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The Audacity to Be Cringe: Why Fear of Judgment Is Keeping You Invisible with Shelby St. Clair
Episode 3210th September 2026 • Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents • Alyssa Stalker
00:00:00 00:48:30

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🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

What if the biggest thing keeping you invisible isn’t your strategy, but your fear of what other people will think?

In this episode, I’m sitting down with Shelby St. Clair, business coach, energetic strategist, and founder of Shelby St. Clair and Co., to unpack the audacity to be cringe and why worrying about being judged by people from your past, other agents in your market, or even your own inner critic can keep you playing small. We’re diving into how to get out of your own way, finding the right rooms, and bringing more of who you actually are into your brand without sacrificing your credibility.

You’ll walk away with permission to stop performing and start trusting yourself. So if you’re ready to be fully seen and build a brand that actually feels like you, hit play and let’s get into it.

0:25 – Why Having Audacity to Be Cringe Sets You Free

4:42 – How Fear of Judgment Keeps Agents Invisible Online

8:28 – Why Worrying About the Past Holds You Back

11:09 – What Happens When Agents Fear Competition on Social Media

13:51 – How to Fact-Check Your Thoughts and Reframe Doubt

20:04 – Why Finding Your Community Takes More Tries Than You Think

39:14 – The Three Must-Have Systems for a 6-Figure Brand

48:21 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community

Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

EPISODE LINKS:

Connect with Shelby: Website | Instagram

OTHER EPISODES YOU’LL LOVE:

🎙️Episode 27: Your Real Estate Growth Starts With the People You Surround Yourself With

🎥 Watch the podcast on YouTube: https://youtu.be/bDfqCNgs-Nw

COME HANG OUT WITH ME:

❤️ Follow Above Asking: @aboveaskingpodcast

❤️ Let's be Instagram friends: @heyalyssamichelle

💭 Got any questions? Submit your question for advice from me on the show HERE

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This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

New episodes drop every Thursday!

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