In this episode, Ray join Michael Morrison on the Business Ownership Simplified podcast to share the importance of having a clear vision and plan for your business beyond just making money. He discusses his process of Vision, Founder Fit, which involves doing a personal audit, identifying your superpowers, and determining your business vision. Ray emphasizes the significance of beginning with the end in mind and provides practical advice on developing a strategy and tactics to implement your vision. This episode is a must-listen for anyone looking to create a successful and fulfilling service business. Learn more about Michael Morrison at [www.businessownershipsimplified.com](http://www.businessownershipsimplified.com)