What kind of content do you need to create for a successful launch?

How far in advance should you be planning and creating your content? (Clue: it’s probably further ahead than you think.)

And how much content do you need to create for a successful launch?

That’s exactly what you’ll find out in this solo podcast with me, Janet Murray. Get practical tips and strategies for launching a product/service (for launches of any size).

Key Moments 

[06:11] Why you need to think big (even for a small launch)

[09:04] How to avoid being sidetracked by surprises

[10:06] When to start planning your launch content 

[13:18] The 3 types of content you need for any launch

[23:27] Polarising content  - and how to use it in your launch

Key Links

Why you’re not making sales on Instagram (podcast)

Janet Murray’s Courageous Content Live event

Janet Murray’s Courageous Content Planner

Janet Murray’s website

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn

IMPORTANT: THIS TRANSCRIPT IS AUTOMATICALLY GENERATED. WE GIVE IT A QUICK CHECK THROUGH BUT WE DON’T CORRECT EVERYTHING AS IT’S INTENDED TO HELP YOU FIND PARTS YOU WANT TO LISTEN TO AGAIN - NOT AS AN EXACT TRANSCRIPT. SO THERE MIGHT BE A FEW QUIRKY WORDS/PHRASES HERE!

those 2000 leads for my planner, with getting people to vote on the planner covers and building the wait list, they are all activities. And that's just a few that I've mentioned that are going to increase your sales. If you're constantly showing up at the last minute, throwing things together,