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Launch Your Next Chapter With AI & Real Estate
Episode 46020th March 2026 • Real Money Talks • Loral Langemeier
00:00:00 00:27:25

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Most people are waiting for clarity, certainty, or the “perfect plan” but as this week's guest Hugh Zaretsky explains, momentum comes from action. A strong launch strategy starts with taking the next step, even when it’s only 70–80% aligned.

You’ll also hear how AI is changing the way investors find deals, analyze opportunities, and save time. But tools alone aren’t enough. Loral and Hugh emphasize that mentorship, critical thinking, and real-world experience are still essential to successfully launch your next chapter with AI and real estate.

They also unpack current market realities, from rising insurance costs to shifting investment hotspots and where opportunities still exist for those willing to adapt.

If you’ve been waiting to start, pivot, or grow, this episode will give you the launch strategy to move forward with clarity and confidence.

Loral's Takeaways:

  1. Hugh Zaretsky's Background and Early Career (00:06)
  2. Transition to Real Estate Investing (02:59)
  3. The Psychology of Launching (04:49)
  4. Challenges of Transitioning from Corporate to Entrepreneurship (10:50)
  5. AI in Real Estate (11:53)
  6. Future of AI in Real Estate (15:54)
  7. Real Estate Market Trends (18:21)
  8. AI Launch Challenge (23:43)

Meet Hugh Zaretsky:

After living through 9/11 in New York City, Hugh’s life and career forever changed. At that time, he was one of the youngest directors of technology for Getty Images, and was one of the first people to take pictures of the 9/11 scene that day. These were some of the first images that went out to every major newspaper.

He watched people go to work with hopes and dreams that would never get the chance to fulfill them. At that moment, he realized that he had to make a change. That is when he found real estate investing, speaking, and training. He comes from three generations of teachers. Speaking and training is in his blood.

https://hughzaretsky.com/realmoneytalks


Meet Loral Langemeier:

Loral Langemeier is a money expert, sought-after speaker, entrepreneurial thought leader, and best-selling author of five books.

Her goal: to change the conversations people have about money worldwide and empower people to become millionaires.

The CEO and Founder of Live Out Loud, Inc. – a multinational organization — Loral relentlessly and candidly shares her best advice without hesitation or apology. What sets her apart from other wealth experts is her innate ability to recognize and acknowledge the skills & talents of people, inspiring them to generate wealth.

She has created, nurtured, and perfected a 3-5 year strategy to make millions for the “Average Jill and Joe.” To date, she and her team have served thousands of individuals worldwide and created hundreds of millionaires through wealth-building education keynotes, workshops, products, events, programs, and coaching services.

Loral is truly dedicated to helping men and women, from all walks of life, to become millionaires AND be able to enjoy time with their families.

She is living proof that anyone can have the life of their dreams through hard work, persistence, and getting things done in the face of opposition. As a single mother of two children, she is redefining the possibility for women to have it all and raise their children in an entrepreneurial and financially literate environment.


Links and Resources:

Ask Loral App: https://apple.co/3eIgGcX

Loral on Facebook: https://www.facebook.com/askloral/

Loral on YouTube: https://www.youtube.com/user/lorallive/videos

Loral on LinkedIn: https://www.linkedin.com/in/lorallangemeier/

Money Rules: https://integratedwealthsystems.com/money-rules/

Millionaire Maker Store: https://millionairemakerstore.com/

Real Money Talks Podcast: https://integratedwealthsystems.com/podcast/

Integrated Wealth Systems: https://integratedwealthsystems.com/

Affiliate Sign-Up: https://integratedwealthsystems.com/affiliates


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Transcripts

Loral Langemeier:

Hey, this is Laura. Welcome back to real money talks podcast about that. How do you make money? How do you keep it? How do you invest it? Why you need a team? And if you really want a full entrepreneurial wealth building journey, you've got to integrate it, meaning your experts have to

Loral Langemeier:

talk to each other, and that is more challenging than you think. When you have any questions in any of our conversations, go to ask Laurel, A, S, K, L, O, R, a, l, ask a question, make a request. We're back within 24 hours to you. So today I have with me global impact, the power of launch button. So Hugh, I'm

Loral Langemeier:

excited. I was on your podcast. You're back on my podcast. Talk a little bit about launching just actually your journey, your background, and because you do a lot of stuff like I do, and it's sometimes hard to get your arms around so give them kind of a sequential How do you become a heel?

Hugh Zaretsky:

No problem. I'm very much. Thank you very much for having me on here. It's a pleasure. I know we ran into each other many years back and recirculating here. So my background, I started out in it. I was a computer geek, and was going down that path and learning programming and

Hugh Zaretsky:

databases and all that fun stuff. Ended up working for a company called Getty Images, and which is the largest provider of news photos, paparazzi photos, all the photos for advertising everybody needs. And I thought that was going to be my career, right? Like I was set I was young as director at under the

Hugh Zaretsky:

age of 30, making more money than my parents combined. And then 911 happened, and that's sort of the day that really shifted my life, because I just moved into New York City on September 1. So I have really good time. I was in New York City for 10 days, and then I ended up taking the some of the

Hugh Zaretsky:

first pictures that went out to every major newspaper back then, because we didn't have handy dandy cell phone cameras, right? The only digital camera we had was in the name badge department, so I ran it to the roof to give it to a photographer, and they weren't there. So I ended up taking some

Hugh Zaretsky:

of the pictures that went out. And then that day I realized, you know, many, many months later, and a lot of people have it way worse than I do. So I want to thank all our first responders, our military veterans, going through all sorts of things, like they are the true heartbeat of America

Hugh Zaretsky:

and everything, our police and everybody like that. And we worked very closely with a lot of them, but it was like, I don't want to be stuck in a building. It took me a long time to figure that out, that I didn't want to end up there.

Loral Langemeier:

So quite a visual. Yeah, run, yeah.

Hugh Zaretsky:

You know the picture of the fireball, like all that fun stuff. And it was like, Oh, that's not where I wanted to end up. So even though I had stock options in the company that was eventually sold for a billion dollars, I was like, It's time for me to get out. And I fell backwards into

Hugh Zaretsky:

real estate investing, and back I went to a friend backwards. You fell forward into it, yeah. So I really wasn't looking for an opportunity, but we went to a friend's wedding, and we found we could buy condos on the ocean for like 50 to $70,000 and coming from New York City, that was like nothing. And so we

Hugh Zaretsky:

started doing that, and then we started raising capital. And then I always save people. You got to say yes to the opportunities, even though you don't quite know where it's going to lead. You've got to say yes about Yes, yeah, exactly. And it's, and that's what it is. It's you got to say yes. You got

Hugh Zaretsky:

to, you know, you don't know where they're going to come. So I ended up taking a professional speakers boot camp, and because I needed to raise capital, I thought it was different than my mind, then speaking to Wall Street executives, like somebody said, Give me a million dollars. But I didn't know any better at

Hugh Zaretsky:

that time. So I took a course. At the end of the course, they're like, you want a job teaching and trading real estate investors around the country. And I was like, I don't know. I didn't even know there was an industry for that. You know, my parents were teachers, my dad, my grandfather, was a teacher,

Hugh Zaretsky:

so the teaching was in the blood, but I didn't know anything about that, and they offered me a job. I said, Okay, let's try it out. And it was five week tryout. If I didn't succeed, I was fired. And we said yes, and went on that way. And that's from there. It's been 20 years of coaching real estate

Hugh Zaretsky:

entrepreneurs and helping businesses scale.

Loral Langemeier:

Where are your best real estate markets? I know we're going to circle back to that, because I want to go into the launch. Really the psychology of launching for a little bit. But while we're just wrapping this part of your story, where is most of your real estate? Where have you had

Loral Langemeier:

the most success?

Hugh Zaretsky:

Yeah, so we were really big into Airbnb for the longest time. We got into Airbnb in 2012 before most people knew about it. Had a couple of millionaire friends that were like, Hey, can you rent out my hot light. We'll rent out your apartment you and you just travel around, and then we'll

Hugh Zaretsky:

pay you a check. And I was like, so you're gonna clean my apartment for free. I'm gonna come back, I'm gonna have a check, and I can go wherever I want, and you're gonna pay me. And they were like, yes. And then we started experimenting with it, whether it was multi million dollar homes or regular

Hugh Zaretsky:

condos and apartments. So we ended up doing them all over the south, you know, pre covid. We just got out of it with all the laws shifting and all the things changing about Airbnb and and those types of things, we really needed to make a shift out of there.

Loral Langemeier:

So talk about launch. I mean, you have your whole brand. Is the Launch button. You know, start, start here to your, you know, fire your boss. Us pursue your passions. Talk a little bit about book and more the psychology, because my experience in 20, almost 30

Loral Langemeier:

years now, of coaching and mentoring people is they have every reason and excuse to not launch, to not say yes, because they can do like there's just all excuses. So talk a little bit about that. Yeah, I

Hugh Zaretsky:

apologize for you for one second. I hope this doesn't mess up the podcast, but I just realized but I just realized my laptop wasn't plugged in. Let me just plug it in.

Loral Langemeier:

Yeah, editors will edit it out. All good, yeah.

Unknown:

Otherwise, we're not going to make it because the office had a crazy issue with Wi Fi. Sorry about this. Totally apologize with that so,

Hugh Zaretsky:

so with launching. So the biggest thing we see with with people looking to launch is there's two things that hold them back. One, they don't know what they're passionate about, and they just sort of gone through life floating on a river, right? They're like, a lot on a river.

Hugh Zaretsky:

They just get pushed from side to side, and they're just doing whatever it is. And then all of a sudden they find their passion, but they are stuck financially because they don't know, you know, they're like, Hey, I can't do it because my family. I can't do it because of these types of things. So when I

Hugh Zaretsky:

ask people, What are you passionate about, most people don't know, and that's pretty crazy in our society, that people don't know what they're passionate about.

Loral Langemeier:

They don't know what they like, because when you What do you like, or what do you want, they'll tell you everything. Like, the answer is, what they don't want don't like. It's like, I didn't ask you what you don't and I'm really, you know, getting to know me, you I'll interrupt that

Loral Langemeier:

I didn't ask what you don't want and what you don't know. I want to know what you do want. And it's like, completely

Hugh Zaretsky:

don't know. They don't know. It's crazy. So many people have asked like, that same question, like, you know, because that's why I say like, You got to find your passion. First thing you got to do is find what you're passionate about. Because in order to do it, you know, entrepreneur, you

Hugh Zaretsky:

know, Laurie Grenier says it, you know, you trade your 40 hours a week for 80 hours a week, but you got to be passionate about it. And most of the time, most people don't know, and that's the crazy thing about it, is they don't know what they said that. They don't know what they like, and they

Hugh Zaretsky:

don't know what they're passionate about. And then the other thing is, most people want to do some good in the world, but they they gotta make money in order to be able to do that. And so, so it's finding that balance of you know, how can we allow them to generate revenue while going out there and

Hugh Zaretsky:

fulfilling their passion? So sometimes, you know, people gotta make money in order to do it, but there's just that psychology of taking that step, and most people don't see the opportunities until it's too late, because it's not 100% of what they want. And I always tell people this, you're never

Hugh Zaretsky:

going to get 100% of what you want, and you've got to because you're not ready for it. You're not ready for the 100% of what you want. You have to learn new skills. You have to learn new things. So you've got to say yes to the things that I have a golden rule that says, if it's 70 to 80% of what you want, say

Hugh Zaretsky:

yes, yeah. And when you say yes to that, then that leads to the next step, and leads to the next step, and leads to the next step, right? You just keep saying yes and it and it goes like that, but people get so stuck on, oh, it's not the right time. It's, you know, it's never going to be the right time. You

Hugh Zaretsky:

know that it's never the right time, it's never going to be easy, it's never going to be perfect. But you've got to take those opportunities when they appear. And sometimes when people get 100% of what they want, it's not really what they want, because they weren't clear on what they wanted or asked

Hugh Zaretsky:

for. So they get it and they're like, well, that's not really what I wanted, but you got it. So by saying yes to that 70 80% we can take that step out of it. And I think that's what a lot of people are afraid to do.

Loral Langemeier:

And don't you find also, there's a molding that happens when they're in 70. I think 7080 is like a pretty clear, you know, opportunity, like, I remember flying still that day. I'll never forget the day I flew. I was a chevron executive to meet with Robert and Sharon to be the cash flow,

Loral Langemeier:

you know, Matt, I didn't know I was going in for, actually, Bob Proctor, when he says, go, you go. So I went, and I didn't know what I was going to walk back out with. I just remember, saying yes. Called him multiple times in the day. I said, I'm still a game. I said, Bob, how the heck do you think this is my

Loral Langemeier:

transition? He said, You're going to launch into the financial education space, which is where you always wanted to be, but you took this little deterrent through the health world. And I'll never forget because I lived in that paralysis of identity, like confused identity, Exercise

Loral Langemeier:

Physiologist. Now I'm the master distributor of a game like I don't know how to launch it took me. I stumbled around for months. Is probably the part I didn't talk about, but didn't. Don't you find that the having to have 100% also goes hand in hand with having to know how give me the give me the perfect

Loral Langemeier:

amount of clients who say, I'll join your big table, but I need to be a guaranteed that there's a road map. It's like, well, you're just going to start walking down the road. I can't guarantee there won't be a flood, and now you got to walk through water. I can't guarantee there's not going to be a

Loral Langemeier:

drought. I mean, it's crazy people who also live in paralysis because they want the 100 per. Cent guarantee of how, and there's no Hell if I knew how, by tomorrow, that'd be I'm sure things will change like it just doesn't.

Hugh Zaretsky:

And if we knew how, we'd be billionaires, and, you know, right? We wouldn't be here if we knew every step of the how and and that that's a lot of what it is, is people, you know, they want that perfect roadmap, and they don't understand the entrepreneur a roller coaster. You're like,

Hugh Zaretsky:

you're going to learn. You're going to, you know, we always say, fail forward, fail fast, right? You're going to make mistakes. You're going to do that. You need to change and do those things. And the other thing that also holds people back is their titles in life, especially people coming from

Hugh Zaretsky:

corporate, right? Like, I'm the CEO, or I'm this, right? And we call it ecosystem famous, right? Your ecosystem famous. You're famous in that little bubble of a world that you're and then when you step out of it, we don't know who. We don't know. Nobody knows who you are. And I've seen this with executives

Hugh Zaretsky:

at Apple, and it happened with me too, when I left director, you know, Director technology, of all of North America. Whoo, big title, big thing, right? And then you're like, Oh, you're just, you know, I'm a low man on the totem pole, but I had to just do this with a guy that was director, like he worked with

Hugh Zaretsky:

with Steve Jobs, and he left right, and then he was in a personal development group that we were part of, and he was sitting there going, well, now I'm just a dad. That's my title. Like, nobody listens to me. I'm just a dad. I'm just a dad. I'm used to having hundreds and 1000s of people report to me and

Hugh Zaretsky:

millions of dollars flow through this pipeline, but I'm just a dad, and I had to sit him down and be like, but that's a pretty big title. Like, that's actually what you've been asking for. While you were flying around the world and stayed at more hotels than you knew what to do with, right? You wanted that. And

Hugh Zaretsky:

that's, you know, that's an important title. So just be, you know, I think we made some title up, like the CDO, right, the chief dad officer, or something like that. So you could give yourself a title because you just want that title or something to feel responsible. And when you're starting a

Hugh Zaretsky:

business, you don't have that. Or you go on your entrepreneur journey and you find your passion, you don't have that.

Loral Langemeier:

So where can people find your launch book? And then I want to move on to kind of the next chapter that you've been really working on, which is AI and real estate, but we're

Hugh Zaretsky:

gonna, yeah, so they can find it right on amazon.com we were four time bestseller on there. We did beat reach Dad, Poor Dad, for one day on there. So we were super excited, right? We went up there and did that. And so that was our feather on the cat when we got to meet Sharon Lacher and be

Hugh Zaretsky:

able to do that and but yeah, so it's right there on Amazon, amazon.com or you can go to Hughes city.com and grab

Loral Langemeier:

it there. Launch button. Alright, so do that. So keep moving on your journey. So you went from tech, fell forward, backward into real estate. So now we are in the last few years of I going to say AI. Call it an enhancement. Call it the you know, I'm still in the watching for the abuse of

Loral Langemeier:

it, because I think it done wrong is going to really be amazingly damaging. But let's focus it right down the center to AI in real estate, I have a lot of my clients that are doing that and using it. In fact, one of my clients who you'll love, she named a real estate like lead magnet report called The

Loral Langemeier:

proactively lazy investor real estate, and it's all about how she put a glossary together of all the AIS and how you can use them as just a fun tool to go, find deals, find investors, find all the things you need in real estate. So I have some clients that have done this, but I'm curious your take on that,

Hugh Zaretsky:

yeah, and to your first point there, I have a feeling it's gonna be like the internet, boom. You and I are old enough to have learned through that some people haven't, you know. So you're gonna see the rush into it, then you're gonna see, you know, some bad things happen, and then

Hugh Zaretsky:

people fall back out of it. I totally agree with you on that. And it can be, you know, it's only as good as good as it's programmed, and we will never get rid of the human experience, that human experience, those live events, those networking, you know, we really can't replicate those feelings that

Hugh Zaretsky:

actually happened. I mean, look, they're starting like crazy stuff, like aI dating places in New York City where you can go and have, like, a date with AI. So, like, I don't know where that's going, but that's out there, right? Like, you still need that human connection. You still need that person to, you

Hugh Zaretsky:

know, bounce ideas off of, because AI is only as good as the data you put into it, right? So if you get bad data in, you get bad data out. I mean, that's been traditional with everything. So if you feed it the wrong parameters, and you feed it the wrong things, you're going to get bad results.

Hugh Zaretsky:

They'll look right, they'll feel right, but they'll lead you down a bad path.

Loral Langemeier:

That leads me to, I just, I mean, I'm sure you're going to explain some of this, and I will stop interrupting you all the time and asking questions, but Well, I probably

Unknown:

won't. No, it's fine. I enjoy this. I enjoy the give and take.

Loral Langemeier:

Fascinating is just saying that. So here our listeners, right? Let's just call 40, 50% of them, real estate illiterate, or just right, or beginner. So now they're a beginner. You right, looking for real answers and using AI that could feed them a bunch of BS, like, how? How?

Loral Langemeier:

When you don't know and you don't know, could you even use the tool to know? Because. There's got to be a level of true valuation and validation in the information that's being fed to them.

Hugh Zaretsky:

Yeah, well, it's totally goes back to the coaches and mentors, having somebody that you can truly bounce the questions off of, like, Hey, here's the data. I gathered. All this data, here's what it's saying. I still naive enough, or, you know, don't quite know yet, but I need to run that by

Hugh Zaretsky:

somebody. Can you review the deal? Can you double check this? Right? And then having that mentor, that coach, that's going to go in there review it for you, be like, Hey, did you look at this? Did you do this? Because you and I both know this in certain areas, you go one block over in a neighborhood,

Hugh Zaretsky:

and that completely changes the value of a property like one block that'll I've seen so many people. I'm sure you've seen this as well. So many people buy a deal. Oh, it's a great deal. And you're like, but you're one block, you're in the wrong school district, so actually, you cost yourself 50 or $100,000

Hugh Zaretsky:

because you were just over that line, you know. So there's, there's all those little things that AI won't pick up on for a while doing that, I'm sure in the future, it can, but it's just a question of feeding the data, so surrounding yourself with the right people, the right group. I know you got your your

Hugh Zaretsky:

big table, we've got our community of investors as well that focuses on that. And so just being able to take people through that process of being like, okay, you can go do this with the tools, but then have it reviewed. And, you know, we run a training about finding deals in six minutes, pre AI, pre AI,

Hugh Zaretsky:

you could find a real estate deal in six minutes just by doing a few quick searches. Being able to do that, can't guarantee it's a great deal, right? Can't guarantee it's a great deal, but you could find a deal that would make you money. Now with AI, we could do it much faster. We haven't quite timed

Hugh Zaretsky:

the new one yet to make sure, just based on the parameters that people do it, but it's possible to just leverage what you're doing and use AI to enhance it and speed it up. Like I always say, the AI should get rid of the $10 an hour jobs, or $20 an hour jobs for you, but you've still got to do the

Hugh Zaretsky:

critical thinking.

Loral Langemeier:

So are you writing a launch book on AI for real estate. Talk about how you are, are you just bringing it to your client group? It's just something you're doing, or is it going to become another launch book?

Hugh Zaretsky:

So it'll probably become another launch book. We're, we're in that process of going through and just testing some of the data and some of the setup that we have before we want to put it out there, because I want to make sure, like I'm a big proponent of we take the hit before our students

Hugh Zaretsky:

take the hit, or anybody else, so we want to make sure it's out there. But you know, there's some great we built some great things for skip tracing to be able to find homeowners on foreclosed properties. We've got some, you know, all your calculators, those types of things that definitely help

Hugh Zaretsky:

people. We can give people access to those so they can run some numbers on it. But again, calculators are only as good as the data in and those types of things. For new students, we have them go through like a boot camp, where we take them out into the field. Because I think that's one of the biggest things

Hugh Zaretsky:

that's missing from all the online training. It's actually going in the field with investors walking through properties, asking questions, you know, being able to be like, Hey, I saw this. And we put them up, we make them talk to agents to see how they can handle it. Yeah.

Loral Langemeier:

So talk just about real estate like it's an interesting economy. Interest rates are still for us, who grew up in the two, three era, that era, if we see five, it'll be a gift from God. And then on the other side, and I screamed from rooftops about this, that people are not talking about enough, I

Loral Langemeier:

don't think is the change in insurance and what that does to whether you run on cash flow models, you run on cap rates, however you run in your numbers, various ways you can run all that, but the interest rate and the insurance has changed the formula drastically. In my opinion, 100%

Hugh Zaretsky:

agree with you, especially, I mean, you try and buy a property in Florida now, like, between, like, who, who's covering properties, like, you know, and just the cost, like, we were running a bunch of our Airbnbs. I had, we had a property I always wanted to keep forever, like it was an Airbnb.

Hugh Zaretsky:

And then I was like, we got it. We got an amazing deal during covid. We fold, got rehabbed it. It had a it was on a canal. It had dolphins swim by every day, like it was just one of those properties, but the insurance on it just took away all of our cash flow. It was just not worth it, like it went it once, our

Hugh Zaretsky:

insurance, like tripled in three years, and the house had never flooded, like it had never flooded, even though it was on a canal. We were five canals back, hurricanes came through multiple times. It never flooded. But just the cost of insurance in that whole area just made it on unreasonable for us to keep the

Hugh Zaretsky:

property. It was no longer cash flow. And I always say, if the numbers don't make sense, we get out of the deal, right? And it was just one of those things that appreciated enough, but it was one of those dream properties. You're like, I just want it, but the insurance is killing it, and now that you got

Hugh Zaretsky:

to build so high, even you got to raise those properties up any waterfront, anything like that, has come to the point where a lot of people aren't doing it with insurance, but then you can't get bank financing, yeah, like, I'd rather just set that money. The Assad and do the rehab myself later.

Loral Langemeier:

Yeah. What other markets just talk in general, across the country? Florida's one. I have a job that goes to NAU. I would have loved to still looking have somebody on it. But I also have three students who have their kids going to NAU, and we said, all four of us, let's go find an

Loral Langemeier:

apartment. I don't care what size. You can't, and this is Northern Arizona because of fires. So like, you have fire issues in California, right? So it's just been interesting to find markets that still can actually work. And I go back to what I've always done. I always say, live where you want like, I

Loral Langemeier:

live in Northern Nevada, Lake Tahoe area, invest where it makes sense. The only place that I found those numbers still work and have worked for the entirety of my career is in the Midwest, Oklahoma, Kansas, Missouri, Nebraska, Iowa, like Ohio, Indiana, like those areas still make sense. I'm just not finding

Loral Langemeier:

anywhere along the coast that compare in the numbers.

Hugh Zaretsky:

Yeah, like long term buy and hold, yeah, those are they're just steady, right? But you didn't have the huge waves up and down. You know, we had one portfolio in the Midwest that, you know, it was just consistent that we bought, that we bought 180 units in an 18 month period at one point,

Hugh Zaretsky:

mainly in the Midwest, around Notre Dame and that area there a big thing that a lot of people have gotten into is that student housing, or the nursing right? The student housing has been blowing up for years, and Notre Dame went through a huge expansion with that, because most of the colleges don't are

Hugh Zaretsky:

not providing enough housing for everybody's going there. Now we'll see is, as the prices get so high for colleges, if more and more people are going or they're just going to go the entrepreneur route now with that. So that's sort of the next thing of thinking about art. You know, is that going to be but

Hugh Zaretsky:

the steady cash flow is really where it's at now. And or the small motels, those old motels that we used to see on the side of the highways because they're not affected by the Airbnb laws. So if you can get into those, and you get those small motels that you convert them to more Airbnb style units, then you're

Hugh Zaretsky:

able to go ahead and get around a lot of the Airbnb laws that are going into place where people still want to travel that way, to be all in one place, but it's just a little bit of a different model now.

Loral Langemeier:

Well, and aren't you finding between the those are interesting, but also this the malls that are going down because of all the online shopping like, I have two clients, it's been a while, but they converted, like old shopping malls, into assisted living facilities because there

Loral Langemeier:

is a food court, there is a huge parking area. They can make all sorts of the the the rooms, into rooms, but also indoor areas for them to walk. It's been interesting to watch some of the transitions in the creative real estate transactions.

Hugh Zaretsky:

Yeah, and I think that's what it's like. Airbnb came out of the last right downturn of the market, and now it's like, okay, there's going to be a new style that comes out. The assisted living was big for for a long time. Then some states said you got to have doctors on staff and and those

Hugh Zaretsky:

types of things. You've got sober living. Sober Living, yeah, that's, that's, that's been pretty big. So any of the government assisted programs with that as well, where they're getting support that way. I know we've looked at doing women, how women housing in New York City for battered women, being able

Hugh Zaretsky:

to put them into facilities, and then, you know, there's a certain number of security and different things like that as well that we've investigated.

Loral Langemeier:

So, so how do people follow you on the AI for real estate and the next steps you're taking? So when you unleash it, they are on your list to follow it,

Hugh Zaretsky:

yeah. So your team has that

Loral Langemeier:

special page. We'll put it in the show notes below, so that way you guys can stay in touch with you and his team and see where he's moving and going.

Hugh Zaretsky:

Yeah, yeah. And then we have our AI launch challenge that we do once a month. So we're getting people in there to go in there and be able to challenge to see how they could save time, energy and effort to scale up their businesses. Because we also find that a lot of entrepreneurs, and

Hugh Zaretsky:

you know this from all your coaching of your people, they don't have a lot of half the time they're in the weeds of the business, and they're not able to grow in scale. And so if we give them back 1015, 20 hours a week, so they could actually focus on, on the scale and part of their business, or their

Hugh Zaretsky:

growth or investment side, then that's going to Leap, leap them forward to the next level of where they want to be, or launch to that next level, so that they can truly, you know, have the income that they want.

Loral Langemeier:

So that's the content of the challenge. Is it like? Is it all like? It's a master class? They're going to watch it online, then go do activities. Talk a little bit about how that's going to work for them to be in the AI challenge, because I love that.

Hugh Zaretsky:

Yeah, so. So right now we have as a three day challenge with a potential for a fourth day, they're going to get, yeah, couple hours a day. They're going to get some homework every day, and that's where we say, you got you got to show up. You got to be in it. We're going to talk about one of

Hugh Zaretsky:

the biggest. Things we know about a lot of people know about SEO, you know, search engine optimization, but that's really going away, because everybody's starting to search through Gemini, through chat, through copilot. So how do you get your name into those learning management systems, the llms and

Hugh Zaretsky:

so that your name pops up and goes, Hey, Laurel is the number one coach, right? She's the millionaire maker making sure that when Gemini does a search or chat does a search, that their name pops up. So we show them how to raise up in those rankings number one, and then two, how they can automate

Hugh Zaretsky:

different parts of their businesses so that they can have that time back.

Loral Langemeier:

Love it. So all of that folks are in the show notes below, and also how to stay in touch with you. Go get his book on Amazon and Hugh, what would you tell our listeners as we exit for this minute? Love to have you back.

Hugh Zaretsky:

Yeah, I'd love, love to work with you more and be able to discover the different things. But here's the thing, right, action stops overthinking. Action is often the thing that gets people out of their comfort zone, into doing the different things that they need to do, and it's just

Hugh Zaretsky:

taking that, you know, taking that next step, because we all think about it too much, and if it's too big, you're thinking about it, you're like, you get anxiety, you get you overthink it. Just break it down into a little step. So all you got to do is take three actions a day towards your goal, and you'll

Hugh Zaretsky:

see that that's over 1000 steps that you've taken in that year, and it'll break it down real fast for you, but you got to get through those three steps each day on what you want to do. And we call it consistent daily action. Consistent daily action leads to success. That's just where you want to be.

Loral Langemeier:

Hugh, it's been great to have you on this show, and we'll have you back again soon. Those of you that are out there, check out the show notes. Make sure you go get his book. Make sure you do this challenge. I think our team needs to do the challenge, especially on the part you just

Loral Langemeier:

said, with the SEO going away with AI, we've got to make sure we're way up front of that too. And just appreciate all your insights. So thank you for being on today.

Hugh Zaretsky:

No problem. Thank you and congratulations on all the success you've had and how many people you've helped. It's really inspiring to

Loral Langemeier:

see that. Thank you. And those of you that are out there, if anytime you have any question, go to ask laurel.com A, S, K, L, O, R, a, l, ask a question, make a request. We're going to be back next Friday on the next podcast.

Unknown:

Thanks for listening to The Real Money Talks podcast for some special wealth building gifts only for Laurel's podcast listeners. Visit, ask laurel.com/podcast Do you have a burning question for Laurel? Visit, ask laurel.com to submit your question, and it just may be covered on a future podcast

Unknown:

episode, until next time you.

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