"The thing about AI-built websites that the doom merchants don't want to admit — some of this stuff is really good. Not good for something a machine did, actually good, and in some cases better than I see on plenty of human-built sites."

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, this is Part Two of my AI Website series — and if you didn’t build your site with AI, don’t switch off. A lot of what I cover here applies to traditionally-built websites too.

I audited five AI-built B2B websites in April 2026. Proper audits — SE Ranking crawls, manual HTML review, page speed insights, schema testing, the lot. I went in expecting a horror show. What I found was much more interesting.

Here’s what I’m covering:

• Why AI-built websites look genuinely good — and what that means for small business owners who couldn’t previously afford proper design
• How AI handles mobile layouts correctly as standard (and why plenty of human-built sites still can’t say the same)
• Why the site structure and navigation of AI-built sites makes sense — and why yours might not anymore
• The forms, validation, and error handling that actually work (unlike that contact form you probably don’t know is broken)
• Why three of the five sites had genuinely thoughtful commercial pages — comparison pages, “is this right for you” pages, and decision-support content
• How AI approached schema markup — what it got right, and the teaser for what went wrong in Episode Three

I also give you a piece of homework. Not the vague “something to think about” kind. The go-and-check-it-this-week kind: look at your commercial pages and ask whether they’re actually helping someone make a decision.

If you’ve been dismissing AI websites out of hand, or if you’ve built one and been told it’s worthless, this episode is for you. And yes, Episode Three is where things get uncomfortable — but that’s next week.

Get found. Make money. Stop stressing. Start giving a shit about your readers.

Links mentioned:

Non-Wanky SEO Courses: https://nonwankyseo.com

Follow Nikki:

LinkedIn: https://www.linkedin.com/in/nikkipilkington/

Instagram: https://www.instagram.com/nikkipilkington/

Bluesky: https://bsky.app/profile/nikkipilkington.bsky.social

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