Remember the early days of Facebook when someone would announce that they had started a blog? Their first post was usually, “Hello, World! I don’t know what this blog is going to be about. But thanks for joining me on this ride!” Then, most of the time, they never posted again. So, most of us stopped checking out people’s so-called blogs.

You do not want that to happen when you launch your podcast. Listen in to find out why you need to launch with more than one episode, where your trailer comes in, and the ultimate goals of launching with more than one episode.

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