"Pass on what you have learned" - Yoda, Star Wars: The Last Jedi

Storytelling and the power it holds for your brand messaging. Robyn discusses how to structure your brand's narrative around the classic hero's journey and why it is crucial to remember that as the brand, you are not the hero. Drawing examples from the iconic Star Wars trilogy, she emphasizes the importance of positioning your clients as the heroes and your brand as the mentor. So sit back, listen in, and explore how embracing the role of mentor in your brand messaging can create an emotional connection with your audience and ultimately make your brand unforgettable.

• The importance of focusing on the client as the hero in brand storytelling and messaging
• Drawing parallels between the classic hero's journey and the client's journey in their interaction with the brand
• Emphasizing the role of the brand as a mentor or guide in the client's quest for transformation and success
• Encouraging the audience to think about how their brand helps the client overcome challenges and achieve their goals
• The significance of creating emotional connections with the audience by positioning the brand as a supportive force in the client's journey

• Media Kit + Links | Robyn Sayles
• Launching Your Success | Brand Programs

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As you go forth and take this knowledge and put

it into practice and apply it to your brand messaging

and your sales content and your social media and any other

content that you're gonna put out into the world on behalf of you and your

brand. I want you to remember something very important,

and that is that you are not

the hero. It may be your

brand story, but the most effective stories are centered

around the client, your clients, your

target audience. They are the hero.

It will help you to think of this in terms of a

classic hero's journey, so the hero's

journey is a storytelling framework. You see it in books. You see it in

movies, and the hero's journey is going to take a normal

person and turn them into a hero by sending them on an

epic adventure or an epic quest. It follows a

few key stages. We start by meeting the hero in their

ordinary world. The hero then crosses the threshold

into a new world, and it's filled with danger, and it's

filled with excitement. Along the way, they have to face

challenges, and they have to overcome Sayles, and to

help them, they will meet allies, and they will have mentors,

but they'll also encounter enemies who are trying to stop them from

reaching their goal and completing their quest.

At some point, when the hero is about to give up,

They are going to enter their innermost cave,

which could be physical, could be mental, but that's where the hero

is going to face their biggest challenge themselves.

And when they overcome that challenge, they're going to transform.

They're going to gain this new knowledge, new insight, these new Sayles.

And they're gonna take that into the final battle

where they are victorious, they complete their quest, and they return

home as a changed person to the benefit of their

entire community. That is the classic

structure of the hero's journey. One

of the most recognizable examples of this is

Star Wars, The original Star Wars trilogy, in particular, but the

Star Wars trilogy the Star Wars universe at large. Right?

So if we think about those original Star Wars movies and we use that as

an example. It's an easy example to use

because it's become so infused in our pop culture that even if you've never

seen the movies, if you don't consider yourself a fan, you still know

enough about who's who that these roles make

sense. Right? So if we take Star

Wars classic hero's journey, and we apply it to you in your

brand, that means that your client is

Luke Skywalker. Your client is Luke Skywalker, who

has to go off on this quest and overcome these

challenges and meet his mentors so that he can defeat

Darth Vader and the Empire. Right? So if your

client is Luke Skywalker, you and your brand are one of those

mentors along the path that makes you

Obi Wan Kenobi. That makes you Yoda.

And your brand provides the skills and training and

tools that your client needs to complete that epic

quest. Conversely, your

client could be Darth Vader, and that makes you Emperor

Palpatine. And you want him to

achieve his full potential Minute dark side of the force so that he can

conquer the rebels and build his glorious empire. Right?

Whether you're working for the light or for the dark, you're not

the hero. You're not Luke Skywalker. You're not Darth Vader.

You are the mentors, the Palpatines, the Yodas, the Obi Wan

Kenobi, the people who help the hero complete their

quest. So if you understand this, if you

embody this, and you write brand messaging

with that in mind from the perspective of being the mentor,

it's going to increase that potential for your ideal client,

the hero, to make an emotional connection to you and

your brand. If you are helping the hero complete

their quest, they're going to be forever grateful. They are going

to hold you on high as the person who gave them what they

needed so that they could transform their community.

And and how much do you think they're going to

shout from the rooftops how much you were able to help them?

Right?

Treating your clients, treating your audience

Five the hero.

Treating your audience, treating your clients like the hero of their own

story and giving them the critical things that

they need to complete their quest is gonna make the

difference between someone who's just willing to

recommend your brand Brand someone who cannot stop

themselves, who feels compelled to recommend you and

your brand because you helped them complete their quest.

So I want you to

spend some time thinking about what Epic Quest is

your ideal client on And how does your brand

help them beat the final boss?