Today we are sitting down with Lindsay from Macarons and Mimosas. With 17 years of experience, Lindsay has helped countless small businesses build brands that stand out, starting with logos and business cards and evolving into designing stunning, functional websites. She’s worked with WordPress since back when hand-coding was the norm (talk about OG!), and she knows Shopify inside and out—yes, even before Shopify 2.0 made it easier for the rest of us.

If you’ve ever wondered whether your local business even needs a website, Lindsay says the answer is always a resounding YES. A website doesn’t have to be fancy, but it does have to exist. Grab your domain name as soon as you pick your business name, it’s an investment that pays off big when you're ready to finally add a website to your permanent jewelry biz!

Lindsay breaks down the pros and cons of WordPress versus Shopify, spilling the secrets of which platform to pick depending on your needs. She also explains why changing platforms can impact your SEO, so if you’re planning to sell products later, it might be smart to start choosing your website platform with that in mind!

We also dive deep into SEO must-haves: meta tags, image alt text, keywords, and, of course, blogging. Don’t underestimate the power of a blog to boost your search rankings while spotlighting your expertise. And when it comes to website design, Lindsay shares her top tip: pick a theme you love! You can always add your custom touches to your site later on! Simplicity is everything—a cluttered site confuses customers, and confused customers don’t buy.

On the techy side, Lindsay shares the lowdown on apps and plugins, which can either enhance your site or slow it to a crawl if you’re not careful. And for email marketing? Both of us agree—Flodesk is where it’s at!

Lindsay’s enthusiasm for helping small businesses is contagious, and her advice is as practical as it is inspiring. Whether you’re starting from scratch or looking to level up your permanent jewelry site, this episode is packed with tips, tricks, and tools to take your online presence to the next level.

Links:

www.macaronsandmimosas.com

Instagram: @macaronsmimosas

Flowdesk: https://flodesk.com/

Domain Authority Checker - MOZ - https://moz.com

Jen Thyrion: Hey there. I'm Jen Thyrion. I'm so glad you're here. I'm a former nine to fiver that dove into entrepreneurship eight years ago with zero business experience. I'm a wife, mama of two young girls, boutique owner, jewelry designer, and now the proud owner and coach leading Goldie Links Permanent Jewelry. I have a passion to empower fellow business days.

This podcast is made to equip you with everything you need to succeed from actionable marketing steps to digging deep on your mindset. I know firsthand the hearts, feelings, Let's be real at times of struggle that makes up this amazing journey. You want to know what has enabled me to shine the brightest coaching plus community here at Goldie Links.

We share openly educate and lift each other up. Expect to get linked with fellow PJ owners that will do just that sprinkled with plenty of fun along the way. Competition is an old school thought and connection is the way get ready to feel inspired. Welcome to the Goldie Links podcast. Hey there.

Did you know that we offer handmade permanent jewelry supplies? Go to GoldieLinkSupplies. com to view our beautiful chains, connectors, bangles, and more, including our non permanent stretchy bracelets that are available to you for wholesale. Everything is created by our tribe of mama makers. What is a mama maker?

Stay at home moms that create on their own time between raising their children, serving as a self care creative outlet and supporting their families. Your items come with signage on how these supplies are made along with gemstone property info as each gemstone has a special meaning. If you want to level up your business with handmade supplies, not made by a machine, but made by hand with love, then check it out at goldilynxsupplies.

com. Now onto the show. Lindsay from Macaroons and Mimosas is here to educate us on all things website. If you've been wanting to create or elevate your website, you're going to love this. Macaroons and Mimosas offers Shopify and WordPress themes, as well as branding packages, Canva templates, and more.

Lindsay is actually who I have purchased Many of my Shopify themes through and I always brag about her because she is so responsive and so helpful and her themes are simply amazing. We go over what you should know, what website platform is best for you, SEO and email newsletters, all the things. She was just recently a guest expert in our permanent jewelry membership, the Goldilinks Society.

So if you want to dive deeper, you know where to go. But let's get into it. All right, Lindsay, I'm so happy you're here today. I'm honestly really excited to talk about all the things. But first, let's just let everyone know who you are. So whatever you'd like to share and let us know, take it away.

Lindsay: So I am Lindsay.

I am the owner and designer from Macaron's Mimosas. I have, oh my gosh, I've been designing for, which feels like forever. I want to say probably about 17 years now. I know I hate saying like how long I've been doing

Jen Thyrion: things because I'm like, um, it does feel like a long like, it keeps like, obviously every year goes by.

I'm like, now it's been 20 years and I've had like, oh my

Lindsay: God, like, this seems like way too long. I know. So yeah, so it's been a very long time. It's funny because when I first started, I had absolutely no clue. I actually didn't know that I wanted to do design. So I went to school not even knowing what graphic design was.

It was actually my husband. He's like, cause he saw me scrapbooking, you know, putting together photos with the different, you know, papers and things like that. And he's like, you should go to school for. Design and I was like, well, what is that? And he's like just go to school. Don't worry about it So I went I took a few classes and I found that I loved it So that's kind of what got me started in the design world was scrapbooking That's so funny Yeah, so then I just I started doing a lot of different designs with the real estate marketing And with different country clubs and things like that Um And it just kind of grew.

So yeah, so I started with the, like the real estate industry when I was doing design. So I worked with a lot of realtors and things like that. And then it just kind of grew. And then I kind of found that I loved working with small businesses. So when I started, it was mainly with branding. So it was logo design, it was marketing materials, business cards, things of that nature.

And then it kind of grew into, okay, so now that we've already created your logos and we're starting your brand, let's build a website for you. So that's how I kind of got into more of the website. portion of it. And it didn't start out with Shopify. It started out with, I was actually hand coding websites from HTML and CSS from scratch.

And then it kind of moved over into WordPress. So I've been working with WordPress for pretty long. I don't like 17 years or so now, maybe 15 years. And then Shopify, I was actually working with Shopify before it became Shopify 2. 0. So back before you could do the drag and drop and you know, you had the customizer and it was not fun.

It was, it was harder because everything was fully coded. So if a client came to me and asked if she could have. Like a photo moved over to the right or a text here. Everything had to be hand coded in the back end. So there was no quickly switching and moving things around. It was going into the code and updating it.

So when they launched Shopify 2. 0, I was very excited.

Jen Thyrion: Okay. So interesting. Cause I mean, I obviously have had Shopify for a while and I remember because, you know, backstory, if anyone knows, like I have been purchasing your themes. Okay, so I purchased a theme and I remember writing to you and being like, Hey, I want to upgrade to Shopify 2.

0. And you're like, yeah, that's a whole new theme. So then I had to transfer over to another, purchase another theme of yours that was 2. 0 compatible. But for me, with the way I saw it on my end, I didn't see much difference with them. But for you as a designer, is there like a major difference obviously then, right?

Lindsay: So back before they switched to the 2. 0, there was no customizer. At all. And when they started to kind of transition, um, in the beginning, the customizer was very, very, very limited to what you could actually do. So then it started to become more user friendly and you know, you can click on a section, you could change the font size, the colors, just everything like that.

So it has definitely taking a big turn in the past couple of years.

Jen Thyrion: That's amazing. Yeah, because going back to, I think I've shared with you, I've been through my share of different websites and I remember 10 years ago when I was just doing jewelry and I invested in this, because I thought that was the answer, you know, I was like, I'm going to make this amazing website and I found this web designer.

and spent like thousands of dollars to have her create a site. And then I don't even know what that was housed in now that I say that because I was 10 years ago. So I mean, I'm doubt it was like Shopify wasn't around, was it? Maybe?

Lindsay: I don't know. So I think it was around, but it was smaller. It wasn't a widely known e commerce platform.

Yeah. So I think back then you had Magento. Okay. Which was what yours might have been based

Jen Thyrion: off of. Maybe. I remember obviously wasn't very like as user friendly as everything is now. But also just like how far we've come with being able to, that's why it's like so amazing now with the themes and how I, that's why I've talked so highly of your themes and you because it's like you just purchase them.

They're so customizable that it's like even though you're purchasing a theme, it's not going to look like anyone else. You know what I mean? And it's so easy because you send the templates, you edit them in Canva. I mean, especially if you pay for where you, you do it for us, where you're putting it in your like website.

I mean, literally you can create a website for like 300, right? I mean, literally it's like pretty inexpensive to create this beautiful designed website.

Lindsay: It really is. And then, I mean, the great thing about creating or using a template and I even, I hate the word template, but when you, yes. If you get the right template, it will not look like a template.

It will not look like anybody else's site. You can make it so that it looks custom. It looks like it was created and built just for you.

Jen Thyrion: And then once you get it like kind of accustomed with Shopify, which I know even at first like my girl Ashley does like admin stuff for me and she has gone into Shopify and at first when she went in she was like very overwhelmed, right?

But like anything once you get accustomed to it, even if just giving you the information to put in, but once you go in You You can see how you can move certain things around, too. So even if it's like a template, I know I hate that word, too, because it sounds like it's going to be cookie cutter, and it'll look like exactly like someone else, right?

But it comes down to, obviously, you're creating your Canva templates and all the things you're inputting. So it's your, you know, your photos, your font, your colors. No one's going to go to your website and then go somewhere else and be like, Yep, that's the same template. Like, it's just, it's just not going to happen, you know?

So like, and also that once you get in there, you can even edit it, obviously going forward, or like move like sections around so it doesn't look exactly the same. You can do things on your own too, I feel like. That's what's great about it. Because like, again, once you kind of even just get acquainted with it and learn a little bit, then you can kind of do some things on your own, like adding sections.

And there's so much helpful information on YouTube for Shopify, like to add certain sections or do certain things that you can kind of figure out on your own. Right.

Lindsay: And that's what I do love. I love that Shopify does have a wide variety of users. So if you run into a problem or if you need help with something, it is very easy to Google it or to go on YouTube and actually find answers to those questions that you have.

Jen Thyrion: Yeah, so okay, let's talk about question came up on my membership a lot when you're talking about websites. Some people have websites, they really don't do anything with them. Some don't want to sell anything, at least right now, because a lot of people are being permanent jewelers. Okay, we're speaking to permanent jewelers who have like a localized business, they're an in person service, so they're not so much selling, I know I sell jewelry that can be shipped across the country, but not everybody has that, right?

So what would you advise someone, because I know you talked about WordPress, and I know We can get into that because I know you're a fan of WordPress. And when we chatted before that, like we decided to do this interview, I was like, I actually had no idea that WordPress, I don't know. I just, I kind of looked at WordPress as like old school.

You know what I mean? I was like a blog. Exactly. And I was like, Oh, and you kind of educated me about WordPress. So we can get into that. But like, let's say someone just wants a simple web page. To kind of like be able for SEO reasons or someone to search like if they want like, you know, permanent jewelry, Houston, Texas or whatever that you have a website where it can pop up, give someone information because not everybody's on social media.

I know we think about social media as number one, but I am meeting more and more people that are kind of warding off social media. And I think it's smart. I think having a website obviously like it lends to some credibility for your business in my mind, you know, and so let's talk about that a little bit.

First of all, I guess for that person, let's just start there. Like that person who just wants like a one pager or like a little bit of information, maybe a gallery of stacks and like information about them, information about their business, but doesn't really want to sell anything. Where, what would you say to them?

Lindsay: So I would definitely say that everybody should have a website. Having a website, it can cost very little to have a website. In the grand scheme of how much it costs to run a business, a website is the least amount of money that you will probably ever pay for anything. So, I mean, you have your domain, that you pay for every year, which is around 10.

So you're paying 10 a year just to have a URL. And then depending on what platform you're using, you can pay as little as 5 a month to have a website. Number one domain.

Jen Thyrion: Does it matter? Do you feel weird to go? I always go to what's on the tip of my tongue.

Lindsay: Yes. Go, Daddy. Thank you. Yes. Okay. Go, Daddy. Um, so it doesn't really matter who you purchase your domain from.

The number one thing that I would always recommend anybody starting out in business when you have your business name chosen, grab that domain. Because you do not get the domain, someone else is going to take the domain, or when you go to have the, when you go to buy it, somebody could be sitting on it, and you may have to spend hundreds of dollars, thousands of dollars to even get that domain, so you want to make sure that you have the domain.

So, It doesn't matter if you use it. It doesn't matter if it's sitting there for years. Just buy your domain. It's 10 a year. That is it. And half the time when you go to GoDaddy, they give you a year for free if you sign up for like three years. So you spend what, like maybe 20 for a couple years. That is the first thing that I would recommend, is to grab a domain.

It doesn't matter who you pay. Purchase it through. And

Jen Thyrion: then like, so for that person who again doesn't want to do, because we know we can talk about Shopify and how I, you know, I believe it's the best place for e commerce, right? But let's just say you do want to just have some information for like a house to house your business and just show things about your permanent jewelry business.

Um, would you suggest then a place like WordPress or what would you suggest? Okay,

Lindsay: so I would for a few reasons. WordPress has been around for a very, very long time and like I was saying earlier, it's a widely used and known platform. So if you run into any issues or trouble, or have any questions, then it's really easy to Google or go on YouTube or whatnot to find answers and help to whatever you're needing help with.

Jen Thyrion: Okay, so yeah, that's I guess my main question because I'm not too familiar with WordPress. So is WordPress pretty easy? Granted, someone who's creating that website. They're maybe not updating it as often as maybe a product phase since you're adding new products, but I guess, like, how easy it is for you to maintain or update a website like WordPress?

Is it just as easy as Shopify,

Lindsay: you would say? So I actually think it's easier. WordPress and Shopify are two completely different platforms. Shopify is mainly more for e commerce based, where WordPress is WordPress is for both, but when it comes to the e commerce side of things, it's not as easy and user, quick user friendly as Shopify is.

So my website is created on WordPress and I do have a full shop within that WordPress site, but when it comes to shipping products and doing things like that, it is a little bit more tedious setting it up. Okay. Okay. Once you have it set up, you're good to go. Just like anything, it takes time and, you know, just patience to learn it, but once you learn it, it's very, very easy.

But yeah, I would definitely, for somebody who does not necessarily have a robust shopping cart or you're not selling products. I would highly recommend WordPress. I like WordPress and they have different things like cadence and Elementor, which offer that drag and drop functionality. So when you're building your website, you have that ability to drag and drop a photo here.

To drag and drop your font here, and when it comes to the design of WordPress, you actually have a lot more freedom in how things look than when it comes to Shopify. So within WordPress, you still have those sections that you, you know, like your different sections. But within the section, you have a lot more freedom to say, I want my text to go exactly right here, or I want it to go right there.

Jen Thyrion: So someone who doesn't know anything about the kind of thing like designing, that would be easy for once I guess, you know, know the basics for me to do, or is it something You as a theme designer would do

Lindsay: so I would just recommend getting a purchasing just like with shopify Purchasing a theme that you like because then the theme will already have those layouts there for you but when it comes to Specifics because there are a few people who are like, oh well in shopify.

I want this I want the photo to go behind it, and I want this specific text to be like this, and I want this to be this color, and they start getting very nitpicky about little things, and it's not a bad thing, but they want it to be like precise, and this has to be exactly here, that's something that's, it's more controllable in WordPress.

Jen Thyrion: Okay, so and you do have, we talked about this before, I know I think of you as like obviously Shopify themes, but do you have WordPress themes currently?

Lindsay: I do, and I am still growing both Shopify and WordPress themes, like creating new ones all the time, so. That's

Jen Thyrion: amazing.

Lindsay: So

Jen Thyrion: okay, say, say someone starts off in WordPress because they only want that simple website and they're not going to have a ton of, But then they get to a point where they evolve and they do want to offer a ton of products.

Is it easy to kind of switch over to Shopify or what's your, what's your recommendation there?

Lindsay: So it is easy to switch over as far as starting with one and moving to the other. It depends how established you are. And this is kind of getting onto a new subject topic about SEO. So when you build up a website and you have created, you know, all this, all the web pages and you have blog posts and you have products and you know, you have this ginormous website, you start ranking for certain keywords and whatnot.

So if you have this reputable site with Google and then you decide to change it. To a completely different platform, it can take time to build that back up. So it's, it's kind of like, once you start with one platform, I always tend to recommend keeping with that, but then it also depends how long you've been with that platform.

So if, if you've only been with the platform for about a year, you don't really have that much of a ranking with Google, your SEO is still very new and things like that, then that's fine. Um, You know, move platforms. But if you've had that website for, you know, 10 years, you are ranking on page one for certain keywords and you're doing things, there could be that chance where you might, it wouldn't happen to all the time.

It's not something that's definitely going to happen, but just keep that in mind that it could, you could lower your ranking and then it might take time to build it back up. Or it may not affect you at all.

Jen Thyrion: Okay. So this is so good to know and be aware of because actually like I heard that story from a couple of different people about they had a very well established website and they did take a little bit of a hit because they switched platforms.

And I thought about that recently. I'm not switching platforms. But I basically, I combine my Goldilinks supplies within my Goldilinks business, like, of like my retail to customers, like straight to customers, not just to permanent jewelers for supplies. And I'm separating the two, but I've only been like growing that supply side on my, for about four months.

So I feel like, okay, I need to do it now. And before, like, I really were to jeopardize that SEO, because we have been working really hard on SEO. And that's something that Ashley does as well. We know who. Um, has been really diving into SEO, so she's constantly doing all those things and keywords and stuff for me already.

So anyway, so that's just something to be aware of, because if you see a near future where you do think you'll expand into e commerce and you think Shopify is the best, but like WordPress to begin with is cheaper, whatnot, but is it going to compromise your SEO? It's just something to be aware of for sure.

Lindsay: And I mean, depending on how many products you have, you can just have, you can keep WordPress and just do WooCommerce. Because that's what I use. What would you say, I

Jen Thyrion: guess, like, Shopify versus that option? What is like the pros and cons, I guess, for someone?

Lindsay: So, it's kind of like apples and oranges. It really is.

But, I would say Shopify is more for those that are focusing on sales. Like they're focusing on orders, they're filling orders, they're placing orders, printing, you know, um, what are they called? Like labels, packaging, stuff like that. It's, you set everything up in Shopify and it's very quick and very easy to fill a order.

So if you're getting, you know, a hundred orders a day, then Shopify is probably going to be the quickest, most time efficient Way to go you can print labels and do all of that stuff with wordpress as well It's just wordpress has a little bit more It's a little bit more to get used to it. But then once you get used to it You find your flow so you feel like

Jen Thyrion: maybe physical products are better Like for Shopify versus, because I know yours, you're not shipping a physical product, correct?

You're doing, you're selling like a digital product, so. Correct.

Lindsay: So when I helped my sister set up her website, because she sells a lot of handmade products, she's with WooCommerce and uh, WordPress. And when we set up her website, the um, shipping portion took some time to set that up. Now that she has it set up, Everything works smoothly.

So are you somebody that would help somebody

Jen Thyrion: if someone wanted to go with your route, that route, right? Would you be that person to help or is there some kind of assistance out there? Because this is someone I'm talking like for me, that's why it's like I'd actually for my own, I would rather it be easier and spend a little bit more money because I want nothing to know.

I don't want to learn how and make things complicated for myself when it comes to those type of things. Like, and I think

Lindsay: that's why a lot of people go with Shopify.

Jen Thyrion: So I think maybe, you know, you have a couple of different people, right? They might be willing to To learn like I just have no interest in even knowing how to do that stuff.

Like I wanted just to be, yes, I can pop in an app. Let's talk apps. Shopify has a ton of apps you can choose from. Does WooCommerce, is that kind of the same thing? Do they have those? Oh, it is.

Lindsay: Um, They actually call them plugins. So with WordPress, they call them plugins. With Shopify, they call them apps.

Jen Thyrion: So for instance, I have, which I realize because I'm still learning and I'm always like, wow, Oh, I knew this could be way easier.

So I have my supplies on Etsy and I have it on Shopify. And I was always like, I have certain things that I want to keep in stock from what, what I have made is what's in stock, right? But I have them listed in both places. So I would have to go back and forth and be like, Okay, I sold this many bangles on this website.

So I have to take away the inventory from Etsy. And it would be really confusing. And I'd be like, Oh God, because I don't want to sell something I don't have, right? There's an app that integrates them. I'm like, Oh my God, why? Why did I not know that? Like, there's an app that literally You know, integrates the two shops.

You can literally update your Etsy and they'll update your Shopify at the same time. My mind is blown. I'm like, that is so worth the money for me to pay for that app to make my life way easier. And so is there something like that for like a plugin that's like

Lindsay: that for. So I haven't looked into a plug in.

I would assume that they would have one just because it's, I mean, if Shopify has one, I would assume that WooCommerce would have one as well, but I would, like, it would be something I would have to look into because I've never, that was a That's the first time that anybody's asked that question. That's so

Jen Thyrion: funny.

Well, I know, and like I, and it's just good to know for someone thinking about this or wanting to go maybe the route of, because the same app, you could also integrate with like, say you want to start selling on Amazon or TikTok shop. Like it literally, you could just, it could be one place that you have to add the product, but then it's like, boom, boom, boom.

It's in five different stores. I'm like, that is. Such a miracle. Rather than me figure out how to like add an Amazon shop and add a Tik Tok, like not saying I'm there yet, or I want that, but I'm just saying it's an option. And that to me is worth, I forgot how much his app is. I want to say it's like 20 bucks a month, but it's like, that's worth it to me.

Oh, especially if you're on multiple platforms. Exactly. And every day having to go in and alter and be nervous about inventory to like, be like, Oh God, I hope I'm not selling something that I don't truly have because. I sold it on Shopify and I didn't edit it on Etsy, right? So anyway, it's just things to be aware of, like what you need in your shop, and like just looking into those things, like what's going to best serve you, I guess, for what your needs are.

Lindsay: Correct. And that, those are the type of apps that I would suggest. Downloading and using because there are a ton of apps out there that you can install and use on your site, but they tend to bog your site down if you don't need them. And then, like I was, I think I was telling you a couple of weeks ago when you install.

So you need to contact the developer to have them remove the code, and you need to uninstall all of the extra files. So, all of those, all the extra code is still on your Shopify website, inside of your theme file, so you need to contact the developer to have them remove the code. And, There's not a list of which apps keep this extra code in there.

So, I mean, I get people who email me all the time who are like, Oh, my website slowed down. I'm like, well, did you install any new apps? Did you uninstall any new apps? Because that could be one reason why. Your site is slow because there's extra code in there and too many apps will slow down a site because it's adding more code to it.

That's good to

Jen Thyrion: know. So how, how do you find out? Like if you, cause I mean, I can think to my shop, especially my Shopify currently they've had for a while. I have definitely added and deleted a decent amount of apps, you know, just to try things out. So how would I know if there's still code in there and that's bogging it down?

Lindsay: You'd notice with like the speed and that's kind of the first thing that you'd notice like if your site used to Run a lot smoother or faster. It's not all the apps that do it. Like I said, it's some of them do it So that's why I'm like if you're just starting out do not install every single app just because you can install the app

Jen Thyrion: Right.

Exactly Hey, good to know. So, SEO, going back to that, does it, I know I got this question, does it matter what platform you're on? It doesn't, right? SEO is SEO. It doesn't matter if you have WordPress, Shopify, you know, Squarespace, what, whatnot, right? It's all the same. Yeah. Okay.

Lindsay: So each, there are different helpful things for each plat, like each platform, but SEO is the same.

Across the board, and it is always changing. So, just when you think that you get the hang of it, something changes.

Jen Thyrion: So, yes. No way! So, what are, well, currently, what do you feel like is the most important things to be aware of when building a website for SEO? Like, what, Things you have to, you know, no.

Lindsay: So I would always say to make sure that you have your meta data in there for your site's description and like your title and everything like that, when you are filling out and doing pages, make sure that you are using certain keywords that you can rank for, for your industry.

And then also make sure that you are using alt tags on your images and do not load. Your images with keywords. That is not what an alt tag is for. An alt tag is to basically give the description of what the image is. So if you're loading, like if you have a photo of something and you're like, you know, let's say bracelet, um, it's like a gold bracelet with Like multi color rainbow beads.

Do not just load it with like gold bracelets, circle beads, and, you know, just with all these keywords and fillers actually describe what it is if you were to create a title for it. And that helps with your keywords because Google does. Search those words within the image alt tags, but it also helps people who are like impaired and stuff So when they when they're coming up on your pages, so people who have like who cannot actually Read very well, or they have a hard time sometimes when they go through it will tell like it'll say the alt tags and stuff And essentially it just reads off all of these descriptive words, and it's it's kind of crazy So as long as you're telling what the photo is and not just filling it out Filling it with keywords, it'll actually help your images on Google Image Search.

Jen Thyrion: Is SEO, is it important to be consistent? You know, constantly refreshing your website. Is that important to see that you're actually doing things behind the scenes a lot with your website?

Lindsay: So yes and no. So you don't want to constantly change your page content all the time. Because then if you are ranking for something and you change it, then you're going to disrupt what you were ranking for.

So you just want to make sure that you're using Words that go within your industry that people are actually going to search for on Google and make sure that it's good content you're putting out there because that's the other thing. SEO is not just about keywords. It's about the content. So when Google looks at your site, it is looking at the keywords, but it's also looking at the content.

It's looking, okay, did you copy this content from someone else? Because if you did, and that person is ranking for this keyword, you're not going to rank the same way. Because guess what? Google's going to see that you copied it, and they're going to be like, well, we already have this information. Why do we want to show this information again?

Yeah, Google's pretty smart, right? You can't like, can't fool Google. Correct. So when it comes to certain things like that, you, you know, you don't want to just go ahead and copy someone else's.

Jen Thyrion: Yeah.

Lindsay: Someone else's content because just because they're ranking for it doesn't necessarily mean you're going to rank for it the same way.

So just make sure that your content is valuable. So whatever you're putting out there, It's something that Google wants to rank you for. I don't know if that makes sense. Yeah,

Jen Thyrion: for sure. I think, like, it's a good way, like, even blogging, because that's something that, you know, creating content in that way of, because, you know, I'm thinking of a way that you could update and add content to your website without changing, like you said, all the pages all the time or whatever, right?

Or if you don't have time. Products for adding and you like, because if you're adding a product, you can obviously that's content and, you know, keywords that are within that product description and pictures. But if you're not doing that regularly, it's like, how else can you, I guess, be adding? So blogging would

Lindsay: be an amazing way.

Whenever I hear the word blogging, I always think of back. You know, earlier days where it's like, you know, nobody really blog so much anymore, but it, it really is very beneficial and helpful for your SEO, for your website, getting more valuable content out there. If you are creating posts that are like evergreen.

So it's, you're talking about a subject or a topic that is going to be relevant, you know, six months from now. A year from now two months from now. I mean things change Don't get me wrong. You can go back in and update it to reflect What happens a year later or whatnot? But if you're putting out valuable content that is still going to be pretty relevant and not change as much Then I would definitely say blog because You don't have to blog every day.

You don't have to blog every week. You can put out a new What? Post every two weeks if you want to do it once a month It's not something that you have to be consistent about like every like that they used to say but as long as you're Putting out content then google will see that you are Putting this new content out and it does help with all of that ranking.

Jen Thyrion: Yeah, I think even for like a customer coming, like just, just thinking about somebody who just stumbles upon or like maybe comparing Permanent Georgina area and knowing that, you know, the more content rich, I feel like your website is even seeing that you, you shared a blog and like. I mean honestly for a localized business maybe a smart thing even is to highlight other local businesses because if people are looking for something in your area and they see that you, you know what I mean, blogging about other places in your area or somewhere you were at a market and like highlighting other small businesses or a fun thing to do in your area is a great way that you know maybe an attraction in your area and they find that blog and they're like oh this is a permanent jeweler like you just kind of like it could be somewhat of a domino effect I assume or just Also, the whole back going back to the whole point of like a website giving credibility, kind of having a blog, I think lends to that too, you know, to see like, wow, this person is creating this content, you know?

Lindsay: And it also creating a blog, it's kind of like gives you that stepping stone because you can use that content on social media. You can use that content for your emails. So if you send out email newsletters and things like that, it is Repurposing that content that you have already created, you're not spending additional time, and it's, you're getting more people to view it, more people to see it.

Jen Thyrion: Yeah, and even if you are featuring another business, let's just say, or you know, because you popped up there or whatnot, you can share it with that business, and they'll possibly want to share that blog as well. So then it's just another step, you know, then they'll be like marketing you, but on intent, you know.

Not saying unintentionally, but because you created this and highlighted them, they might want to share it. So yeah, it's like, there's definitely, I think it's a great, and I say that because I'm talking to myself into blogs, because vlogging, because I know it'd be so beneficial. And I, I want to, I want to start adding that as well, because there's so many things we can talk about as permanent jewelers, like metal quality and just highlighting, you know, maybe what's trending right now for you with chains or, you know, different way people are, you know, honoring people in their lives with permanent jewelry, whether it be initials and birthstones and just kind of like different things you can, I mean, there's so many little facets of information you can share in a blog.

Lindsay: Yeah, blogging is an amazing resource. Hey, busy

Jen Thyrion: entrepreneur. As you know, being a business owner, you have to wear all the hats. You're a social media manager, marketer, graphic designer, accountant, photographer, videographer, web designer, business coach, scheduler, and the list goes on. I know how overwhelming it can be, and this is why I created the Golden Link Society.

It's our monthly permanent jewelry membership. We have a weekly call to talk about all the things, but not only that, including monthly photography and video to use for your social media and marketing, Canva templates, monthly business activities. expert, monthly training, support group, discount, and first dibs on Goldilinks supplies and more.

My intention is to create a beautiful community of permanent jewelers that want to level up their businesses together by creating lasting friendships and having fun. This is what I wish existed when I started my business almost 10 years ago. If you want to know more, check it out at goldilinkssociety.

com or at allthethingspermanentjewelery. com. I hope to see you there. So how are people finding you? Like how are people finding, how did I find you actually? Was it through Etsy? Are you on Etsy? I am on Etsy. It might have been there. Yes, yes, I think so.

Lindsay: How do you find most people are finding you? So I would say, back in the day, a lot of people were finding me more through Etsy, but now that Etsy is a little saturated, it's a little, it's a little harder to find people on Etsy.

So I would say a lot of people find me on Pinterest. through like a lot of the pins and through Google, whether or not it's Google search or Google images. But I would definitely say between Etsy, Pinterest, and Google.

Jen Thyrion: What do you feel like is the biggest like mistake I think people make in having their own, like having a website?

What do you feel is the biggest thing that you see that's kind of like, no.

Lindsay: So I, I think one of them, one of the biggest mistakes is probably people. Switching platforms when they've already established themselves, or I would say not having a clear call to action on what you are wanting the user or your customer to do.

So whether or not you're a service based business, is it clear that you want them to, you know, purchase this or sign up for your newsletter or call you or, you know, What not? So I would say that that probably not having a clear call to action on what you're wanting. Or for instance, like if some people have a very complicated website, so when you go there, you're not exactly sure where To click or go on, which kind of leads back to call to action.

So if you're, if your website's too confusing, people will leave. I know a

Jen Thyrion: confused customer does not buy. I'm like, I feel like I learned my lesson just even like in merchandising, everything comes down to the more simple. And like, even when it comes to my boutique and like, if you look at something that looks like maybe super crazy and like junkie, right?

Like everything's everywhere. It's like, looks like your crazy basement, right? Like, how easy is that? to shop versus having these beautiful displays and having things kind of laid out and like, be like, okay, over here is jewelry. And then I, I pan over here and it's a clothing rack. Like, you know what I mean?

Can you imagine like just having it all combined and just thrown like, so it's kind of the same concept as like a website. Right. So I think like, what would you say is helpful? Would you say like, maybe not even a friend, but having someone not super close to you, like make your website, but then look at it like a stranger who has no idea what you do and look at it and say, So what would you say is the best way to know that your website's not crazy?

Lindsay: So I've actually had a couple people who I've worked with creating their websites. They've sent it to their social media and they've asked for feedback from there. So they're like, Hey guys, like, let me know how this is. Even when we've designed logos and things, they've actually gone to their social media and asked for people to vote on stuff.

So, I mean, people, people on social media definitely voice their opinions, so they will let you know. Oh yeah,

Jen Thyrion: I love polls. People love to give their opinions. I know I do too, you know. I've done that before with like, that's why it's challenging just making jewelry and selling it for so many years.

Delicate jewelry can be hard to photograph and it's like, okay, I would ask people, do you like to see it on a model or do you like to see it just kind of like stage on, you know, and of course it's always 50, 50 for the most part with that kind of stuff. But anyway, but at least like, yeah, getting in, I think too, like there's actually a, I'll have it linked because I, maybe it is, it's actually an SEO website, which maybe, you know, some that, you know, will rank your site for SEO, like.

Do you know of a couple that do that? But there is one site that Ashley had brought me to and showed me that, like, some of my images were actually too busy. It like, she told me that. It's just like, so I'm like, okay, go, I know, because I can be that way. I definitely can be more is more type person. So I'm like, okay, I'm going to simplify my picture as possibly.

Maybe it's too much going on. Like, you know, with, with the scroll and like the banners, like. Doing the, um, what do you call slideshow? Maybe it's just too many images, you know what I mean? Rather than simplifying the slideshow and be like, okay, this image is of rains and this image is of, rather than having like five pictures in one slide.

Just like thinking of stuff like that or, you know, also too, if someone goes to your site, And they're there for like four seconds. Do they know exactly what you do? You know what I mean? It's like, what are you doing? That is another

Lindsay: big thing. People, you have about, what is it? I think it's, it's three to seven seconds before somebody clicks off your site.

Jen Thyrion: Yes. And actually I think that Shopify and things will even tell you, or like they have those stats for you of like how long someone is on your, like, I think it's Shopify. So I know Google analytics

Lindsay: also does that as well.

Jen Thyrion: Do they? Okay. Someone, I know there's all, Google Analytics is one of them, but I'll have a couple in the show notes.

I know Ashley shared with me where you can go and see how your site is ranking for like certain keywords or there's certain things that will like, it'll scan your site.

Lindsay: There's a few different sites that offer that.

Jen Thyrion: And it's usually, the most of them are free, correct? I mean, I think.

Lindsay: So if you dig really deep into it and you're really doing it, some of them offer a free trial or you have so much, like, if you're searching for certain keywords or things like that, you have so many for a day, but then there are some that cost a substantial amount of money if you are trying to do more research, get more in depth, things like that.

Jen Thyrion: Google Analytics, though, I mean, that alone does tell you a lot, which is great. And so I think, and it's so funny, you feel like everyone should be aware of that. But honestly, I didn't realize Google Analytics was a thing until a couple years ago. So like, I like, I should have known this. I've had a website for how long and I just didn't really, I never really dove into that kind of like the SEO.

I just made it and was like, and that's what I think is helpful because For maybe a person like me as a creative that just like makes it and puts it out there and think that's all I gotta do, you know what I mean? I, I never thought about the keywords and like the alt tag. I mean, I never even like

Lindsay: considered.

There is a lot that goes into creating a website, but once you create it and you start working with it, it does get easier. It's, it's not always hard. It's, it's not always overwhelming.

Jen Thyrion: When we talk about this, it seems like a lot, right? It seems super overwhelming. Like, Oh my God, all tags, keywords. What are you talking about?

But really it's like step by step, right? It's like, okay, I honestly recommend a theme. I would always recommend that. And I love, that's why I wanted to talk to you because I'm like, I tell everybody. I'm like, she has amazing themes and she's super responsive. I know how it is because we're all, we're all in this place to Amazon Prime.

I say all the time, we want something, we want it right now. And like, especially when you're designing it's your site and you're so excited for it. It's like you, and you want to kind of know either how to do something or you're excited to get it up. It's like, you don't want to wait a week to get a response back from, Oh, you don't.

So I feel like they're just super responsive. And I'm like, Oh God, thank you. Cause I wanted to. alter this thing of like where you could tell how many I had in stock. That was one of the things I did after we had made, and you responded right away and was able to implement what I needed. I'm like, oh my God, thank you.

Cause I was like, of course I thought of it. I'm like, no, I want to do it now.

Lindsay: Well, it's funny that you say that because I've actually had a few A few people who've purchased my themes and, you know, they're working on stuff and they're trying to figure it out and then they email me and they're like, I've been trying to figure this out for the past two weeks.

I'm like, why didn't you just email me? Why weren't you trying to figure it out for two weeks? And they're like, well, I didn't know how quickly you respond. I'm like, I found it way more quickly than two weeks. Like, I know because I'm telling you, like,

Jen Thyrion: I think I told you this before we had a conversation, but I have feel like that stereotype of like, web designers.

It does. It seems like that is kind of the norm and they might just have so much going on that is hard. You know, I get it. I'm an overwhelmed business owner too. So trust me, I don't, I don't get emails back like the same day half the time. It might be two days, you know, I totally get it. But I'm talking like there was a recent girl, like person I know who has a, um, photography business and she was making this really custom website and she, you know, They were like six months behind schedule, like the person would not respond to our emails for a week or two weeks and it was just like torture because I'm like, yeah, you just want to know what's going on.

You know, you're so excited to get this up and, you know, it's just like, yeah, no. And usually

Lindsay: if I see an email come through and it's a. A long email and I'm like, Oh, this is going to take me all day to read it. They just wrote a whole entire story. Now we'll just, I'll respond back to the email and be like, yep.

Received. I'll follow up with you shortly. Just because I put myself on the other side of it. If I send an email to somebody and I understand that it's probably going to take them a couple of days to get back, but if I don't hear back from them after a couple of days, I understand how frustrating it is.

So that's kind of why I even follow up just. Just even to say, hey, listen, you know, I'll, I'll be following up within the next day or two. So I do like to try and keep that line of communication open because I know how it feels on the other end when you send an email because you're having an issue or you need help or you need something.

I don't like to let people think that I'm ignoring them, but then also I don't want them to think that it like went in spam or that I threw it away or anything like that. Yeah,

Jen Thyrion: for sure. But yeah, I, I can't speak highly enough about your themes. I feel like you're just, you're, I mean, the style, of course, is just amazing.

I love, I, it's hard to choose, honestly, when I do go through the themes. It's hard, hard for me to choose. I think this will be my third or fourth theme, because I'm, I purchased the newest theme for separating goldilynxsupplies. com into a different website, so. I'm excited to get that up and going like very soon, which is exciting.

I think for me, the hardest part, and what would you say, like, is making the copy. Honestly, the images is one thing, especially if you already have like great photography, which thankfully we have, but the copy, you know, everyone does not love making an about section. I mean, there's You know, it's so hard to talk about yourself for some reason.

That, to me, actually, right currently, I have all the, like, banners and all the things done. I'm just working on my wording. Like, that's basically it. But the good thing to know is you can go in there, right? Like, once you put it in there for me, because I paid for, like, the additional where you're putting everything in there for me, I can go in there and edit that in the future.

It's not like it's, Up there forever and I can never change. Yeah, so easy. So, um, so that's good to know for anyone who feels like they can never change it out. Like, you can change it out. Like, obviously. And once you, do you have any tutorials? Or I guess maybe YouTube would even be a great place just to go in and kind of, Give someone the rundown of how to change those things out once they have like a theme input by you.

Lindsay: So inside of the README PDF, there is actually a link to a video tutorials library. Inside of there, I have pretty much a breakdown of how to do a lot of different stuff. Okay, perfect. So I do include, I do include all of that with my theme. So, I mean, when you purchase a theme, you don't have to purchase the install.

You know, I want to

Jen Thyrion: make that clear. Although I always purchase the install,

Lindsay: it is definitely a time saver. I will tell you that it is definitely a time saver. And especially for those who do not want to really touch the site or get everything started. And all you're wanting to do is go in there, add your products and start selling.

And then, you know, three months later down the road, you're like, Oh, I need to Update this about page. Oh, that's really easy. I can do that myself. The install is definitely a time saver But as far as updating and editing I do include a whole bunch of different resources on how to do that And I have also been doing some updated blog posts on my website on Certain things.

So, for instance, one of the most recent ones that I've done is how to set up product categories and product collections. So, even though I do go over that in some of the tutorials, I kind of get a little bit more, it's a little bit more in depth in the blog post than it is in the tutorial.

Jen Thyrion: Do you have any tutorials?

I know we talked about, we can talk about this real quick as like a last thing because I also feel like this is super important and one last thing we didn't touch on is an email newsletter. I know you're, we talked about it. Are you a fan of Flowdesk? Cause I have Flowdesk. Love Flowdesk. It's my favorite.

Lindsay: It is what I use. So I used to use MailChimp back in the day and then my list got too big. It was like, sorry, you have to pay. An arm and a leg for this service now. And I was like, oh my gosh, going from free to paid. It is so much money. I want to say at the subscriber that I had, it was almost 65 a month.

to keep MailChimp. And my problem is, I'm not sending out emails every week. I'm not sending out constant emails. So for me, I was like spending 65 a month. And let's say I don't send out an email at all this month. That's when I started doing all the research. I looked into all of the different, you know, MailChimp, constant contact, you know, just everything.

And Flowdesk came up as the solution. One of the more affordable options, and you can have unlimited email sends, unlimited subscribers, like, it checked every single box that I was looking for, and they have stunning, pretty templates. So, like, the layouts are already there for you, they're super easy to customize, it's, I mean, you can do your workflows, you can set everything up, it's amazing.

And I want to say it's like a couple hundred dollars a year. It's super affordable. But I do. So inside of the like inside of my tutorials, I do show you how to set up if you have flow desk account, how to integrate your email newsletter with flow desk.

Jen Thyrion: Okay, so I

Lindsay: do. I do kind of briefly go over that, but it's not an in depth tutorial on it.

How to, you know, set up your Flowdesk account and do all that kind

Jen Thyrion: of stuff. Honestly, it is really easy though. As you know, and like I've been saying, I'm a just an E because I've, um, I know we touched on before we were talking about, is it Klaviyo, Klaviyo? Everyone says it differently. Klaviyo. It's one of those words.

That one is really involved. And I've always heard that from, you know, some people that transferred over that it takes, it's a big learning curve. And I'm like, Maybe one day, but right now flow desk is just easy for me. Like you said, the templates are easy. I can literally put together an email in 10 minutes.

Like I'm good with it. Right. So like we talk about, like, if everything seems overwhelming, you never had an email list before flow desk is a great place to start. I think it's really easy. And that way, if you want to graduate into something, you can always transfer your list over to a different platform, because I know, you know, even when, When it comes to, like, a text newsletter.

I know, like, maybe Clavio, whatever, has both where they can integrate. You know, you know when you go to websites it's like, you can get a discount, you sign up for the email, and then something pops up, but you want to text? And it's like, and I always wonder, I'm like, who is that? It's like, what, what platform is that?

form is that because I know flow desk doesn't have that. So if you want to like graduate and go to, you know, yes,

Lindsay: however, I did email flow desk a couple months ago about that feature. And they did say that they were looking into somehow either integrating it or working with another company. They didn't say when, but they said that they have gotten Like it is something that is on their radar that they are looking into.

So that's the

Jen Thyrion: only thing that I think I would want to because I granted I don't use it, but I do have a text newsletter, but it's like the longest way to like I said, the hardest way to do things like I do collect phone numbers on my one of my flow desk pop ups. But then I have to put that phone number into another, you know what I mean?

Like, other email. So, it just, it doesn't integrate. So, I mean, for me, that's the only way, and the only reason I should say that I would go to another email provider. But Flowdesk, like you said, is they're relatively new ish. Right. I always, yeah, they're always looking at what's next and they want to improve.

So, um, I mean, they

Lindsay: just did some updates a couple months ago. So I actually did a blog post on some of their newer updates. Oh, cool. Good thing to check

Jen Thyrion: out. Um, yeah, so I would suggest to just start there and like, because you know how you have your, in your themes, you have these email signup, you know, that are like in the middle.

You can also, I always suggest a pop up. You, you can get into doing that when you get into Flowdesk. But if you have that, you got to figure out like obviously where that's going to lead to, right? Like if people are signing up for emails on your website, where that's going to go. So yeah, that's like, I would say that's a no brainer.

Lindsay: It would generally, like when you install a theme and there is the email sign up, it does go into Shopify directly. So it automatically goes into the Shopify system. So from there, Shopify collects all of your emails. Then you can actually integrate flow desk or the Clavio or however you say it. You can actually integrate it as part of it.

So when somebody signs up for the email, it will then go to that newsletter. So. You don't necessarily have to sign up for Flowdesk or any type of email news subscribe, like when you first set up your account. Because if somebody does sign up through there, they will go into your Shopify account. Now, if you want them to receive an email directly after they sign up, then you definitely have to integrate into some type of platform.

And, um,

Jen Thyrion: Yes, it was funny. I had a pop up and I already had Flowdesk. And it was funny. I knew that was going to my Flowdesk. But I, I actually, there was a Yeah. And I that email was

just going into Flowdesk. I don't think, you know, idea driven, And so, you know, I ended up, um, hit the internet, um, hit the internet and the email happened, um, including the emails that I had that were going to Flowdesk. And, and I had, and I had to figure out a way to do that. And I had to figure out how to keep them, uh, Have it integrated.

And, and you know, I, I couldn't it, um, So I did ask a friend of mine to do that and I got on the phone and I was like,

Lindsay: I believe that you can. I don't think that it's very design friendly or like they don't

Jen Thyrion: have like templates or themes like flow desk. No, no, they do not.

Lindsay: Like, yeah, it's pretty, it's probably a pretty standard email.

And honestly, what I would suggest doing, Is if you are looking at creating your theme setting everything up I would honestly suggest signing up for that 30 day free flow desk account Immediately because you literally do not have to put a credit card in no credit card. Nothing. You just sign up You'll get the 30 days free so you can start collecting the emails and they'll go in there And then after the 30 days you can then do a month to month membership Or you can sign up for the year you get a better rate when you sign up and pay for the whole year in advance But then you can either do the month to month or you can do the annual but when you first set everything up That is what I would recommend is just setting up one of the free Flow desks accounts because for 30 days you're just collecting the emails.

You don't even have to set up anything automatic, like any automatic emails to go out or anything like that. You can wait because it's not something, but then you're just collecting 'em. You already have 'em. You don't have to worry about integrating. You don't have to worry about moving all of these emails over into a new platform or whatnot.

They're already there. And last thing I'll say about it, 'cause again, I

Jen Thyrion: don't wanna go too deep. Like you said, how you, like I don't send out a ton of emails. But this is what comes into play with like productivity and you know, why it's so smart to get an email newsletter. First of all, yes, having access to your customers.

If you have no email from the sign up, how are you going to reach and talk to them other than social media? But as we know, you know how that works. But this is the thing. When you're in Flowdesk, you can set up a flow, like a funnel, as they call it, where, you know, you set up these emails and they get sent out automatically.

As soon as someone signs up, it can send them an automatic email and that could just be like an about. Say, again, you're not selling products, but you're a permanent jeweler that just wants to talk about your permanent jewelry business. You know, you can send out a first email that talks about you and how you started and then a second email that goes out and you can set it to be like 15 days later, 30 days later.

And it can be a, like you said, a workflow where it's sending out these consistent emails that you're not physically having to go in and send them those emails, right? Once they sign up, they get put into this workflow. And then the second email could just be about like services you offer or certain chain.

Like you can. Literally just choose what to talk about each email and so that it stays fresh in mind. You don't have to also, again, like worry about like, Oh crap, I haven't sent an email out in two months. I should send one out right now. Most likely they've been either in your workflow and they're getting an email every 15 or 30 days.

Lindsay: And then that circles back around to your blog posts. So if you are creating blog posts, that is something that you can send out is some of the content from your email or from your blog posts in that email newsletter. I know,

Jen Thyrion: because I think a lot of times with content, whether it's blogging or, like, sending an email out or social media, it's like, people are like, what do I talk about?

You know what I mean? But I think, like, maybe we think too much into it. It could just be seriously, like, the simplest thing to talk about. Like, even if you want to talk about where you are that weekend. What's going on for permanent jewelry, because a lot of times you do events, you can just let people know that could be at least one monthly email where you're sending out to be like, Hey, this is where I am this month.

Come check me out at these pop ups or, you know, so there's always something that you could, and like you said, a blog post can give more of a reason to send an email because you can multi use that. Like you said, multipurpose

Lindsay: time, you're not creating new content. It's already there.

Jen Thyrion: It's already there. You can literally, that type of content, you can share on social media, put out an email, make it a pin on Pinterest if you want it, like, you know, yeah, so it's kind of, it serves a lot of things.

So it's just getting like, yeah, definitely, it seems overwhelming, but really it comes down to simple things that you can then. be everywhere, but only with just one thing.

Lindsay: But it is easier said than done because, you know, I set up all this content, I create all my posts, I create every, and then I'm like, oh, I don't have time to do, to like actually set it up or do any of it.

So then it's like, yes, I, I get overwhelmed just as much as everybody else does. does. So

Jen Thyrion: I know I, that's how to let me maybe said, I know it's like, I'm constantly, constantly working on that where setting aside time or maybe like maybe a best word. And I just talked about this in my recent, like personal episode is setting up systems.

That's what I'm really trying hard to do because like you said, it can easily escape you where it's like, Oh wow. I haven't made any, I haven't done an email in like two months, like, you know, because if you're not really putting it on your schedule, making it a system of something that you consistently do, it's easy to just let it go because there's so many other things we could be doing, right?

Okay. Anything else you want to share about, I don't know, websites, your themes, anything else you would like us to know before we hop off today? We covered a lot of different stuff. I know, we did cover a lot. We did. Just so you know, everybody, how easy it is, because I'm such a fan of your themes. If anyone always asks me, I always.

Speak highly, highly of you. So one last thing, what is the story behind your business name? I have to know.

Lindsay: There's not really one. So, so

Jen Thyrion: cute. It's so easy to remember. I love it. It's like, so,

Lindsay: so my best friend from high school and I were, we were wanting to start some type of business together and we were just coming up with all of these different business names and.

We never did anything with it. So it was just one of the names that we came up with when we were trying to figure out a business to do together. And then as soon as I was like, all right, I want to use this for my business name. I called her and I was like, all right, I know we came up with this together.

It was on our, like on the list. It wasn't one that we had said, this is what it's going to be. But I was like, do you mind if I use it? And she's like, Nope, I don't mind. So then I went ahead and that's how I love it. Yeah, it's just

Jen Thyrion: like really, it's really fun. Yeah, it just kind of like gives this vibe of just, you know, I don't know, light and airy and fun.

Lindsay: So I think, well, when I first started out, it wasn't specifically just designing. It was, so I love having pens and pencils and notepads and everything like that. So when I first started, out with Macaron's Mimosas. It was, I had designed notepads and books and pens and pencils and all this kind of stuff.

So that's kind of where Macaron's Mimosas started. It was more like the things I use when I design. And having like cute accessories on your desk and then it just kind of turned into, all right, well, I might as well just use this for my design company. So then, yeah, the pencils and notepads and all that kind of phased out and it just kind of became design, like full, full design.

I love it.

Jen Thyrion: I love it. Okay. So where can we, where can we find you? Give us all the deets.

Lindsay: So you can find me. I am on Instagram, Facebook. I'm on Pinterest. My website is I have every single thing up on my website. So I, you know, I have all my blog posts and resources. I have different, I don't want to call them courses, but different freebies to sign up for.

So, um, like right now I have like a curated color palette library and everything to do with colors. So if you need help with brand colors or coming up with things like that, you can download that. And then I also go through a guide on how to use the colors. And then I also have, like, how to launch your new logo and website and stuff like that.

So I have a couple different resources on my website as well. And then I also have all of the templates from Shopify themes to your logos and marketing materials, Instagram posts, and Everything that is a download is fully editable in Canva, and you do not need a pro account. You can use the templates with a free Canva account.

So, there is no special fonts or anything like that that you have to install or use. So, whatever you see in the template is pretty much free. That's what you get. So if you do have Canva Pro, obviously, there's more perks to it. But I do with some of the different templates that you get, I do have tutorials on how to save certain things like your logo file with a transparent background, even if you don't have Canva Pro.

So because that is essential, you definitely need a logo with a transparent background. So Instagram,

Jen Thyrion: Facebook, your website, is it all under the same name? Where

Lindsay: would you set up? Yes, so everything is at Macaroons Mimosas, and then my website is macaroonsandmimosas. com. Okay.

Jen Thyrion: Yeah, I was excited because I always look at your just your website themes, but I did kind of thumb around a little bit last time and realize that you do have more.

You have the Canva templates and all the fun stuff too, which is just makes life so much easier, you know, to have. Although Canva already has some in there, but I love how yours are like Obviously, again, there's different looks to each where it's very curated. So it's like, if that's more like a collection, exactly a collection.

So it's like, you know, if you feel like that's your vibe, that's perfect, because then you don't have to do as much work when it comes to finding one on Canva and then making it your vibe. You know what I mean? It's like, literally, it's very already your brand. So,

Lindsay: yep. So with the collections, they have the color palette is the same throughout the fonts.

are all, you know, consistent and curated so that everything blends. All right. Thank you so much

Jen Thyrion: for chatting today. I know you're probably gonna get a ton of questions after this for Shopify. So, um, is it okay to send people your way and ask some questions? Yeah, of course. No problem. Okay, cool. Sounds good.

Just go to your website and she'll, um, I know she's happy to help. So thank you so much. It was good chatting. Thank you so much. All right. We'll talk soon. Well, how do you feel? I hope you found value in today's episode and you walk away feeling inspired. I would love to hear from you. Let's link up. You can find me on Instagram at GoldieLinkSociety.

You can find out more about our permanent jewelry membership at GoldieLinkSociety. com, our handmade permanent jewelry supplies of connectors, chain, and more at GoldieLinkSupplies. com. Okay, I will see you next time. Have a golden day.