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Episode 90: PAMA Pomegranate Liqueur
Episode 9011th February 2022 • Liquor and Liqueur Connoisseur • Matt Birchard
00:00:00 00:18:53

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Episode 90 features PAMA Pomegranate Liqueur. The leading pomegranate brand of spirit bottled in 750ml at 17% ABV, or 34 proof and it retails for $25.

Enjoy this episode with some PAMA and Champagne.

PAMA's official website: https://www.pamaliqueur.com/

Brief Historical Timeline:

  • 2005 - PAMA is test marketed
  • 2006 - Nationwide US release
  • 2007 - Advertising campaign featuring magazine ads with scent strips helps propel PAMA to 60,000 9-liter equivalent case sales
  • 2020 - Packaging is updated for the brand's 15th anniversary

Key Cocktails:

PAMA works very well as a modifier to existing cocktail recipes. Treat it much like you would Chambord or St-Germain. Cocktail recipes are available widely, and on the PAMA website.

References:

Heaven Hill Brands Listing

Heaven Hill Brands Website Circa 2006 from the Wayback Machine

Launch Press Release

First Ad Campaign Press Release

Wikipedia Article on PAMA

The Spruce Eats Article on PAMA

Spirits Review of PAMA

Beverage Dynamics Growth Brands Circa 2008

Drink Spirits Review of PAMA

The Spirits Business on New Packaging

Alcademics Blog on the History of Grenadine in Cocktails

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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Twitter: @LLConnoisseur

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