In this episode of the High Profit Event Show, host Rudy Rodriguez interviews the accomplished investor and entrepreneur, Mark Moss, known for his impressive track record of founding seven companies that each reached seven-figure revenues within their first year. In their discussion, Mark shares his insights on organizing successful events, drawing from his own recent successful experience hosting the Market Disruptors Live event.

Mark highlights the importance of providing value in all that he does, whether it be through YouTube, podcasts, his radio show, or the mastermind events he organizes. He discusses his philosophy of giving more value than he receives, sharing that this principle helped guide his decision to host his first event. Drawing inspiration from other successful events and assembling a skilled team to handle logistics were key in creating an engaging and revenue-generating experience that was lauded as one of the best by both speakers and attendees alike.

Mark also delves into the concept of a customer journey or a value ladder, referring to the teachings of Russell Brunson. He talks about the principle of the "80/20 rule" from the book "80/20 Sales and Marketing," applying this in creating premium experiences for those willing to invest more. He shares how he was able to fill his event primarily through his existing email list and organic reach, stressing the importance of building a list and accumulating goodwill in the world.

Expounding on the psychology of his inside line mentorship program, Mark explains how understanding the wants and needs of his audience enabled him to tailor his offerings and successfully enroll participants into his program.

Looking forward, Mark previews his upcoming event, Market Disruptors Live, which focuses on the opportunities that arise from market disruptions. He encourages attendees to join in person to experience the power of proximity and community building, emphasizing the need for making informed decisions amidst political, social, and financial changes.

Catch the link below to connect with Mark. Share the episode with anyone who could benefit from Mark's insights. Join us for the next episode of the High Profit Event Show for more valuable tips on creating high-profit events.

Want to connect with Mark?

Website: https://www.marketdisruptorslive.com

Webpage: ​​https://www.1markmoss.com/optin1632748012468

YouTube: https://www.youtube.com/channel/UCdb3vYKZ60hZM5FtC-WlYPA

Apple Podcast: https://podcasts.apple.com/mt/podcast/what-is-market-disruptors/id1463411709?i=1000437991422

LinkedIn: https://www.linkedin.com/in/markmoss/

Twitter: https://twitter.com/1MarkMoss?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Instagram: https://www.instagram.com/1markmoss/?hl=en

Facebook: https://www.facebook.com/1markmoss/

Don’t forget to subscribe to the High Profit Event Show and thank you for listening. Tune in next time!

✅ Want to book a session with Rudy to discuss how you can to get more high paying clients at your next virtual event? Book a session with him here. 

Hey, this is Mark Moss. I am the host of the Market Disruptors Live event that teaches people how to build financial sovereignty. I've learned a lot of lessons doing a couple events and I want to share three tips on what I've learned so you could do events better.

Hi, I'm Rudy Rodriguez and welcome to the High Profit Event Show. On today's episode we have a very special guest mister Mark Moss in the house. Welcome Mark. We're really excited to have you here on the show today and I know you have a really interesting show topic- three things to consider before doing your next live event. Especially given that you recently did one and you got another one coming up in just a couple short weeks.

Yeah Yeah I'm a glutton for punishment I suppose.

Yeah man and before we jump in, as I do for those people who are listening who may have not have met you before, I want to make a couple of bio points here. You know, Mark is an investor and entrepreneur with passion to learn and improve daily and educate others to help them make and avoid making the same mistakes that he made along the way. Mark, I know you have a track record of success having founded seven companies, each growing them to pass seven figures within the first year, and even had one of those companies exit to a fortune five hundred, which is really cool. And you have a huge background in real estate having flipped over twenty five million in real estate. You’ve got an amazing track record and you've taken those experiences and you brought those into the event space teaching other people how to achieve similar results and avoid making mistakes that you've made.

Yep. Well you know it goes back to just like, what is the value that you're trying to provide world? And then how could you deliver that value, right? So if you look at a customer journey or like Russell Brunson talked about a value ladder, something like that. So it's like, okay here's what I have to offer. I have a lot of experience making a lot of money, losing a lot of money, a lot of experience both ways. They say smooth seas never made a skilled sailor and unfortunately success is a horrible teacher. It's the pain and the lessons that we learned. So I have a lot of value to provide. I try to, as you've kinda said, try to help people make more money but also sidestep a lot of the problems that I've had. So how can I provide that? Well one way I can provide that is through my YouTube channel, my podcast, my radio show, things like that. If they want more from me, then I have free reports and guides I can give them. If they want more from me, then I have memberships they can join in and get even more from me. I have mastermind events if they want to deal with me in small groups and then ultimately at the top is like, well shoot, you want to come meet me in person and hang out with me and people that also follow me and so then you have the event. So it's like I'm always trying to provide the same value just in different ways and different forms, there we go.

I appreciate you sharing that man. One of the things I appreciate about you that I've heard you say many, many times in interactions is ‘I'm a value first guy’. We have to add value to them as much as possible before we ever ask for anything in return. And I see in that mindset some philosophy that goes through all of your marketing, all of your products, all of your offerings, everything is to add way more value than you ask for in return. Mark recently did an event like four or five months ago in November in Florida. His first event of his life and it was a huge success. He had hundreds of people in attendance, dozens of people joining. Almost five hundred, yet dozens of people joined your high end inside line mentorship program which is an incredible mentorship program. And I'm curious, you've learned a lot of really interesting lessons along the way. Can you maybe share a little bit about your journey as to what led you to host that first event and kind of some of the advice you'd give to yourself knowing what you know now?

Back last November. Well what led to that event was, as I kind of already said, right and you highlighted right always, always provide value first. And so I'm always trying to think of how I can provide even more value. And that's a really key point. And you know, it's just one of my core values. It may not be everybody's core value, but I just try to think about how I never want to put out any piece of content whether it's a video podcast or an email that somebody would look at that and go ‘that was a waste of my time’. I always wanted to provide value. It's been a problem trying to scale my business and bring people on because they don't always think that way and a lot of times they're sent out emails and I'm like ‘whoa, what is that’? It doesn't provide any value like we're doing. And so it's tough because not everybody has that way I operate. It is one of my core values. I think it's the way everybody should operate. So I would just try to encourage everybody to do that. I'm just, you know, in sales. If you've been in sales at all you've learned that if I help other people get what they want then ultimately I get what I want. And so it's that value first model. So going to the event I wanted to provide more value. Everybody wants to know how they can get closer to me and meet me and more access etcetera so that seemed like a natural move. Some of the lessons that I learned, you know, I guess it depends. For me, a couple of things. I kind of have been able to scale my businesses as you said. I've scaled eight businesses to eight figures, seven or eight figures for the twelve months. And that's successfully. So try to find other people that have success and kind of copy success. And so you know doing an event, I never did one before. So what events have I been to, what did I like, what did I not like, what did they do, what did they not do. Things like that and so just trying to copy success. So I went to a bunch of events that I didn't really like that I thought were really coming up short and went to a bunch I did like. So for example, I remember we were both at a funnel hacking live together. That's probably like the most incredible event you could ever go to and of course they spent a gazillion dollars on that as well. So what can I take from that?

And then I go to other financial conferences, kind of where my niche is, and like how boring they are. But there's a happy medium there. They may be boring but they're still selling a lot of tickets. So spending more money and making it nice because unless they make you more money where's that happy medium. So looking at high end events like Russell Brunson's funnel hacking or a boring financial conference. So try to figure that out. The other thing is trying to get the right people and so for myself I'm already doing all these different things. So trying to build a team around getting that, bringing in people that have experience doing that, bringing in an experienced person to negotiate the hotel contracts and get the rooms, and things like that. So those are really key pieces to try to figure out to build the right event, get in the right people around you to help you scale that event up, and then the other piece is really I think setting a theme and a story for the event. So again, leading with value. What's the value that somebody would get if they attend that event, why would they come there and specifically, why would they come there and more importantly what would you hope they would leave with from that event. And so I think if you kinda get those three pieces right then and it works out pretty good. It seemed to work out pretty good for me. It was my first event. We had almost five hundred people there. I was a little bit concerned about it being my first event because I always want to provide so much value. My fear was two things. One I wouldn't get enough people there and that speakers wouldn't get value. I wanted my speakers to get value if they showed up and if there were a hundred and fifty people there I didn't think they would be happy with that. They weren't gonna get the value. But then I wanted to make sure I had the right speakers so that the attendees got value.

And so those were the two biggest concerns that I had. It wasn't really about the money or budget on the first one, but it was an overwhelming success. The speakers thought it was the best event they've ever been through and the attendees thought it was the best event that they've ever been through. So I nailed those things.

Yeah you definitely nailed it man. You created a great experience for everyone involved. I think all stakeholders were golden here. Your psychology on this too. It's hey how do I create a win win not just for the attendees but for the speakers you and everyone involved. This is really cool.

Well I look at the speakers as my peers so I want to save face for them. One I don't look bad but like I said it's not really about status. It's more like I want them to also get value. Everybody needs to get value out of it.

Yeah definitely. One of the things I appreciate that you did is you created this VIP type lounge area and it doubles like a green room too. Where the speakers were in there, also some of your attendees could pay a little extra to be in there, had all the food taken care of, had their own live streaming going on in there, and experience for the speakers and your VIP attendees. That was pretty cool.

Again, trying to just create those experiences, try to provide as much value, try to connect the right people. So then you have a VIP room that people pay more for. A book that was really instrumental for me was a book called 80/20 Sales and Marketing. I forget the author but the point is that there's no such thing as an average customer. A lot of times people are like, well my average ticket sale is this or my average customer spends this or my average whatever. That's a really horrible way to look at it. The point is that twenty percent of your customers want to pay more, eighty percent of your sales come from twenty percent of your customers. So some people want to pay more. So one financial conference that I've spoken at a couple times, and I won't name them, but they just don't want to get at one price but some people want to pay more because, back to that value ladder of that customer journey, some people were are willing to pay more to get closer access to you. And so that's why hotels have suites right? Some people just want to pay more for a room. That's why Starbucks sells coffee machines because they can only sell so many cups of coffee. So hey, how about a five hundred dollar coffee machine? And so you try to build these experiences so some people are willing to pay more to go into a VIP room and what happens is now they're in a curated room. Now they're in a room with other people that would spend that much money. And then you put the speakers in there with them and things like that. We also did a dinner as well where for, I think it was like five hundred bucks, now it's like a thousand bucks, they can have a small group dinner so intimate with the speakers.

Again it’s a qualification. So it's like if you're willing to spend a thousand bucks that means you're at dinner with other people who are willing to spend a thousand bucks for dinner. So it just curates that list. It just provides more value.

Yeah a hundred percent and people pay for proximity as well. Proximity is power. Hang around other people who think like them, who act like them, who are willing to invest like they do. And I stepped over something here man. You mentioned that you had a fear going into that first event. What if I don't get enough people there? My speakers won't get value. And I think that's actually a very common fear for people not just on the first event but more or less any event that people host. You hit the ball out of the park. I think you had over five hundred tickets sold and about five hundred people that attended. How did you go about filling your event? What worked for you?

Well, first thing I'd say is to maybe push back on what you said because I don't know if that's what most people think. So I think most people are afraid they're not going to have enough people there but probably because they're not going to make enough money to cover their expenses. Like I said, that wasn't my concern. My concern was I want enough people there just so the speakers could get value. So it wasn't a monetary decision. And so I think that's a small little tweak there. As far as how we got people there, the first event was just off my list. I mean I reach about two million people a month across my channels. So go on YouTube and just search Mark Moss you can find me everywhere. We're reaching about two million people. I have about a hundred thousand people on my email list. And so we just have to fill it up. From there, that being said, it's not that easy to get five hundred tickets sold. It was mainly just organic. My email list, talking about it on my YouTube videos, on my podcast, etcetera.

Awesome man, it's great to hear. People always wonder how to fill the event. It’s like a top of mind question for them.

It's marketing, it's sales. It's always everybody's question and it's going to be a different approach for everybody. For that first event, we didn't really run any paid ads. We didn't really do any of that. We're doing a little bit more of that on the second event but the first event was just warm traffic off that list. If you don't have a list it's probably going to be pretty hard. If you don't really have much of a list you should try to build that up and build up enough goodwill. And that's a good point. So when I was at the first event, I remember maybe it was on day two and I just had this overwhelming feeling that just came over me. I was just like overwhelmed with gratitude. And I remember just feeling this gratitude rush over me and thinking about it. And I just thought I must have put a lot of goodwill into the world to get these speakers here. So I thought I was punching above my weight to get the speakers that were there and to get all the people there. I've put a lot of goodwill. All these people came here for me, all these speakers came and spoke for free, all these attendees came and spent money. So if you don't have a list maybe you haven't put enough goodwill into the world and maybe the event shouldn’t be your first thing that you're thinking about. But if it is, then you’ve got to figure out how to get customers there. Sales is always the piece to figure out. The one thing I would say is that I haven't done a super good job of it. One thing I can do better and you could do if you're just trying to get out is really trying to activate against your speakers. Just because you sign up the best speakers doesn't mean it's like a field of dreams where if you build it they will come. So to speak right those speakers aren't going to go sell your event for you. They'll agree to come but good luck getting them telling anybody about it. And so really you're gonna have to go activate against that. So you know there's a million ways we could talk about that but just know that you have to do that.

That's an important point there. That's really valuable. Thank you Mark for touching on that. And then of course you do the event, you added a tremendous amount of value, a tremendous amount of goodwill that you put out there and then it came through an opportunity for people to join you at a higher level as a member of your inside line mentorship program. And you did quite well at your event. I'm curious, not so much on the tactics because the tactics are universal with sales and marketing. There's just certain things that work but more of your psychology. When it came time to invite people into your program what was your psychology that you felt contributed to the success that you had at your previous event? What was the psychology that led to the success? Your mindset around enrollment into your mentorship program, into the inside line group?

I just keep going back to it but it’s just always about how can I provide more value, how can I provide more value. So again, if people want to get closer proximity to me, I can't give it to everybody. I'm reaching two million people a month. So I can't give everybody close proximity to me. So you have to create those filters. And I'm doing the best I can with YouTube and the podcast and then I do reports and then I have my private group. So you’re just adding those tiers and it just seemed like some people wanted more help. They wanted more access specifically to me. I talk about money and investing and so they want more strategies on that, like who are the best tax guys I can use or what's the best asset protection strategies, who can you refer me to that can do this service for me, how can I get in some of these better investing deals, things like that. So I created a group and one thing I've learned from marketing and probably from Russell Brunson most is running a campaign. So ask your people what it is they want and then give it to them. A lot of times people are like what should I sell, I want to sell a product online, I don't know what that product should be and the answer is you sell what people want to buy. So I knew my audience. They wanted these things from me. I can't give that to everybody. Not everybody could use that information or qualify for types of deals and so then how do we create a group or a curated group that can do that. So I asked and listened and put together an offer and threw it out there. And a lot of people took it up.

That's a super valuable tip. We heard that in another interview we did recently where it's like asking your audience what they need, what they want, and go off of that. Not what's in our head. That's a really important point to iterate. So Mark, you've got another event coming up soon here in a few short weeks and you mentioned yourself earlier in the podcast that you know one of the things that you did to prepare for your event is you went and studied other people's events as well. I think that's an amazing opportunity for anyone who's listening to this right now. One, to get value for themselves as an attendee, but two, to study from a master. Can you just share a little bit about that upcoming event and maybe you share an opportunity for our listeners to attend?

So marketdisruptorslive.com and the theme behind this is market disruptors is that the whole world is changing right now- politically, socially, culturally, obviously financially, and really it's being driven by technology. And so we're seeing all these markets being disrupted. So old investing ideas and strategies are not going to work in this new world that we're going into, they're already not. The financial system has changed before our very eyes. While there's a lot of doom and gloom in front of us, I do believe there's a massive amount of hope and prosperity on that side. So in times of turbulence, in times of volatility it creates massive fear and massive risk for most people. However for the few people that are paying attention to it, it's a massive opportunity. There’s a good analogy that is that as a surfer, for example, studying storms around the world, mostly in The South Pacific, and if I see a really big storm forming, I know it's going to generate waves. And maybe it's going to send some really big waves to this little island and maybe the people that live on that island are very scared. Like oh my gosh it's going to wipe us out. It could take out our houses and maybe people are leaving. People are canceling their trips, they're not going. People are trying to get off the island. I might book a trip to go there because I want to go ride those waves. That's the best thing for me. So if you have the experience, if you have the skill, if you know what you're doing, it can be the best experience of your life. So in this time of transition unfortunately for most people they're going to get wiped out. It's not going to be good for them financially but if they're paying attention to the right people and doing the right moves it could be the biggest opportunity of their life. That's what Market Disruptor has been. It’s for bringing about fifteen of the top speakers in the world in their respective niches to tell you what they think is going to happen and what you should be doing about it- talking about markets, bond markets, stock markets, bitcoin cryptocurrencies, freedom stuff, health, etcetera. That's what the event is for. Marketdisruptorslive.com If you want to survive and thrive in this changing market then it's probably pretty crucial you show up.

A hundred percent Mark. I agree and I would say anybody who has any inkling of uncertainty of what's going on should check out the event. I believe virtual is an option for people who for whatever reason aren't able to attend in person; they can also watch it from the comfort of their homes as well. But obviously proximity is power and I encourage you to get on a plane or take the drive if you want to attend the event. At least I'd encourage you to purchase a ticket and watch them. Share this information with your friends and family as well.

But you want to get out there and be there live in person because it's about also building community. So the old saying is you're the five people you hang out with and that's true and so one thing I learned last year moving, I hadn't moved before in my life, I moved. I met a bunch of new people and I just thought people should actually move more because you need to meet new people.So you meet new people that you could up level your life with and getting to events like this is one of those ways. So way more important than just watching from your home. The information is good with the proximity of the community. To people that's that's the bigger piece

Absolutely we'll include a link in the show notes here as well for people to to check out the event and again if you're listening to this highly recommend click the link check out the event. Make it out there in person if you can. If not, definitely worth tuning in for the betterment of yourself and your family so you can take care of those that you love. Mark thanks so much for being an awesome guest on today's show and sharing your experience in the event space as well as getting us excited about your upcoming event. Any final comments that you wanna leave with the audience before we wrap up?

I like this. I like to use a quote from one of my favorite authors Ayn Rand and she said that you can choose to ignore reality but you can't ignore the consequences of reality. So what does that mean? Well an ostrich can bury its head in the sand but it won't keep it from being eaten. And so you can choose to ignore what's going on or not pay attention to what's going on both from a political, social and a financial level, but it won't protect you from what's happening. So not only you can do that consciously and so I just encourage everyone to pay attention, make the right moves for yourself, your family, your legacy.

Thank you for those final closing comments. Appreciate you and that being said also if you listen to this episode be sure to subscribe and share this episode with someone that you think might find value from the interview with Mark. Thank you brother. Thanks for being out today. We'll call that a wrap.