumers, charities or non-VAT-registered customers.

The earlier we understand the impact, the easier it becomes to plan for VAT instead of reacting to it under pressure.

Key points from this episode

VAT registration impact starts with mindset

The first change is mindset. Many business owners see VAT registration as something to fear, delay or avoid.

However, VAT registration can also be seen as a sign that the business is growing. It usually means turnover has reached a level where stronger systems, clearer pricing and better financial control are needed.

That does not mean VAT is simple or pain-free. It means we need to approach it as part of running a more mature business.

You become an unpaid tax collector

Once your business is VAT registered, you collect VAT from customers on behalf of HMRC where VAT applies.

That money is not yours to spend. The episode makes the practical point that VAT should be kept separate in your thinking, and ideally in your banking habits, so it is available when the VAT bill is due.

If VAT collected from customers is absorbed into everyday cash flow, the business can face pressure when payment time arrives.

VAT registration changes pricing conversations

Pricing is one of the biggest practical changes after VAT registration.

If your customers are VAT-registered businesses, they may usually be able to reclaim VAT charged to them, subject to the normal rules. In that case, the price increase may feel more neutral to them.

If your customers are individuals, charities or other non-VAT-registered customers, they cannot normally reclaim the VAT. That means the VAT-inclusive price may feel more expensive, or your business may absorb some of the cost and accept lower profit.

This is why VAT registration should trigger a pricing review. Our episode on Value Added Tax and Your Business: Pricing, Registration and Profit explores that wider pricing and profit connection.

B2B and B2C VAT impact can be different

The episode makes an important distinction between selling business-to-business and selling business-to-consumer.

For B2B sales, VAT may be less painful for customers who are themselves VAT registered. They may pay the VAT and reclaim it through their own VAT return, depending on their position.

For B2C sales, the customer usually bears the VAT-inclusive price. That can affect demand, price sensitivity and how much of the VAT cost your business chooses to pass on.

You can pass on, absorb or share the VAT pain

The episode explains three broad pricing options once VAT affects your sales.

  • You can add VAT on top of your existing price, which keeps your net price protected but may make you more expensive.
  • You can absorb the VAT within your existing price, which may protect the customer price but reduce profit.
  • You can share the pain by increasing prices partly and absorbing part of the impact yourself.

There is no one-size-fits-all answer. The right approach depends on your customers, market position, margins, cash flow and confidence in your value.

VAT registration affects profitability

Profitability is affected because VAT changes the relationship between what you charge, what you keep and what you owe to HMRC.

If you sell mainly to VAT-registered businesses and manage pricing properly, VAT registration may not damage profit and can sometimes improve financial discipline.

If you sell mainly to non-VAT-registered customers and do not review pricing, your profit may fall because part of your sale price has to be treated as VAT and paid over.

Processes need to change after VAT registration

VAT registration means your systems need to be strong enough to deal with VAT correctly.

You need records that capture VAT on sales and purchases, invoices that include the right information, and a process for checking what can and cannot be reclaimed.

Our episode on VAT Responsibilities for UK Businesses: Supplies, Records and Returns explains the ongoing VAT duties in more detail.

VAT invoices and documentation matter

Once VAT is involved, invoices and supplier records need more attention.

If you are reclaiming VAT on purchases, you need evidence that supports the claim. Supplier invoices should include the necessary VAT information, such as the VAT number, description of goods or services, VAT rate and VAT breakdown.

For more on this, listen to VAT Invoice Essentials: Get Paid Faster, Stay Compliant.

VAT registration and digital systems

VAT registration is also a prompt to improve your accounting systems.

VAT returns are now closely linked to digital record keeping and Making Tax Digital for VAT. Cloud accounting can help capture sales, purchases, VAT amounts, invoices and reports more reliably.

Good processes are not only about compliance. They also help you make better decisions, plan ahead and understand what is happening in your business.

VAT registration impact checklist

  • Are you monitoring taxable turnover regularly?
  • Do you know when VAT registration applies to your business?
  • Have you reviewed your prices before registration becomes urgent?
  • Do you know whether your customers are VAT registered?
  • Will you pass VAT on, absorb it or share the impact?
  • Have you protected money collected as VAT?
  • Do your invoices include the correct VAT information?
  • Can you support VAT reclaimed on supplier invoices?
  • Is your accounting software ready for digital VAT records?
  • Have you asked your accountant or adviser for support before problems arise?

FAQs about VAT registration impact

What is the impact of VAT registration on a business?

VAT registration affects pricing, profit, cash flow, invoicing, records, VAT returns and the way your business handles money collected from customers.

Does VAT registration mean I need to increase prices?

Not always, but you should review pricing. If customers cannot reclaim VAT, adding VAT on top may make you more expensive. Absorbing VAT may reduce profit.

Is VAT easier when selling to VAT-registered businesses?

It can be easier from a pricing point of view because VAT-registered customers may usually reclaim VAT, subject to the rules. However, you still need correct invoices, records and VAT returns.

What systems should change after VAT registration?

You should have reliable accounting software, digital records, VAT invoice checks, a VAT payment routine and a process for reviewing VAT returns before submission.

Episode Timecodes

  • 00:00 – VAT registration and unpaid tax collectors
  • 00:33 – Four key changes after VAT registration
  • 01:58 – Monitoring turnover before VAT registration
  • 03:06 – Mindset change around VAT
  • 03:36 – Your role as an unpaid tax collector
  • 04:17 – Keeping VAT money separate
  • 05:22 – Pricing decisions and customer type
  • 06:20 – B2B pricing and VAT-registered customers
  • 07:06 – B2C pricing and absorbing VAT
  • 08:21 – Profitability impact
  • 08:58 – Processes, records and Making Tax Digital
  • 10:12 – Invoice checks and VAT documentation
  • 10:42 – Final recap: mindset, pricing, profit and processes

Related episodes

Key takeaway

The impact of VAT registration goes beyond filling in a form. It changes your role, your pricing, your profit and your processes.

Once VAT registration is on the horizon, prepare early. Review who your customers are, how VAT affects your prices, what happens to profit, and whether your systems can handle VAT records and returns properly.

Plan it, Do it, Profit.

“VAT registration is not just a tax form. It changes your pricing, your profit, your processes and the way you handle money.”

Further Support

The I Hate Numbers podcast helps business owners understand VAT, tax, accounting, bookkeeping, cash flow and business planning in a practical way. We simplify financial topics so you can make better decisions and feel more confident with your numbers.

If you want support with VAT registration, VAT pricing, bookkeeping, accounting systems or business finance, you can contact us for an initial chat.

You can also watch more practical finance and tax support on the I Hate Numbers YouTube channel, or listen and follow on Apple Podcasts.

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https://www.ihatenumbers.co.uk/i-hate-numbers-book/

🎧 Podcast

https://www.ihatenumbers.co.uk/i-hate-numbers-podcast/

🌐 Website

https://www.ihatenumbers.co.uk

Transcripts

::

There are approximately 2.7 million unpaid tax collectors in the UK alone, and their job, their responsibility, are to be tax collectors. More specifically, when it comes to VAT. For a number of businesses, VAT will pass them by. They will not not be involved. But as your business grows, as your business prospers, it's likely that you're going to enter that exclusive club. And by exclusive, we're talking about 2.7 million people, 2.7 million businesses.

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That's a lot of businesses. For those who become VAT registered for the first time, or even those who have been in it for a while, it can be a real head scratching, a real perplexing moment of what to actually do. In this podcast, I'm going to be going through the four key changes that you'll experience, the four key changes that you need to experience and relook at if you are to be successful and not to let VAT get on top of it.

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You're listening to the I Hate Numbers podcast with Mahmood Reza. The I Hate Numbers Podcast mission is to help your business survive and thrive by you better understanding and connecting with your numbers. Number love and care is what it's about. Tune in every week. Now, here's your host, Mahmood Reza.

::

Hi folks. My name is Mahmood. I'm an accountant, educator, and author of the book I Hate Numbers. In my weekly podcast of I Hate Numbers, my mission is to help you deal with the battle that goes on between your ears, make sure you win more than you lose, increase your financial awareness and help you and your business make more money, save tax and time. Pretty good ambition if I say so myself. Let's crack on with the podcast.

::

Now there are four key areas that a business owner will have to deal with. Be aware of when it comes to VAT registration time. Now, before we dive into those four key things, it's always worth remembering that you as a business owner, have a responsibility and an obligation to keep an eye, a track on what you're selling. Not only to keep an eye on what you're selling, but the value of what you're selling. Typically, if you have a turnover that exceeds a certain level over a rolling twelve month period, then you have to become registered for VAT within 30 days of that time.

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So if you've sold goods or services at the current threshold level up to £80,000, then you don't have to worry about VAT registered. As soon as that pops into 85,000, then you have to register accordingly. Now this podcast isn't really talking about the registration process. Check out the show notes and I'll give you some links to what you need to do in terms of the formality. But once you become part of the VAT family, the four responsibilities, the four key areas then come to play.

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The first thing is the mindset in your approach and whole attitude about VAT. Many businesses I've met over 30 years of being in business come to look at VAT and they shrug their shoulders, a slight tremor comes across them and they don't like it. They will do what they can to avoid getting wrapped up and getting involved in VAT. That can be understandable. However, if that's the direction your business is going and you have to register for VAT, I would embrace it as a positive thing.

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It's an indication that your business is doing well. It's an indication that you're generating more turnover, more sales, and hopefully you're making more profit as well. So that should be taken as a mark, an indicator of some success. The second thing that will change is your role and responsibility. And your responsibility now changes to become an unpaid tax collector. Your job role, without any holiday, without any salary being offered, no incentives, is to make sure you comply with the rules and regulations, to make sure you collect that money from your customers, pay to your suppliers and then pay the tax offices, HMRC, typically once every three months, money that's owed to them.

::

Or you may even get some money coming back to you. But you're a tax collector and that money does not belong to you. So it's important to make sure that any VAT that you're collecting is put away separately in a separate bank account and it comes out of your main banking system. It doesn't belong to you, don't consider it to be yours. If you spend it and don't have it, when it comes time to pay HMRC, you will be in big problems and HMRC will not look too kindly on that.

::

So think about separating out those funds, putting them into a separate account. Typically apply a flat percentage depending on what your business activity is. So it says every time I invoice generates sales of £1000, I put a certain percentage away to cover the VAT. You are an unpaid tax collector. We're going to talk more about processes towards the end, but the whole mindset shift has to come into play. The next thing to consider, ideally before you get to that stage of having to register, you need to have a plan of attack, of how you're going to deal with this is when it comes to pricing your products and services.

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Typically the first thing we need to think about is what's the nature? Who are we selling our services and products to? Now, assuming your items are subject to VAT, assuming that what you sell, what you provide has VAT added on, there are two main considerations. First thing you need to consider is what are your customers? I want to say what are they? I don't mean their names. Are they what are called consumers? Are they themselves not registered for VAT? Typically, they could be other self employed businesses, they could be charities or they could be individuals.

::

So perhaps if you put a service business like a plumbing or a builder’s merchant, then your customers are likely to be individuals. So if you're selling B2C, as it would be called, then you've got a challenge on your hands. More of that in the moment. If you're providing your products or services to other registered businesses, to a large extent the pricing challenge becomes less so. Let me explain why that would be.

::

Now, if you're charging, let's say, £100 for your goods and services and your customer happens to be another business, then if you want to maintain the same level of profitability, if you want to make sure that you're not losing out financially, then all you will do is add 20% to the value of your invoice. It will make no difference to your customer. They will be able to claim that money back and therefore it's neutral. If anything, you're likely to make more profits by doing B2B if you've become VAT registered compared to not having been registered in the first place. Now, if your customers are non VAT registered, then any products you sell to them, any services you provide to them, you either have to add 20% to your price, which automatically means you will become more expensive to them.

::

Your client will not be able to compensate for that extra 20% high, and therefore your service or products will be much more expensive. It may be that it's a good opportunity to revisit your pricing, but that's what the first reality will be. You can either absorb the pain yourself, you don't wish to change your pricing structure. What that will mean at worse is that within that £100, there's a component of VAT that you have to take out and paint over to the government. Approximately on £100 worth of sales, that's going to be about £17 approximately of VAT that you have to take out and pay over. So your profitability will suffer, and that's less money that you get to keep.

::

The third option could be is to share the pain. You pass some of that on to your client, you absorb some of that yourself, and therefore you progress slowly to getting to your pricing, to where you want it to be. Now, pricing is a complex area. Check the show notes, and I'll put a link in there for a link to a podcast episode on pricing that you'll be worthwhile to check out. But pricing certainly needs to be addressed. It may be an opportunity for you to review your current pricing. You may decide to move away from your current client base, you may decide to carry on, and you may decide that your value is by putting your prices up.

::

But be aware, those customers could walk. The third thing is the profitability. Profitability is effectively the difference between what you're selling to a customer to a client without VAT being included. Take off the appropriate costs. Again, those will be excluding VAT. Now, the difference represents your profit2. Now, if you're doing B2B, you'll typically find that overall profitability goes up. You certainly will pay more tax, but your profitability will increase. If you're doing B2C, profitability could dip if you don't address the pricing conversation as early as possible.

::

Now, the final thing to consider, and we've spoken about mindset changes, seeing VAT as a marker of success, putting yourself in the role as an unpaid tax collector, we talked about the pricing conversation that you need to have with yourself and your clients. You're looking at the profitability that's going on. Lastly is the processes. Now, certainly your mind needs to be more focused on making sure you've got a good effective recordkeeping system. In the climate that we have in the UK at the moment. Your VAT return will have to be submitted digitally via something called making VAT digital. You need to make sure you've got a good cloud system in place.

::

You need to make sure you understand the rules and regulations for when it comes to working out VAT and what needs to go on the documentation as well. Again, folks, I'll leave you a link in the show notes to direct you towards some additional resources. Now, that's a good thing, I think, for being VAT registered, because it means your mind has to be focused on not only having a good data capture system, but you also will have the hallmarks of a good reporting system as well. So making those decisions, planning for your business going forward, all those essential things you need to do will now be much easier because you've got good processes.

::

You certainly need to be more circumspect, you certainly need to be more careful on the invoices that you receive. You need to make sure if you are, for example, claiming back VAT, all the requisite information is included on the document, typically VAT number, typically the description of the goods and services, and typically a breakdown. Again, the purpose of this podcast is not to go through the rules and regulations, but to make you aware that things will have to change and things should be changing. So folks, let's wrap up with what we've got.

::

We're talking about mindset changes, we're talking about the pricing conversation that you need to have with yourself and your clients and your customers. You need to consider the impact on profitability. You need to think about the changes in processes that you need to cope with the change becoming VAT registered. It may sound quite top heavy and scary, but once you've gone through the process, make sure your current accountant or adviser is helping a long way away. Life will be much simpler going forward.

::

Yes, you've gone into another league, yes, you've got into a different bracket in terms of earnings, but we should hopefully see better prosperity for you going forward. Folks, I hope you got some value from this podcast, and if you have, I'd love it, not only for you to subscribe, but perhaps to share that with folks and friends that you know. I'd love it if you could leave a review, some feedback, so I can get the opportunity to share this with more people. Folks, until next week, happy VATing.

:

We hope you enjoyed this episode and appreciate you taking the time to listen to the show. We hope you got some value. If you did, then we'd love it if you shared the episode. We look forward to you joining us next week for another I Hate Numbers episode.

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