In the spirit of giving value up front, this is the first podcast in a series that I'm calling Launch Lessons, where I'll be breaking down the Six Pillars of Digital Marketing and show you just how powerful and important they are to your business's growth.

First up, we're talking about one of my favourite topics and one area of marketing that almost every game store I've looked at could improve on: Email Marketing.

We're going to explore the questions:

• How much is your email list worth?
• What is the best way to build an email strategy?
• How should you test and optimize email campaigns?
• How do you know if an email campaign is successful? What kind of metrics should you use?
• What is the best way to use data to segment and target customers?
• What do you write?
• How often should you send?
• What is the most crucial aspect of building email campaigns?

Find out how we can help you grow your game store with the 90 Day LGS Transformation Program. you can book your free strategy session by going to manaversesaga.com/mma. We will do a deep dive on the six main areas of digital marketing for your game store and identify what's working and what can be improved on, create a plan that incorporates each of the Six Pillars of Digital Marketing, and how we can put the plan into action for you over the next 90 days. Book your strategy session at manaversesaga.com/mma