The Secret to Making Klaviyo Email Pop-Ups Work

Discover the strategies behind making Klaviyo email pop-ups work effectively for lead generation and overall campaign success.

Glen and Dan share how tailored Klaviyo email pop-up forms can significantly improve lead generation and customer engagement. They also discuss the importance of segmenting visitors based on their interests and needs and how to leverage Klaviyo alongside this to maximize your campaign efforts. Listen to this episode now.

Learn more about the new Solutions 8 Digital Marketing Services, including marketing with Klaviyo here: https://sol8.com/digital-marketing-se...

#googleads #digitalmarketing #googleadsbestpractices #ppc

Speaker: 00:00:11

G'day everyone in YouTube land, Glenn

from Solutions 8 and here I am with,

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: 00:00:16

Dan Nickis, our Facebook Cloveo expert.

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this is, another video in our

continuing episodes of strategies

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using the new strategies that

we've got with Facebook and Cloveo.

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Dan's going to do a bit of

a deep dive into Klaviyo.

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we have spoken about Facebook.

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This is going to be a particular strategy

that we'll be utilizing for our clients.

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My understanding, Dan, is we've got

At this early stage of the process is

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about five solutions, these strategies

are all going to be implemented with

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these campaigns and these accounts.

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Dan's going to talk us through a strategy

in particular that he uses for Klaviyo,

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where he has the importance of pop ups.

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How it captures the information and how

we can funnel those people, depending on

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what, options they place in the pop up.

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this is speaking with you previously, Dan,

this is a really powerful tool inside.

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this really allows you deliver

hyper segmented conversations and

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information to people, depending

on what they put in this form.

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Yeah.

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100%.

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we all know the importance

of generating new leads.

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We can't just keep going back to the

same people over and over again for years

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and then you need to generate new leads.

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And a real effective way

to do that is pop up.

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So either love them or hate them.

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Some people call them sign up

forms, newsletter captures.

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Fundamentally, whether you

like them or not, they work.

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Now, on average, we see about

a 5 percent conversion rate.

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So for every 100 people that come to your

website, about 5 people sign up for it.

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That's an industry standard,

in the middle of the road.

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Conversion, right?

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For a pop you get a thousand

people, you're getting 50 new leads.

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we want to qualify them

a little bit better.

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So instead of what everyone else

does and they'll put up a pop up

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that says here's 10 percent off or

here's free shipping or Do you want

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to find out about our latest releases?

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Sign up here.

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And then we just lump them all together.

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with a lot of brands, and my brand as

well, I do this as well with Gearbunch,

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is that if a brand has a wide range

of products, or it has products that

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solve specific solutions, like numerous

different products that solve very

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different solutions, that provide

solutions to different problems,

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sorry, or they satisfy different wants

and needs, you need to segment them.

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Now, we want to segment

them from the start.

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As soon as they come in, we want them to

be receiving the most relevant information

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that we can get in front of them.

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It's that right message, right

person, right place, right time.

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because if we do that, they're more likely

to be engaged with us, open the emails,

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click on the emails, sends good signals

back to our email service providers.

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But not only that, the end user is

getting information that they want.

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It's not irrelevant to them.

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So this is a client we manage who

have products that help relieve pain.

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But fundamentally, this is their pop up.

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So we're in the back end of their account.

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This is their pop up.

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people come here with very

specific problems that they have

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in relation to their health.

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The three most common collections

that they have are people that have

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back pain, foot and leg, so lower

limb pain, and hand pain, or others.

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when you look at their products, you can

broadly divide them up into back, foot and

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leg, hand, or other pain relief products.

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Some are a bit more holistic,

some are a bit more general.

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for not more common pain problems.

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So we want to know from the start exactly

what it is that they've that's bought

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them to this client's website for.

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We want to know what content is

delivered to them so that they're

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getting relevant information about

the products that are on offer.

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So what we do is we have these radio

buttons that we've added in here.

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When someone clicks on it,

selects back and then clicks on.

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Yes, I want 10 percent off.

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So it's just a generic offer.

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It's nothing.

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out of the ordinary.

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They click on that.

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They go through to it.

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We add a custom tag to them.

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They get a custom property

attached to their profile.

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Then what we do is instead of them

going into a flow and let's say they

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nominate, they have back pain, they

go into a flow that then talks about

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products that relieve hand pain.

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It's quite possible someone might

have both, but generally they're

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looking to solve one particular

problem when they come to the website.

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A hand relief Hand pain relief

product is not relevant to the

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person with back pain, usually.

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We split up the automated flow.

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So when someone's added to the newsletter,

which means they're filling that sign

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up form, we have a conditional split.

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I pain in contained hand.

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Yes, then they'll go down the channel

here that addresses all of the products.

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Or talks to all of the products

that relieve hand pain.

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If the answer is no, we'll then ask

another question of the conditional split.

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Does the pain contain foot and leg?

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Yes, same deal.

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They'll go down the foot

and leg pain channel.

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it'll then ask the

conditional split question.

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You get the idea.

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eventually, we've got four specific

channels where we can go to others.

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And they're fairly deep.

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We have about five emails in each,

but instead of having five generic

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emails, we've got five specific

emails for each of those pain types.

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Another example of where this

is useful is another client

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we have that has pet products.

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Their pet products are

divided up into dog and cat.

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They parrots, any of

those sort of things.

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It's dog and cats.

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So we ask them, I have dog, cat or

both because people can have both.

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Again, same deal.

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Once they click on here and they

submit their details, they then have

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custom property attached to them.

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We then talk to them.

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Do you have a dog?

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Yes.

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No.

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All right.

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You get in here.

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Or do you have both?

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You'll get a combination of

cat and dog products in here.

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You'll get cat only down this

channel, dog only down this channel.

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This is then really relevant when

we have new products coming out.

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And this is the same

in all of these cases.

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But let's say we've got a new

trending dog product that's come out.

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If a person's indicated to us that they

don't have a dog, they only have a cat.

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the chances that they're being interested

in it are pretty slim because they've

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already told us they don't have a dog.

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They've only got a cat.

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They don't have both.

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We would segment and only send that new

dog related product to the people that

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said, I've got a dog or I've got both.

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If we send it to the cat people,

there is a high chance that

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they will not be interested.

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In fact, they could mark us as spam

or they can unsubscribe, which is not

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what we want because we have other

good information that we can send to

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them on the subject or the pet that

they've already told us that they have.

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Same applies for pain.

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The other way to do this as well is

we take it a step back and we use

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quizzes on my website to generate

leads by helping people navigate

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through our range of products.

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fundamentally we have a

big range of products.

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We've got lots of different

leggings or bottoms that we've got.

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We can sell.

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We've got sports bras.

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We've got new arrivals.

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And then we just have a range

of different, sometimes crazy.

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Sometimes I can't believe we sell them

designs on there, but they do sell.

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so how do we get people

to navigate around?

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They come to the home page

and they're just confused.

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there's different like we can put

a lot of information on each page,

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but fundamentally we can't address

: 3000

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It's just not possible.

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So we have a quiz and when they

click on the quiz will come through.

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Who are the leggings for?

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Women.

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Custom property added.

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What size do you normally wear?

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Adult sizes or plus sizes?

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Adult size.

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Custom tag added.

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Running or cardio, yoga, pilates,

strength training, a bit of everything.

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Let's go with running or cardio.

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Do you like plain, fun and

exciting or all of them?

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We'll go fun and exciting.

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Every time they click on one of

these, a custom property is being

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tagged onto them and that information

is passing through to Cladio.

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I want to have a look

at the floral designs.

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That's what interests me.

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I might pick.

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Skulls as well.

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I want to pick more than one.

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And what length am I looking for?

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Long, mid calf or short?

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I'm going to go long.

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And do I want pockets?

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I don't need them.

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Enter in your email

and guess what happens?

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We segment you, we then put you into the

flows, we talk about here's your results.

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It's going to show me some results on the

page, but it like personalized for me.

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So we've got some skulls.

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We've got some floral based stuff.

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We can look at it there,

or we can start again.

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We can add them all to the cart.

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That's great on the website.

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But what's happening in the back end is

they're also being added to the website.

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Different segments and at different

channels within the flow based on

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what they've told us that they wanted.

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If they're only interested in plus size,

they're not going to be shown and probably

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feel pretty shitty about themselves.

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an extra small product that's

only available an extra small.

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I don't want to convince them

this is the product that they want

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because I don't have it in that size.

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Conversely, if I've got a man coming

in because we sell men's leggings,

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I'm not going to show them women's

leggings at the same, it just

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is not what they're looking for.

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So it's all about relevancy,

that right product at the

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right time to the right person.

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And that's the way that we work it.

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and from all my understanding is

that clients that you're currently

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building out the solutions.

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You're doing something

very similar to this.

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You're doing hyper segmentation

depending on, like with your pop ups.

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I don't know if you haven't done

a quiz yet, but I'm presuming that

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eventually you get down that track.

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yeah, so because it's only a new

service with, solutions, I everyone

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that we've had is either in the build

out stage or even their first month.

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We only really kicked this off

at the beginning of the year.

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So they're either in that build out,

which takes us, two to four weeks to do,

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depending on the city of the build out.

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And now we're just moving

into that next stage.

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And as we move along, that's when we

start layering and all these extras.

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So just to clarify that too, when you

first take on a client, it takes you

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between two and four weeks to build

everything out because it's very involved.

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So at a minimum, we'll create seven flows.

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And what you can see is that each of those

flows has between 5 to 7 emails in it.

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So we're looking at anywhere from

35 to 50 emails that have to get

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built out to go into these flows.

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These aren't just flows where we're

like, Oh, hey, come back to your cart.

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You left something in it.

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Here's one email to remind you.

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They're all brand centric too.

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They're all relevant to the brand.

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Yeah, Their tone of voice, their fonts.

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Their brand colors, their brand logos.

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we don't just talk about, Hey, come back.

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You left something in the car.

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It is a discount.

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that is boring.

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That's not the motivator for every person.

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That's not the reason why

every person hasn't bought.

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It might not be, I want to save

myself 10 percent or I want to get

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10 off or I want free shipping.

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Yeah, sure.

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They motivate some

people, but not everyone.

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It might be, they just don't

know enough about the brand.

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We haven't generated enough

credit, enough trust with them.

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So we'll talk about unique

selling propositions about.

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The products that we have.

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Why is this better than other

products that are out there?

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We'll talk about the

background of the brand.

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We'll talk about payment options.

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We'll talk about social proof.

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We'll show you all the reviews we have.

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We'll tell you how long

we've been in business for.

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We'll have backgrounds about, Oh,

here's our production facility.

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Here's us.

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Sending something out is

another happy customer.

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So all those things that create touch

points that are different motivators

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for people at different stages of that

buyer's and creates trust as well.

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especially if you have just only had

that one touch point with someone

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and they've landed on your page

and they're like, you know what?

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I will fill in this because I need to find

some products to help with my back pain.

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It might be the first time

they've ever been to your website.

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Now, the chances of them converting on

a product that might be, let's say 200

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on a first touch point are pretty slim.

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They're going to have around.

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They're going to find a

few things out about you.

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They want to know how

many reviews you got.

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what's your warranty?

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What's your guarantee with this product?

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where do you ship to?

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How long is shipping take?

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Yeah, where are you guys based?

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Are you an Australian based company?

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Are you US?

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Are you Canada?

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Are you Europe?

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All these different things that

people consider before they

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actually get their credit card

out and give you their details.

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That's what we address during the flows.

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It's not just a matter

of, Hey, you forgot this?

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Come back and buy it.

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We'll give you a discount.

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Yep.

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Education.

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Education and building up the

brand awareness and trust.

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Do that with all those touch points and

you do that once and then we go back to

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that it's easier to convert that existing

customer again and again than it is to try

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and convert someone new the first time.

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100%.

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If we do it the first time, it takes

less convincing times 2, 3, 4, 5, 6.

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I've got some clients on Gearbunch

that have purchased 50 plus times.

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and that's what helps you when you

get inconsistencies in performance

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as well as the green loyalty.

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yeah, you've had to over the

years by, talking to them in

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the way that relates to them.

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yeah, so it's super powerful.

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The other added bonus to these is that

these segments that you're creating, let's

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say we custom tag someone with back pain.

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Yeah.

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Guess what I do with that segment?

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I push them as a custom audience through

to Facebook Ads Manager, and we will

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put back related pain relief products

in front of that person, because they've

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already told us they've got back pain.

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people don't come to social media

to find a solution to their problem,

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but they come to social media

knowing what their problems are.

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All of a sudden, a solution pops up

again in front of them, and it's,

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Already asked who they're filling

the pop up for on the website.

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Now, all of a sudden we're on Facebook

and we're showing them more products.

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guys are probably to start with

your perception is they're bigger

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than what you are because now on

Facebook and oh my God, I'm seeing

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them here as well or on Instagram.

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I'm getting the emails that are

showing me these products as well.

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And if I go to Google and I search for

them as a Solutions Aid client, I'm

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going to pop up there as well on an ad.

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So we've got this omnipresence everywhere.

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So that again builds trust because,

rightly or wrongly, when people see us

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everywhere online and they feel like

they can't go anywhere online without

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seeing us, they don't know the nuances of

your being retargeted or remarketed to.

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They just think that you're an

exceptionally large company with a

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really good marketing strategy behind it.

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And they, everywhere they go, we are.

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I think everyone's saying the same things.

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I don't know that it's

tailored just to them.

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Nice.

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You like that one?

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I do, mate.

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It's very good.

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even though knew you were doing

it, it was still very good.

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I'm glad.

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Thank you, Dan.

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This was going to be a

short one anyway, today.

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we just wanted To drill

into a specific thing.

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we want to pick a particular, facet of the

services that Dan's doing with Facebook

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and Clavio, pick it out, chunk it up.

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: 00:13:38

Give you a highlight.

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: 00:13:39

Let you know that these are

the options that are available.

324

: 00:13:42

This is the strategy that's being

employed and I'll go one step further and

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: 00:13:45

backbone on what you're talking about.

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: 00:13:47

Once you have an audience that's

over a thousand, we can then

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: 00:13:49

import that same Clavio audience

into a remarketing list and do it.

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: 00:13:53

display or YouTube remarketing.

329

: 00:13:55

a tag in your feeds that is just

for the back paying products.

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: 00:13:58

That's right.

331

: 00:14:00

Yep.

332

: 00:14:00

yeah, very cool.

333

: 00:14:01

Very cool.

334

: 00:14:02

Great strategy.

335

: 00:14:02

we'll have something for

everyone next week as well.

336

: 00:14:05

Thanks for watching.

337

: 00:14:06

again, if anyone is interested, wants

to get an audit, want Stan to have

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: 00:14:10

a look at, their Facebook accounts.

339

: 00:14:12

Wants to have a look at the Clavio,

their email, it's all completely free.

340

: 00:14:16

Solutions Aid is doing this

as a service offering for all

341

: 00:14:19

existing and new clients as well.

342

: 00:14:21

So if you've got any inquiries or you're

interested, feel free to reach out.

343

: 00:14:24

Looking forward to chatting with

anyone who wants a bit of a hand.

344

: 00:14:27

Thanks, Dan.

345

: 00:14:27

All right,

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