Social media is a great place to connect with your customers. But when your users have a question or problem, it’s often better to show, rather than tell.
Videos and images win on social media channels. They generate engagement, provide value, and increase brand trust. They’re also a brilliant tool for communication, so how can you use visuals can level-up your social media game?
Sharing her thoughts in this episode of The Visual Lounge is TechSmith’s Social Media Coordinator, Jessie O’Donnell. Jessie has over 10 years’ experience working in social media for TechSmith.
Jessie explains how to use videos and images on social media channels to better communicate, troubleshoot problems, and answer your customers’ questions. She also shares her top tips for creating and sharing social media content.
Learning points from the episode include:
Why social media is powerful for businesses
How to provide better customer service with images and videos
How social media listening can help build better products
What and when to post on social media
Why repurposing your content gives extra value to your social media audience
Why your organization’s goals should shape your social media strategy
Jessie’s advice for keeping up with changing social media channels