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The Dangerous Lie That “Success Will Finally Set You Free" with Shae Bynes (stage 4) - Ep. 349
Episode 3492nd December 2025 • The Start, Scale & Succeed Podcast • Scott Ritzheimer
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In this liberating episode, Shae Bynes, Chief Fire Igniter of The Good Faith Group LLC, shares how to replace grind with grace for sustainable success and true freedom. If you struggle with burnout and the hidden costs of ambition, you won't want to miss it.

You will discover:

- How to receive grace as a gift already available to you

- Why grace, not hustle, is the fuel for lasting results

- What grace-empowered leadership creates flourishing cultures

This episode is ideal for for Founders, Owners, and CEOs in stage 4 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz

Affectionately known as the “Chief Fire Igniter,” Shae Bynes is a catalyst for grace who equips leaders to create cultures where both people and results flourish. A pioneer in the Kingdom business movement, she has impacted over one million people globally through her books, courses, podcasts, and speaking, helping leaders embrace a grace-empowered way of life and leadership. With 25 years of experience, including leadership at a Fortune 50 company and over a decade as a founder and business owner, Shae brings strategic clarity and transformational insight to her advisory work with both entrepreneurs and executives.

Want to learn more about Shae Bynes's work atThe Good Faith Group LLC? Check out her website at https://shaebynes.com/

Mentioned in this episode:

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Transcripts

Scott Ritzheimer:

Hello, hello and welcome. Welcome once again

Scott Ritzheimer:

to the start, scale and succeed podcast. It's the only podcast

Scott Ritzheimer:

that grows with you through all seven stages of your journey. As

Scott Ritzheimer:

a founder, I'm your host, as always, Scott Ritzheimer, and we

Scott Ritzheimer:

know that every founder goes through this disillusioned

Scott Ritzheimer:

leader stage. You've heard me talk about it over and over, and

Scott Ritzheimer:

we have many guests come on and and help us understand what to

Scott Ritzheimer:

do about it. But today, I want to address the question, Why?

Scott Ritzheimer:

Why is it that we all fall into this disillusioned leader stage,

Scott Ritzheimer:

and then what can we do based on that? And what I found is the

Scott Ritzheimer:

one of the biggest reasons why is because they fall for the lie

Scott Ritzheimer:

that enough success will finally set you free. And we spent years

Scott Ritzheimer:

believing that you think that if you reach this milestone, hire

Scott Ritzheimer:

this employee, achieve this objective, that somehow you'll

Scott Ritzheimer:

cross the finish line and it'll be okay. And every time we do,

Scott Ritzheimer:

there's a moment of success and excitement, and we've done it,

Scott Ritzheimer:

and then there's this deeper and deeper valley we seem to walk

Scott Ritzheimer:

into each time. And there's got to be something that changes.

Scott Ritzheimer:

And if it doesn't, we don't know how long it can last. It's why

Scott Ritzheimer:

disillusioned leaders are always left asking the question, is

Scott Ritzheimer:

this it? Is this really as good as it gets? Well, no, this is

Scott Ritzheimer:

not as good as it gets. And you'll find out in just about

Scott Ritzheimer:

two seconds of hearing my guest today that that is not anywhere

Scott Ritzheimer:

near as close as good as it gets, because she is

Scott Ritzheimer:

affectionately known as the Chief Fire igniter. My guest

Scott Ritzheimer:

today is Shae Bynes. She's a catalyst for grace, who, I'm

Scott Ritzheimer:

sorry, a catalyst for grace, who equips leaders to create

Scott Ritzheimer:

cultures where both people and results flourish. She's a

Scott Ritzheimer:

pioneer in the kingdom business movement, and she has impacted

Scott Ritzheimer:

over 1 million people globally through her books, courses,

Scott Ritzheimer:

podcasts and speaking, helping leaders embrace a grace

Scott Ritzheimer:

empowered way of life and leadership. With over 25 years

Scott Ritzheimer:

of experience, including leadership at a fortune 50

Scott Ritzheimer:

company and over a decade as a founder and business owner

Scott Ritzheimer:

herself, Shay brings strategic clarity and transformational

Scott Ritzheimer:

insight to her advisory work with both entrepreneurs and

Scott Ritzheimer:

executives alike. She's also written a phenomenal new book

Scott Ritzheimer:

called Grace over grind, and we're going to unpack what that

Scott Ritzheimer:

means for those of you who are in Stage Four today, it's going

Scott Ritzheimer:

to be a real treat. Shae so excited to have you back, one of

Scott Ritzheimer:

our very, very few repeat guests. It's fantastic having

Scott Ritzheimer:

you back. Yeah, and I've been looking to this conversation for

Scott Ritzheimer:

a while after we reconnected recently, but let's, let's dive

Scott Ritzheimer:

in here. So in your book, Grace over grind, you talk about how

Scott Ritzheimer:

grinding and hustling will earn you this badge of honor,

Scott Ritzheimer:

especially in this world of entrepreneurs that we both come

Scott Ritzheimer:

from. But it's not the best thing. It's an inferior

Scott Ritzheimer:

substitute for something that's so much more. What is that thing

Scott Ritzheimer:

and why do we always sell ourselves short?

Shae Bynes:

Yeah, that thing is grace. And when I define grace,

Shae Bynes:

I define that as a divine enablement. Now I believe from

Shae Bynes:

God, as far as the divine enablement is concerned, but

Shae Bynes:

what it allows you to do is it allows you to operate with more

Shae Bynes:

peace, instead of all the chaos and all the anxiety. Allows you

Shae Bynes:

to operate with deeper wisdom, so that you can actually have

Shae Bynes:

clarity around what you're moving forward with. It allows

Shae Bynes:

you to have, I call it, sustainable rhythms in terms of

Shae Bynes:

how we flow and how we operate, because a lot of times we'll put

Shae Bynes:

success in this little bubble thing, but we want holistic

Shae Bynes:

success and the harmony of our lives and our work, and it also

Shae Bynes:

helps us to have greater collaboration with others,

Shae Bynes:

because a lot of times we get stuck in these isolated moments

Shae Bynes:

and putting too much, too much of a burden on ourselves when it

Shae Bynes:

really doesn't belong to just us, it belongs to a group of

Shae Bynes:

people working in collaboration and trust together. And so I

Shae Bynes:

believe that what's, what's behind that, like that force

Shae Bynes:

that makes it that much better is grace.

Scott Ritzheimer:

That's awesome. So what's the

Scott Ritzheimer:

relationship then, with grace and things like ambition or

Scott Ritzheimer:

hustle or because the reality of it is a lot of folks listening

Scott Ritzheimer:

might be like, if I didn't hustle, I wouldn't be here. And

Scott Ritzheimer:

so how do those work together? Is there a time and place for

Scott Ritzheimer:

the grind? Walk us through some of the nuance there.

Shae Bynes:

Okay, so I actually do not have nuance when it comes

Shae Bynes:

to grind, and I'll tell you why. Because I think that there is,

Shae Bynes:

there is a better word for it, and that word is diligence. So

Shae Bynes:

if you're working diligently, diligently, that means you are

Shae Bynes:

being consistent, you're showing up, you're you're energetic in

Shae Bynes:

your work. But it doesn't mean that you're you're in this

Shae Bynes:

grind, which is like excessive hard work. So I don't believe

Shae Bynes:

there's any need for excessive hard work. I believe that people

Shae Bynes:

operate that way, but that they're operating well

Shae Bynes:

underneath what is the best and so. So I don't think there's a

Shae Bynes:

place for it, but there's absolutely a place for

Shae Bynes:

diligence. I believe that we're called to work with diligence

Shae Bynes:

and the work that we do, but we don't have to sacrifice, you

Shae Bynes:

know, everything in the process of our diligence. We can.

Shae Bynes:

Actually do that, and then when we add that divine enablement on

Shae Bynes:

top of it, we experience way more than we could have done on

Shae Bynes:

our own.

Scott Ritzheimer:

Yeah, so this idea of more peace has been

Scott Ritzheimer:

something I keep bumping into. And when I hear you say it, it

Scott Ritzheimer:

doesn't sound like most people when they say it, which is like

Scott Ritzheimer:

this kind of squishy, like, nice, okayness. And so as Chief

Scott Ritzheimer:

Fire igniter, what is the What's that kind of action? Is there an

Scott Ritzheimer:

action forward piece? What does that look like?

Shae Bynes:

That's right. So I think that's a great question,

Shae Bynes:

because the interesting thing about peace, Scott, is that

Shae Bynes:

peace is what you'll have despite even not having all the

Shae Bynes:

information and all the answers that you really would love to

Shae Bynes:

have. And so one of the things that I find is a lot of people

Shae Bynes:

that actions that they don't take is they're not willing to

Shae Bynes:

actually sit and listen to actually seek clarity, to

Shae Bynes:

actually instead of just instantly reacting to things and

Shae Bynes:

trying to figure out, how can I make all the things happen to

Shae Bynes:

actually take time sit quietly with a question, I believe, sit

Shae Bynes:

before God with a question, you know, and then see what type of

Shae Bynes:

wisdom comes forward. And sometimes that wisdom might be a

Shae Bynes:

conversation you might need to have with someone. Sometimes

Shae Bynes:

that wisdom is an idea that comes forth. Sometimes it's just

Shae Bynes:

the space to actually be able to think, as opposed to operating

Shae Bynes:

in so much anxiety. And when you do that, when you're like

Shae Bynes:

listening deeply for clarity and taking a step forward, then you

Shae Bynes:

can move. You might have some, you know, hesitations around it,

Shae Bynes:

because you're not 100% sure, but you're also not filled with

Shae Bynes:

anxiety around it.

Scott Ritzheimer:

Yeah, it's interesting, because anxiety can

Scott Ritzheimer:

be, especially in type A folks such a powerful motivator. And

Scott Ritzheimer:

to some extent, like when you first get into this, I know, for

Scott Ritzheimer:

me, whenever I first started changing, it's like, you're,

Scott Ritzheimer:

you're switching fuels, yeah, and it's like, This feels weird,

Scott Ritzheimer:

you know, like this, this feels wrong. There's something not

Scott Ritzheimer:

right about it. How do you how do you help folks think rightly

Scott Ritzheimer:

about that transitional period where you're going from just

Scott Ritzheimer:

like the chaos of crazy, anxiety driven effort to something much

Scott Ritzheimer:

more sustainable?

Shae Bynes:

Quite often, Scott I actually have to really

Shae Bynes:

encourage people to try it. So for somebody, because it depends

Shae Bynes:

on where they are, there's some people who have already hit up.

Shae Bynes:

People who have already hit a place of, I don't desire to be

Shae Bynes:

anxious all the time. I don't desire to feel like I'm on the

Shae Bynes:

edge of burnout. I don't desire to have like, no harming going

Shae Bynes:

on in my life. So that person, when they come to the table,

Shae Bynes:

they're like, I'm already ready for a solution. Let me try this

Shae Bynes:

thing called grace, and let me see what this looks like. For

Shae Bynes:

other people who aren't quite there yet. The ones who are just

Shae Bynes:

like, but I really, kind of like, I really, kind of like

Shae Bynes:

this, some of them, quite honestly, aren't ready to take

Shae Bynes:

that next step. And the ones who are, it really is just kind of

Shae Bynes:

like, hey, let's experiment with something. I actually have a

Shae Bynes:

client right now that I'm having to walk that out with who

Shae Bynes:

actually takes great joy in seeing her calendar back to back

Shae Bynes:

to back. I'm not kidding, from 730 in the morning till like 830

Shae Bynes:

at night, back to back to back to back to back, with like a 15

Shae Bynes:

minute, 30 minute break. And actually looks at that and it's

Shae Bynes:

just like, this is such a blessing. My calendar is full,

Shae Bynes:

and so it's like, wait, wait, there's something way better

Shae Bynes:

available to you. You can't keep operating at this pace. And

Shae Bynes:

you're thinking, that's a blessing, but it's not. And

Shae Bynes:

you're thinking it's not, you can't even have a successful

Shae Bynes:

business without operating like that. But that's not true, and

Shae Bynes:

so for someone like that, I'm saying, hey, let's just

Shae Bynes:

experiment and try something different this week, literally,

Shae Bynes:

as we're having this conversation this week, she's

Shae Bynes:

trying for the first time that she blocked off one hour Scott

Shae Bynes:

from her calendar on three different days, one hour that

Shae Bynes:

she's like, I will not take any work, no meetings, no clients,

Shae Bynes:

nothing for this hour, because I'm going to give myself the

Shae Bynes:

space to actually breathe, to sit, to think, maybe to eat. But

Shae Bynes:

I mean, it's this is real life for a lot of business owners.

Scott Ritzheimer:

Yeah, as someone who scored 98% on an

Scott Ritzheimer:

introversion, extroversion scale, I started sweating just

Scott Ritzheimer:

hearing about that calendar. But right here, here's, here's what

Scott Ritzheimer:

I think really tricky about this, and it's right at the

Scott Ritzheimer:

heart of stage four, but it matters to a whole lot of folks,

Scott Ritzheimer:

even outside of this entrepreneurial world, and that

Scott Ritzheimer:

is the best I can put is like, what's your measuring stick?

Scott Ritzheimer:

Right? Because, like, we are in Stage Four in particular, we are

Scott Ritzheimer:

achieving goals. It's not that we're not having success, it's

Scott Ritzheimer:

that we're finding out that that success isn't actually what

Scott Ritzheimer:

we're longing for, and we don't know what is. So how do you help

Scott Ritzheimer:

folks, especially in this kind of grace enabled, Grace

Scott Ritzheimer:

empowered model, how? How do you help folks to get the right

Scott Ritzheimer:

measuring stick for their success?

Shae Bynes:

Yeah, it's interesting how a lot of people

Shae Bynes:

haven't even taken the time to dream about what is possible,

Shae Bynes:

like I like to ask. Ask people, What if you're thinking about

Shae Bynes:

your ideal, how you'd like to operate, with your business,

Shae Bynes:

with your kids, with your spouse, like all of those

Shae Bynes:

things. What would that look like? Just a typical, ideal kind

Shae Bynes:

of week? A lot of people didn't have answers to that. But then

Shae Bynes:

when they actually take the time to sit with it, to dream about

Shae Bynes:

it, to think about what would I like this to look like, and what

Shae Bynes:

would I like what would I like it to look like, maybe if I took

Shae Bynes:

a week off every quarter? Or what would it look like? Just

Shae Bynes:

whatever, whatever it would be. You know, right now, I'm working

Shae Bynes:

with a lot of leaders where I'm also saying I want you to look

Shae Bynes:

at this not just from your own perspective, but also for your

Shae Bynes:

team. What do you want your company, the whole culture to

Shae Bynes:

look like, even with your team as you're growing, and how to

Shae Bynes:

operate in this as a leader? And I find that a lot of people

Shae Bynes:

don't take the time to dream, so I like to take some time to have

Shae Bynes:

people that actually begin to envision what's possible. And

Shae Bynes:

for some people, that is very tough. For them, it's like, I'm

Shae Bynes:

like, you have permission to do that. Let's do that. As opposed

Shae Bynes:

to, on the other side of things, looking at, oh, all of this is

Shae Bynes:

not, not what I wanted at all, and then having to start back,

Shae Bynes:

you know, at the you know, start back from beginning. Sometimes

Shae Bynes:

we also don't know exactly what we want, and so we start to

Shae Bynes:

realize what we don't want. I do realize that some people's

Shae Bynes:

personality types are like, I need to experience some of what

Shae Bynes:

I don't want so I know what I want, and that's cool too, but

Shae Bynes:

you don't want to go all sometimes it's kind of like

Shae Bynes:

people are going fast and furious, and they go so far off

Shae Bynes:

the beaten path, Scott that then it takes so much to untangle, to

Shae Bynes:

go backwards. You don't have to go that fast, that far before

Shae Bynes:

you take those those moments to pause and reflect in the dream.

Scott Ritzheimer:

I think that's a big part of it, because we're

Scott Ritzheimer:

invariably going to set some of the wrong goals. Yes, like

Scott Ritzheimer:

that's just gonna happen over time. It might be because we

Scott Ritzheimer:

didn't know what we didn't know. Many times, for the folks that

Scott Ritzheimer:

I'm working with, they don't even know they've done it, but

Scott Ritzheimer:

they've borrowed someone else's goals, right? And and

Scott Ritzheimer:

oftentimes, when I'm teaching founders and their teams goal

Scott Ritzheimer:

setting processes, I'll tell them this all the time. It's not

Scott Ritzheimer:

actually about setting the right goals. It's about having the

Scott Ritzheimer:

right process, right? Yes, it's actually more about the feedback

Scott Ritzheimer:

loop in between those cycles. And one of the challenges,

Scott Ritzheimer:

especially for founders, is we set these really big, really

Scott Ritzheimer:

aspirational goals that take a long time to achieve, yep, then

Scott Ritzheimer:

we just assume they're like gospel truth, right? We don't

Scott Ritzheimer:

even question it. And so we go years and years and years

Scott Ritzheimer:

pursuing what ultimately turns out to be someone else's goal.

Scott Ritzheimer:

Yes, so how do we, how do we start to put some, some some

Scott Ritzheimer:

sort of feedback loop into that process? What does Grace show us

Scott Ritzheimer:

about how to, how to behave in pursuit of those goals?

Shae Bynes:

Yes, I think it's so funny you were saying that about

Shae Bynes:

goals, because when I talk about goals, I talk a lot about the

Shae Bynes:

difference between outcome and process goals, and how most

Shae Bynes:

effective usually, are the process goals. What are the what

Shae Bynes:

are it's like you have these outcomes that you, by the way,

Shae Bynes:

don't have any control over, but like you might have some of

Shae Bynes:

those, but how? What? What are the things that you do have

Shae Bynes:

input into that? Then it's like you're taking steps, steps, and

Shae Bynes:

you can evaluate on a monthly on a quarterly, take a look at

Shae Bynes:

that. So I think that one of the things that's helpful is, at

Shae Bynes:

least for me, I'm looking at things on a weekly and on a

Shae Bynes:

quarterly basis before I ever hit a year. So there's plenty of

Shae Bynes:

opportunity to pivot, to learn something, to make a shift and

Shae Bynes:

not feel like those things that I said in January are set in

Shae Bynes:

stone that I have to like now. I've got to idolize that goal

Shae Bynes:

that I put forth and just go hard after that goal. It allows

Shae Bynes:

me to kind of take in input pivot, and because I'm talking

Shae Bynes:

about that divine enablement, actually getting divine insight

Shae Bynes:

as I go and as I learn as well, to be able to make those shifts

Shae Bynes:

where I need to make those shifts.

Scott Ritzheimer:

Yeah, it's interesting how quickly our

Scott Ritzheimer:

minds will jump back in and try and take over. And someone

Scott Ritzheimer:

listening might be like, okay, Grace, got it. I'm gonna go do

Scott Ritzheimer:

these things. Once I have those things, then I'll have room for

Scott Ritzheimer:

grace. What's the difference of working by grace as opposed to

Scott Ritzheimer:

for it?

Shae Bynes:

Yeah, it's like, it's, where do where do you

Shae Bynes:

start? Are you starting with it and from it? That's the ideal,

Shae Bynes:

not the Hey, let me go after it, after I figured it all out,

Shae Bynes:

because that is actually operating counter to what I'm

Shae Bynes:

talking about. So if you want divine enablement, then you're

Shae Bynes:

actually going to partner with the divine in it, right? And so

Shae Bynes:

it starts there. A lot of people are working for rest. I'll

Shae Bynes:

hustle, hustle, hustle, you know, work, our work. And then

Shae Bynes:

I'll rest and figure some things out when, if you actually have a

Shae Bynes:

rhythm of creating margin, so that you can restore, so that

Shae Bynes:

you can think, so that you can dream, so that you can pivot,

Shae Bynes:

you can do those things on a regular basis. Then, then you

Shae Bynes:

don't have to go so far along along the path. It's like you're

Shae Bynes:

starting with it, and you're operating in it, just part of

Shae Bynes:

your flow, in terms of how you operate, as opposed to the thing

Shae Bynes:

that you're going after. Like, that's a reward. After I do all

Shae Bynes:

of these things on my own,

Scott Ritzheimer:

It's so good, so good grace is not a reward.

Scott Ritzheimer:

It's it's the actual. Will feel to get you there. So yeah, I

Scott Ritzheimer:

love that question. For you, I've asked you this question in

Scott Ritzheimer:

the past, but I'm going to ask you again. So especially in the

Scott Ritzheimer:

context of where you're at right now and how you're seeing folks

Scott Ritzheimer:

changing their lives with this message, what would you say is

Scott Ritzheimer:

the biggest secret you wish wasn't a secret at all? What's

Scott Ritzheimer:

that one thing you wish everybody watching or listening

Scott Ritzheimer:

today knew?

Shae Bynes:

I wish that everyone knew that grace was a gift that

Shae Bynes:

is already available to them, not one that they have to hustle

Shae Bynes:

hard to earn, not one that they've got to go and figure all

Shae Bynes:

the things out so that they can do it is actually a gift already

Shae Bynes:

available to you. All you have to do is receive it, begin to

Shae Bynes:

walk it out in your work and, quite honestly, in your personal

Shae Bynes:

life as well.

Scott Ritzheimer:

Yeah, so good, so good. So folks might be

Scott Ritzheimer:

sitting saying, okay, yeah, like, maybe I need to try it and

Scott Ritzheimer:

and so some next steps here. Let's make this actionable for

Scott Ritzheimer:

folks. Where can folks find a copy of your book? Or, even

Scott Ritzheimer:

better, where can they start to find that next step for them?

Shae Bynes:

Yeah, absolutely. So I'm going to make two different

Shae Bynes:

kind of book recommendations. So the one that you mentioned was

Shae Bynes:

Grace over grind. I wrote that one some years ago, but it's

Shae Bynes:

fantastic. It's a really great starting point in terms of

Shae Bynes:

learning how to operate kind of step by step, how to

Shae Bynes:

operationalize this idea that I'm talking about that is, for

Shae Bynes:

those listening, that is a overtly faith based Bible,

Shae Bynes:

scripture, all in it. Book. I also have a book called grace

Shae Bynes:

under pressure, which is a story about leadership and the hidden

Shae Bynes:

cost of ambition. That is totally more of a story here. So

Shae Bynes:

it's more of an allegorical story. So so it's like taking

Shae Bynes:

the concepts from Grace underground, and then it's

Shae Bynes:

presenting them in a story with a little nonfiction, a little

Shae Bynes:

bit in the back, and then in both of those books, I have

Shae Bynes:

tools that you can download to help you really to walk it out

Shae Bynes:

on a day to day basis.

Scott Ritzheimer:

Excellent, fantastic. We'll get links to

Scott Ritzheimer:

both of those in the show notes so you don't have to go

Scott Ritzheimer:

searching for them. Shay, thanks for being on really a privilege

Scott Ritzheimer:

and honor having you back with us here today. Love, love the

Scott Ritzheimer:

book. Love the content that you have here, and yeah, appreciate

Scott Ritzheimer:

you being here for those of you watching and listening, you know

Scott Ritzheimer:

that your time and attention mean the world to us. I hope you

Scott Ritzheimer:

got as much out of this conversation as I know I did,

Scott Ritzheimer:

and I cannot wait to see you next time. Take care.

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