To go from one state of consciousness to another…

To move from an old opinion to a new…

To travel from ignorance to insight

and darkness to light…

requires a portal.

A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.

Persuasion, in all its forms, requires a portal. If your goal is to educate, motivate, evangelize or sell, you're going to need a portal to succeed. Without a series of known portals at your disposal, you're just talking to yourself in the dark. A portal allows you to connect to the need being felt in the heart of your student, your employee, your convert, your customer.

Portals can be colors, shapes, symbols, rituals, words, or music. The Cognoscenti will remember that I talk about portals for about 10 short minutes during the 3-day experience known as The Magical Worlds Communications Workshop.

Portals in literature include the red pill that takes Neo into the Matrix, the tornado that takes Dorothy into the Land of Oz, the wardrobe that takes the children into Narnia, and the rabbit hole that takes us into Wonderland.

We look deeply into these and dozens of other portals – visual, literary, and musical portals – during one of the 90-minute sessions in the newest class at Wizard Academy, Advanced Thought Particles and Third Gravitating Bodies.

I'll also be sharing this 90-minute session with all our guests at the Academy Reunion on October 21. It's an avalanche of knowledge, illustrated by examples in sight and sound certain to make you dizzy.

The red pill is strong, the tornado is terrifying, the wardrobe is inexplicable and the rabbit hole is deep.

And there are monsters in the deep. Are you sure you're ready for Wonderland?

Advanced Thought Particles and Third Gravitating Bodies picks up exactly where the Magical Worlds Communications Workshop leaves off. Both classes are selling out faster than ever.

The Wizard Academy Campus has nine buildings scattered across its Campus in various stages of construction and seven of them will be complete by the time you get here in October for the Wizard Academy reunion.

The bad news is that seating limitations allow us to accept only the first 200 registrants.

You snooze, you lose. You study long, you study wrong. The early bird gets the worm. Doubtless there are other platitudes and euphemisms that would be appropriate, but I'm sure you get the idea.

For more information, visit WizardAcademy.org.

We'll see you when you get here.

Roy H. Williams