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Why You Need a Personal Brand in Treasury (Whether You Like It or Not)
Episode 38524th June 2025 • The Treasury Career Corner • Mike Richards
00:00:00 00:39:57

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In a world where visibility means opportunity, your personal brand is no longer optional - it’s essential.

In this episode, discover why treasury professionals can no longer afford to stay silent online, and how building a strategic LinkedIn presence can future-proof your career, attract opportunities, and showcase the value you bring - even if you're not actively looking for a new role.

This special episode features Mike Richards, CEO and Joe Grabowski, Executive Consultant for US Treasury from The Treasury Recruitment Company,

Together, they dive deep into the often-overlooked power of personal branding within the treasury profession, sharing real-life examples, practical tips, and hard-won lessons from their decades of recruitment experience.

What You’ll Learn in This Episode:

  • Why personal branding matters more than ever for treasury professionals
  • The evolution from offline networking to the LinkedIn era
  • Misconceptions about being active on LinkedIn (and why it doesn’t mean you are job hunting)
  • Practical steps to start building your personal brand today
  • How to post about your achievements without sounding boastful
  • Managing internal perceptions and maintaining authenticity online
  • Tips for updating your LinkedIn profile and avoiding common mistakes
  • The power of consistent networking and making meaningful connections
  • How to handle professional conflict while maintaining your brand
  • Why “visibility” is your new career currency

Check out the FULL Video via our YouTube: https://youtu.be/bJtLXO7pShQ

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