In today’s episode, I’m breaking down one of the easiest ways to collect ongoing market research for your business without constantly polling your audience or overcomplicating the process. Whether you’re brand new in business or years in, your audience is always evolving, which means your messaging, content, and offers should evolve too.
I’m walking you through the exact ManyChat automation I use to collect real-time data from new Instagram followers so I can better understand what they actually need help with. This one simple automation helps me improve my content strategy, strengthen my messaging, grow my email list, promote my podcast, and naturally introduce my offers—all while collecting valuable audience insights in the background.
If you’ve been guessing what your audience wants to hear from you, this episode will help you stop guessing and start using actual data to guide your content and marketing decisions. And if you’re not already using ManyChat, I also share where you can grab a discount to get started.
What you'll learn
- Why market research should be an ongoing process in every stage of business
- How to use ManyChat automations to collect audience data automatically
- The exact DM flow I use for new Instagram followers
- How to uncover what content your audience actually wants from you
- Ways to connect your automations to your offers, podcast, and email list
- How to use audience responses to create stronger content and messaging
Resources & Links:
- Manychat: 50% off for 2 months
- Scalability
- Overflow Mastermind
- Kajabi 30-day free trial + 2 bonuses
- 150 Free Hooks
- IG University
- 30 Days of Manychat Pro FREE
- Learn how to run successful paid ads
Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!
Connect with Mya:
- Follow on Instagram @myanichol
- Join my email list
- Check out my website
- Watch this episode on YouTube
- Read this episode in blog format here
More about the Radical Disruption podcast:
Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!
Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.
Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.
Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!
Make sure to hit subscribe/follow so you never miss an episode!
